News
The Beulah story is ongoing.
Read our latest chapter.
Beulah unveils Fitzroy Project
In collaboration with Breathe Architecture
Beulah has unveiled plans for its latest project in Melbourne’s inner north, proposing an eco-conscious development at 430 – 434 George Street, Fitzroy. Partnering with Australia’s most awarded sustainable architecture practice, Breathe Architecture, Beulah is bringing an innovative vision to this celebrated Melbourne neighbourhood, fusing heritage with state-of-the-art sustainable design.
Set across a 1,200 sqm site, the Fitzroy project will feature 44 thoughtfully designed residences complemented by two curated retail spaces at ground level. In line with Beulah’s mission to enrich communities, these spaces are designed to seamlessly integrate with Fitzroy’s unique character, fostering a vibrant new community hub.
Unlock Significant Stamp Duty Savings
on Your Dream Beulah Residence
The Victorian Government has introduced a transformative, time-sensitive opportunity for homebuyers: maximum stamp duty savings on off-the-plan purchases. This exciting incentive applies to Beulah’s diverse collection of projects, from sustainable-heritage townhomes to luxurious homes immersed in nature. These substantial savings offer a golden moment to step into a Beulah home, where design, sustainability, and community converge.
Behind Beulah with Shehzeen
Meet our marketing manager
Shehzeen Pottachira brings a dynamic mix of creativity and precision to Beulah’s marketing team. As a Marketing Manager, she not only leads campaigns across Beulah’s diverse project portfolio but also seamlessly blends creative thinking with strong project management. Whether it’s a new project launch, PR initiative, or an eye-catching campaign, Shehzeen’s passion for architecture and property shines through in everything she does.
Creating a healthy home that heals
5 design tips to boost your wellbeing
Our homes play a critical role in shaping our wellbeing. From how we relax to how we recharge, a well-designed living space can offer much more than just comfort—it can be a sanctuary that boosts both mental and physical health. Whether you’re looking to refresh your current space or build something new, here are five practical tips for creating a healthier, more restorative home.
Adelene Teh Honoured at Urban Leaders Awards 2024
Community Category
All eyes were on Beulah’s Executive Director Adelene Teh last week as she was announced the winner of The Urban Developer’s inaugural Urban Leader Awards 2024 under the ‘Community’ Category.
The event, held in Sydney, celebrated the industry’s top talent, recognising leaders across a range of categories who continue to drive impactful and sustainable change in our cities. It was a night to celebrate those who continue to push boundaries and set new benchmarks in the industry, showcasing their achievements to the broader community.
One of Northcote’s largest creek-front resort-style homes
The Wilds: Where nature meets sophistication
Nestled along the lush Merri Creek, one of Beulah’s most luxurious residential developments, The Wilds, offers one of Northcote’s largest creek-front, resort-style houses, where nature meets urban sophistication. This extraordinary five-bedroom residence, spread over a sprawling 492 sqm of land, provides the rare opportunity to enjoy unparalleled views and direct access to the historic creek.
The design embodies the perfect fusion of luxury and sustainability, featuring an expansive layout, private gardens, and innovative, environmentally sustainable design (ESD) principles. Aspiring to set new benchmarks in design and innovation, this development is poised to become inner Melbourne’s first carbon-neutral detached housing project. With solar panels, fossil-fuel-free operations, and passive solar design, each home minimises its environmental impact while maximising energy efficiency and indoor comfort.
Resident Perspectives: Chris + Jenni
"Swearing to never buy off-the-plan again..."
At Beulah, we’re committed to creating spaces that aren’t just homes, but reflections of our residents’ visions and values. Our Resident Perspectives series uncovers the personal stories behind the design choices and lifestyle aspirations of those living or preparing to live in our communities.
Chris and Jenni, future residents of Brunswick Established, once swore they’d never buy off-the-plan again after a disappointing experience. But Brunswick Established changed their minds with its heritage features, bespoke design flexibility and close-knit community.
Resident Perspectives: Kate Smith
"I've never met a developer who let us start from scratch"
At Beulah, we’re committed to creating spaces that aren’t just homes, but reflections of our residents’ visions and values. Our new Resident Perspectives series uncovers the personal stories behind the design choices and lifestyle aspirations of those living or preparing to live in our communities.
Today, we sit down with Kate Smith, one of our future residents at Brunswick Established—a pioneering project of sustainable heritage townhomes in Melbourne’s creative suburb. After spending many years working abroad, Kate and her partner are returning to Melbourne, seeking a home that embodies their love for sustainability, design, and a connection to local culture.
