Transforming the inside and outside of Melbourne’s iconic Hanover House, BETA By STH BNK is an immersive and experiential event program that brings together international brands, celebrated artists and makers, immersive dining experiences, events, workshops and much more.

BETA spans three levels of Hanover House, offering an array of diverse experiences across themes such as sustainability, wellbeing, art and culture. Merging physical and digital, art and technology, design and data, BETA offers a space to experience and experiment with the future of Melbourne’s global culture.

The boundary-pushing collective, SIBLING Architecture, has created the ingenious fitout and spatial design, emphasising sustainability and circularity by repurposing existing material and objects within the building wherever possible.

“WE ARE THRILLED TO BE PARTNERING WITH CULTURAL CHANGEMAKERS AND WORLD-CLASS COLLABORATORS IN CREATING NEW SPACES AND EXPERIENCES NEVER BEFORE SEEN IN AUSTRALIA.”
– ADELENE THE, EXECUTIVE DIRECTOR, BEULAH

A similar philosophy also drives The Lobby – a series of experimental retail stores showcasing Australia’s leading sustainable fashion brands participating in the circular fashion economy.

Other spaces and experiences include Higher Order – an eight-room immersive “choose-your-own-adventure” dining experience featuring Scott Pickett with collaborations between chefs, artists and performers – as well as programs that imagine a new future of wellness, retail and craft. In The Workshop, visitors can learn a specialised skill from some of Melbourne’s most exciting creators and brands, while Atelier provides a glimpse into the craft of makers at work inside glass cubes.

Framing the entire experience is the animated façade artwork by Melbourne’s rising star artist, Atong Atem. Much like STH BNK By Beulah, which will soon take shape, BETA celebrates Melbourne’s arts and culture precinct and proudly contributes to its evolving landscape.