Bringing to life Australia’s tallest tower
Continued accolades as Beulah sets global benchmark for unprecedented lifestyle hub

Continuing to receive global recognition as a world-class project to watch, our highly-anticipated Southbank by Beulah project graced the cover of this quarter’s The Asian Executive.

The magazine focused on the recent permit announcement which was met with huge praise as plans for Australia’s Tallest Tower – one of Melbourne’s most forward-thinking projects to date – officially received the tick of approval from the Victorian State Government.

When comparing the project to Beulah’s pre-existing and current portfolio, Managing Director Jiaheng Chan expressed that Southbank by Beulah’s scale and level of complexity is unparalleled.

“An unprecedented project, it was difficult to predict what the outcome would be from a planning perspective, however by bringing together the best possible team from around the world, collaborating closely with all stakeholders and rolling out an open and transparent process to work towards the goal of rejuvenating Southbank, we were able to achieve the best outcome for everyone.”

Eloquently summarising Beulah’s vision for this project, Executive Director Adelene Teh shares her mindset that “dreams must be bigger than yourself – if your dream doesn’t scare you, it isn’t big enough”.

With construction forecast to commence by the end of 2021, we look forward to sharing more updates with you as this unparalleled project unfolds.

Read the full article as featured in The Asian Executive Magazine here.