The Beulah story is ongoing.
Read our latest chapter.
How will we grow an indoor urban forest?
An interview with Create Digital
At a time when many industries are reeling from the current economic crisis, our first CBD project, Paragon, continues to break the mould, breathing new life into the city’s construction landscape.
An exemplary lifestyle masterpiece, ambitious design and visionary technology come together in harmony to create a transformative statement of boutique skyrise living on the corner of La Trobe and Queen Streets.
Gracing Melbourne’s skyline, while paying homage to the site’s historical significance as the former Celtic Club, Paragon’s defining feature is its three-story urban forest, with mature trees, leafy canopies and a climbing garden – a showcase of superb biophilic design and promotion of greenery and nature in high-rise developments.
Understanding that bringing to life a world-class precinct of this calibre is no easy feat, the team at Create Digital (Engineers Australia industry platform) spoke with Beulah Senior Development Manager, Luke Thornton, to discuss the challenges and unique approach taken to deliver one of the country’s most sought-after developments.
Read the full article featured on Create Digital.
Five ways to wellbeing at the workplace
The importance of mental wellbeing for happiness and productivity
This month we have placed a focus on implementing some key strategies to help support the Beulah team in staying healthy, happy and connected while we continue to work remotely – why not try these tips yourself?
Habitus Townhomes August 2020
August marked the official completion of construction for Habitus Townhomes and a great cause for celebration for Beulah, Ironside, and all those who have been involved in getting the project ready for settlements in this unprecedented season.
This month we began welcoming residents into their townhomes, which has been so rewarding for Beulah to finally see our new residents be able to make Habitus their new home.
Having received a lot of great feedback on the process, we look forward to continuing to welcome residents in the coming weeks and see the project truly come to life as families begin to call Habitus home.
The finishing touches that took place throughout the month saw Ironside installing wayfinding signage, sealing and polishing concrete flooring, and completing landscaping of garden beds. Furthermore, Beulah continue to work with Ironside in the quality assurance process to ensure no detail is missed.
Light-filled and immaculately crafted, each Habitus home truly reflects the ultimate contemporary lifestyle, presenting a home of generous proportions with a fusion of clean lines and natural materials.
Paragon August 2020
A step closer to completion, the month of August saw Paragon reach its full height, with the topping out of the award-winning tower.
Navigating such unchartered waters during this lock down period in Melbourne, the dedicated team at Multiplex is doing a fantastic job forging ahead in construction works despite the reduced capacity on site.
Safety screens are now being removed from the exterior to allow for the completion of the striking façade all the way to the top of the building. A façade that is making a mark in the Melbourne CBD skyline and becoming a favourite amongst locals.
Also making steady progress, Australia’s first residential indoor forest is coming to life gradually each day. Designed by internationally acclaimed landscaper, Paul Bangay, we cannot wait to share more about this distinctive and tranquil space as it progresses.
Fawkner House August 2020
Bringing to life this award-winning project, VCON continues to make positive progress on the construction of Fawkner House despite the introduction of Stage Four restriction earlier this month.
Rising boldly above the streetscape, the striking sculptural Fawkner House façade continues to take shape with the commencement of rendering the blockwork exteriors, and installation of windows taking place across levels one and two.
On Level Three the construction of the expansive skylights and roofing continues to take place, while to the western side of the building, works have commenced for the pedestrian access point and entry ahead of September’s concrete slab pour.
The interiors have also continued to make steady progress as VCON focuses on ceiling plastering, door installations, and wet area works on Levels One and Two, whilst mechanical and hydraulic rough-ins continue on Level Three.
The Grounds of Kew August 2020
The team at Ironside continue to track ahead with construction for The Grounds of Kew, carefully managing the complexities of current lockdown regulations to ensure progress continues.
Across the building’s exterior all cladding is complete, and the final feature Golden Vitracore framing is being installed. The Paul Bangay-designed landscaping has also begun being planted as your suburban sanctuary continues to take shape.
Inside, painting and tiling works have begun across all common areas, while within each apartment, the installation of timber flooring and the striking monolithic stone island benchtops are now complete with final finishing trades going through Level One.
Explore our residences virtually
All from the comfort of your home
Our dedication remains strong as we continue in our quest to bring to life some of the country’s most exciting projects, despite recent Stage Four restrictions enacted across Victoria.
While in-person appointments are currently paused, did you know you can still explore our properties conveniently from the comfort of your own home via our private virtual experiences?
With completed and furnished apartments available for viewing at Habitus Townhomes, The Grounds of Kew and Paragon now is the chance to secure a distinguished home in some of Victoria’s most highly-coveted suburbs.
Get in touch today to explore these exquisite residences firsthand.
Paragon reaches monumental heights
Celebrating the topping out of our CBD tower
Set to transform Melbourne’s skyline, our highly-anticipated CBD tower Paragon, topped out in recent weeks as construction moves one step closer to completion.
Signalling the resilience of the industry despite the current climate, our building partner Multiplex continues to forge ahead (now with a limited workforce due to current stage four restrictions) to bring this project to life.
Our first CBD tower, the topping out of Paragon marks an exceptional year for Beulah so far, having recently celebrated the completion of Habitus Townhomes in South Melbourne, placing us good stead to continue delivering an exceptional portfolio of projects across Melbourne.
Home to Australia’s first indoor forest, the on-site team will now shift their focus on internal works, with the multi-sensory urban resort and wellness retreat designed to provide residents with a tranquil retreat from the bustling streetscapes below.
Melbourne’s Top 3 most sought-after developments
Paragon experiences unprecedented demand
Celebrating the steady demand for multi-residential projects in Victoria, The Urban Developer this month reported Paragon as one of the state’s most highly-anticipated projects, with REA Group data revealing it as the city’s third most viewed project.
Perched on a prominent corner in Melbourne’s CBD, Paragon offers a boutique collection of uniquely expansive apartments, immersing residents within the city’s thriving cultural landscape; with parks, theatres, boutiques, landmarks and dining hotspots easily accessible on foot, just minutes from home.
Read the full article on The Urban Developer.
Exploring the off-the-plan settlement process
A simple guide with Beulah
Construction on your new residence is almost complete, so what’s next? Here is our simple guide to cut through all the lingo.
This is when it comes time to organise finance. Experts recommend doing this up to 3 months prior to settlement, but be sure to track the project progress so your formal approval doesn’t expire.
2. Stamp duty
This sum will vary depending on a number of factors – whether you are a first home buyer, investor and so on – and will be provided by your solicitor prior to settlement.
3. Pre-settlement inspection
Undertaken once the building is complete (roughly a month before settlement), this is your chance to see your new home, with quality assurance recorded for the builders to rectify.
Once the legalities are finalised and full payment is complete, the property is formally transferred into your name and it’s time to collect your keys!
Drawing inspiration from a leading lifestyle hub
Exploring the transformation of Bali's Potato Head
As part of this month’s Beulah Perspectives — where we share inspiring transformational and progressive insights, spaces and experiences from around the world — we are taking cues from Potato Head, a game-changing lifestyle hub in Bali.
Garnering a reputation for its iconic sunset views, culinary prowess and award-winning cocktails over a decade ago, today, Potato Head is dishing up more than just the finest oceanside fare, recognised as a creative village, where music, art, design, food and wellness unite.
Designed by OMA founder Rem Koolhaas, it is now known as Potato Head Studios and is home to a hotel, subterranean nightclub, recording studio, and performance and gallery spaces.
Setting a new standard in sustainability, it maintains a zero-waste, plant-based restaurant, hotel slippers made from coconut fibre, and works with local craftsmen to create sustainable furniture products.
This shift from contemporary hot-spot to leading lifestyle name is one that Beulah has looked to for inspiration for its seamless transformation, packaged together through a local lens.
Support your local
Enjoy Melbourne’s finest fare from home
As we all settle into lockdown 2.0 and bars and restaurants again close their doors to diners, you can still support some of your local favourites throughout the community, with a number of savvy businesses pivoting their offering to ensure we can continue to enjoy Melbourne’s finest fare from home.
Paragon July 2020
In the heart of Melbourne’s CBD, Multiplex continues to meet anticipated deadlines with more outstanding progress achieved.
The end of July marks a momentous milestone with the final concrete pour having being completed, the celebration of structural topping out can begin! A great encouragement to the team as we approach completion later this year.
Wrapped in walls of shimmering blue and champagne gold glass, the striking façade is now complete up to Level 35, while the jump form has commenced deconstruction in preparation for the crane removal.
The interiors of each home continue to make headway with the Beulah team commencing quality assurance checks with Multiplex up to Level 15, walking through every apartment, to ensure the best finished product is delivered upon settlement.
Additionally works are continuing on the Residents’ Spaces of Paragon, including the incredible library, spas, professional kitchen linked to private dining room, theatre room and pool. These spaces once complete will become an exclusive entertainer’s club and wellness hub for all residents to enjoy.
Habitus Townhomes July 2020
With settlements and the finish line for Habitus Townhomes in sight, the team at Ironside have been busy putting the final touches together as we prepare to welcome our new residents to their home.
Landscaping works are well underway, with beautiful ornamental pear trees lining completed driveways, ready to flourish come spring and summer. Ensuring each home is safe and secure, the blockwork walls and metal gates are now mostly installed, and mailboxes set in place with signage to come.
Showcasing the proximity of the CBD from your coveted South Melbourne address, the private rooftop terraces are now complete, with appliances and hardware fully functioning and ready for residents to cook up a storm on their new BBQ!
Committed to excellence, Beulah and Ironside have been working closely to carry out quality assurance checks to each townhome, scanning over every detail to make sure each home is ready the moment our new residents step through the door.
The Grounds of Kew July 2020
With just a few months to go, construction onsite at The Grounds of Kew is swiftly approaching completion.
Bringing to life the vision of award-winning firm Fender Katsalidis and landscape designer Paul Bangay, builder Ironside has been busy. This month has seen the installation of external dividing blockwork walls between residences, along with landscaping works commencing. Internally, Ground Floor residences see their tiling and joinery works almost complete.
On Levels One and Two, Ironside has commenced the works on balustrades which will provide residents the perfect setting to enjoy sweeping vistas of the gardens, city, and greater Melbourne.
Finally, Level Three internals have received their first coats of paint as tiling takes place in the bathrooms and laundry. Blockwork garden beds and the external cladding components that make up the building’s striking façade have also been installed.
With completion just around the corner, we look forward to bringing further updates as your new homes come to life.
Fawkner House July 2020
A beacon of luxury in its coveted Domain Precinct location, Fawkner House construction continues to surge ahead with the team at VCON carrying out major structural works in July.
Beyond the continued works on the façade, this month has seen the basement near its final stages with walls being painted and installation of garage doors commencing. Meanwhile Levels One and Two are taking shape with internal wall frames and windows beginning to be installed.
VCON has also begun waterproofing the garden beds on Level Three in preparation for Paul Bangay designed landscaping works, ensuring residents are surrounded by nature.
Guaranteed to become a residential design icon for Melbourne and South Yarra, we cannot wait to share more updates as Fawkner House nears completion.
Exploration of a transformative design process
Creating multi-functional spaces presents both challenges and introduces exciting new opportunities to the built environment.
With a shift towards collaborative consumption and collaborative, multi-use spaces, the term Flexible Architecture was coined and this month, Beulah’s Design Lead – Rodelle Lee – joins us to tell us more!
Popularised in 2007 by Robert Kronenburg, the term Flexible Architecture suggests that architecture could be as flexible as nature – that the built environment should be able to change to meet shifting needs.
Designed to be malleable, movable, and multi-purpose, Kronenburg recognised the ever-changing world in which we live – and thus the importance of responding to these changing needs.
Steeped in history, examples of Flexible Architecture have been known to date back to the 1600s, with more modern-day interpretations expected to become more commonplace.
First look into our completed residence
Explore Habitus Townhomes
Representing the best of a modern urban lifestyle in Melbourne’s inner-city suburb of South Melbourne, Habitus Townhomes is an award-winning collection of residences designed by DKO Architecture and John Patrick Landscape Architects.
Offering a chance to view a fast-tracked completed townhome ahead of the project’s full completion this month, take advantage of our weekly open for inspection sessions.
To book inspection times, visit www.habitustownhomes.com.au or call Will Winter (0466 967 555).
Supporting the property industry during COVID-19
Sharing insights with Urban
Like many, the property industry has faced significant challenges throughout the widespread COVID-19 pandemic. From virtual display suite tours to one-on-one appointments with purchasers to maintain social distancing, there is no doubt the industry has seen a slow down in purchaser engagement.
Responsible for a staggering 8.7 per cent of Victoria’s state employment, the far-reaching positive contributions of the property and construction industries are undeniable, and thus imperative that the State and Federal Governments continue introducing ways to stimulate the economy through the support of this industry.
Sharing his insights and understanding, Beulah Managing Director Jiaheng Chan spoke with Urban.com.au, suggesting a diverse range of legislative incentives – such as removing stamp duty costs or introducing rebates akin to the First Home Owner Grant for local purchasers – the Federal Government can introduce to support the property industry during this time.
