Spotify, too, is shifting into the fitness space with new personalised HIIT sessions, which are set to music selected by users. Spotify Pumped allows users to choose their preferred music genre and receive a curated workout complete with animated visuals – fusing the platform’s existing offering with health and wellness content.
Complimenting this rise in popularity – and with recent studies revealing that up to 75 percent of consumers considering music to be beneficial to their fitness performance – more and more brands are beginning to leverage audio, with more than 385,000 workout playlists added to Spotify in 2020 alone.
Up to 75 percent of consumers consider music to be beneficial to their fitness performance
With the future of gyms remaining uncertain post-pandemic, perhaps the answer for fitness brands lies in a bend of physical and digital products and services that continue to empower consumers to take fitness into their own hands.
Stay tuned as Beulah continues to explore ways in which we can innovate and introduce technology to improve the health and wellness of present and future generations.