Experience BETA
Open House
Experience Beulah’s Revolutionary Testing Area

Experience Beulah’s Revolutionary Testing Area
with Open House Melbourne

29 July 2023

BETA By STH BNK will once again be proudly opening its doors on Saturday 29th July for Open House Weekend, a celebration and appreciation for architecture and design across Melbourne, Ballarat and Bendigo.

The Open House concept was founded in London in 1992 by Victoria Thornton, with the vision of creating a wider community who are able to engage with architecture on their own terms and argue for a better quality of the built environment.

Visitors will be given a tour through various spaces within BETA’s innovative retail concepts including The Future From Waste Lab, curated by designer Kit Willow, which tests a more sustainable approach to fashion production. The fourth-floor Atelier space host designers in residence, including algae expert Jessie French of Other Matter, Ella Saddington of craft studio Cordon Salon, and DNJ Paper, a designer who creates clothing from traditional Japanese paper. Also on the fourth floor is concept store RE/Space, a functional retail space completely fabricated from second-life materials found within BETA. The fifth floor is being used for a range of immersive experiential events blending technology, art, food, music and lifestyle.

Bookings are essential and can be found here. We hope to see you there.

  • About BETA By STH BNK

BETA By STH BNK is a revolutionary multi-storey activated testing area that explores the future of retail space, programming and business models. It is conceptualised as a vehicle to bring together local and international brands, revered artists and makers, experiential events, immersive dining experiences and more.

As an ode to conscious design, the fit-out at BETA (Beulah Experimental Testing Area) centres on circularity. They have repurposed and reused existing materials and objects within the building, speculating on a future where retail spaces embrace sustainability in innovative and daring ways. Combined with the use of environmentally-friendly bioplastics, soft furnishings and moveable partitions, the result is a chameleon conversion that allows for limitless layouts.

BETA was created in response to a significant generational, socio-economic and lifestyle shift, causing brands and landlords to explore what the future will look like.


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