NEXT x NOW: Exploring The Future Of Retail

NEXT x NOW: Exploring The Future Of Retail
featuring global leaders in retail and design

What will the retail environments of tomorrow look like to keep pace with the ever-changing demand? Will they be modular and multifunctional in design, flexible and radically sustainable in their thinking, and how will physical and virtual realities intersect? These questions will be explored in the coming months as global leaders in retail and design, from Adidas and Axel Arigato to Dunhill and IKEA, converge to present a revolutionary talk series, NEXT X NOW: Exploring The Future of Retail.

Launching in April, the NEXT X NOW talk series will extend through 2022 and beyond; it aims to take forward-thinking ideas off the page to look beyond the current way of doing and pave the way forward, rewriting retail design codes for a new generation of consumers. Bringing together physical and digital, art and technology, design and data, NEXT X NOW will propose bold ideas for new forms of dining, wellness and fashion that fall outside current retail limitations.

The first NEXT X NOW programme is Reimagining Future Retail Spaces, a free digital session in two parts, hosted by international design authority FRAME Magazine. Taking place on 7th April at 8pm AEST, the panel discussion will be from the perspective of pivotal retail brands, thought leaders and design voices who will canvas some of the current trends and consumer needs shaping the future of retail design, with an impressive panel featuring the likes of Adidas Global Design Director Jelle Sapulete, Co-Founder and Creative Director of Axel Arigato, Max Svärdh, Neil Sharman – Global Design Director/Architect working with leading brands in their field including Burberry and Nike, Dunhill Director of Architecture and Store Design, Matt Spoors, and IKEA Life at Home Leader, Jenny Lee, just to name a few.

Experts will delve into topics like artisanal craft, biomaterials, augmented reality, the circular economy and the metaverse, investigating how these cultural trends will shape retail design. Later in May, BETA By STH BNK will host a second session with some of the world’s leading retail architectural studios; speakers and further details to be announced soon.

Reimagining Future Retail Spaces session 1 panel

“NEXT X NOW seeks to push the boundaries of what’s possible, through the eyes of world-leading industry figures with remarkable experience and brilliant minds.”

Beulah Co-Founder and Executive Director Adelene Teh is thrilled to be partnering with some of the foremost names in retail design, globally, to present this thought-provoking series.

“NEXT X NOW seeks to push the boundaries of what’s possible, through the eyes of world-leading industry figures with remarkable experience and brilliant minds.

“Through trial and experimentation, BETA By STH BNK is laying out the blueprint for a radically reimagined future of retail – one which embraces innovation, circularity, sustainability and human connection.

“In this modality, retail design can offer not only a more meaningful interaction with objects and their makers, but a new way of living. This vision is also reflected across the wider STH BNK By Beulah vertical metropolis, pushing the boundaries with each element.”

NEXT X NOW is a must for anyone interested in the places where retail, design and architecture collide. The Reimagining Future Retail Spaces digital series will run over two parts; Part One will take place on 7th April, with 1 x 60-minute session of panel discussion and Q&A at 8pm (AEST). Part Two (speakers yet to be announced) will take place 30th May – 3rd June and will offer 5 x 60-minute sessions, also at 8pm (AEST). Tickets are free but places are very limited; to register or to find out more, please visit: sthbnk.com/event/nextxnow/

*Other speakers include: Axel Arigato Brand Director, Sanaz Dizaj Parham, Capri Holdings VP Global Store Design & Development, Kevin Vuong, Beulah Co-Founder and Executive Director, Adelene Teh and Beulah General Manager of Commercial + Culture, David Monaghan.