Adelene Teh’s Community Impact Shines
at Urban Leader Awards
We’re thrilled to announce Beulah’s Executive Director, Adelene Teh, has been named a finalist at The Urban Developer’s inaugural Urban Leader Awards 2024 under the ‘Community’ category.
The Urban Leader Awards celebrate the industry’s top talent and recognise leaders who drive impactful and sustainable change in our cities. These awards celebrate those who push boundaries and set new benchmarks in the industry, showcasing their achievements to the broader community.
Adelene’s inclusion as a finalist is a testament to her exceptional work in integrating community-focused initiatives via Beulah’s philanthropic arm, Beulah Foundation. Her leadership has been instrumental in fostering stronger, more inclusive communities through innovative and socially responsible practices.
Construction Commenced on The Wilds
A Collaboration with Nature
The construction of The Wilds, our highly anticipated residential development in Northcote, is now well underway. Nestled on a rare creek-front site, this project brings the tranquillity of nature into the urban landscape, embodying Beulah’s vision for sustainable living.
Reno Con Constructions will bring its expertise in delivering high-quality homes to this pioneering project. With a proven track record of exceptional craftsmanship, Reno Con Constructions is dedicated to realising Beulah’s vision of creating a residential community that sets new standards for sustainability and design excellence.
The life-changing impact of the Beulah Scholarship
Nina Bron in Urban Planning
Passionate about giving back to the community and inspiring future generations, Beulah created the inaugural Beulah Scholarship in partnership with the University of Melbourne back in 2019.
The Scholarship was open to both future and current students at Melbourne School of Design who were looking to major in or study a property course.
Below, we speak with the scholarship recipient Nina Bron, a vibrant 21-year-old Urban Planning student at the University of Melbourne School of Design. Nina was awarded the three-year scholarship in 2020 and is currently in her fourth year of her undergraduate degree, specialising in Transport Planning, and has recently completed a concurrent Diploma of Languages in French.
We recently spoke with Nina to learn more about the life-changing impact this opportunity had on her studies and personal life.
Creating homes for the generations
Featured on The Sydney Morning Herald, The Age + Domain
Brunswick Established, recently featured in The Age, Sydney Morning Herald, and Domain, is celebrated as a boundary-pushing development in multigenerational living. This innovative project by Beulah comprises 23 two-storey townhouses designed to adapt to the changing needs of different generations within a family. With 65% townhomes sold on launch day, it has garnered significant interest.
Brunswick Established stands out for its adaptability, offering spaces that can be easily configured as bedrooms, home offices, gyms, or studios, allowing the homes to evolve with their residents. This design thoughtfully balances the need for privacy with communal areas that foster family interaction, creating a harmonious living environment.
Leading the way for the next era of sustainable homes + design
Committed to the well-being of people + planet
Our latest project Brunswick Established, designed in partnership with esteemed architects Six Degrees, is quickly establishing itself as one of the most groundbreaking concepts in property design with its commitment to the well-being of people and planet.
Set within one of Melbourne’s most desirable neighbourhoods, Brunswick Established is a limited collection of 23 sustainable heritage townhomes, and the first heritage townhome community for circular living in Brunswick.
We recently sat down with Six Degrees Director Peter Malatt and Associate Architect Amy Hall to explore the unique design attributes and what makes this project so special.
An exceptional grand launch day
with 65% townhomes sold in one day
On Saturday, May 18, we were delighted to open the doors to our display suite set within a heritage warehouse and officially launch Brunswick Established. The day was abuzz with energy as sustainability, customisation and space took centre stage, leading to young professionals, local owner-occupiers and retirees collectively snapping up 65 per cent of homes – making it one of the fastest-selling projects in Brunswick!
Brunswick Established’s sales success is attributed to the boundary-pushing design that will see it become the first heritage townhome community to implement circular living in Brunswick, in addition to offering flexible homes that can be customised via Beulah’s unique ‘Tailored Living’ initiative.
Behind Beulah with Iris
Meet our Brand + Creative Manager
With an eye for design and different perspectives, Iris loves the collaborative and dynamic spirit the Beulah team has to offer. Her journey with Beulah pushes her boundaries to craft creative communications and design strategies while combining out-of-the-box thinking with purposeful solutions.
As Beulah’s Brand + Creative Manager, Iris’ day-to-day sees her finding captivating narratives to present Beulah’s brand values, projects and success stories. With a collaborative mindset, you will find her knocking at your door to brainstorm ideas to explore new possibilities and ideas.
An avid traveller, she spends her spare time planning her next travel destination, be it wandering around a nearby neighbourhood to gallivanting overseas to architectural landmarks with friends.
