INSPIRING HEALTHIER, HAPPIER + INCLUSIVE COMMUNITIES THROUGH THE INTERPLAY OF ARTS + LIFESTYLE
The Beulah Foundation acts as a philanthropic extension of Beulah, building on the founders’ strong commitment of community investment and social impact; the foundation is dedicated to support the development of healthier and more equitable urban places through a commitment to arts and society through a number of cultural forms, including visual arts, photography, crafts, design and moveable cultural heritage.
Through the curation of cultural initiatives and activations that focus on art, wellbeing and sustainability in and around the City of Melbourne, Beulah Foundation aims to nurture the interplay between arts and lifestyle to inspire and build healthier, happier and inclusive communities that inspire, empower, and create lasting positive change.
CURRENT + UPCOMING Activations
GEORGE ROSE
ROOFTOP MURAL
a public art piece commissioned by Beulah foundation for the city of Melbourne
The rooftop of the former BMW site in Southbank has been transformed into a biophilic oasis with a large-scale mural by George Rose.
Commissioned by Beulah Foundation, the artwork aspires to promote art, well-being and sustainability, while advancing culture in and around the City of Melbourne.
The concept for the mural focuses on rejuvenating the current site’s urbanscape and will be complementary to the eye-catching Atong Atem mural that adorns the exterior of Hanover House, with both sites celebrating local female artists.
The vibrant piece adds colour and life to the area, aspiring to bring joy to workers, residents and visitors, especially those in surrounding tall towers who will be able to enjoy the rooftop mural daily. It helps to spark imagination of the integration of life and biophilia with the future built environment, enhancing the connection between people and nature in cities.
PAST Activations
SEEDS OF CHANGE
EMPOWERING COMMUNITIES
AUG 2023 – FEB 2024
118 City Rd, SOuthbank, VIC, 3006
“Seeds of Change,” was a transformative and immersive exhibition designed to highlight local and global food insecurity, while simultaneously exploring the future of retail. The exhibition was presented as an engaging guided tour where visitors experienced a weaving story scape that explores the impact Empower has had and how as a society, we have the opportunity to reimagine the relationship between consumerism and a giving mindset.
Brought to you by Empower Australia and the Beulah Foundation as part of the Lab for Positive Change series; this is one of many exhibitions that will offer benefits to the local community, whilst raising awareness on key societal issues.
