Planning application lodged
For unprecedented landmark Southbank project

Following 10 months of dedication to refining the design with its world-class consultants, Beulah is delighted to share that the planning application for its landmark development, Southbank by Beulah, was lodged with the Victoria Government last Friday, 2 August.

To be located on the site of the BMW showroom on City Road and Southbank Boulevard, Beulah plans to transform this site into a world-class, multi-use development that sets a benchmark in liveable city design.

Composed of two twisting terraced forms, the design, led by acclaimed Dutch firm UNStudio and local firm Cox Architecture, is a refinement on the winning concept (‘Green Spine’) from the 2018 Southbank by Beulah global architecture competition.

A proposed mixed-use lifestyle precinct of 270,000sqm with 13,500sqm of arts and culture programs, the updated design for Southbank by Beulah places a strong emphasis on placemaking, with the project to host:

  • Four distinct collections of private residences
  • 35,000sqm of commercial offices
  • 220-key five star urban resort
  • 6,600sqm of conference and entertainment centre
  • Children’s play centre
  • Health and wellness precinct
  • 30,000sqm of world class experiential retail including the BMW Experience Centre
  • 7,250sqm of public green spaces including the Future Sky Garden

In a statement released to media, Beulah Managing Director Jiaheng Chan said, “our project is a vote of confidence in Melbourne’s economy, and it will transform Southbank. It’s our vision to improve the urban environment on City Road and create an internationally significant landmark that will be a vibrant mini metropolis for people to live, work, shop, learn, play and stay.”

For more information on Southbank by Beulah please visit

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