Sustainability is front and centre in this project, aligning with Beulah’s commitment to creating transformational and future-ready spaces. The fossil fuel-free design will incorporate rooftop solar, rainwater harvesting, and renewable materials wherever possible, along with passive design principles. To promote green transport options, the development will offer car share vehicles, EV charging stations, and a bike hub with 49 bicycle spaces and an on-site repair station, encouraging sustainable lifestyle choices for residents. Additionally, a shared resident zone is currently earmarked for a serene fern garden, creating a tranquil green space that connects residents with nature amidst the urban environment. 

Following biophilic principles, the design maximises natural light, fresh air, and green spaces to enhance wellbeing. The architecture also pays tribute to Fitzroy’s heritage, with a three-storey brick podium adorned with lush greenery, creating a harmonious streetscape that complements the Victorian and Edwardian terraces nearby. The upper levels are set back to minimise the building’s visual impact within the neighbourhood, while terraces allow residents to enjoy sweeping views over Fitzroy’s vibrant landscape. 

Breathe Architecture’s thoughtful design honours Fitzroy’s historic identity while advancing contemporary sustainable living.

Breathe Architecture’s thoughtful design honours Fitzroy’s historic identity while advancing contemporary sustainable living. The three-storey podium provides a seamless street presence that encourages pedestrian interaction and natural surveillance, fostering a connected and inviting neighbourhood atmosphere. A historically significant bluestone wall along Rose Street will be retained and thoughtfully integrated into the design, with a dedicated vehicle and cycle entry to minimise traffic on George Street, contributing to the area’s pedestrian-friendly environment. 

Adelene Teh, Beulah’s Executive Director, expressed excitement for expanding Beulah’s boutique development portfolio in Fitzroy: “We are excited to contribute to the pulse of Melbourne’s oldest and most desirable suburb—the vibrant Fitzroy. With its eclectic character and rich history, Fitzroy is a culinary heart, a melting pot of cultures, and a hub of thriving lifestyles. We hope our contributions will enhance the precinct’s desirability and leave a lasting legacy for future generations.” 

For Breathe Architecture, the project represents a unique opportunity to further its dedication to sustainable design. Founding Director Jeremy McLeod shared, “Grounded in the heart of Fitzroy, this project is about strength and elegance. A refined masonry base sits effortlessly with the George Street Terraces, while the upper apartments open up to expansive views and the northern sun.”