A look back at the Southbank by Beulah winner reveal

A look back at the Southbank by Beulah winner reveal

It has been almost one month since Beulah International Managing Director, Jiaheng Chan, and Executive Director, Adelene Teh, announced the winner of the Southbank by Beulah architecture competition, Green Spine by UNStudio and Cox Architecture.

To mark the occasion a special press conference and event was held at Melbourne’s Candela Nuevo, overlooking the spectacular Yarra River and future location of Green Spine, to reveal the winner to media.

With esteemed guests in attendance, including the winning local architecture firm Cox Architecture, this video gives a behind-the-scenes look at the announcement as Beulah International and a number of key stakeholders work towards bringing the project to life.

BEULAH INTERNATIONAL CREATES LUXURY LOW RISE VILLAGES

BEULAH INTERNATIONAL CREATES LUXURY LOW RISE VILLAGES

The allure of low-rise apartment buildings is on the rise, and Beulah International recognises the need for more compact boutique developments in precincts across Melbourne.

Designed to seamlessly blend into residential streets, projects such as Fawkner House provide the ultimate livability factor, particularly for downsizers who want to leave their long-owned homes, but prefer not to live in large complexes.

According to Beulah International Sales Manager Jamie Baldwin, many buyers often want a 300 to 400sqm apartment, along with a minimum three to four car garage, generally a property type that isn’t on the market in the multi-residential sector.

With this in mind, Beulah International has worked to establish projects that meet the key needs of this market, looking to create a charming village feel through the  design of Fawkner House and The Grounds, in particular.

For more information, please visit www.fawknerhouse.com.au or www.thegroundsofkew.com.au

HABITUS TOWNHOMES DISPLAY RECOGNISED WITH RENOWNED IDEA NOMINATION

HABITUS TOWNHOMES DISPLAY RECOGNISED WITH RENOWNED IDEA NOMINATION

Beulah International is thrilled to announce that its Habitus display has been shortlisted for an Interior Design Excellence Award (IDEA), one of Australia’s largest and most successful independent design awards programs.

Designed by DKO, the project has been selected as a shortlisted entry under the retail category, with the winners to be announced at the IDEA Gala in November.

Previously located at the project site in South Melbourne, Habitus turns the traditional idea of a residential display suite on itself, utilising the site’s existing warehouse as a stage for the insertion of the scenery within. Beyond the usual apartment display suite, it comprises of a two-storey glass model that evokes a grand sense of scale while being unified with its temporary nature.

Replicating two floors of the highly anticipated five-storey townhome development, the temporary steel structure was created centrally in the warehouse with clear glazing allowing views on all four sides.

Full height curtains add elegance with the ethereal nature of the space perfectly demonstrating the abundance of natural light planned within the development itself. Limited internal walls allow deep visibility through and around, allowing the visitor to view three dimensionally like a sculpture within a gallery.

The full-scale kitchen on the ground floor exudes opulence through the use of richly veined marble and textured timber veneer. Monolithic stone slabs balance on finely detailed joinery, while Gaggenau integrated appliances also add to the premium feel of the space.

Completing the ground floor experience, a comfortable lounge area displays deluxe furniture selections, while centrally located blackened timber stairs allows the visitor to ascend to an extravagant ensuite bathroom and master bedroom with full height joinery robes.

Extensive skylighting above capitalises on existing apertures in the warehouse roof, flooding the exhibit with natural light.

Showcasing exceptional design the Habitus display will compete against 22 other designs for the IDEA.

For more information please visit www.habitustownhomes.com.au  

Read the article on Australian Design Review

BEULAH INTERNATIONAL MAKES GLOBAL HEADLINES WITH WINNING ‘SOUTHBANK BY BEULAH’ DESIGN

BEULAH INTERNATIONAL MAKES GLOBAL HEADLINES WITH WINNING ‘SOUTHBANK BY BEULAH’ DESIGN

All eyes have been on Beulah International following the announcement of UNStudio and Cox Architecture as the winning architects of the Southbank by Beulah competition almost two weeks ago.

With a media call that included key television stations and property journalists, the announcement went on to achieve national and global attention with over 300 articles and media mentions, reaching over 200 million eyeballs.

From Herald Sun, Dezeen, ArchDaily, CNN, Vogue, Broadsheet and The Urban List (to name just a few), Beulah International has been fortunate to receive widespread acclaim for the winning design, Green Spine.

Set to change Melbourne’s skyline, Green Spine, is the result of a six-month long competition, involving some of the world’s best architecture firms including BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio, all who partnered with local firms to propose groundbreaking designs.

The six shortlisted designs were revealed at a public symposium in July and judged by seven highly regarded jury members, before the winning project was announced with much acclaim in mid-August.

For more information please visit www.southbankbybeulah.com

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Stunning cantilevered structure takes the Southbank by Beulah competition crown

Stunning cantilevered structure takes the Southbank by Beulah competition crown

After a six-month global search, Beulah International is thrilled to announce Green Spine by UNStudio and Cox Architecture as the long-awaited winning design for the $2 billion plus Southbank site.

Set to become Australia’s tallest building to date, Green Spine will be a stunning cantilevered structure composed of two towers, both with a twisting geometric glass façade and terracing.