While of course, our recovering economy is reliant on countless factors beyond property and construction, there is no doubt that by ensuring the industry continues to operate in a favourable environment for both local and international investments, our economy is bound to weather the storm better than many would expect.
Read the full article as featured on Urban.
Habitus Townhomes June 2020
Rising above the streetscape of bustling South Melbourne, Habitus has made significant construction headway in June with the project set to be complete within coming weeks.
On-site, we are proud to report that IRONSIDE is now installing the final facade fin detail in all zones of the development, together with blockwork fencing and ground level brickwork.
Internally, Townhouses 01 – 12 have now been cleaned and the quality review process has commenced. Townhouses 13 to 27 are in their final stages of completion internally, with grouting, caulking, and appliance and fixture fitoffs underway.
Finally, the expansive private rooftop terraces — set to become the ultimate inner-city retreat for residents, particularly during the warmer months — are also inching closer to completion with the planter boxes, Beefeater BBQ’s, sinks and stunning dekton stone installations progressively occurring across the project.
We are excited to be welcoming our residents into their new home soon!
Paragon June 2020
At the heart of Melbourne’s CBD, Paragon continues to surge towards completion with huge progress achieved during the month of June.
Effortlessly standing out within the cityscape, the team at Multiplex are working swiftly towards the topping out of the building in July – with the structure already 93 per cent complete.
Internal works are also well underway, with apartments up to Level 11 now complete and attention promptly focused on delivering the subsequent levels.
A peaceful retreat away from the bustling streetscapes below, works on the multi-sensory urban resort are now in progress with finishes and samples now confirmed, and structural elements finalised.
Upon completion, the wellness retreat will be complete with a private spa, steam room and bath-house – providing residents with the ultimate setting to enjoy some well-earned R&R.
The Grounds of Kew June 2020
As we approach the end of the financial year, the month of June has seen outstanding progress made on site at The Grounds of Kew.
In line with an anticipated settlement in the fourth quarter of 2020, Ironside has started finalising the cladding elements to the external columns and commenced interior works – with Level One tiling nearing completion and Level Two and Three soon to commence.
As the project nears completion, the team have worked hard to bring forward an expansively scaled Ground Floor prototype apartment for close inspection by the project team to ensure the highest quality. With its flooring and tiling now complete, and plumbing underway, we look forward to opening its doors for private tours from next month.
Fawkner House June 2020
The start of winter hasn’t slowed down progress at Fawkner House with construction forging ahead.
We’re proud to report in this month’s update that VCON has successfully completed construction of the featured front elevation blockwork walls to level three and will soon be commencing installation of level three’s structural steel roof frame.
It’s a significant milestone as the beautiful and iconic facade takes shape.
Of the development’s basement, black insulation panels have been successfully installed to provide sound proofing and thermal properties. VCON has also progressed on services rough-in and the installation of internal wall frames to Ground Floor and Level One.
We look forward to bringing you further updates as Fawkner House remains on track to welcome residents in early 2021.
Bringing to life Australia’s tallest tower
Continued accolades as Beulah sets global benchmark for unprecedented lifestyle hub
Continuing to receive global recognition as a world-class project to watch, our highly-anticipated Southbank by Beulah project graced the cover of this quarter’s The Asian Executive.
The magazine focused on the recent permit announcement which was met with huge praise as plans for Australia’s Tallest Tower – one of Melbourne’s most forward-thinking projects to date – officially received the tick of approval from the Victorian State Government.
When comparing the project to Beulah’s pre-existing and current portfolio, Managing Director Jiaheng Chan expressed that Southbank by Beulah’s scale and level of complexity is unparalleled.
“An unprecedented project, it was difficult to predict what the outcome would be from a planning perspective, however by bringing together the best possible team from around the world, collaborating closely with all stakeholders and rolling out an open and transparent process to work towards the goal of rejuvenating Southbank, we were able to achieve the best outcome for everyone.”
Eloquently summarising Beulah’s vision for this project, Executive Director Adelene Teh shares her mindset that “dreams must be bigger than yourself – if your dream doesn’t scare you, it isn’t big enough”.
With construction forecast to commence by the end of 2021, we look forward to sharing more updates with you as this unparalleled project unfolds.
Read the full article as featured in The Asian Executive Magazine here.
Paragon May 2020
Home to a hive of activity throughout the month of May, Paragon Queen Street has seen astonishing progress as Multiplex swiftly brings this project towards completion.
Paragon’s iconic dual-toned multifaceted facade has earned its place as one of Melbourne’s most anticipated building completions of the year.
Now with less than 10 floors until the structure reaches its full height, Multiplex has commenced works on internal finishes up to level 25, with further progress being made each day.
Habitus Townhomes May 2020
Habitus Townhomes continues to bound ahead towards its anticipated mid-year construction completion. Perfectly positioned between the CBD, Port Phillip Bay and Fishermans Bend, construction has maintained its steady progress.
May saw the further installation of the famed bronze, steel and glass facade and the team at IRONSIDE continuing to remove the scaffolding to reveal it. The facade installation is ongoing and will be complete in the coming weeks. Throughout each townhome, permanent power, gas and telecommunications connections are progressing, alongside the installation of Gaggenau appliances.
Tiling, integrated stainless steel gas BBQs and contemporary cabinetry work has commenced on the rooftop terrace crowning each townhome, providing a prized setting to entertain and soak up unparalleled views of Melbourne’s city skyline.
The Grounds of Kew May 2020
Bringing to life the artistry and craftsmanship of Australia’s foremost design names — Fender Katsalidis and Paul Bangay — Ironside have made impressive progress at The Grounds of Kew throughout the month of May.
Celebrating the installation of external windows across all 21 individual residences, the team at Ironside will now shift their focus onto the completion of internal works.
Expansively scaled interiors have received their first coat of paint, with tiling and fit-off of all ceiling services nearing completion among the Ground Floor residences.
Rising elegantly within Kew’s lush Sackville Ward domain, this exclusive address remains on track to welcome you in the fourth quarter of 2020, now only six months away!
Fawkner House May 2020
Rising boldly within one of Melbourne’s most highly esteemed locales, the month of May has seen spectacular construction progress at our Domain Precinct project, Fawkner House.
Edging closer towards the milestone of topping out, builders VCON have completed the Level 3 slab pour, alongside further establishment of the signature sculptural curved blockwork walls.
The basement soffit insulation panels have now been installed, as well as the commencement of service rough-ins and installation of internal wall frames in Levels 1 and 2.
Remaining on track to welcome residents in early 2021, we look forward to bringing you further updates as the exquisite collection of luxury residences nears completion.
The road to architectural legacy
The Grounds of Kew
Standing proudly on Cotham Road, The Grounds of Kew is on track to become an architectural icon amongst this tightly held suburb.
Synonymous with artistry and craftsmanship, two of the foremost names in Australian design Fender Katsalidis and Paul Bangay are behind this project’s exquisite design.
Bringing this concept to life is IRONSIDE and One Design Office who continue to maintain strong pace onsite (seen in this sneak peek) with settlement on track for the fourth quarter of 2020.
Beulah’s insights on COVID-19’s property impact
With The Urban Developer
With the impacts of COVID-19 felt by every corner of the world in 2020, much of Australia’s development, real estate, and construction industries are no exemption.
In early May, Beulah Executive Director, Adelene Teh joined The Urban Developer’s virtual conference discussing “what COVID-19 is teaching each developer about property, business, and life”.
With struggles being faced in the wider property development, including business cuts, construction delays, and interruption to workflow, Adelene shed some light on Beulah’s key takeaway during this time, that “time is a luxury”.
Given recent changes to the way the world operates — with staff all remotely working from home — the team is noticing an increase in relaxation, improved work-life integration, and time saved from travel.
Other benefits include improved efficiency and focus for staff who can attend to home and personal matters between work tasks allowing them to be better centred when working, no longer having their mind worry about other things as they traditionally would when in the office.
“To be able to have the luxury of time, to spend time with your loved ones, to work within a comfortable environment is a huge realisation right now,” Adelene said.
To discover how Beulah is ensuring business continues in the current climate, read the full article here.
Work from home
Essential gadgets for productivity
Beulah Managing Director, Jiaheng Chan, recently sat down with the Australian Financial Review to discuss the latest tech advice that’s facilitating his productivity working from home lately.
From an ergonomic home office set-up to prevent body aches and pains, to finding a place for virtual reality systems in the modern work environment.
Jiaheng also spoke to the importance of encouraging constant communication between colleagues who can easily lose touch working from isolated home offices.
“It is also vital to keep in touch with your team to maintain seamless task visibility, collaboration and social interaction – team culture and productivity should remain as unchanged as possible.
“Investing in and adopting strong virtual communication and cloud-based task-management tools (such as Asana, Instagantt and Microsoft Teams) ensures seamless visibility and productivity while working remotely. We have been using Asana since day one and vouch for this platform to maintain organisation and workloads individually and as a team.”
For those already considering what their next holiday destination will be once travel bans are lifted, Jiaheng also listed the two international locations are at the very top of his list.
Read the article here.
State Government gives green light
for Southbank by Beulah
Following unanimous backing from the City of Melbourne’s Future Melbourne Committee in March, the Victorian State Government has officially given the green light to our $2 billion Southbank by Beulah project.
Soaring 365 metres high and cementing itself in history as Australia’s tallest tower, the 270,000sqm mixed-use precinct will see the greatest minds in international design and cultural placemaking come together to shape a world-class development and set a new benchmark in the livable city and civic experience.
Anticipated to generate more than 4,700 jobs during its construction and 3,250 new ongoing direct jobs across multiple industries – including office, retail, entertainment, hospitality and child care – the announcement is a welcome addition in light of the current economic environment.
Brought to life in a formidable collaboration alongside Dutch design firm UNStudio and local firm Cox Architecture — winners of our 2018 Southbank by Beulah design competition — the permit allows Beulah to officially transform the current BMW site into a true vertical village.
Set to transform the way Melburnians work, live, learn, revitalise and play, Southbank by Beulah will comprise four distinct collections of private residences, public and green spaces, rooftop sky garden commercial offices, a five-star urban resort, childcare centre, a health and wellness precinct, arts and culture spaces and programs, as well as world-class experiential retail.
Establishing a global benchmark as an unprecedented lifestyle hub catering to present and future generations, the project may also become the world’s tallest vertical garden, offering users an unprecedented connectedness to nature within an urban environment.
Via this series of outdoor spaces and green devices, the building will pay homage to Melbourne’s title as The Garden City, symbolically bridging the iconic Royal Botanic Gardens with Melbourne’s Arts Precinct.
Equally, pocket parks will be a focal point throughout, connecting neighbourhoods within the residential tower and providing residents with a sense of community and relaxation, before culminating in a landscaped journey to the publicly accessible rooftop sky garden.
To learn more about this unparalleled project, follow the Southbank by Beulah journey on our social media channels.
Brighten your work day
With the ultimate home office environment
A stimulating and streamlined workspace at home promises the ultimate work-life balance. Here are our top tips to make yours a success story.
What Australia’s tallest tower means for Southbank
With Southbank News
Marking a monumental milestone in the Southbank by Beulah journey, April saw the Victorian State Government give the green light to the project, paving the way for construction to begin sometime in 2021.
Met with a prodigious degree of anticipation, the news that Australia would officially welcome its new tallest tower, generated media coverage across the world.
Setting a global benchmark as an unparalleled project, Beulah Executive Director Adelene Teh spoke with Southbank News following the announcement to discuss why Southbank by Beulah is a project like no other.
“As I looked into the site in further detail you recognise that it’s a huge site for the city, it’s in such a central, strategic location and we could really do something special here.”
With this project, it has sought to do just that. Described as a “vertical mini-metropolis”, it will comprise apartments, public and green spaces throughout the building, rooftop gardens, a town hall, offices, a five-star urban resort, childcare centre, health and wellness precinct, arts and cultural facilities and extensive retail.
Set to transform Melbourne’s skyline, the UNStudio and Cox Architecture design is the outcome of Beulah’s pre-eminent design competition.
“Even the symposium wasn’t about presenting a design but it was about having a conversation with people who are passionate about their city. Even when we put the pavilion at Queensbridge Square we had Beulah team members rotating and being there talking to people asking their thoughts. Those insights are really valuable for what we deliver, it actually informs our brief.”
Read the full article here.
Fawkner House takes home coveted award
Named ‘Best Residential Development’
Beulah has secured another award win with Fawkner House taking home the coveted ‘Best Residential Development’ title at the 2020-2021 Asia Pacific International Property Awards.
Celebrating the highest level of achievement by companies operating in all sectors of the property and real estate industry, the International Property Awards are highly regarded, recognised globally as a mark of excellence.
Crafted in collaboration with award-winning design firm, Rob Mills Architecture and Interiors, Fawkner House is also in the running to be shortlisted as the Asia Pacific nominee for the ‘Best Residential Development’ globally.
Staying connected through workouts
As Beulah works from home
With expert advice encouraging us to stay at home where possible, we have all had to get creative in keeping a sense of normalcy in our everyday lives.
