Meditative Museums
The Future of Culture

Wellness and wellbeing have become a priority for many in 2020 and cultural pursuits have naturally begun to intersect with the ever-growing global demand for wellness experiences.

As time spent in museums is rebranded a wellness pursuit, visitor experiences are carving out a new role for culture in the promotion of wellbeing, with culture immersion also being recognised as a way to explore identity.

In Australia and abroad, consumers are turning to spaces dedicated to culture and history, not only to encourage intellectual stimulation, but also as a means of slowing down, calming states of mind, and exploring themselves and their history.