Conceived as a conceptual extension of the Southbank Boulevard, the Green Spine will be home to a vertical city of green spaces with a strong focus on culture, paying homage to Melbourne’s diverse population.

Reaching 356.20m high, the residential tower will be crowned by the Future Botanic Garden, a stunning publicly accessible garden in the sky.

Having purchased the prominent BMW site in 2017, it was Beulah’s vision to create a state-of-the-art, integrated mixed-use environment that includes retail, hotel, residential, commercial, cultural and public spaces of international standard. 

In order to achieve this vision, an international architectural competition was launched with six of the world’s best firms, BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio, all who partnered with local firms to propose groundbreaking designs.

The competition was part of a six-month long process with the six shortlisted designs revealed at a public symposium in July, and judged by seven highly regarded jury members including Victorian Government Architect Jill Garner and key figures from Australia’s architectural community.

For more information please visit www.southbankbybeulah.com

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Executive Director Adelene Teh talks Southbank by Beulah on Sky News Australia

Executive Director Adelene Teh talks Southbank by Beulah on Sky News Australia

It was with great excitement that Beulah International’s Executive Director Adelene Teh joined Sky News Real Estate’s The Development last Wednesday to give an insight into Beulah International’s much talked about, Southbank by Beulah architecture competition.

The estimated $2 billion dollar project located at the 6,061 sqm BMW Southbank Boulevard site is set to be the largest single phase project in Victoria’s history.

Six of the world's best architecture firms - MAD Architects, MVRDV, OMA, UNStudio, Bjarke Ingels Group and Coop Himmelb(l)au - partnered with six of Australia’s most renowned studios to collaborate on submissions for the competition, with all designs presented at a symposium in July.

Adelene joined Sky News Australia to talk about Beulah’s vision for the site, also giving further details about each of the six design submissions. Adelene spoke of the desire to create a mixed use lifestyle complex that is alive 24/7, amongst the array of single use residential or commercial buildings that currently occupy Southbank.

The development will boast residential apartments, a luxury hotel, commercial offices, and cultural, retail and entertainment precincts. Each team presented its own unique take on the design brief with blocked towers, spiralling glass facades and an array of greenery highlighting some of the proposed design elements.  

The reveal of the winner is set to be announced on August 15.

 

Adelene’s interview can be seen here


For more information please visit: www.southbankbybeulah.com

CONSTRUCTION GIANT MULTIPLEX TO LEAD $200 MILLION REDEVELOPMENT OF MELBOURNE’S CELTIC CLUB

CONSTRUCTION GIANT MULTIPLEX TO LEAD $200 MILLION REDEVELOPMENT OF MELBOURNE’S CELTIC CLUB

Beulah International has appointed construction giant Multiplex to their $200 million Paragon project, located at the site of Melbourne’s former Celtic Club in the heart of the CBD.

Designed by world renowned Fender Katsalidis and award winning landscape architect Paul Bangay, Paragon comprises of 227 apartments with around 90 percent of apartments already sold.

Paragon will feature Australia’s first ever indoor elevated forest in a high rise setting, as well as featuring a Celtic-inspired metal pattern exterior across the mixed-use building paying homage to the site’s heritage.

This is the first time Beulah has worked with Multiplex choosing the company for its strong industry reputation globally and ability to execute the premium nature of this project on time.

Having recently been awarded one of the most prestigious honours in the Australian construction industry, the Australian Construction Achievement Award, the decision to appoint Multiplex to the project located at 318 Queen Street was an easy one.

The development encompasses one, two and three-bedroom apartments starting from $500,000.

For more information please visit: http://paragonqueenst.com



EPHEMERAL PAVILION HOME TO SIX SHORTLISTED SOUTHBANK BY BEULAH DESIGNS

EPHEMERAL PAVILION HOME TO SIX SHORTLISTED SOUTHBANK BY BEULAH DESIGNS

Southbank’s waterfront is currently home to the Beulah Pavilion, a pop-up purpose built sculpture to showcase the six shortlisted designs for the Southbank by Beulah architecture competition.

With the project set to transform the Melbourne skyline and surrounding precinct, the winning design will be part of the $2 billion transformation of the former BMW site.

Located in front of the famous red steps, the pavilion has been designed to be an ephemeral structure to hold specific events as part of the competition including a unique space for six of the world’s best architecture firms - MAD Architects, MVRDV, OMA, UNStudio, Bjarke Ingels Group and Coop Himmelb(l)au - to present their final design concepts.

The architect behind the design of the pavilion, Samson Tiew from ODO (One Design Office), created the sculpture to represent the city being in a state of constant motion and change.

It uses concentric frames which are whirled around on common axis, with programmed lights emphasising movement.

The pop-up Beulah Pavilion will be visible to the public until 10 August, with each of the six shortlisted designs available for public viewing following the Future Cities symposium

For more information please visit www.southbankbybeulah.com

BEULAH HOSTS SOLD OUT SYMPOSIUM TO REVEAL SHORTLISTED DESIGNS

BEULAH HOSTS SOLD OUT SYMPOSIUM TO REVEAL SHORTLISTED DESIGNS

Beulah International hosted a sold out symposium in late July, allowing the teams from some of the world’s best architecture firms, to reveal their designs as part of the Southbank by Beulah architectural competition.