Placing importance on our connectedness while socially distant, one initiative the Beulah team has implemented so far is ‘Workout Wednesdays’. Bringing everyone together on Zoom for a fast-paced 15-minute workout, this activity has promoted a true sense of wellness amongst the team, allowing us to keep fit and connected throughout this time.
Adelene Teh to share expert insights
The urban Developer upcoming webinar
Joining a stellar lineup of industry leaders, Beulah co-founder and Executive Director, Adelene Teh is sharing her insights with The Urban Developer at their upcoming webinar.
Discussing the topic Perspectives from the top: What can COVID-19 teach us about property, business and life?, the webinar will be hosted on Friday 1 May at 3.00pm.
Click here to register for the event.
Fawkner House April 2020
Bringing to life this award-winning project, VCON continue to maintain strong momentum on the construction of Fawkner House.
Remaining unaffected by government restrictions during the COVID-19 pandemic, construction tracks swiftly ahead with the Level 2 North slab pour and Level 2 South formwork completed in April.
In the coming weeks, VCON are set to commence rough-in works and finish the Level 2 South slab pour – installation of the steel roof structure, and further rough-ins scheduled to commenced mid-may.
Commanding exquisite views over Fawkner Park, this strikingly exclusive Domain Precinct address remains on track to welcome you in early 2021, now less than a year away!
Habitus Townhomes April 2020
Tracking swiftly towards its scheduled July completion date, construction on our South Melbourne project – Habitus Townhomes – has maintained steady momentum amid the current market climate.
Our latest updates from the team at IRONSIDE includes installation of kitchen, bathroom and wardrobe joinery and stairs that will be completed in the next couple of weeks.
At the same time, tiling and stone installation throughout the kitchens and bathrooms have begun early this month; the result is simply stunning.
The lightweight external cladding of the contemporary façade is now largely complete, with metal cladding progressing promptly, in line with the anticipated timelines. We expect the remainder of the external scaffold to be removed and the reveal of the facades during May.
As your new home continues to come to life, we look forward to providing you with further updates!
Paragon April 2020
Paragon continues to surge toward completion with substantial progress achieved throughout April.
Reaching a momentous milestone, the tower’s striking façade – which pays homage to the site’s historical significance and features artisan metal worked in a Celtic-inspired pattern across curtains of glass – is now more than 50 per cent complete.
Moving inside, works continue swiftly as scheduled, with fittings and finishes on the first few floors – including integrated appliances – edging closer to completion.
In the coming months, Multiplex will complete the structure to full height and commence works on the anticipated private residential amenities, including the indoor pool, spa, library, private theatre and Paul Bangay-designed indoor forest.
We look forward to providing you with further updates as this exquisite project comes to life.
The Grounds of Kew April 2020
It has been another busy month onsite at The Grounds of Kew, as Ironside maintains momentum despite a challenging time globally.
Tracking towards settlement in the fourth quarter of 2020, our April construction update includes the installation of the ground and first floor windows, further enabling the completion of internal plaster works to the walls and ceilings.
Stay tuned as we bring you more of the striking external elements in the months to come.
As The Grounds of Kew nears completion and prepares to welcome residents, we look forward to keeping you up to date with further project development!
Our top self-isolation podcast picks
To help soundtrack your time at home
During this unprecedented time of social distancing and self-isolation, podcasts have steadily become a necessity across a range of lifestyle categories including health, entertainment and news.
As we each play our role in flattening the curve, we have been using this time to expand our knowledge, tapping into some of the world’s best minds.
Whether you’re looking to master the art of mindfulness, learn something new or simply laugh out loud, below are our top four self-isolation podcast picks to help soundtrack your working hours and downtime at home.
Eat and drink in solidarity of our restaurants
Beulah's top picks
Though we are currently practising social distancing, the good news is we do not have to forgo our normal culinary experiences.
While we may not be able to dine in at restaurants or sip cocktails at our favourite bars, many venues are now providing takeaway options to ensure loyal customers and foodies can indulge at home.
Most importantly, this means we are able to continue playing a part in supporting local businesses, particularly hospitality, who unlike many others cannot work from home.
Our top picks?
Bar Carolina, South Yarra
Offering menu items from their signature collection to take home, the Italian venue is continuing to dish up diner favourites to enjoy from the couch, with choices including fritto misto and ravioli all’anatra.
A Flinders Lane institution, head chef Adam D’Sylva has prepared a variety of take-home options including Butter Chicken, Lamb Curry, Chicken Tikka and Tandoori Spatchcock. Also, pick up a Tonka survival kit to bake your own naan!
Prince Wine Store and Bellota, South Melbourne
Joining of forces for the ultimate foodie combination, Prince Wine Store and sister venue Belotta are providing moreish meals and fine wine to help you through self-isolation.
Experiencing the world’s art and design
Inspiring places to explore from home
While most of the globe is now in lockdown, we are reminded of the power institutions such as museums and galleries have in our society.
Research has even suggested that viewing art can help with reducing stress and anxiety, acting as a mood booster for most.
Though we can’t physically visit at this time, an online movement #MuseumFromHome is gaining momentum with some of the world’s best cultural sites offering a digital exploration through their collections from home.
Southbank by Beulah
Receives Council Approval
A major planning milestone was achieved in March with the City of Melbourne’s Future Melbourne Committee unanimously endorsing the planning application for Southbank by Beulah.
A true vertical village, the project is of unprecedented scale, drawing together leading figures in international design and cultural placemaking to shape a world-class development that will set a new benchmark in the livable city and civic experience.
Set to transform Melbourne’s skyline, the UNStudio and Cox Architecture design is the outcome of Beulah’s pre-eminent design competition.
Following the Future Melbourne committee meeting earlier this month, Lord Mayor Sally Cap highlighted the exceptional accessibility and pedestrian thoroughfare benefits of the proposal – especially the creation of a thoroughfare for pedestrians from City Road, through the site and Freshwater Place and the river.
“I think that those sorts of ways of providing accessibility through what could otherwise be viewed as fortresses in the sky, are really important and they do add considerably […] to the sense of vibrancy and human activity.”
Councillor Rohan Leppert also added, “I think the thought that has gone into the ground plane and the multistory activation – with the public access not just to the ground floor but further up the fragmented podium if you like – of the building is brilliantly well thought through.”
As this project comes to life, visit www.southbankbybeulah.com to stay up to date.
Fawkner House March 2020
Continuing at an incredible pace, construction on Fawkner House in March has seen further progress with the Level 2 North pour complete. As VCON brings your exquisite new home to fruition, the onsite team have now commenced the detailed blockwork walls with further progress of this element expected during April.
Further to this, the Level 2 South pour structural formwork has also been completed by VCON, with ‘in-slab’ steel reinforcement and services soon to be carried out.
Maintaining strong momentum, construction remains on track for completion and settlement in 2021.
As of now, construction and development jobs on-site are exempt from the government shut-down of non-essential services during the COVID-19 pandemic. However, we will continue to update you should there be any changes to this.
Habitus Townhomes March 2020
Our latest round of updates includes celebrating the completion of most window installations; hydraulic, mechanical, and electrical rough-in work; and plastering by Ironside. A huge milestone for the project and bringing you one step closer to moving into your new home!
Other notable works include the installation of rendered cladding which is nearing completion, together with the reveal of a large portion of the beautiful grey and bronze metal cladding feature to Boundary Street. Tiling and installation of joinery to bedrooms and walk-in-robes are progressing as well.
Staircase and kitchen joinery installations are also tracking along nicely with all timelines progressing according to the original schedule.
As you eagerly await the completion of your new home, a drive past your new address will offer a sneak peek of the striking facade following the removal of scaffolding this month.
Construction on Habitus Townhomes continues to maintain momentum, with completion still expected in June and settlement in July.
Paragon March 2020
Our latest update brings the good news that despite the current environment surrounding COVID-19, construction continues to surge forward with great progress being made on-site at Paragon.
The building’s lower level floors are reaching the final construction stage which means the Beulah team have been carefully inspecting every apartment and every finish to ensure Beulah and Multiplex are setting a high standard of quality, which will continue to be delivered throughout the building’s entirety.
As we edge closer to the end of construction, our Beulah Settlement team will soon begin reaching out to you in preparation for your upcoming settlement in the months to come.
Important note this month; as of now, construction and development jobs on-site are exempt from the government shut-down of non-essential services during the COVID-19 pandemic, however, we will continue to update you should there be any changes to this.
The Grounds of Kew March 2020
A huge milestone was achieved during March with all service rough-ins and plasterwork on the ground floor through to level one completed. The team is now moving ahead with level two and three, continuing with service rough-ins and installation of internal wall frames.
Following on from last month’s update, we are continuing with the installation of external windows. Roof plant installation has also commenced, with quick progress expected to be made. If you drive past you will notice progress being made each and every day.
Construction on The Grounds of Kew continues to progress ahead strongly towards an anticipated completion of October.
Fawkner House February 2020
Tracking along swiftly, VCON has earmarked Fawkner House for early completion. The revised timeline will see the project finished within the first quarter of 2021.
Work onsite has progressed well during February with the basement ramp section slab poured, while half of the ground floor slab was completed with the remainder to follow next week.
Habitus Townhomes February 2020
Project powers ahead for the anticipated completion in July!
We are entering an exciting phase for Habitus Townhomes, as the project is swiftly progressing internally and externally for the month of February.
Installation for services such as electrical, hydraulic and mechanical services are nearing completion, and the striking external facade is being fitted with expansive floor-to-ceiling windows and metal cladding.
Over the coming weeks, the installation of the staircases and kitchen joinery will begin to take shape and more internal works including plastering will be expected to be completed!
The Grounds of Kew January 2020
The end of the decade has brought about a significant milestone for Beulah, with the topping out at The Grounds of Kew.
Topping out is an age-old tradition held when the highest structural feature of a building is finished, and the project is nearing completion.
Celebrated by Beulah and key project stakeholders on Friday, 17 January, the building structure and façade installation is now complete, making way for interior works to begin.
The reality of a long held design vision, the topping out sees The Grounds of Kew on track for completion in the third quarter of 2020.
Innovative biophilic designed buildings
With Teresa Mayerhofer + Rodelle Lee
Despite evidence suggesting that human connection to nature makes people happier and healthier – e.g. spending time in a forest has been shown to lower stress levels and blood pressure while boosting immune function – Australian’s spend 90 per cent of their time indoors.
In an urban world centred around technology, this fundamental connection can sometimes feel lost, however, Biophilic design is showcasing innovative ways designers can help humans harness this affinity by creating natural environments for us to live, work and learn. By consciously including nature in interior or architectural design, we are unconsciously reconnecting; bringing the great outdoors into our constructed world.
Below, our Design Lead, Rodelle Lee, and Assistant Developer Manager, Teresa Mayerhofer, share their top five most innovative biophilic designed buildings around the globe.
Let’s come together
Australia needs our help
Like many others, we are devastated by the destruction of communities, livelihoods and wildlife as catastrophic bushfires rage across our beautiful country.
At Beulah, we are moved by the way our nation has come together in support of this national disaster and the outpouring of kindness received by the affected communities.
Our message is simple. There is strength in numbers. As a nation we must continue to band together and show support, however small or large, for those affected by these devastating events.
Our team has personally donated to Empower Australia who have partnered with The Salvation Army Australia, Australian Red Cross, Country Fire Authority (CFA) and ACCI Missions to assist those affected.
Topping out at The Grounds of Kew
A step closer to completion
The end of the decade has brought about a significant milestone for Beulah, with the topping out at The Grounds of Kew.
Topping out is an age-old tradition held when the highest structural feature of a building is finished, and the project is nearing completion.
Celebrated by Beulah and key project stakeholders on Friday, 17 January, the building structure and façade installation is now complete, making way for interior works to begin.
The reality of a long held design vision, the topping out sees The Grounds of Kew on track for completion in the third quarter of 2020.
Conceptualised by award-winning design experts, Fender Katsalidis and Australia’s foremost landscape designer, Paul Bangay, and constructed by Ironside, this project transcends both luxury and location, offering the very best of modern living.
In an elevated location, the 4-level design opens to sweeping vistas of the gardens, city and sky as greenery cascades over terraces and flows across the design, articulating the gardenscapes of Kew.
Located within walking distance to a myriad of gourmet grocers and mouth-watering eateries, surrounded by parklands and just 6km from Melbourne’s CBD, the lifestyle here can be as buzzing or tranquil as you want it to be.
Limited apartments remain. Register your interest today to secure your hyper-luxury home at www.thegroundsofkew.com.au or call Will Winter (0466 967 555) to discuss this opportunity.
2020 vision at Beulah
Marking the new year
Each January, we mark the new year with our Beulah Vision Day, bringing together our entire team as we look ahead to the next 12 months.
Together we spent a full day conceptualising our goals, discussing company values and workshopping how we see Beulah in 2020 and beyond.
As always, it was a day of impassioned desire to innovate and pioneer, not just property, but the way we live as humans. Striving to achieve the ultimate in lifestyle for our residents and beyond, this year holds significant milestones for Beulah which we are eager to share throughout 2020.
Fawkner House January 2020
Construction is back in full swing in Fawkner House with solid progression in the month of January.
