A TESTING
AREA
FOR THE
FUTURE
BETA By STH BNK

IMMERSIVE EXPERIENCES

BETA By STH BNK invites the public to participate in a series of live and ongoing experiments exploring the future of retail, wellness, design, architecture, food, fashion beyond traditional brick and mortar spaces. Experiential and immersive, each event is designed to transcend expectations to reimagine a new tomorrow. The first BETA site is a take-over of Hanover House, setting the scene for the podium of Beulah’s landmark development, STH BNK.

ADDRESS
158 City Road, Southbank

VISIT
BETA By STH BNK website

TEAM
Sibling Architecture
Future Laboratory
Loose Collective
District Agency
Future City
Atong Atem

STATUS
On-going Program

  • KEY FEATURES
  • Experiential events and activations blending technology, art, food, music and lifestyle
  • Immersive dining
  • Artists in residence
  • Integrated fashion lab
  • Flexible architecture made from waste
  • Art installations
  • Creative workshops
  • BETA Talks
  • Sensory Wellness Spaces
  • Spaces exploring the future of retail
  • More to come…

Transforming the inside and outside of Melbourne’s iconic Hanover House, BETA By STH BNK is an immersive and experiential event program that brings together international brands, celebrated artists and makers, immersive dining experiences, events, workshops and much more.

BETA spans three levels of Hanover House, offering an array of diverse experiences across themes such as sustainability, wellbeing, art and culture. Merging physical and digital, art and technology, design and data, BETA offers a space to experience and experiment with the future of Melbourne’s global culture.

The boundary-pushing collective, SIBLING Architecture, has created the ingenious fitout and spatial design, emphasising sustainability and circularity by repurposing existing material and objects within the building wherever possible.

“WE ARE THRILLED TO BE PARTNERING WITH CULTURAL CHANGEMAKERS AND WORLD-CLASS COLLABORATORS IN CREATING NEW SPACES AND EXPERIENCES NEVER BEFORE SEEN IN AUSTRALIA.”
– ADELENE THE, EXECUTIVE DIRECTOR, BEULAH

A similar philosophy also drives The Lobby – a series of experimental retail stores showcasing Australia’s leading sustainable fashion brands participating in the circular fashion economy.

Other spaces and experiences include Higher Order – an eight-room immersive “choose-your-own-adventure” dining experience featuring Scott Pickett with collaborations between chefs, artists and performers – as well as programs that imagine a new future of wellness, retail and craft. In The Workshop, visitors can learn a specialised skill from some of Melbourne’s most exciting creators and brands, while Atelier provides a glimpse into the craft of makers at work inside glass cubes.

Framing the entire experience is the animated façade artwork by Melbourne’s rising star artist, Atong Atem. Much like STH BNK By Beulah, which will soon take shape, BETA celebrates Melbourne’s arts and culture precinct and proudly contributes to its evolving landscape.

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