The prominent shortlist - BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio - presented their visions to a jury earlier in the week inside a custom built Beulah Pavilion located on the river’s edge at Southbank, with the symposium the first opportunity for the public to see the designs.

With over 1,000 attendees from numerous industries such as government, property, architecture, finance, as well as the general public, the event labelled Future Cities, focused on growing and evolving Melbourne.

Opened by Victorian state Treasurer Tim Pallas, speakers who presented their team’s design included Brian Yang Partner of Bjarke Ingels Group, Wolf. D Prix co-founder of Coop Himmelb(l)au, Ma Yansong founder of MAD Architects, Winy Maas co-founder of MVRDV, David Gianotten Managing Partner-Architect of OMA and Caroline Bos co-founder of UNStudio.

An immersive experience greeted guests featuring the competitions prominent architects, while a 270 degree screen brought each 20 minute presentation to life.

The designs, created in partnership with six local firms, include twisting towers, interlocking blocks, and stacked neighbourhoods, with each set to transform Melbourne’s skyline. The winning concept will contain a mix of retail, hotel, residential, commercial, cultural, and public spaces.

For more information please visit www.southbankbybeulah.com

SKYLINE CHANGING DESIGNS REVEALED IN SOUTHBANK BY BEULAH COMPETITION

SKYLINE CHANGING DESIGNS REVEALED IN SOUTHBANK BY BEULAH COMPETITION

As Melbourne’s population grows, and the city continues to evolve, the need for considered development becomes more vital. With this notion came Southbank by Beulah, an international architecture competition featuring some of the world’s best architects.

The landmark project to be located at 118 City Road, will see the winning design by one of six teams - BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio - become a mixed-use space with a strong public focus.

Set to revolutionise Melbourne’s skyline, the proposed designs created in partnership with six local firms, include twisting towers, interlocking blocks, a propeller penthouse, stacked neighbourhoods, vertical cities, and an illuminated cloud.

Expected to draw global attention, the site purchased by Beulah International will be centred around innovation in architecture and design, with the company’s vision to create a state-of-the-art, mixed-use environment including retail, hotel, residential, commercial, cultural and public spaces.

With the possibility of becoming Victoria’s largest single phase project, as well as Australia’s tallest building, Beulah hopes the site will also become a landmark lifestyle destination, and recognised on a international scale, while contributing to the community on a new level.

The competition was part of a six-month long process with the shortlisted designs revealed at a public symposium in July, with the winner selected by seven highly regarded jury members including Jill Garner, Victorian Government Architect and Jury Chair, renowned architectural photographer John Gollings, Prof Thomas Kvan, former Pro Vice-Chancellor at the University of Melbourne and Director of Australian Urban Research Information Network, Cameron Bruhn, Editorial Director of Architecture Media, along with Adelene Teh and Jiaheng Chan from Beulah International.

The six shortlisted designs are now on display in a custom built pavilion with the public able to view each in the pop-up structure opposite the red steps in Southbank

For more information please visit www.southbankbybeulah.com

OFFICIAL FAWKNER HOUSE LAUNCH A LUXURIOUS AFFAIR

OFFICIAL FAWKNER HOUSE LAUNCH A LUXURIOUS AFFAIR

In late June, Beulah International hosted an exclusive party to celebrate the launch of Fawkner House, a rare collection of ten large-scale residences destined to be a landmark for Melbourne's most highly esteemed locale.

Located in the highly-sought after Domain Precinct, the hyper-luxurious display suite for Fawkner House was transformed into an opulent cocktail event for key brand partners, staff and journalists.

The night was held in partnership with Rolls-Royce, with guests sipping on Laurent-Perrier champagne, a cocktail bar by an award-winning bartender and Poltergeist Gin, winemaker Ben Portet serving his Dominique Portet wines including a special early release, live entertainment, gourmet catering and desserts by Chef Patisserie Andrea (Dre) Reiss from Bibelot.

With close attention to detail paid across all facets of the project, including beautiful textures and finishes throughout, guests celebrated the incredible design by globally renowned Rob Mills Architecture and Design. 

To find out more about Fawkner House, please visit www.fawknerhouse.com.au or book an appointment to visit the onsite display suite at 146 Toorak Road West, South Yarra.

LAVISH LAUNCH FOR THE GROUNDS AT KEW

LAVISH LAUNCH FOR THE GROUNDS AT KEW

To launch The Grounds of Kew project, Beulah hosted potential buyers, alongside some of the elite of Melbourne’s real-estate, architecture and interiors sectors for a glamourous afternoon tea.

The lavish event was filled with champagne, sweets and live music, and even a putting green, which set the scene for mingling, as well as tours of the luxurious display suite.

The afternoon was concluded with a panel featuring some of the collaborators behind the project, with Nicky Drobis, Director at Fender Katsalidis Architecture, PGA Member Australia Masters Champion Craig Spence, celebrity chef Adam D’Sylva and Beulah Founder and Managing Director Jiaheng Chan sharing the inspiration behind their input on the project, as well as answering questions from the crowd.

The display suite also played host to a high-end interiors pop-up store, styled by influencer Eve Gunson from Dot and Pop. It also featured partners Living Edge, Bang and Olufsen and Animals in Charge, with guests given the opportunity to enquire about any item within the display.

