All eyes have been on Beulah following the announcement of UNStudio and Cox Architecture as the winning architects of the Southbank by Beulah competition almost two weeks ago.

With a media call that included key television stations and property journalists, the announcement went on to achieve national and global attention with over 300 articles and media mentions, reaching over 200 million eyeballs.

From Herald Sun, Dezeen, ArchDaily, CNN, Vogue, Broadsheet and The Urban List (to name just a few), Beulah has been fortunate to receive widespread acclaim for the winning design, Green Spine.

Set to change Melbourne’s skyline, Green Spine, is the result of a six-month long competition, involving some of the world’s best architecture firms including BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio, all who partnered with local firms to propose groundbreaking designs.

The six shortlisted designs were revealed at a public symposium in July and judged by seven highly regarded jury members, before the winning project was announced with much acclaim in mid-August.