The basement shotcrete walls and ground slab have been completed. VCON is now in the process of finalising the remaining basement blockwork and commencing Level 1 formwork & set downs in anticipation to pour the Level 1 slab in the coming weeks.
Set for completion in early 2021, the one-of-a-kind sculptural design is truly setting the benchmark for luxury living in Melbourne.
Habitus Townhomes January 2020
Quickly settling into the New Year, construction is back in full swing at our South Melbourne project, Habitus Townhomes.
January has seen great progress in the installation of internal services which is being finalised in the next week.
The installation of windows have been introduced to the western facade and the installation of plasterboard walls and suspended ceilings have now begun.
Paragon January 2020
Multiplex is now well and truly into the facade installation on all sides of the building. The installation of the two-tone custom windows has now reached the golden windows section and will continue to crawl up the building in the coming months.
In addition to the facade, the internal fit-out works are well underway with services installed on the lower floors and plaster installation to commence in January.
The Grounds of Kew December 2019
As the festive season fast approaches, we wrap up another month on site at The Grounds of Kew!
Thanks to the team at Ironside, our project has reached a pivotal construction milestone with the structure now having reached the highest point.
We will see the completion of the formwork removal and commencement of service installations in the beginning of 2020.
Beulah 2019 highlights
A recap of an amazing year
It is hard to believe that 2019 – and the decade – has come to an end!
Another incredibly busy year at Beulah, here is a little glimpse into what we have been up to over the last 365 days:
Shortlisted for 6 awards, of which we won 5.
Projects maintaining strong momentum in their construction process, 2 of these have already topped out.
Submitted the town planning application for Southbank by Beulah consisting of 695 pages – it is one of the largest permits submitted in Victoria to date!
Our social media reached 1.2 million people.
56 media articles featuring Beulah and our projects.
Our team grew by 50% (with a 50-50 gender split).
5 community engagement events ranging from pop-up markets, wine tastings, apartment living info sessions to demolition parties.
Study tours: Visited 6 cities during 2 study tours that spanned over a total of 14 days.
6 talks and keynotes by Beulah team members.
To hear more about what we’ve been up to in 2019, please visit: bit.ly/beulahhighlights
Fawkner House December 2019
Before we take some time away to celebrate the holidays, we are back to give you the final construction update for 2019 on our prestigious South Yarra project, Fawkner House.
Rising proudly over Fawkner Park, the Beulah International branded crane installation is now complete, ready to be put to good use in the New Year.
VCON have also concluded the installation of the basement shotcrete walls for the garage and the basement slab pour is set for completion.
Habitus Townhomes December 2019
As the decade comes to a close and we look ahead to 2020, here is the final construction update for our Habitus Townhomes in 2019!
It has been a productive year in Boundary Street South Melbourne, the precast concrete structure has now been completed and all supporting props have been removed. The installation of internal services are also tracking along and the installation of windows have commenced on site.
The project is tracking along nicely towards the planned completion date of mid next year – only a few short months away until you can move in!
Paragon December 2019
It might be the holiday season but the Paragon team have been working as hard as ever before the end of 2019!
Standing proudly along Queen Street, the project is soon to make a striking new addition to the city skyline, with the external structure now pushing past the midway point.
Behind the safety screens that protect the live edges of concrete working slabs, the refined metal and champagne gold glass facade have started creeping its way up the modern structure.
Internal finishes have also commenced with the plaster installation scheduled for early January.
Ask me anything with UNStudio
Caroline Bos and Sander Versluis
We invited the formidable Caroline Bos, co-founder and Principal Urban Planner of UNStudio and the firm’s Senior Architect, Sander Versluis to take part in our ‘Ask Me Anything’ series.
As part of the team who brought to life Green Spine, alongside Cox Architecture, the duo shared their insights into their personal design approach, the legacy Southbank by Beulah will leave on Melbourne, as well as providing advice to architecture students and fresh graduates in the industry.
Watch the answers on Instagram.
Fawkner House November 2019
The Fawkner House site has been bustling throughout November with our trusted builders, VCON, completing the bored piers and capping beam.
The team has also made great headway on the bulk excavation of the basement which is now nearing completion, with the commencement of the shotcrete infills imminent.
Habitus Townhomes November 2019
In what has been a huge month in the Habitus construction journey, the project has now officially reached the top of the structure!
Our wonderful builders, Ironside, have made great progress in November with the precast concrete structure largely complete and the removal of support props now underway. With this comes amazing city views from the installed terrace slabs; a sign of what’s to come!
The installation of internal services is also tracking along nicely, with the fitting of window frames and glazing on-site to begin in the coming weeks.
The Grounds of Kew November 2019
Ironside has had a productive month on-site at The Grounds of Kew, with the completion of the level one floor slab and near completion of the level two slab (slated for early December). In the next few weeks, Ironside will be focusing on preparation and have half the level three slab poured before Christmas.
To keep you across how brilliantly the construction of The Grounds of Kew is going, we have filmed a timelapse to showcase the progress being made on site. Certainly very exciting to watch this project come along!
Top 3 innovative spaces
With David Monaghan
With some of the most talented and creative minds in the business, we are introducing a new series where we bring you a curated ‘Top 3’ list from a new Beulah team member. At the forefront of innovation and great design, Beulah hopes this list will inspire and delight.
This month’s list has curated by David Monaghan, General Manager – Commerical + Culture.
Paragon recognised on the world stage
Best International Development
Continuing to receive international recognition, Paragon has taken out the ‘Best International Development’ at the iProperty Development Excellence Awards.
Designed by Fender Katsalidis, the project transforms perceptions of CBD apartment living, juxtaposing the old and the new while capitalising on a small footprint within an elevated site.
Set to become home to Australia’s first indoor urban forest, the landscaping has been designed by internationally acclaimed landscaper, Paul Bangay.
Spread across three storeys, the forest will be a green escape from the urban hustle, with a carefully composed selection of mature trees, leafy canopies, climbing gardens and grassy spaces.
A true honour for all working on the project, the iProperty Development Excellence Awards is a prestigious annual awards, which celebrates the ‘best of the best’ in the property industry.
Established and highly-credible, iDEA recognises and honours inspiring property developments that exemplify architecture, quality excellence, design in real estate in order to enhance the living experience of today’s home buyers.
A haven for both residents and native birdlife
At Provenance Camberwell
Nestled among the leafy streets of Melbourne’s east, Beulah in collaboration with landscape architects, Openwork, are redefining urban living with the introduction of carefully curated gardens designed to attract native birdlife at the Provenance Camberwell project.
Each of the four expansive ground floor apartments will be enveloped in its own sanctuary with verdant greenery and lush florals, attracting native honey and nectar eating birds.
While each of the remaining residences on the second and third floors will also benefit from constant visits from the native birdlife.
Not only will these low-maintenance gardens provide a romantic retreat for residents, but they will also aid in relaxation, with studies showing that watching garden birds can help reduce a person’s stress levels, anxiety and even depression, particularly in an urban environment.
For more information or to register your interest, please visit www.provenancecamberwell.com.au. For private appointments, contact Will Winter (0466 967 555).
Read the article on realestate.com.au.
Beulah Director Adelene Teh to shine on Urbanity stage
23 – 24 October 2019
Beulah Executive Director Adelene Teh is set to take centre stage as a keynote speaker at this year’s Urbanity conference in Brisbane.
Held on 23 – 24 October, the event is Australia’s premier conference for the property and urban development industry, and features leaders and disruptors from across the Asia Pacific.
Sitting alongside Mark Damant (Director, Urbis) and Penny Fuller (Founding Partner, Silvester Fuller) on The Urban Game Changers panel, Adelene will share her thoughts and vision for Southbank by Beulah; considered to be one of Melbourne’s city-defining projects.
Reflecting on the highly successful competition run by Beulah in 2018, she will also outline the process undertaken to appoint an architect to this landmark development and the importance of transforming Australian cities for the future.
For more information The Urban Developer created event or to buy tickets to Urbanity, please visit their website.
Hallmark Ivanhoe takes out ‘Development of the Year’
Beulah has secured another award win with Hallmark Ivanhoe taking home the coveted title of ‘Development of the Year Medium-Density Residential’ at The Urban Developer’s Industry Excellence Awards gala dinner on Wednesday, 23 October.
Breaking ground by bringing Fender Katsalidis to the suburbs on a boutique development, Hallmark Ivanhoe is nestled within Melbourne’s leafy northeast with design inspired by the rich history of its surrounds.
Contemporary yet timeless in its design, Hallmark Ivanhoe adopts a contrasting blend of colours and fabrics, from rich metals and bronzes through to natural stone and timber finishes to create truly striking facade.
A neutral and soft colour palette traces throughout the apartment, balancing out the flashes of bronze to ensure a simple, but luxurious overtone.
A true honour for all involved in the project, The Urban Developer’s Industry Excellence Awards celebrate the very best of urban development from across Australia and New Zealand.
Beulah commences global search
For 5-star Urban Resort
Set to transform the city’s landscape, Beulah has commenced the extensive global search for a hotel brand to make its Melbourne (and potentially Australian) debut in the unprecedented Southbank by Beulah project.
Positioned as an urban sanctuary, Beulah has already received extraordinary interest from a number of globally-recognised brands from Europe, North America and Asia.
The chosen brand will operate a 5-star hotel with 150-plus rooms, a world-class integrated health and wellness precinct, rooftop Michelin star restaurant and bar, as well as multiple event spaces.
More than just accommodation, the hotel will be a lifestyle offering that merges wellness, sustainability, and innovation that focuses on guest experience, providing guests with everything they need within one state-of-the-art destination.
An announcement on the brand partner for Southbank by Beulah will be announced in 2020.
Fawkner House October 2019
October has been another busy month on-site with further completion of the boundary & basement piling retention systems, which are scheduled to be completed in the coming months. VCON will commence bulk excavation to basement level in the next reporting period. We look forward to sharing another construction update with you in November.
Habitus Townhomes October 2019
As always, this past month has been incredibly busy down at the Habitus Townhomes construction site. If you have driven past recently, you would have noticed the progress being made as every week passes and Habitus begins to reach over it’s nearby neighbours.
Level four slab is now complete, while our hard working builders from Ironside will also finish roofing works in coming weeks. This will entail the installation of window framing and glazing which will occur before Christmas.
Paragon October 2019
Much like the warm weather to come, Melbourne has been given a sneak peek at the future of Paragon this month.
Working closely with Heritage Victoria, the original Celtic Club facade has now been restored to its former glory with both render and paint jobs completed in October.
Installation on the new facade has also commenced with the team busily preparing the structure for the glass installation. Having undergone extensive prototype testing in previous months, this installation is another big step in the building’s construction. As the facade is taking shape, we believe the uniqueness of the facade will soon become a landmark building of Melbourne.
The Grounds of Kew October 2019
Our hardworking team at Ironside have had another busy month at The Grounds of Kew with the structure now peaking above the hoarding for those of you who have driven by to have a look!
Pouring of the ground floor slab and the completion of the preparation to pour the level one slab (due for completion in early/mid November) were the biggest markers of progress this month.
Fawkner House builder appointed
One of the country's best
Beulah has formally appointed one of Melbourne’s most prestigious and trusted construction companies, VCon, to our Fawkner House project.
Founded on principles of quality and attention to detail, the company has built some of the most complex and high-end projects in Australia over the past 20 years, achieving true architectural vision.
A rare jewel located in the esteemed Domain Precinct, Fawkner House is Beulah International’s most exclusive collection of residences to date.
Designed by award-winning architecture firm Rob Mills Architecture and Interiors and renowned landscaper, Paul Bangay, the project boasts uninterrupted views of Fawkner Park.
Comprising of eight-three bedroom residences, each exudes opulence with the kitchens boasting three metre long marble benches and Gaggenau appliances, and Rob Mills’ signature curves.
Construction is marked for completion by the end of 2020.
Should you wish to enquire about Fawkner House, please contact Will Winter 0466 967 755.
Beulah projects recognised globally
Highly esteemed award nominations
It has been an exciting month at Beulah with a number of projects recognised in key industry competitions.
Designed by Fender Katsalidis, Paragon is one of the finalists for ‘Best International Development’ at the iProperty Development Excellence Awards.
Set to become home to Australia’s first indoor urban forest, the landscaping has been designed by internationally acclaimed landscaper, Paul Bangay. Spread across three storeys, the forest will be a green escape from the urban hustle, with a carefully composed selection of mature trees, leafy canopies, climbing gardens and grassy spaces.
A finalist The Urban Developer Awards ‘Development of the Year’ category, Hallmark Ivanhoe was also designed by Fender Katasalidis.
Inspired by the rich history of the surrounding area, the building’s monolithic exterior boasts a timeless appeal of travertine and bronze, making it a worthy addition to the suburb’s prominent arts and craft architecture.
Shortlisted for the World Interiors News Awards’ Residential Development category, Fawkner House has been recognised for its exquisite interior design by Rob Mills Architecture and Interiors.
A rare jewel located in the esteemed Domain Precinct, the interiors throughout are seamless, with a simple material palette in order to create a natural flow and visual experience.