To find out more about The Grounds of Kew, please visit www.thegroundsofkew.com.au or visit the onsite display suite at 367 Cotham Road, Kew.

 

The Grounds of Kew to feature private putting greens in an Australian first

The Grounds of Kew to feature private putting greens in an Australian first

The Grounds of Kew is giving potential buyers the opportunity to take their love of golf with them, by incorporating Australia’s first ever private putting green within Kew’s newest apartment project.

Our latest innovative project will feature 20 hyper-luxury residences with prices starting from $1.415 million. Award winning landscaper Paul Bangay, drew inspirations from the gardens of Kew and the grand estates to design and create a private playground for each ground floor resident. Each courtyard ranges in size from 237sqm – 271sqm and has the potential to feature a private putting green.

Kew is home to one of Melbourne’s oldest established golf clubs, with around 1300 playing members, which presents an exciting and rare prospect for potential buyers.  

We’re also pleased to announce a partnership with Australian professional golfer and 1999 Australian Masters champion Craig Spence. Spence will provide guidance and knowledge to achieve the best possible putting green for all residents, and will host a putting masterclass at the display later this month.

To register your interest please visit www.thegroundsofkew.com.au or visit the onsite display suite at 367 Cotham Road, Kew.

Australian interior design brands collaborate for The Grounds of Kew

Australian interior design brands collaborate for The Grounds of Kew

We’re pleased to announce that our latest project, The Grounds of Kew, will play  host to a pop-up interior store. The display suite will be transformed into a pop-up store that will run for a two week period, which will feature the innovative and exemplary aspects of Australian design.

Located in the heart of Kew, the project is a collaboration between high end partners that potential buyers would be familiar with. Everything in the display suite, including the space itself is up for sale, with exclusive offers and products from premium furniture supplier Living Edge, audio specialist Bang and Olufsen and luxe pet accessory brand Animals in Charge.  

The space is inspired and styled by influencer Eve Gunson from Dot + Pop who has designed the space to suit the luxurious location of the development. Gunson took inspiration from Kew’s grand gardens, rich green hues and natural elements. The design aims to reflect the potential buyers of the project.

The pop-up store will be open to the public from Friday June 8 until Sunday June 16 at 367 Cotham Road, Kew.

 

Global architects head to Melbourne for Southbank by Beulah mid-stage review

Global architects head to Melbourne for Southbank by Beulah mid-stage review

The mid-stage review for our Southbank by Beulah competition has been a huge success with shortlisted architects flying to Melbourne from across the world.

Commencing with a site visit at BMW Southbank on Wednesday 16 May, the architects were then invited to see the site from above by heading to Eureka Skydeck. 

The following day was our mid-stage review which took place at the Suspended Studio in the Melbourne School of Design, on the University of Melbourne’s Parkville campus. Behind closed doors, the six architecture teams presented to our jury their designs thus far and later participated in an open Q&A with students from the university. The architects were a star attraction, with many students excited to gain insights from some of the world’s best. We are looking forward to seeing their designs develop for the next stage of the competition. 

Fawkner House now accepting expressions of interest

Fawkner House now accepting expressions of interest

Expressions of interest have now opened for our Fawkner House project.

Fawkner House encompasses a selection of 10 luxury, large-scale residences, making this our most unique project to date. Located in Melbourne’s prestigious Domain precinct in South Yarra, the superior collection suits the most esteemed and astute purchasers.

Notable in its own right, Fawkner House also sees the best in their field join us including Rob Mills Architecture and Interiors, Paul Bangay as landscape designer.


With only a limited number of residences available, we are anticipating these to sell-out fast. For more information and to be the first to visit our display suite please visit http://fawknerhouse.com.au/

Big names lined up for Southbank by Beulah

Big names lined up for Southbank by Beulah

The next stage of architecture competition for our Southbank by Beulah project has commenced with the unveiling of a highly anticipated shortlist. Some of the biggest names in global architecture have partnered with well-regarded Australian firms to work on this landmark development at the BMW Southbank site. Shortlisted architect teams are:

Bjarke Ingels Group with Fender Katsalidis Architects

Coop Himmelb(l)au with Architectus

MAD Architects with Elenberg Fraser

MVRDV with Woods Bagot

Office for Metropolitan Architecture (OMA) with Conrad Gargett

UNStudio with Cox Architecture

We are also proud to announce our presiding jury featuring prominent individuals who will be reviewing the proposed architecture designs.

The jury members are as follows:

Jill Garner, Victorian Government Architect and Co-founder of Garner Davis Architects – Jury Chair

Prof Thomas Kvan, former Pro Vice-Chancellor and Dean of Architecture Faculty, University of Melbourne and Director, Australian Urban Research Information Network

Marc-Heinrich Werner, CEO, BMW Group Australia

Cameron Bruhn, Editorial Director, Architecture Media

Adelene Teh, Executive Director, Beulah International

Jiaheng Chan, Managing Director, Beulah International

The seventh juror will be announced in due course.

 

The architects will present their initial designs to the jury on May 17th with final presentation mid July 2018.

For more information and updates, please visit southbankbybeulah.com

BEULAH TO BE HONOURED AT ASIA PACIFIC PROPERTY AWARDS

BEULAH TO BE HONOURED AT ASIA PACIFIC PROPERTY AWARDS

We are delighted to announce we have won an award at the Asia Pacific Property Awards, a division of the International Property Awards. 