Bustling Brunswick is Melbourne’s Crown Jewel
According to Time Out Melbourne
Set within one of Melbourne’s most desirable neighbourhoods, Brunswick Established is set to offer residents access to a rich cultural heartland, where a stroll through nearby streets will reveal an eclectic mix of restaurants, bars and cafes, extending to lush green spaces and parklands; the pulse of music, art and culture echoing through every corner.
This vibrant suburb’s allure is felt by the majority of Melburnians too, having recently been crowned the most desirable by Time Out Melbourne’s readers, who chose Brunswick as the suburb they would most like to move to. More than just a neighbourhood, Brunswick is an icon that Melbournians and tourists alike travel near and far to experience, eager to immerse themselves in the hive of activity each high street and little laneway offers.
Crafting tomorrow’s home
A blueprint for your future
In the rapidly changing world we live in, the concept of a “future-proof” home has never been more relevant. As the climate changes, technology advances and we traverse the journey of life, our homes must adapt to keep pace. Future-proof homes consider these changes and provide homeowners with not just shelter, but a sustainable, innovative, and resilient way of life.
‘A home that grows with you’
Beulah unveils a revolutionary living concept
At Beulah, we recognise the significance of a home purchase for many individuals and the years to come and that is why our latest project, Brunswick Established, will offer homes that seamlessly adapt to evolving lifestyles and cater to diverse needs – allowing our future residents the choice to customise their homes to suit the stage of life they are currently in while acknowledging where they are heading.
Research from the UNSW City Futures Research Centre found that multi-generational living is on the rise with one in five Australians living in a multigenerational household; the most common complaint raised in multi-generational households is noise and lack of privacy.
With this knowledge, coupled with our commitment to creating transformational spaces for present and future generations, we have taken the concept of a future-proofed and multi-generational home to a new level.
STH BNK explore hydroponics
Via Melbourne's First Urban Farm
In the lead up to construction commencing on Australia’s tallest tower STH BNK By Beulah, we’re thrilled to have partnered with Sydney-based community vertical farming business, Greenspace, to temporarily activate the existing site into a 200sqm pop-up micro farm during the preparation phase for construction.
Greenspace is known for transforming under-utilised spaces within cities into commercial vertical farms called ‘Macro farms.’ This partnership will be instrumental in exploring the future of urban agriculture while raising awareness to the public about sustainable local farming within city centres.
Celebrating Seeds of Change
From Vision to Impact
As we look back on the remarkable journey of the Seeds of Change exhibition, a collaborative effort between Beulah Foundation and Empower Australia, it’s clear that its impact has been nothing short of transformative. Conceived as a beacon of awareness for local and global food insecurity while envisioning the future of retail, Seeds of Change has left an indelible mark on both hearts and minds.
During the preparatory phase of construction, the future STH BNK By Beulah site was temporarily activated and transformed into a nexus of art, architecture, technology, and sound in collaboration with the creative minds at OneDesignOffice (ODO). This activation centred around vital themes of sustainability and societal responsibility.
First Heritage Townhome Community to Implement Circular Living
First-of-its-kind in Brunswick
In a positive stride towards a sustainable and environmentally responsible housing solution, we are thrilled to reveal Brunswick Established will become the first heritage townhome community to implement circular living in Brunswick.
By taking a circular ecosystem approach, residents of Brunswick Established will reap the benefits socially, economically and environmentally, including lower energy costs and utility bills, a reduction in greenhouse gas emissions and the ability to grow their own produce, to name a few.
Danang + Hoi An City Guide
With Beulah's Head of Design
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
A highly motivated individual and Head of Design at Beulah, Rodelle strongly believes that impossibilities are an opportunity for innovation and finding a new solution.
With a Master in Architecture from the University of Melbourne, her strong eye for detail and background in multi-disciplinary design sees Rodelle bring a design focus that is set to take Beulah to the next level.
Brunswick’s most significant townhome project in the last 5 years
Beulah secures permit
We’re thrilled to have received the green light for 23 eco-conscious heritage townhomes in Brunswick, which signifies the first permit of its calibre within the tightly held suburb since 2019.
Located at 17-23 Hodgson Street, the two storey development will be known as Brunswick Established and will sit behind the existing heritage facade onsite; seamlessly blending sustainable practices with rich heritage components to ensure the project adds to the rich cultural fabric that Brunswick is known and loved for.
A stone’s throw away from Sydney Road’s famed retail precinct and some of Melbourne’s most loved parklands, this two storey development champions sustainable practices. From maintaining the existing heritage facade onsite to incorporating initiatives like recycling bricks, repurposing salvaged timber, and designing for waste reduction, we’ve created homes with a lighter carbon footprint. Additional features, such as solar panels, electric vehicle charging and rainwater harvesting, enhance resource conservation and overall environmental impact, offering substantial benefits to the end user.