Listed as a finalist in the World Architecture News Awards’ Future Projects: Mixed Use category, it is an honour to have Southbank By Beulah (SBB) recognised on the global stage yet again.
Conceived with the concept of togetherness, joint ownership and open access for local residents and the wider community, SBB has been designed by Dutch firm UNStudio and local Melbourne firm Cox Architecture.
With the planning permit now submitted, the project is set to become a true vertical village encompassing the future of living, work and culture in Melbourne.
Acknowledgement of the ongoing dedication and excellence across all Beulah projects, this recognition is a true testament to the talented and hard working architects, interior designers, landscape architects and Beulah team members.
Fawkner House September 2019
It has been a busy September at Beulah and Fawkner House, with our trusted builders VCON having completed the bulk site benching works.
These allow the basement piling retention works to commence. Also making excellent progress is the retention piling around the site’s boundary, which is due for completion in the coming months.
Habitus Townhomes September 2019
In what was another busy month on site, Ironside has completed 50 per cent of the formwork for the structure’s level four slabs, with the remaining 50 per cent following closely behind.
Also making great progress is the offsite prototype testing with the facade and glazing reviewed by DKO Architects and the Beulah team. When a building is constructed, it’s important to thoroughly test all materials, angles and specifications to ensure they are durable and to the highest standard. This is an important step in the project timeline as these materials are a significant component of the elevations.
Looking ahead to the next fortnight, we are delighted to share that we are expected to top out the entire structure, allowing Ironside to commence some of the internal services.
Paragon September 2019
September has been an incredibly fruitful month at Paragon with construction advancing to the first of the apartment levels – level 8.
The core is now sitting at level 10, with the level 8 slab scheduled to be poured any day now!
An exciting time for everyone with construction set to speed up as works on the tower component rise up to Level 48 over the next 12 months.
Underground, our team has started working on building services, including the car stacker concrete slabs which have been stripped out in preparation for the arrival of the car parking system in October.
The Grounds of Kew September 2019
It has been an incredibly big month at The Grounds of Kew with the concrete slabs for both basements one and two being poured.
Excitingly, the ground floor slab formwork has also been completed in anticipation for the pouring of the ground floor slab.
Popping its head up over the hoarding is the tower crane which has been installed to provide our builders with all the materials needed to bring the project to life.
The team is also hard at work sampling prototype materials – an exciting time as we start to see these applied in the months to come.
Planning application lodged
For unprecedented landmark Southbank project
Following 10 months of dedication to refining the design with its world-class consultants, Beulah is delighted to share that the planning application for its landmark development, Southbank by Beulah, was lodged with the Victoria Government last Friday, 2 August.
To be located on the site of the BMW showroom on City Road and Southbank Boulevard, Beulah plans to transform this site into a world-class, multi-use development that sets a benchmark in liveable city design.
Composed of two twisting terraced forms, the design, led by acclaimed Dutch firm UNStudio and local firm Cox Architecture, is a refinement on the winning concept (‘Green Spine’) from the 2018 Southbank by Beulah global architecture competition.
A proposed mixed-use lifestyle precinct of 270,000sqm with 13,500sqm of arts and culture programs, the updated design for Southbank by Beulah places a strong emphasis on placemaking, with the project to host:
- Four distinct collections of private residences
- 35,000sqm of commercial offices
- 220-key five star urban resort
- 6,600sqm of conference and entertainment centre
- Children’s play centre
- Health and wellness precinct
- 30,000sqm of world class experiential retail including the BMW Experience Centre
- 7,250sqm of public green spaces including the Future Sky Garden
In a statement released to media, Beulah Managing Director Jiaheng Chan said, “our project is a vote of confidence in Melbourne’s economy, and it will transform Southbank. It’s our vision to improve the urban environment on City Road and create an internationally significant landmark that will be a vibrant mini metropolis for people to live, work, shop, learn, play and stay.”
For more information on Southbank by Beulah please visit www.southbankbybeulah.com.
Ask me anything with UNStudio
We are lucky enough to work with many talented, innovative and curious minds, including our entire team at Beulah.
To bring you all their insights, we have introduced a new content series to our Instagram called ‘Ask Me Anything’. In July, our first ever guest was Jan Schellhoff, Associate Director at acclaimed Dutch architecture firm UNStudio.
As one of our esteemed architects on Southbank by Beulah, we invited our followers to send in their questions and ask Jan anything!
Watch Jan’s answers on Instagram.
Fawkner House August 2019
We are thrilled to share that construction is gaining momentum at Fawkner House with final permits obtained from local authorities.
The last three months have been extremely busy, working solidly on the finalisation of construction documentation with our preferred builder; one of Melbourne’s most prestigious construction companies VCon.
VCon has been building some of the most complex and high-end architecturally designed projects for 20 years and are using their extensive experience in coordinating the delivery of machinery to site for immediate commencement of establishment and benching works.
This will see the bulk excavation of the site finalised and retention systems built.
You can expect to hear more exciting updates about the large quantities of trucks moving in and out of the site in the immediate future.
We look forward to keeping you updated on this project as we progress through the build.
Habitus Townhomes August 2019
Powering through winter ahead of schedule!
We are delighted to share that construction continues to move forward with precision and pace at Habitus Townhomes. Ironside have poured all concrete slabs on the site’s ground floor, with work currently underway on the second floor.
Looking to the exterior, we can also share that the precast concrete panels that make up part of the building’s façade are constantly being delivered to the site and moved into position via our tower crane.
As the structure rises from the ground, the perimeter of the site will be wrapped in scaffolding to allow access to the façade for our contractors to commence their work.
We look forward to keeping you updated on this project as we progress through the build.
Southbank by Beulah recognised amongst world’s best
At global architecture festival
Beulah is thrilled to share that our Southbank by Beulah project has been shortlisted in the Future Projects – Commercial Mixed-Use category at this year’s World Architecture Festival (WAF) Awards.
Conceived with the concept of togetherness, joint ownership and open access for local residents and the wider community in mind, this project – designed by Dutch firm UNStudio and local Melbourne firm Cox Architecture – is set to become a vertical city encompassing the future of living, work and culture in Melbourne.
A festival like no other, WAF is where the architecture community unites to learn, exchange ideas and be inspired.
Combining awards, seminars and networking, it is a true honour to have our project recognised amongst some of the world’s best architectural minds.
Read more about it here.
Going against the grain
Beulah's construction boom
Beulah continues to make waves with four projects currently under construction.
Despite widespread industry disruption and economic downturn, construction has officially commenced on Paragon (CBD), Habitus (South Melbourne), and The Grounds of Kew (Kew), while construction on Fawkner House (South Yarra) is imminent.
Creating 700 jobs, all four projects will be complete by early 2021 at the latest.
Dominating the Driven x Design 2019
Melbourne Design Awards
We are absolutely thrilled to share that Beulah dominated the Driven x Design 2019 Melbourne Design Awards Marketing – Film, Video, Viral category, taking out gold and silver wins for ‘Grow New’ (The Grounds of Kew) and ‘Crafted Moves’ (Habitus Townhomes).
With both projects, we set out to break boundaries and to change the way property is marketed, in particular, to give the cookie cutter property movie a makeover. The results speak for themselves.
We’d like to extend a huge thank you to everyone who showed their support, voting for both projects. Most importantly, we would like to thank Savi (Grow New) and Studio Caravan (Crafted Moves) for their hard work. We wouldn’t be here without your creative minds and willingness to defy convention on this journey with us!
Project creators: Savi Communications, Studio Caravan, Burninghouse
Defying market odds
With construction boom
Following a number of recent groundbreakings, Beulah is experiencing a construction boom with four projects, worth approximately half a billion dollars, now underway.
Despite industry-wide turbulence, Beulah has begun construction on Paragon (CBD), Habitus (South Melbourne), Fawkner House (South Yarra) and The Grounds of Kew (Kew) in less than a year.
Testament to Beulah’s scrupulous, hands-on approach, the team continues to remain dedicated to achieving superior developments, with human-centric design at the forefront.
Pairing with multi-residential specialists Ironside on both The Grounds of Kew and Habitus and Multiplex on Paragon, Beulah will formally announce the builder appointment for Fawkner House in coming weeks.
Generating 700 jobs for the Victorian economy, Habitus is due for completion in the second quarter of 2020, while both Paragon and The Grounds of Kew are expected to be completed by the fourth quarter of 2020. Meanwhile, Fawkner House is expected to be complete in late 2020/early 2021.
Read the article on Property Observer.
Beulah Pavilion takes out People’s Choice
Beulah has secured another award win with the Beulah Pavilion taking out the people’s choice award in the internationally recognised Architizer A+Awards.
Brought to life by ODO, the pavilion was designed to be an ephemeral structure for jury presentations during the Southbank by Beulah architectural competition.
Shortlisted from hundreds of entries in the Pop-Ups and Temporary category, it was designed and constructed in a rapid 48 hours as a public art installation along the banks of Melbourne’s Yarra River.
Conceptualised to represent the city being in a state of constant motion and change, the pavilion whirled around a common axis with its frames lit by programmed lights to further emphasise movement.
The Architizer A+Awards is the largest awards program focused on promoting and celebrating the year’s best architecture and products. Its mission is to nurture the appreciation of meaningful architecture in the world and champion those products that are integral to bringing great buildings to life.
Habitus Townhomes July 2019
Despite the blustery cold of winter, construction on Habitus Townhomes continues to gain momentum.
Throughout July, we have seen considerable progress with the completion of the below ground plumbing and the structure of the individual buildings now beginning to rise from the ground.
With over half the site’s ground floor slabs poured, we are now seeing the installation of precast concrete panels and formwork for first floor slabs.
As always, the devoted team at Beulah International are continuing to work closely with Ironside and the appointed consultants to ensure all construction details and materials are procured and installed with the utmost care.
Paragon July 2019
We are pleased to share that momentum on Paragon has continued to build in July with the below-ground-structure now complete.
Throughout the month, the floor slabs that support the car parking system were complete, while basement levels one and two have been stripped of props and formwork. Excitingly, these advancements enable Multiplex to lay blockwork walls and install services.
Further up above ground, July has seen the floor slab for level four completed, which is just above the site’s existing Celtic Club facade.
Rising up in height, the tower crane will begin to climb with the core poured at level seven.
The Grounds of Kew July 2019
CAUTION…Heavy machinery on site!
Despite the blustery cold of winter, our trusted builder Ironside has been forging ahead with critical basement works.
From 20 tonne excavators to countless trucks leaving the site, the process of the bulk excavation of the building’s basement is underway, including the installation of the concrete basement walls known as shotcrete*.
These works are completed in stages as the excavation progresses deeper into the ground.
Upon completion, Ironside will have the tower crane delivered to site and installed, ready to feed the job with all materials that will see The Grounds of Kew rise out of the ground.
Beulah’s campaigns given nod of approval
DrivenxDesign 2019 Melbourne Design Awards
We are thrilled to share that the short films we created for Habitus Townhomes and The Grounds of Kew have been shortlisted for the DRIVENxDESIGN 2019 Melbourne Design Awards in the Marketing – film, video, viral category.
‘Crafted Moves’ (created by Studio Caravan for Habitus Townhomes) and ‘Grow New’ (by Savi for The Grounds of Kew), were both designed to help us stand out from the multitude of other products on the market by giving the cookie cutter property movie the flick.
‘Crafted Moves’ represents the flowing living spaces and desirable lifestyle of living at Habitus through dance. Starring champion Richmond footballer Alex Rance, the mini-movie follows him as he glides through the display suite to feel-good aspirational music was born.
Meanwhile, ‘Grow New’ showcases the uniqueness of The Grounds of Kew, presenting locals with an opportunity to downsize without downgrading the residential luxury, amenity and postcode to which they’ve long been accustomed. Celebrating the joyous spirit of one’s inner child, it shows there is no downside to downsizing.
Australian Smart Skyscrapers Summit
Beulah to join with some of the world’s best minds
The recently announced Australian Smart Skyscrapers Summit will see Beulah Executive Director, Adelene Teh, join a panel comprising of some of the world’s best minds. Panel members include experts responsible for some the tallest and most innovative skyscrapers in the country, in what is set to be an incredibly insightful event.
Following the widely recognised Southbank by Beulah design competition in 2018, Adelene will share her design aptitude with attendees, discussing what developers look for when selecting designs that contribute to surrounding communities.
UNStudio Associate Director Jan Schellhoff will also join Adelene to talk through the winning design Green Spine, a project that will embody a connectivity and sustainability in its supertall form.
The event which is currently in its third year is set to be held at Melbourne Convention and Exhibition Centre on 25-26 June. To see Adelene speak at the Australian Smart Skyscrapers Summit, visit www.skyscrapersconference.com.au to purchase tickets.
Read about the summit on Architecture and Design.
Habitus Townhomes June 2019
June was another milestone month on the construction of Habitus, with the project continuing to gain momentum.
This progress includes the news that all foundation piles are now complete, and the site office officially established. Ironside has also finalised the site cutting and grading in order to establish natural ground levels. From this, a majority of the in-ground plumbing is finished with the remainder slated for completion in early July.
