Skyline changing designs
Revealed in Southbank by Beulah Competition

As Melbourne’s population grows, and the city continues to evolve, the need for considered development becomes more vital. With this notion came Southbank by Beulah, an international architecture competition featuring some of the world’s best architects.

The landmark project to be located at 118 City Road, will see the winning design by one of six teams – BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio – become a mixed-use space with a strong public focus.

Set to revolutionise Melbourne’s skyline, the proposed designs created in partnership with six local firms, include twisting towers, interlocking blocks, a propeller penthouse, stacked neighbourhoods, vertical cities, and an illuminated cloud.

Expected to draw global attention, the site purchased by Beulah will be centred around innovation in architecture and design, with the company’s vision to create a state-of-the-art, mixed-use environment including retail, hotel, residential, commercial, cultural and public spaces.

With the possibility of becoming Victoria’s largest single phase project, as well as Australia’s tallest building, Beulah hopes the site will also become a landmark lifestyle destination, and recognised on a international scale, while contributing to the community on a new level.

The competition was part of a six-month long process with the shortlisted designs revealed at a public symposium in July, with the winner selected by seven highly regarded jury members including Jill Garner, Victorian Government Architect and Jury Chair, renowned architectural photographer John Gollings, Prof Thomas Kvan, former Pro Vice-Chancellor at the University of Melbourne and Director of Australian Urban Research Information Network, Cameron Bruhn, Editorial Director of Architecture Media, along with Adelene Teh and Jiaheng Chan from Beulah.

The six shortlisted designs are now on display in a custom built pavilion with the public able to view each in the pop-up structure opposite the red steps in Southbank.

Featured on Arch Daily, Dezeen, and Designboom.