Can a store really change mindsets on sustainable consumption?
Featured in Vogue Business
Created to shed light on the fashion life cycle, Future From Waste Lab at BETA By STH BNK repurposes existing apparel on-site, extending the life cycle of used garments and creatively reinterpreting waste. Beulah collaborates with leading Australian designers, including the iconic Kit Willow of KITX, to make the end-to-end process of designing and producing pieces from waste denim truly transparent.
Highlighting the effort that goes into making new apparel has the potential to change how people think about fashion, encourage more mindful consumption, and provide education on circular fashion, while raising awareness of the impact this has on the environment.
Read more about the mindset shift here and its potential to spark a ripple-effect change across the fashion industry.