The first ground floor slabs have been poured, while structure manufacturing has also commenced. The design of window detailed has officially been finished, along with that of the joinery detail.
Other exciting development is that our tower crane has been erected.
Paragon June 2019
Beulah is delighted to share a June construction update, as we wrap up another month of exciting developments on Paragon.
Throughout this month the final level of the Hydraulic Props were removed, with core concrete now poured up to levels three and four. There has also been several slabs poured including level one, all car stacker levels, and a 50 per cent strip out to basement 02 level; with this, came the removal of props and formwork.
Following the pouring of these slabs, the precast was installed on the lift shaft to level one and facade panels have also been put in place at this level.
It was also a thrill to see the first tower crane climb take place, while our Beulah International illuminated jump form signage was also installed; visible from Queen and La Trobe streets.
The Grounds of Kew June 2019
Following the removal of our glorious display suite at The Grounds of Kew in May, momentum on this project is gaining speed. Our trusted builders, Ironside, have now set up their site sheds and accommodation as they prepare for the construction workforce to commence.
We have also set up the tree protection zones with this site surrounded by beautiful, historic trees. Nearby trees have also been pruned following council approval to enable construction work, and clean up of tree stumps has also occurred. The site hoarding has also been erected around the site boundary.
Ironside have also completed all basement retention piles, while the solid concrete beam that sits on top of the piles were installed in late June.
Paragon May 2019
The end of May marks a significant milestone for Paragon as construction continues to
Throughout the month of May our trusted builders Multiplex have completed the slab for Basement Level 1 as well as the slab Lower Mezzanine level. They have also commenced the formwork for the Level 1 (ground) slab.
Four core pours have also been completed; the core is the heart of the building that will house the lift and the staircase.
The Grounds of Kew May 2019
Beulah had a bittersweet month in May as we officially farewelled our once-glorious display suite to make way for construction to begin.
If you happen to be travelling past the site in coming weeks, you may notice upgrade works underway on authority services in the surrounding streets. This activity is critical to ensure that come completion of The Grounds of Kew, the existing services are capable of servicing each residence.
Ironside selected as builder
At The Grounds of Kew as construction advances
The Grounds of Kew will officially commence construction next week following the exciting announcement of Ironside as the project builders.
With an exceptional reputation as multi-residential specialists, Ironside are known for their robust processes and attention to detail.
Having completed our stunning Hallmark project in Ivanhoe, Ironside is also working with our team on Habitus Townhomes in South Melbourne. As a repeat contractor of Beulah International, there is great synergy when it comes to our respective company values, making them a trusted partner of our business.
Designed in collaboration with Fender Katsalidis and Paul Bangay, The Grounds of Kew draws inspiration from Sackville Ward’s grand mansions and Federation architecture.
With a lavish approach to size and materiality, the design pairs gracious built silhouettes and elegant gardens. Stately pillars with metallic bronzed capitals highlight terraces while giving the building an immense sense of depth, solidity and grandeur.
Marked for completion in the third quarter in 2020, the project comprises of 21 house-size apartments, and an Australian-first, ground-floor residences have the choice of including a private putting green, with gardens ranging from 178 sqm to 280 sqm.
Ironside appointed Habitus builder
As construction forges ahead
Construction on Beulah’s exceptional collection of contemporary townhomes, Habitus, is underway, with multi-residential specialists Ironside officially announced as the project builder.
With a robust reputation for creating spaces that are built for living under prudent processes, the alignment of respective company values made the appointment of Ironside an obvious choice.
Nestled between both Melbourne’s CBD and Port Phillip Bay, these South Melbourne townhomes are comprised of 27 three-bedroom residences, each spread across five levels.
Designed by renowned architecture and interior design practice, DKO Architecture, the homes will also feature stunning landscape design by John Patrick Landscape Architects.
Habitus Townhomes April 2019
Beulah is delighted to share another construction update on Habitus, our milestone South Melbourne project.
As you may know, construction continues to progress after works undertaken by CitiPower.
Our wonderful builders, Ironside, have now completed the boundary underpinning works which are vital to ensure the structural stability of the neighbouring properties for the construction of the development and into the future.
An exciting step forward in the project’s journey, further heavy machinery works will get underway in the coming weeks, with the piling rig to commence pile foundations.
Paragon April 2019
Construction at Paragon continues to progress with the jumpform now installed. Jumpform systems aid in building concrete cores in high rise buildings, with the 170 square metre cell set to self-climb 50 more levels until top out in 2020.
The Jumpform will climb to the lower mezzanine level within days. At this stage the Jumpform will protrude approx 3m above Queen street and therefore should be seen from street level.
Fawkner House April 2019
Beulah is excited to share that demolition of our display suite has been completed for our landmark project, Fawkner House. Further excavation of the site will continue throughout May.
Designed by award-winning architecture firm Rob Mills Architecture and Interiors, the project is a rare jewel located in the esteemed Domain Precinct.
With the announcement of the project builder imminent, construction is marked for completion by the end of 2020.
To view the demolition in action, please click here.
Construction imminent at Fawkner House
Beulah's exclusive collection of residences in South Yarra
This week Beulah marked a momentous occasion with demolition beginning on our landmark project, Fawkner House, as designed by award-winning architecture firm Rob Mills Architecture and Interiors.
A rare jewel located in the esteemed Domain Precinct, a bittersweet farewell was bid to our display gallery featuring Rob Mill’s signature curves, as we make way for our most lavish project to date.
Comprising of nine large scale single-floor residences over three levels, the homes boast views over Fawkner Park.
With the announcement of the project builder imminent, construction is marked for completion by the end of 2020.
To view the demolition in action, please click here.
Paragon January 2019
We are excited to report that Multiplex are on track with all construction works and considerable progress has been made throughout December and January.
Last time we reported the site had been levelled and piling had commenced. We’re pleased to advise excavation works for the basement has commenced and we are now below ground level. Anchoring is being completed in unison with the basement works.
Restoration has now commenced on the retention of the historic Celtic Club facade including stripping of paint around more detailed components of the facade and water blasting to clean all remaining residue.
Beulah 2018 Highlights
A recap of an amazing year
As we start the new year, we would like to reflect what a great year we’ve had and the overwhelming success with our vision for exemplary design taking shape in all that we do.
Check out the gallery of our highlights from the year.
We would like to thank everyone for their amazing support and look forward to sharing 2019 with you.
Beulah joins Zaha Hadid & Foster + Partners
On World's Best Skyscrapers List
Southbank by Beulah was listed at a staggering number two in designboom’s Top 10 Skyscrapers for 2018.
Designed by UNStudio and Cox Architecture as part of our Southbank by Beulah competition, Green Spine is listed alongside some incredible international projects by a number of talented architecture firms.
A stunning cantilevered structure composed of two towers, both with a twisting geometric glass façade and terracing.
After a six-month global search, Green Spine was announced as the long-awaited winning design of the $2 billion plus Southbank site to be developed by Beulah International.
Designed as a conceptual extension of the Southbank Boulevard, the Green Spine is set to house a vertical city of green spaces with a focus on culture, paying homage to Melbourne’s diverse population.
The residential tower will be crowned by the Future Botanic Garden, a stunning publicly accessible garden in the sky.
Read the article on Designboom.
Fawkner House is on the rise
Featured in The Australian’s WISH Magazine
Fawkner House was recently featured in The Australian’s WISH Magazine (Chinese edition), in an article about the country’s luxury apartment market.
On the page alongside other esteemed property players, Beulah’s Fawkner House was showcased for its stunning collaboration between Rob Mills Architecture and Paul Bangay. An exclusive apartment project in Melbourne’s Domain Precinct, it is expected for completion in 2020 and is the most lavish project for Beulah to date.
Comprising of eight-three bedroom residences, each exudes opulence with the kitchens boasting three metre long marble benches and Gaggenau appliances, and views of the adjacent Fawkner Park.
Beulah Managing Director Jiaheng Chan said the demand witnessed for the Fawkner House project belies any negative sentiment around the prestige market.
This exquisite project was also highlighted in Domain’s Prestige magazine, labelled as “a stylish newcomer in one of Melbourne’s most desirable neighbourhoods”, and “not your typical apartment development”.
Two of Australia’s best entrepreneurs
Top 100 Young Entrepreneurs
Powerhouse Beulah Directors Jiaheng Chan and Adelene Teh were recently listed at number 11 on the list of Australia’s top 100 young entrepreneurs in 2018.
Curated by Business News Australia, the list is comprised of incredible young business men and women who are future leaders in the nation’s vibrant business culture, contributing to the economy and driving innovation.
Currently aged just 31 years, the dynamic duo have guided Beulah International, entrenching an “anything is possible” attitude.
From hyper-luxury townhouses to skyscrapers, the duo are driven by the ideal of making a positive contribution to the property development industry and the lifestyle of those living in these residences.
Paragon November 2018
We are excited to report that site preparation, demolition and enabling works have progressed with great success at Paragon.
Following the careful preservation and retention of the historic Celtic Club facade, the demolition of the remaining building was completed in November. Once the ground was cleared, installation of the strong structural foundations took place around the perimeter of the land.
Multiplex are currently installing the retaining wall for the basement and soon excavation of the basement will commence.
There have been very few weather delays and construction work is progressing very well.
Southbank by Beulah winner reveal
UNStudio + Cox Architecture
Beulah Managing Director, Jiaheng Chan, and Executive Director, Adelene Teh, announced the winner of the Southbank by Beulah architecture competition, Green Spine by UNStudio and Cox Architecture.
To mark the occasion, a special press conference and event was held at Melbourne’s Candela Nuevo, overlooking the spectacular Yarra River and future location of Green Spine, to reveal the winner to media.
With esteemed guests in attendance, including the winning local architecture firm Cox Architecture, this video gives a behind-the-scenes look at the announcement as Beulah International and a number of key stakeholders work towards bringing the project to life.
Habitus Townhomes display
Recognised with renowned idea nomination
Habitus display has been shortlisted for an Interior Design Excellence Award (IDEA), one of Australia’s largest and most successful independent design awards programs.
Designed by DKO, the project has been selected as a shortlisted entry under the retail category, with the winners to be announced at the IDEA Gala in November.
Previously located at the project site in South Melbourne, Habitus turns the traditional idea of a residential display suite on itself, utilising the site’s existing warehouse as a stage for the insertion of the scenery within. Beyond the usual apartment display suite, it comprises of a two-storey glass model that evokes a grand sense of scale while being unified with its temporary nature.
Replicating two floors of the highly anticipated five-storey townhome development, the temporary steel structure was created centrally in the warehouse with clear glazing allowing views on all four sides.
Full height curtains add elegance with the ethereal nature of the space perfectly demonstrating the abundance of natural light planned within the development itself. Limited internal walls allow deep visibility through and around, allowing the visitor to view three dimensionally like a sculpture within a gallery.
The full-scale kitchen on the ground floor exudes opulence through the use of richly veined marble and textured timber veneer. Monolithic stone slabs balance on finely detailed joinery, while Gaggenau integrated appliances also add to the premium feel of the space.
Completing the ground floor experience, a comfortable lounge area displays deluxe furniture selections, while centrally located blackened timber stairs allows the visitor to ascend to an extravagant ensuite bathroom and master bedroom with full height joinery robes.
Extensive skylighting above capitalises on existing apertures in the warehouse roof, flooding the exhibit with natural light.
Showcasing exceptional design the Habitus display will compete against 22 other designs for the IDEA.
Read the article on Australian Design Review.
Beulah makes global headlines
With winning Southbank by Beulah design
All eyes have been on Beulah following the announcement of UNStudio and Cox Architecture as the winning architects of the Southbank by Beulah competition almost two weeks ago.
With a media call that included key television stations and property journalists, the announcement went on to achieve national and global attention with over 300 articles and media mentions, reaching over 200 million eyeballs.
Set to change Melbourne’s skyline, Green Spine, is the result of a six-month long competition, involving some of the world’s best architecture firms including BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio, all who partnered with local firms to propose groundbreaking designs.
The six shortlisted designs were revealed at a public symposium in July and judged by seven highly regarded jury members, before the winning project was announced with much acclaim in mid-August.
Stunning cantilevered structure
Takes Southbank by Beulah competition crown
After a six-month global search, Beulah is thrilled to announce Green Spine by UNStudio and Cox Architecture as the long-awaited winning design for the $2 billion plus Southbank site.
Set to become Australia’s tallest building to date, Green Spine will be a stunning cantilevered structure composed of two towers, both with a twisting geometric glass façade and terracing.
Conceived as a conceptual extension of the Southbank Boulevard, the Green Spine will be home to a vertical city of green spaces with a strong focus on culture, paying homage to Melbourne’s diverse population.
Reaching 356.20m high, the residential tower will be crowned by the Future Botanic Garden, a stunning publicly accessible garden in the sky.
Having purchased the prominent BMW site in 2017, it was Beulah’s vision to create a state-of-the-art, integrated mixed-use environment that includes retail, hotel, residential, commercial, cultural and public spaces of international standard.
In order to achieve this vision, an international architectural competition was launched with six of the world’s best firms, BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio, all who partnered with local firms to propose groundbreaking designs.