STH BNK named one of Melbourne’s Coolest Projects
by The Urban Developer
STH BNK By Beulah has been featured in The Urban Developer’s round up of Melbourne’s coolest projects of 2023. The Urban Developer is Australia’s largest, most engaged and fastest growing platform for property developers and urban development professionals.
STH BNK has not only been recognised for its awe-inspiring and boundary pushing design – including the tallest vertical garden in the Southern Hemisphere – it has been awarded a number of accolades throughout the years and broke Victoria’s most expensive apartment sale at $38M in February 2023.
Fawkner House Wins Architecture Masterprize 2023
Multi-unit Residential Architecture category
Beulah is humbled to announce that Fawkner House won the 2023 Architecture MasterPrize in the Multi-unit Residential Architecture category.
The Architecture MasterPrize honours designs in the disciplines of architecture, interior design, and landscape architecture to advance the appreciation of architecture worldwide. The awards attract the best design studios in the world, creating a highly competitive landscape.
We would like to congratulate our partners at Rob Mills Architecture and Interiors as it is the fourth year in a row they have won first prize in one of America’s most prestigious awards.
Fawkner House is a collection of 9 large-scale apartments that go beyond traditional luxury to create not only a better quality home, but a better quality life. The building’s form is overtly sculptural, defined by curved features that rise up and draw light within. The signature curves continue inside, allowing sunlight to flow unimpeded through large volumes of space and across handcrafted finishes.
We are grateful for the hard work and dedication that Rob Mills has put towards Fawkner House and the collaborative efforts between our teams which made this achievement possible.
For more information, click here.
To discover more of Fawkner House, click here.
Naoshima + Teshima City Guide
With Beulah's Creative Designer
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Clara Yap is Beulah’s big picture visual thinker. Her expertise lies in all things creative, in particular, she thrives on understanding what makes people tick and how a relationship can be forged between the visual element and the viewer.
As Creative Designer, Clara works closely with our marketing team to create memorable and engaging designs and campaigns for various branding touchpoints across print and digital. Her passion for creativity extends beyond the Beulah office too – on weekends you can find her illustrating, creating hand letter typography, or commissioning artwork.
Clara’s city guide takes us to the awe-inspiring Japan Art Islands, specifically Naoshima and Teshima, located in the Set Inland Sea. Join Clara as she explores her favourite art installations and museums, as well as her top tips to best experience the art islands.
Sales continue to sky-rocket at STH BNK By Beulah
with a sell-out success on the horizon
STH BNK By Beulah has continued its strong sales momentum since launching to market last year, with over 80 per cent of apartments now sold and a sell-out success story on the horizon.
Three-bedroom and four-bedroom apartments are amongst some of the most popular layouts, with a number of buyers amalgamating or customising interiors to create their dream home in a landmark building. The majority of purchasers are in their mid-30s to 40s ranging from local Southbank residents and early downsizers from inner Melbourne looking to upgrade their lifestyle. Regional Victorians are also in search of a holiday home amongst the clouds, as well as interstate and international purchasers looking for an investment or relocation.
Beulah Achieves Certified Great Workplace Excellence
Celebrating unity, collaboration and inclusivity
The core of our vibrant culture and the driving force behind our business success is our incredible team. We are dedicated to continuously enhancing Beulah as an exceptional workplace for all. We are thrilled to announce that Beulah has been officially recognised as a Great Place To Work®. This certification underscores Beulah’s commitment to fostering an exceptional employee experience, aligning seamlessly with its values of unity, humility, passion, honour, excellence, and innovation.
The Future of Workspaces
Creating spaces that inspire, support + thrive
Futuristic office spaces don’t involve holographic screens or robot receptionists, rather they are human-centric and approachable environments that create a sense of community and are supportive of their employees. How this looks will be different between industries and companies, however, through contemporary design and thoughtful implementation of innovative technologies, employers can redefine and reinvent the purpose of a workplace.
Biophilic oasis mural by George Rose
On future STH BNK By Beulah site
The rooftop of the former BMW site in Southbank has been transformed into a biophilic oasis with a large-scale mural by George Rose.
Commissioned by Beulah Foundation, Beulah’s philanthropic arm, the artwork aspires to promote art, well-being and sustainability, while advancing culture in and around the City of Melbourne.
Provenance Camberwell joins the IDEA 2023 shortlist
Residential Multi category
Interior Design Excellence Awards (IDEA), Australia’s largest and most successful independent design awards program, has shortlisted Provenance Camberwell in the Residential Multi category.