Our Paragon project will take out a prize in the Best Residential High-Rise Development category in Australia and will be honoured at a gala dinner to be held in Bangkok in May. 

At this event we will find out if we are also a five-star winner for our category with the potential to be entered into the overall International Property Awards. 

We are looking forward to being recognised on a global scale as being among the best in this region of the world.  

KEW SITE ADDS TO EXPANDING BEULAH PORTFOLIO

KEW SITE ADDS TO EXPANDING BEULAH PORTFOLIO

The Beulah portfolio is growing and we are excited to announce our recent purchase of a 2411 square metre site in Kew, as recently highlighted in The Age and The Urban Developer.

Situated at 367 Cotham Road, we will be creating 20 apartments over three levels, each comprising two, three and four bedrooms. The residences are between 120 and 500 square metres to resemble the size of homes rather than apartments.

We are again looking forward to working with Fender Katsalidis Architects to deliver a $46 million development that will fit in with the prestigious suburb located in Melbourne’s inner east. Further information about this upcoming development will be released in the coming month.

BEULAH INTERNATIONAL ACQUIRES LANDMARK SOUTHBANK SITE

BEULAH INTERNATIONAL ACQUIRES LANDMARK SOUTHBANK SITE

In what has been called 2017 central Melbourne’s property deal of the year, we are delighted to announce we have purchased the landmark BMW site located at Southbank.

Located at 58 Southbank Boulevard, the 6191sqm site allows us to deliver a spectacular development encompassing residential and retail space as well as a hotel. 

Innovation and outstanding design are values shared between Beulah and car manufacturer BMW and we are proud that this contributed to us securing the property sold by CBRE.

We look forward to working with a world class design team, as well as innovative BMW on this exciting and groundbreaking project. 

 

Purchase An Apartment With Just a $1 Deposit

Purchase An Apartment With Just a $1 Deposit

Award-winning property developer Beulah International is hoping to give young Australians a leg up in the Melbourne property market by allowing individuals to purchase an apartment in their Paragon development with a deposit of just $1.

To help mitigate the affordability crisis in the Australian market, Beulah International will lend the required 10% deposit to a handful of lucky purchasers, which is to be paid back within 24 months before settlement – interest free.

Beulah International General Sales Manager Jamie Baldwin said saving for a deposit is the main hurdle Australians face when trying to enter the Australian property market.

“By the time people save their 10% deposit, which can take a few years, the properties they were looking at have gone up even further and they need to reconsider their price bracket, or save a larger deposit.

“By lending the deposit to purchasers, they’re able to secure the apartment for the price it is in 2017 and have two years to repay the 10%, before their mortgage repayment kicks in,” he said.

A limited supply of prestigious apartments in Paragon range in price from $560,000 to $1.3 million, meaning Beulah International will be lending deposits up to $130,000.

“It’s like Afterpay essentially, but on a much larger scale.”     

Located at the former Celtic Club site on Queens Street and developed by Fender Katsalidis, Paragon comprises of 227 apartments and Australia’s first indoor elevated forest.

To learn more and to test your eligibility, please visit http://www.paragonqueenst.com/dollar-offer or call 1300 877 176

BEULAH TAKES OUT GOLD AT AREAS

BEULAH TAKES OUT GOLD AT AREAS

The Annual REA Excellence Awards (AREAs) are prestigious accolades in the Australian property industry and we could not be happier to be awarded GOLD for New Homes Player of the Year.

This award commends innovation, community, service and marketing excellence and is the AREAs highest award in the developers, home builders and project marketer’s category.

At Beulah International, we are always striving to excel across these fields and would like to thank REA Group for hosting an excellent evening. 

This is the second year in a row we were able to take home an AREA, where last year we were recognised as Game Changer of the Year for our Gardenhill project. 

HABITUS TOWNHOMES SETTING THE TREND FOR VERTICAL LIVING

HABITUS TOWNHOMES SETTING THE TREND FOR VERTICAL LIVING

We are proud to play our part in setting the trend in Melbourne’s housing market with our four-storey Habitus Townhomes.

Vertical living is something we encourage Melburnians to consider, where each of our townhomes offers three bedrooms, four levels of living space as well as a rooftop terrace.

Nathan Mawby from the Herald Sun talks about four and five-storey townhouses being popular among younger generations who are seeking something more substantial than an apartment in an inner-city location.

Nathan chats to Koos de Keijzer from DKO Architects who explains the design elements that make our Habitus residences outstanding. From the architectural staircases to the overall layout, you won’t even feel like you are in a four-storey home. 

Check out the article online now at news.com.au 

Alex Rance shines the spotlight on Habitus on Australian TV

Alex Rance shines the spotlight on Habitus on Australian TV

Habitus Townhomes ambassador Alex Rance has not only had a busy few months in the AFL but he has also taken the time to talk about his role in our latest development in the press.

Featuring in two TV interviews, we are delighted to have Alex speak positively about being involved in this exciting project.

Sitting down for an in-depth chat with Ayrton Woolley from Channel 9 News, Alex talks life beyond the game and how he is excited for Habitus Townhomes to be the platform to launch his acting career.