The competition was part of a six-month long process with the six shortlisted designs revealed at a public symposium in July, and judged by seven highly regarded jury members including Victorian Government Architect Jill Garner and key figures from Australia’s architectural community.
Insights into the Southbank by Beulah Competition
Sky News Australia
It was with great excitement that Beulah’s Executive Director Adelene Teh joined Sky News Real Estate’s The Development last Wednesday to give an insight into Beulah’s much talked about, Southbank by Beulah architecture competition.
The estimated $2 billion dollar project located at the 6,061 sqm BMW Southbank Boulevard site is set to be the largest single phase project in Victoria’s history.
Six of the world’s best architecture firms – MAD Architects, MVRDV, OMA, UNStudio, Bjarke Ingels Group and Coop Himmelb(l)au – partnered with six of Australia’s most renowned studios to collaborate on submissions for the competition, with all designs presented at a symposium in July.
Adelene joined Sky News Australia to talk about Beulah’s vision for the site, also giving further details about each of the six design submissions. Adelene spoke of the desire to create a mixed use lifestyle complex that is alive 24/7, amongst the array of single use residential or commercial buildings that currently occupy Southbank.
The development will boast residential apartments, a luxury hotel, commercial offices, and cultural, retail and entertainment precincts. Each team presented its own unique take on the design brief with blocked towers, spiralling glass facades and an array of greenery highlighting some of the proposed design elements.
The reveal of the winner is set to be announced on August 15.
Adelene’s interview can be seen here.
Multiplex to lead $200M Paragon project
Redevelopment of Melbourne's Celtic Club
Beulah has appointed construction giant Multiplex to their $200 million Paragon project, located at the site of Melbourne’s former Celtic Club in the heart of the CBD.
Designed by world renowned Fender Katsalidis and award winning landscape architect Paul Bangay, Paragon comprises of 227 apartments with around 90 percent of apartments already sold.
Paragon will feature Australia’s first ever indoor elevated forest in a high rise setting, as well as featuring a Celtic-inspired metal pattern exterior across the mixed-use building paying homage to the site’s heritage.
This is the first time Beulah has worked with Multiplex choosing the company for its strong industry reputation globally and ability to execute the premium nature of this project on time.
Having recently been awarded one of the most prestigious honours in the Australian construction industry, the Australian Construction Achievement Award, the decision to appoint Multiplex to the project located at 318 Queen Street was an easy one.
The development encompasses one, two and three-bedroom apartments starting from $500,000.
Skyline changing designs
Revealed in Southbank by Beulah Competition
As Melbourne’s population grows, and the city continues to evolve, the need for considered development becomes more vital. With this notion came Southbank by Beulah, an international architecture competition featuring some of the world’s best architects.
The landmark project to be located at 118 City Road, will see the winning design by one of six teams – BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio – become a mixed-use space with a strong public focus.
Set to revolutionise Melbourne’s skyline, the proposed designs created in partnership with six local firms, include twisting towers, interlocking blocks, a propeller penthouse, stacked neighbourhoods, vertical cities, and an illuminated cloud.
Expected to draw global attention, the site purchased by Beulah will be centred around innovation in architecture and design, with the company’s vision to create a state-of-the-art, mixed-use environment including retail, hotel, residential, commercial, cultural and public spaces.
With the possibility of becoming Victoria’s largest single phase project, as well as Australia’s tallest building, Beulah hopes the site will also become a landmark lifestyle destination, and recognised on a international scale, while contributing to the community on a new level.
The competition was part of a six-month long process with the shortlisted designs revealed at a public symposium in July, with the winner selected by seven highly regarded jury members including Jill Garner, Victorian Government Architect and Jury Chair, renowned architectural photographer John Gollings, Prof Thomas Kvan, former Pro Vice-Chancellor at the University of Melbourne and Director of Australian Urban Research Information Network, Cameron Bruhn, Editorial Director of Architecture Media, along with Adelene Teh and Jiaheng Chan from Beulah.
The six shortlisted designs are now on display in a custom built pavilion with the public able to view each in the pop-up structure opposite the red steps in Southbank.
Home to six shortlisted Southbank by Beulah designs
Southbank’s waterfront is currently home to the Beulah Pavilion, a pop-up purpose built sculpture to showcase the six shortlisted designs for the Southbank by Beulah architecture competition.
With the project set to transform the Melbourne skyline and surrounding precinct, the winning design will be part of the $2 billion transformation of the former BMW site.
Located in front of the famous red steps, the pavilion has been designed to be an ephemeral structure to hold specific events as part of the competition including a unique space for six of the world’s best architecture firms – MAD Architects, MVRDV, OMA, UNStudio, Bjarke Ingels Group and Coop Himmelb(l)au – to present their final design concepts.
The architect behind the design of the pavilion, Samson Tiew from ODO (One Design Office), created the sculpture to represent the city being in a state of constant motion and change.
It uses concentric frames which are whirled around on common axis, with programmed lights emphasising movement.
The pop-up Beulah Pavilion will be visible to the public until 10 August, with each of the six shortlisted designs available for public viewing following the Future Cities symposium.
The Grounds of Kew Pop Up
A collaboration with Australian interior design brands
We’re pleased to announce that our latest project, The Grounds of Kew, will play host to a pop-up interior store. The display suite will be transformed into a pop-up store that will run for a two week period, which will feature the innovative and exemplary aspects of Australian design.
Located in the heart of Kew, the project is a collaboration between high end partners that potential buyers would be familiar with. Everything in the display suite, including the space itself is up for sale, with exclusive offers and products from premium furniture supplier Living Edge, audio specialist Bang and Olufsen and luxe pet accessory brand Animals in Charge.
The space is inspired and styled by influencer Eve Gunson from Dot + Pop who has designed the space to suit the luxurious location of the development. Gunson took inspiration from Kew’s grand gardens, rich green hues and natural elements. The design aims to reflect the potential buyers of the project.
The pop-up store will be open to the public from Friday June 8 until Sunday June 16 at 367 Cotham Road, Kew.
Featured on The Real Estate Conversation.
Private putting greens
In an Australian first
The Grounds of Kew is giving potential buyers the opportunity to take their love of golf with them, by incorporating Australia’s first ever private putting green within Kew’s newest apartment project.
Our latest innovative project will feature 20 hyper-luxury residences with prices starting from $1.415 million. Award winning landscaper Paul Bangay, drew inspirations from the gardens of Kew and the grand estates to design and create a private playground for each ground floor resident. Each courtyard ranges in size from 237sqm – 271sqm and has the potential to feature a private putting green.
Kew is home to one of Melbourne’s oldest established golf clubs, with around 1300 playing members, which presents an exciting and rare prospect for potential buyers.
We’re also pleased to announce a partnership with Australian professional golfer and 1999 Australian Masters champion Craig Spence. Spence will provide guidance and knowledge to achieve the best possible putting green for all residents, and will host a putting masterclass at the display later this month.
Featured on Property Observer.
Global architects head to Melbourne
For Southbank by Beulah mid-stage review
The mid-stage review for our Southbank by Beulah competition has been a huge success with shortlisted architects flying to Melbourne from across the world.
Commencing with a site visit at BMW Southbank on Wednesday 16 May, the architects were then invited to see the site from above by heading to Eureka Skydeck.
The following day was our mid-stage review which took place at the Suspended Studio in the Melbourne School of Design, on the University of Melbourne’s Parkville campus. Behind closed doors, the six architecture teams presented to our jury their designs thus far and later participated in an open Q&A with students from the university. The architects were a star attraction, with many students excited to gain insights from some of the world’s best. We are looking forward to seeing their designs develop for the next stage of the competition.
Featured on The Real Estate Conversation.
Big names lined up
for Southbank by Beulah
The next stage of architecture competition for our Southbank by Beulah project has commenced with the unveiling of a highly anticipated shortlist. Some of the biggest names in global architecture have partnered with well-regarded Australian firms to work on this landmark development at the BMW Southbank site. Shortlisted architect teams are:
Bjarke Ingels Group with Fender Katsalidis Architects
Coop Himmelb(l)au with Architectus
MAD Architects with Elenberg Fraser
MVRDV with Woods Bagot
Office for Metropolitan Architecture (OMA) with Conrad Gargett
UNStudio with Cox Architecture
We are also proud to announce our presiding jury featuring prominent individuals who will be reviewing the proposed architecture designs.
The jury members are as follows:
Jill Garner, Victorian Government Architect and Co-founder of Garner Davis Architects – Jury Chair
Prof Thomas Kvan, former Pro Vice-Chancellor and Dean of Architecture Faculty, University of Melbourne and Director, Australian Urban Research Information Network
Marc-Heinrich Werner, CEO, BMW Group Australia
Cameron Bruhn, Editorial Director, Architecture Media
Adelene Teh, Executive Director, Beulah
Jiaheng Chan, Managing Director, Beulah
The seventh juror will be announced in due course.
The architects will present their initial designs to the jury on May 17th with final presentation mid July 2018.
Beulah to be honoured
At Asia Pacific Property Awards
We are delighted to announce we have won an award at the Asia Pacific Property Awards, a division of the International Property Awards.
Our Paragon project will take out a prize in the Best Residential High-Rise Development category in Australia and will be honoured at a gala dinner to be held in Bangkok in May.
At this event we will find out if we are also a five-star winner for our category with the potential to be entered into the overall International Property Awards.
We are looking forward to being recognised on a global scale as being among the best in this region of the world.
Kew site addition
To expanding Beulah portfolio
The Beulah portfolio is growing and we are excited to announce our recent purchase of a 2411 square metre site in Kew, as recently highlighted in The Age and The Urban Developer.
Situated at 367 Cotham Road, we will be creating 20 apartments over three levels, each comprising two, three and four bedrooms. The residences are between 120 and 500 square metres to resemble the size of homes rather than apartments.
We are again looking forward to working with Fender Katsalidis Architects to deliver a $46 million development that will fit in with the prestigious suburb located in Melbourne’s inner east. Further information about this upcoming development will be released in the coming month.
Landmark Southbank site
Acquired by Beulah
In what has been called 2017 central Melbourne’s property deal of the year, we are delighted to announce we have purchased the landmark BMW site located at Southbank.
Located at 58 Southbank Boulevard, the 6191sqm site allows us to deliver a spectacular development encompassing residential and retail space as well as a hotel.
Innovation and outstanding design are values shared between Beulah and car manufacturer BMW and we are proud that this contributed to us securing the property sold by CBRE.
We look forward to working with a world class design team, as well as innovative BMW on this exciting and groundbreaking project.
Purchase a Paragon Apartment
With Just a $1 Deposit
Award-winning property developer Beulah is hoping to give young Australians a leg up in the Melbourne property market by allowing individuals to purchase an apartment in their Paragon development with a deposit of just $1.
To help mitigate the affordability crisis in the Australian market, Beulah will lend the required 10% deposit to a handful of lucky purchasers, which is to be paid back within 24 months before settlement – interest free.
Beulah’s General Sales Manager Jamie Baldwin said saving for a deposit is the main hurdle Australians face when trying to enter the Australian property market.
“By the time people save their 10% deposit, which can take a few years, the properties they were looking at have gone up even further and they need to reconsider their price bracket, or save a larger deposit.
“By lending the deposit to purchasers, they’re able to secure the apartment for the price it is in 2017 and have two years to repay the 10%, before their mortgage repayment kicks in,” he said.
A limited supply of prestigious apartments in Paragon range in price from $560,000 to $1.3 million, meaning Beulah will be lending deposits up to $130,000.
“It’s like Afterpay essentially, but on a much larger scale.”
Located at the former Celtic Club site on Queens Street and developed by Fender Katsalidis, Paragon comprises of 227 apartments and Australia’s first indoor elevated forest.
To learn more and to test your eligibility, please visit paragonqueenst.com/dollar-offer or call 1300 877 176.
Note: Offer now expired
Read the full article here.
Beulah Takes Out Gold
The Annual REA Excellence Awards (AREAs) are prestigious accolades in the Australian property industry and we could not be happier to be awarded GOLD for New Homes Player of the Year.
This award commends innovation, community, service and marketing excellence and is the AREAs highest award in the developers, home builders and project marketer’s category.
At Beulah International, we are always striving to excel across these fields and would like to thank REA Group for hosting an excellent evening.
This is the second year in a row we were able to take home an AREA, where last year we were recognised as Game Changer of the Year for our Gardenhill project.
You can read the full article on the night here.
Habitus Townhomes Setting the Trend
For Vertical Living
We are proud to play our part in setting the trend in Melbourne’s housing market with our four-storey Habitus Townhomes.
Vertical living is something we encourage Melburnians to consider, where each of our townhomes offers three bedrooms, four levels of living space as well as a rooftop terrace.
Nathan Mawby from the Herald Sun talks about four and five-storey townhouses being popular among younger generations who are seeking something more substantial than an apartment in an inner-city location.
Nathan chats to Koos de Keijzer from DKO Architects who explains the design elements that make our Habitus residences outstanding. From the architectural staircases to the overall layout, you won’t even feel like you are in a four-storey home.
Check out the full article online.
