The Future of Fitness
Uniting both entertainment and exercise

After a year of being confined to their homes and local parks, more consumers are turning to exercise as a form of escapism.

With fitness apps growing by nearly 50 per cent throughout the first half of 2020, there is no denying that the fitness industry is capitalising on this trend, becoming more content-driven as people welcome new innovations and forms of entertainment to inspire their workouts.

Bridging the gap between entertainment and exercise