An ephemeral structure designed to host the jury for the Southbank by Beulah design competition, the Beulah Pavillion transformed the Southbank waterfront for a fortnight in mid-2018. 

Designed by Samson Tiew from ODO (One Design Office), the pavilion was also used to to showcase the six shortlisted designs for the $2 billion project to the public, which acquired global attention from the architecture and design world in their own right.

The six international firms who presented in the space included MAD Architects, MVRDV, OMA, UNStudio, Bjarke Ingels Group and Coop Himmelb(l)au alongside Australian firms, Fender Katsalidis Architects, Architectus, Elenberg Fraser, Woods Bagot, Cox Architecture and Conrad Gargett.

Utilising concentric frames, the pavilion’s form captured how iterative prograss can be seen as a sculptural outcome where visual interest is formed through the static capture of motion. Further, the frames whirled around a common axis and were lit by programmed lights to further emphasise movement.


Following the mid stage interim presentation at the Melbourne School of Design building at University of Melbourne, it was difficult to find a location for the final presentation that captured the Southbank by Beulah competition.

In order to meet the expectations of both Beulah and the architects, the pavilion was commissioned and built from the ground up, becoming art within itself while also serving a purpose within the context of design. 

The pavilion was also built in line with the momentum created by Beulah’s ambitions for the city to allow for sustainable and positive progress.