Alex Rance Shines the Spotlight on Habitus
On Australian TV
Habitus Townhomes ambassador Alex Rance has not only had a busy few months in the AFL but he has also taken the time to talk about his role in our latest development in the press.
Featuring in two TV interviews, we are delighted to have Alex speak positively about being involved in this exciting project.
Sitting down for an in-depth chat with Ayrton Woolley from Channel 9 News, Alex talks life beyond the game and how he is excited for Habitus Townhomes to be the platform to launch his acting career.
In other news, the team from the AFL Footy Show have also taken note of Alex’s ‘swagger’ in our teaser video where he has successfully swapped his footy boots for dancing shoes.
Check out the interviews below:
Habitus Townhomes Sets the Stage
For Alex Rance
AFL premiership player Alex Rance has danced his way through the new Habitus Townhomes display suite for the ‘Crafted Moves’ mini movie.
Alex proved his talent goes beyond the football field with Habitus Townhomes providing the platform for him to launch his acting career.
Herald Sun’s Confidential interviewed Alex who admits he enjoyed his time in front of the camera for the filming as well as making the most of the experience working with our team.
You can read the full interview here.
Habitus Townhomes Set to Launch
In our most exciting project to date, we’ve collaborated with All-Australian AFL player Alex Rance who has starred in a mini-movie, proving he has the moves both on and off the field.
Habitus steps away from apartment-style living by featuring a collection of 27 contemporary three-bedroom townhomes in the idyllic location of South Melbourne, with each residence offering spacious living and luxury finishes throughout.
We launched the teaser to the mini-movie via Channel 9 News, with Ayrton Woolley interviewing Alex on his acting debut.
The project will officially launch in mid-September with the full release of ‘Crafted Moves’, which takes inspiration from Johnnie Walker’s short film ‘The Gentleman’s Wager’.
To register your interest prior to the official launch, please visit our Habitus Townhomes website here .
Beulah Announced as Finalists
For AREA awards
With both anticipation and excitement, we are delighted to be named as finalists for dual awards at the 2017 Annual Real Estate Excellence Awards (AREAs). Hosted by REA Group, the AREAs are prestigious accolades in Australia’s real estate industry.
Our Melbourne CBD project Paragon, featuring Australia’s first high-rise indoor forest, has been recognised as a finalist for the Game Changer of the Year award in the ‘Developers, home builders, project marketers and developer media agencies’ category. This is the second year in a row for us to be acknowledged for offering something unique to the market where we were crowned winners last year for our Gardenhill development.
We are also finalists for the Gold AREA for New Home Player of the Year. This is a new award which commends innovation across community, service and marketing excellence.
We are looking forward to the awards ceremony in November and wish all other finalists the best of luck!
And Selling Fast
Our Paragon development has been exceptionally well-received with 90% of the project’s 277 apartments being snapped up during the pre-launch campaign.
Negating oversupply concerns in Melbourne’s CBD, Paragon pre-launch sales totalled $175 million showing the phenomenal interest in this unique development at a renowned heritage site.
Featuring Australia’s first indoor high-rise forest, purchasers were keen to swiftly buy within this exclusive enclave located in the heart of Melbourne.
Limited apartments remain! Checkout our website here for more information.
as PCA Awards Finalist
We are thrilled to announce that our Gardenhill development was recognised as a finalist in the Property Council of Australia Rider Levett Bucknall Innovation and Excellence Awards for 2017. Gardenhill was named as a national finalist in the ‘Development Innovation’ category, where the forward-thinking and unique aspects of the project were acknowledged.
Including Australia’s first private dog-park in a high-rise as well as interior sliding panels to transform apartment floorplans in an instant, Gardenhill offers something original to the market. We are excited that our vision and ideas have been so well received not only by residents but also industry bodies such as the Property Council of Australia, the leading property advocate.
For us, it was honour to be nominated amongst other leading Australian developments.
Beulah Set to Deliver
Australia's First High-rise Indoor Forest
The innovative spirit of Beulah endures, as we are pleased to announce our plans to create Australia’s first indoor forest in a high rise at our upcoming Paragon project.
The three-storey elevated urban forest overseen by well-known landscaper Paul Bangay will be part of our newest project, Paragon.
Situated within the 48-level tower, the urban forest resembles a conservatory comprising mature trees, leafy canopies, climbing gardens and grassy spaces along with terrazzo pavers and seating zones.
The indoor forest will create a sanctuary for residents to enjoy and be an escape from the busy city streets below.
Paragon has been designed by Fender Katsalidis Architects and will feature a Celtic-inspired exterior pattern to tie in with the site’s heritage.
The development encompasses one, two and three-bedroom apartments starting from $500,000.
For more information on the project or for sales enquiries, please visit paragonqueenst.com
Gardenhill is Shortlisted
For UDIA Awards
We are thrilled to earn a place on the shortlist for this year’s Urban Development Institute of Australia (UDIA) Awards for Excellence. The awards honour first-class developments across Victoria.
Our Gardenhill project features Australia’s first off-lead dog park in a high rise and promotes responsible pet ownership in apartments.
We are grateful to be recognised for offering innovation in the development industry where we hope to see more apartment buildings cater to the needs of our four-legged friends.
We eagerly await the awards ceremony and gala lunch at the end of the year and look forward to seeing Victoria’s top developments recognised.
Hallmark Ivanhoe Launches
Beulah has joined forces with architecture practice Fender Katsalidis to create our latest development Hallmark Ivanhoe in Melbourne’s inner north-east.
In the leafy suburb of Ivanhoe, the project features 35 premium apartments, showcasing exceptional design over each of the five levels. Kitchens have been designed in collaboration with Adam D’Sylva and include Gaggenau appliances as well as natural stone and timber finishes.
The design is inspired by the architecture of the locale and includes modernist and art deco influences.
Hallmark Ivanhoe apartments range in price from $420,000 to $1.5 million and will be located at 47-49 Norman Street, Ivanhoe.
Beulah Fills The Gap
For Home Loans
Beulah is pleased to be able to assist investors and purchasers in need, offering to fill the funding gap left by major Australian banks.
With many apartment purchasers being left in the dark after many of Australia’s major banks put a halt to foreign loans last year, Beulah is offering some welcome relief to investors and homeowners by proposing vendor-assisted financing as an alternate option.
With strong demand for both Gardenhill and Hallmark Ivanhoe, vendor-assisted financing will allow us to provide long-term loans via the use of licensed brokers and lenders, to ensure those who still wish to buy are given the opportunity.
Game Changer of the Year
Beulah wins inaugural award
We are extremely honoured to announce that was recently awarded the AREA Game Changer of the Year award for Innovation in our Gardenhill development in Doncaster.
Competing against some of the nations most renowned developers, this is an award of distinction that places Beulah, and Gardenhill, at the forefront of development within the Melbourne property market.
Gardenhill was awarded the innovation award in relation to the highly publicised private dog park; a first of its kind in the history of apartments within Australia.
In an interview with Sky News, our Executive Director Adelene Teh communicates that the award re-affirms our commitment to ensuring residents of our projects can make the switch to apartment living without sacrificing the comforts and luxuries of traditional homes.
Gardenhill’s construction is now almost complete, and Beulah continues to strive to provide projects that inspire, innovate, and reflect the values of the communities they reside within.
Beulah geared for growth
Expanding our portfolio
It is with great excitement to announce that we are adding to our property portfolio with the recent acquisition of three new sites in Ivanhoe, South Yarra and South Melbourne whilst we continue to scout for sites in excellent locations.
Our Executive Director Adelene Teh said the company’s vision is to develop something outstanding in all three inner city suburbs.
Our recent project Gardenhill has been a great success, and we look forward to delivering more functional and beautifully designed living spaces to the Melbourne marketplace,” said Adelene.
Keep an eye out for updates as we reveal more on these projects in the coming months.
Beulah supports cancer awareness
A unified front that there is hope
Our company recently joined forces with award-winning chef Adam D’Sylva to help raise funds for the Peter MacCallum Cancer Foundation, while showing support to cancer sufferers, their family and friends.
Throughout the month of August, we ran a successful online raffle, with all proceeds donated to the Peter MacCallum Cancer Foundation to assist in finding a cure and supporting patients throughout their journey. In conjunction with the raffle, we perched a beautiful illuminated lavender ribbon – the colour for all cancers – high upon our Gardenhill crane to show a unified front that there is hope, and early detection is the best defense.
Gardenhill brings Malaysia’s Largest Bank
It is with great excitement to announce that our Gardenhill development has received financial backing from Malaysia’s largest bank, Maybank.
Our Managing Director Jiaheng Chan says the international support is a reflection of the confidence Maybank has in Gardenhill.
“It’s a great confidence boost when the largest bank in Malaysia and one of the top banks in South East Asia places its trust in your project, particularly as this is Maybank’s first few Australian project.”
Jiaheng signed the lending agreement at a signing ceremony, alongside Maybank Corporate Banking Managing Director Caroline Teoh.
The Malaysian Publication, The Star’s article on the story can be found here.
Investors urged to count the beans
Squashing the misconception that you need to be wealthy in order to invest
In line with our vision of being forward thinking and innovative in the property sphere, we launched a coffee campaign in hopes of squashing the misconception that you need to be wealthy in order to invest.
By partnering with a local café to our Gardenhill development, we gave away 100 coffees a day for two weeks to help potential buyers see the value of saving their pocket change.
Our Managing Director Jiaheng Chan said the messaging behind the campaign was to educate people about the costs of property investment, which can cost as little as two coffees a day.
Gardenhill to feature Australia’s First
Residential Dog Park
Beulah is pleased to announce that Gardenhill will feature a private residential dog park, a first of its kind in the history of Australian apartments.
Gardenhill residents will have access to an enclosed ground floor garden that will permit dogs to be off lead in a secure and user friendly environment.
The announcement has been revolutionary within the property sphere, with the dog park news drawing much needed attention to the topic of pet ownership and the urbanisation of Melbourne.
We’re incredibly proud to be a part of such a progressive movement and hope to pave the wave for future developers to follow suit.
Architect, Developer, Dreamer, Ground Breaker!
An entrepreneurial spirit
It was a pleasure to see one of our Directors, Adelene Teh, recognised in the media for her entrepreneurial spirit and career success to date. Adelene was recently interviewed by Women’s Agenda and The Urban Developer, as well as featured on The Real Estate Conversation.
A similar theme runs through each article, with Adelene discussing topics such as her inspirations and mentors, why she continually pushes the boundaries and the importance of balance in both career and life.
Being a female leader in an industry that is often dominated by males can sometimes be difficult, but it’s evident throughout each interview that Adelene believes in herself and the overarching vision Beulah has.
We are thrilled to announce that construction has officially commenced at our Gardenhill development, with over 80% of apartments sold to date.
The celebratory ground breaking ceremony was attended by Victorian Minister for Finance Hon. Robin Scott, Malaysian Minister for Industry and Trade Dato’ Lee Chee Leong and Manningham Mayor Cr. Paul McLeish, all who assisted in turning the first sod.
We are also pleased to announce that the Gardenhill contract has been awarded to Hacer, a well known and respected name within the Australian construction industry.
We look forward to working alongside Hacer and welcoming Gardenhill residents into their new homes towards the turn of 2017.
A Great Place to Work
Beulah Office Receives Design Recognition
Our Melbourne office was recently featured in a series of design-focused articles, with our innovative and striking work hub classified as a space that aims to foster creativity.
Designed by one of our directors, Adelene, our Melbourne office features a curved workstation to foster collaboration, a greenery wall for both privacy and to boost productivity levels as well as a centralised kitchen to brainstorm ideas over a meal.
As developers of high-end luxurious developments, it’s essential that our company vision of delivering aesthetically beautiful yet functional projects is a consistent message that is reflected in all aspects of our business.
Like Father, Like Daughter
Making her mark in Melbourne
We are proud that one of our Directors, Adelene Teh, has been recognised for her rich heritage in property, as she swiftly makes her mark in the competitive Melbourne property market.
Adelene is well versed in the property sphere, with her father Datuk Teh Kean Ming – chief executive office and managing director of IJM Corp BHD – boasting over 35 years of property development and construction experience.
Adelene was interviewed by Bernama Malaysia, where she recounted her father taking her through walk-throughs on project sites and explaining the details, an act that instilled a sense of pride within her.
Adelene holds a Masters Degree in Architecture and attributes most of her interest in property to her father; whose dedication and passion has influenced her career path.
You can read the full story here.
Australia 108 sold
With Beulah Representation
After pioneering an exciting and rewarding venture, we are pleased to confirm the sale of the proposed Australia 108 tower in Melbourne’s Southbank to Singaporean property developer World Class Land.
It was a pleasure to work alongside the Australia 108 consortium, which comprised of Nonda Katsalidis, whose firm Fender Katsalidis designed the tower; investor Adrian Valmorbida, of the Lavazza coffee fortune; developer Benni Aroni representing the Watersun syndicate made up of himself, Gary Caulfield, Rob Elliott and others.
We look forward to seeing the iconic Australia 108 reach its potential under the reigns of its capable new owners, World Class Land.
You can read CBRE’s write up of the transaction and Beulah’s involvement here.