In other news, the team from the AFL Footy Show have also taken note of Alex’s ‘swagger’ in our teaser video where he has successfully swapped his footy boots for dancing shoes.

OFFICIAL HABITUS TOWNHOMES LAUNCH GOES OFF WITH A BANG

OFFICIAL HABITUS TOWNHOMES LAUNCH GOES OFF WITH A BANG

Friday 13th October marked the official launch for Habitus Townhomes and we could not have been more excited. 

To mark the occasion, we held an exclusive evening filled with cocktails and dancing that saw our two-storey display suite unveiled amongst stilt walkers and fireworks, as well as the first screening of our ‘Crafted Moves’ mini-movie.

Held on-site in South Melbourne, we were delighted to be joined by our team, friends and all those who have contributed to the project thus far, including Habitus Townhomes ambassador and AFL star Alex Rance. 

We were grateful for the opportunity to thank everyone for their support and celebrate the hard work that has produced something that embodies the Beulah International spirit and makes us so proud. 

The event was a roaring success, with guests enjoying the chance to explore our Habitus Townhomes display suite.

To book an inspection of your own or to find out more, please visit habitustownhomes.com.au

Habitus Townhomes Sets the Stage for Alex Rance

Habitus Townhomes Sets the Stage for Alex Rance

AFL premiership player Alex Rance has danced his way through the new Habitus Townhomes display suite for the ‘Crafted Moves’ mini movie. 


Alex proved his talent goes beyond the football field with Habitus Townhomes providing the platform for him to launch his acting career. 

Herald Sun’s Confidential interviewed Alex who admits he enjoyed his time in front of the camera for the filming as well as making the most of the experience working with our team.

GARDENHILL SHORTLISTED FOR UDIA AWARDS

GARDENHILL SHORTLISTED FOR UDIA AWARDS

We are thrilled to earn a place on the shortlist for this year’s Urban Development Institute of Australia (UDIA) Awards for Excellence. The awards honour first-class developments across Victoria.

Our Gardenhill project features Australia’s first off-lead dog park in a high rise and promotes responsible pet ownership in apartments.

We are grateful to be recognised for offering innovation in the development industry where we hope to see more apartment buildings cater to the needs of our four-legged friends. 

We eagerly await the awards ceremony and gala lunch at the end of the year and look forward to seeing Victoria’s top developments recognised.

Beulah International Announced as Finalists for Two AREAs

Beulah International Announced as Finalists for Two AREAs

With both anticipation and excitement, we are delighted to be named as finalists for dual awards at the 2017 Annual Real Estate Excellence Awards (AREAs). Hosted by REA Group, the AREAs are prestigious accolades in Australia’s real estate industry.

Our Melbourne CBD project Paragon, featuring Australia’s first high-rise indoor forest, has been recognised as a finalist for the Game Changer of the Year award in the ‘Developers, home builders, project marketers and developer media agencies’ category. This is the second year in a row for us to be acknowledged for offering something unique to the market where we were crowned winners last year for our Gardenhill development.

We are also finalists for the Gold AREA for New Home Player of the Year. This is a new award which commends innovation across community, service and marketing excellence.

We are looking forward to the awards ceremony in November and wish all other finalists the best of luck!

Habitus Townhomes Set to Launch with Mini-Movie

Habitus Townhomes Set to Launch with Mini-Movie

 

In our most exciting project to date, we've collaborated with All-Australian AFL player Alex Rance who has starred in a mini-movie, proving he has the moves both on and off the field. 

Habitus steps away from apartment-style living by featuring a collection of 27 contemporary three-bedroom townhomes in the idyllic location of South Melbourne, with each residence offering spacious living and luxury finishes throughout.

We launched the teaser to the mini-movie via Channel 9 News, with Ayrton Woolley interviewing Alex on his acting debut. 

The project will officially launch in mid-September with the full release of 'Crafted Moves', which takes inspiration from Johnnie Walker's short film ‘The Gentleman’s Wager’.

To register your interest prior to the official launch, please visit habitustownhomes.com.au 

Paragon Pre-Launches and Selling Fast

Paragon Pre-Launches and Selling Fast

Our Paragon development has been exceptionally well-received with 90% of the project’s 277 apartments being snapped up during the pre-launch campaign.

Negating oversupply concerns in Melbourne’s CBD, Paragon pre-launch sales totaled $175 million showing the phenomenal interest in this unique development at a heritage site.

Featuring Australia’s first indoor high-rise forest, purchasers were keen to swiftly buy within this exclusive enclave located in the heart of Melbourne.

Limited apartments remain! 

 

Gardenhill Acknowledged as PCA Awards Finalist

Gardenhill Acknowledged as PCA Awards Finalist

We are thrilled to announce that our Gardenhill development was recognised as a finalist in the Property Council of Australia Rider Levett Bucknall Innovation and Excellence Awards for 2017. Gardenhill was named as a national finalist in the ‘Development Innovation’ category, where the forward-thinking and unique aspects of the project were acknowledged.

Including Australia’s first private dog-park in a high-rise as well as interior sliding panels to transform apartment floorplans in an instant, Gardenhill offers something original to the market. We are excited that our vision and ideas have been so well received not only by residents but also industry bodies such as the Property Council of Australia, the leading property advocate.

For us, it was honour to be nominated amongst other leading Australian developments.

Beulah International Set to Deliver Australia’s First High-Rise Indoor Forest

Beulah International Set to Deliver Australia’s First High-Rise Indoor Forest

The innovative spirit of Beulah International endures, as we are pleased to announce our plans to create Australia’s first indoor forest in a high rise at our upcoming Paragon project.

The three-storey elevated urban forest overseen by well-known landscaper Paul Bangay will be part of our newest project, PARAGON.

Situated within the 48-level tower, the urban forest resembles a conservatory comprising mature trees, leafy canopies, climbing gardens and grassy spaces along with terrazzo pavers and seating zones.

The indoor forest will create a sanctuary for residents to enjoy and be an escape from the busy city streets below.

Paragon has been designed by Feder Katsalidis Architects and will feature a Celtic-inspired exterior pattern to tie in with the site’s heritage.

The development encompasses one, two and three-bedroom apartments starting from $500,000.

For more information please visit paragonqueenst.com

Hallmark Ivanhoe Launches to Market

Hallmark Ivanhoe Launches to Market

Beulah International has joined forces with architecture practice Fender Katsalidis to create our latest development Hallmark Ivanhoe in Melbourne’s inner north-east.

In the leafy suburb of Ivanhoe, the project features 35 premium apartments, showcasing exceptional design over each of the five levels. Kitchens have been designed in collaboration with Adam D’Sylva and include Gaggenau appliances as well as natural stone and timber finishes.

The design is inspired by the architecture of the locale and includes modernist and art deco influences.

Hallmark Ivanhoe apartments range in price from $420,000 to $1.5 million and will be located at 47-49 Norman Street, Ivanhoe.

Beulah International fills the gap for home loans

Beulah International fills the gap for home loans

Beulah International is pleased to be able to assist investors and purchasers in need, offering to fill the funding gap left by major Australian banks.

With many apartment purchasers being left in the dark after many of Australia’s major banks put a halt to foreign loans last year, Beulah International is offering some welcome relief to investors and homeowners by proposing vendor-assisted financing as an alternate option.

With strong demand for both Gardenhill and Hallmark Ivanhoe, vendor-assisted financing will allow us to provide long-term loans via the use of licensed brokers and lenders, to ensure those who still wish to buy are given the opportunity.

Beulah International wins Inaugural 'Game Changer of the Year' award

Beulah International wins Inaugural 'Game Changer of the Year' award

 

We are extremely happy and honoured to announce that Beulah International was recently awarded the AREA Game Changer of the Year award for Innovation at our Gardenhill development in Doncaster. 

Competing against some of the nations most renowned developers, this is an award of distinction that places Beulah International, and Gardenhill, at the forefront of development within the Melbourne property market. 

Gardenhill was awarded the innovation award in relation to the highly publicised private dog park; a first of its kind in the history of apartments within Australia.

In an interview with Sky News, our Executive Director Adelene Teh communicates that the award re-affirms our commitment to ensuring residents of our projects can make the switch to apartment living without sacrificing the comforts and luxuries of traditional homes.

Gardenhill is now almost complete from a construction perspective, and Beulah International continues to strive to provide projects that inspire, innovate and reflect the values of the communities they reside within

Beulah supports Cancer Awareness

Beulah supports Cancer Awareness


Our company recently joined forces with award-winning chef Adam D’Sylva to help raise funds for the Peter MacCallum Cancer Foundation, while showing support to cancer sufferers, their family and friends.

Throughout the month of August, we ran a successful online raffle, with all proceeds donated to the Peter MacCallum Cancer Foundation to assist in finding a cure and supporting patients throughout their journey. In conjunction with the raffle, we perched a beautiful illuminated lavender ribbon – the colour for all cancers – high upon our Gardenhill crane to show a unified front that there is hope, and early detection is the best defense.


 

 

Beulah is Geared for Growth

Beulah is Geared for Growth


It is with great excitement to announce that we are adding to our property portfolio with the recent acquisition of three new sites in Ivanhoe, South Yarra and South Melbourne whilst we continue to scout for sites in excellent locations.

Our Executive Director Adelene Teh said the company’s vision is to develop something outstanding in all three inner city suburbs.

Our recent project Gardenhill has been a great success, and we look forward to delivering more functional and beautifully designed living spaces to the Melbourne marketplace,” said Adelene.

We look forward to revealing more on these projects in the coming months.


 

Urging Investors to Count the Beans

Urging Investors to Count the Beans

 


In line with our vision of being forward thinking and innovative in the property sphere, we launched a coffee campaign in hopes of squashing the misconception that you need to be wealthy in order to invest.

By partnering with a local café to our Gardenhill development, we gave away 100 coffees a day for two weeks to help potential buyers see the value of saving their pocket change. 

Our Managing Director Jiaheng Chan said the messaging behind the campaign was to educate people about the costs of property investment, which can cost as little as two coffees a day.


 

 

Architect, Developer, Dreamer, Ground Breaker

Architect, Developer, Dreamer, Ground Breaker

It was a pleasure to see one of our Directors, Adelene Teh, recognised in the media for her entrepreneurial spirit and career success to date. Adelene was recently interviewed by Women’s Agenda and The Urban Developer, as well as featured on The Real Estate Conversation.

 

A similar theme runs through each article, with Adelene discussing topics such as her inspirations and mentors, why she continually pushes the boundaries and the importance of balance in both career and life.

 

Being a female leader in an industry that is often dominated by males can sometimes be difficult, but it’s evident throughout each interview that Adelene believes in herself and the overarching vision Beulah International has.

Australia’s First Dog Park

Australia’s First Dog Park

Beulah International is pleased to announce that Gardenhill will feature a private residential dog park, a first of its kind in the history of Australian apartments.

Gardenhill residents will have access to an enclosed ground floor garden that will permit dogs to be off lead in a secure and user friendly environment.

The announcement has been revolutionary within the property sphere, with the dog park news drawing much needed attention to the topic of pet ownership and the urbanisation of Melbourne.

We’re incredibly proud to be a part of such a progressive movement and hope to pave the wave for future developers to follow suit.

Gardenhill Construction Commenced

Gardenhill Construction Commenced

We are thrilled to announce that construction has officially commenced at our Gardenhill development, with over 80% of apartments sold to date.

The celebratory ground breaking ceremony was attended by Victorian Minister for Finance Hon. Robin Scott, Malaysian Minister for Industry and Trade Dato’ Lee Chee Leong and Manningham Mayor Cr. Paul McLeish, all who assisted in turning the first sod.

We are also pleased to announce that the Gardenhill contract has been awarded to Hacer, a well known and respected name within the Australian construction industry.

We look forward to working alongside Hacer and welcoming Gardenhill residents into their new homes towards the turn of 2017.

Gardenhill Brings Malaysia’s Largest Bank to Melbourne

Gardenhill Brings Malaysia’s Largest Bank to Melbourne

It is with great excitement to announce that our Gardenhill development has received financial backing from Malaysia’s largest bank, Maybank.

Our Managing Director Jiaheng Chan says the international support is a reflection of the confidence Maybank has in Gardenhill.

“It’s a great confidence boost when the largest bank in Malaysia and one of the top banks in South East Asia places its trust in your project, particularly as this is Maybank’s first few Australian project.”

Jiaheng signed the lending agreement at a signing ceremony, alongside Maybank Corporate Banking Managing Director Caroline Teoh.

Like Father, Like Daughter

Like Father, Like Daughter

We are proud that one of our Directors, Adelene Teh, has been recognised for her rich heritage in property, as she swiftly makes her mark in the competitive Melbourne property market.

Adelene is well versed in the property sphere, with her father Datuk Teh Kean Ming – chief executive office and managing director of IJM Corp BHD – boasting over 35 years of property development and construction experience.

Adelene was interviewed by Bernama Malaysia, where she recounted her father taking her through walk-throughs on project sites and explaining the details, an act that instilled a sense of pride within her. 

Adelene holds a Masters Degree in Architecture and attributes most of her interest in property to her father; whose dedication and passion has influenced her career path.

Beulah Finds New Partner

Beulah Finds New Partner

We are incredibly pleased to announce that we have joined forces with Malaysian builder and developer Fajarbaru Builder Group for our benchmark project, Gardenhill.

Fajarbaru Builder Group were keen to break into the Melbourne property market but needed a development partner with local knowledge and expertise, a role we are proud to fulfil.

We look forward to undertaking the Gardenhill journey and working alongside Fajarbaru in realising Gardenhill’s potential.

Beulah offloads AU 108

Beulah offloads AU 108

After pioneering an exciting and rewarding venture, we are pleased to confirm the sale of the proposed Australia 108 tower in Melbourne’s Southbank to Singaporean property developer World Class Land.

It was a pleasure to work alongside the Australia 108 consortium, which comprised of Nonda Katsalidis, whose firm Fender Katsalidis designed the tower; investor Adrian Valmorbida, of the Lavazza coffee fortune; developer Benni Aroni representing the Watersun syndicate made up of himself, Gary Caulfield, Rob Elliott and others.

We look forward to seeing the iconic Australia 108 reach its potential under the reigns of its capable new owners, World Class Land.

Great Place to Work

Great Place to Work

Our Melbourne office was recently featured in a series of design-focused articles, with our innovative and striking work hub classified as a space that aims to foster creativity.

Designed by one of our directors, Adelene, our Melbourne office features a curved workstation to foster collaboration, a greenery wall for both privacy and to boost productivity levels as well as a centralised kitchen to brainstorm ideas over a meal.

As developers of high-end luxurious developments, it’s essential that our company vision of delivering aesthetically beautiful yet functional projects is a consistent message that is reflected in all aspects of our business.

Gardenhill Launches and Selling Fast

Gardenhill Launches and Selling Fast

We are pleased to announce that our benchmark development Gardenhill has officially launched to the public, with over 30% of apartments already snapped up before the launch.

Located atop Doncaster Hill, Gardenhill is a collaborative effort between Beulah International and our Malaysian-based partner Fajarbaru Builder Group and will feature stunning architectural designs by Australia’s no.1 architect, Woods Bagot, garden oasis by award-winning landscaper Jack Merlo and kitchen design by celebrity chef Adam D’Sylva.

Boasting a distinctive curved façade, Gardenhill will feature 136 one and two bedroom apartments across 11 storeys.