Every year, the Australian Design Review celebrates the best of Australian interior and product design, with the IDEA Residential Multi category focusing on spatial planning and programming, and their relationship to the ‘look and feel’ of the design.
Provenance Camberwell’s Double Achievement in Design Excellence
Shortlisted for Gaggenau Kitchen of the Year and Polytec Design Awards
Beulah is excited to announce that Provenance Camberwell has been shortlisted for an award in two distinguished design competitions.
In Gaggenau’s Kitchen of the Year Awards 2023, Provenance features as one of six properties in the Multi-residential category. Open to professional kitchen designers, architects, interior designers, builders and developers from Australia, this award recognises individuals taking their design to the next level and raising the bar, particularly when it comes to kitchens.
Additionally, Provenance has been shortlisted in The Polytec Design Award’s 2023, Residential category. This award celebrates interior design excellence, from some of Australia’s finest projects.
Celebrating a pivotal milestone
as STH BNK Partners with renowned builder, Multiplex
On August 3rd, STH BNK By Beulah, the tallest skyscraper in the Southern Hemisphere and Australia’s most iconic project to date, reached a pivotal milestone with leading construction giant Multiplex announced as the project’s selected building partner.
The announcement follows an extensive review of globally competent and respected construction companies, with Multiplex chosen due to their strong history spanning over 60 years, having completed over 1,100 projects valued at over US$100 billion.
New York City Guide
With Samson Tiew, ODO
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
After working in architecture for many years, Samson Tiew went on to create One Design Office, an interior design and architecture studio which prides itself on providing its clients with innovative and sustainable solutions.
Who Will Build Australia’s Tallest Tower?
Unveiling our biggest announcement to date
An Exclusive STH BNK By Beulah Grand Reveal Is Coming.
After extensive reviews of globally competent and respected construction companies, we are very close to appointing our construction partner for STH BNK By Beulah. Throughout this long-term partnership, Beulah is looking to collaborate with an established tier 1 company that has extensive experience in building tall towers and delivering high quality large scale projects. This is a significant milestone for the project with the highly anticipated announcement to be revealed on Thursday, 3rd August 2023.
Be the first to find out about this exciting milestone. Join Beulah Insider – Our latest Instagram Broadcast Channel for exclusive updates on this exciting milestone.
ABOUT BEULAH INSIDER
This is your inside scoop to all things Beulah. Think exclusive updates, special invitations and behind-the-scenes content and much more. We created this channel as a way to connect with our Beulah community and provide you with a unique opportunity to be a part of the Beulah journey.
Biophilic Art to Bloom
on future STH BNK By Beulah site
The former BMW site in Southbank is set to bloom into a biophilic oasis, with Melbourne-based artist George Rose represented by Juddy Roller set to transform the rooftop into a large-scale mural of Australian natives.
Commissioned by Beulah Foundation, Beulah’s philanthropic arm, the artwork aspires to promote art, well-being and sustainability, while advancing culture in and around the City of Melbourne.
The concept for the mural focuses on rejuvenating the current site’s urbanscape and will be complementary to the eye-catching Atong Atem mural that adorns the exterior of Hanover House, with both sites celebrating local female artists.
“The vibrant piece commissioned by the Foundation adds colour and life to the area, aspiring to bring joy to workers, residents and visitors, especially those in surrounding tall towers who will be able to enjoy the rooftop mural daily. It helps to spark imagination of the integration of life and biophilia with the future built environment, enhancing the connection between people and nature in cities.” said Beulah Executive Director Adelene Teh.
Provenance joins INDE’s exclusive shortlist
for Multi-residential Building Award 2023
Provenance Camberwell, designed in collaboration with Elenberg Fraser has been shortlisted for the 2023 INDE Multi-residential Building Award, which recognises buildings that have been created with equal consideration for community, site, sustainability, human experience and market needs.
The INDE awards are the world’s only architecture and design awards programme to encompass the entire Indo-Pacific region and serves as a measure of progress for the industry. The INDE awards acts as a platform through which projects, people and products from the previous year can be elevated, celebrated and recognised across the globe.
Peppermint Magazine Spotlights BETA By STH BNK
Lifestyle and culture magazine Peppermint recently showcased our BETA By STH BNK initiative as part of its latest print edition.
The national quarterly print and digital magazine is designed to give hope, and empower readers to live a more meaningful and mindful life. The soulful magazine aims to offer a serene look into cultured and artistic initiatives featuring timeless content that endures.
The current issue of Peppermint features an extensive range of news pieces pertaining sustainability, arts and crafts and highlights the three distinct conceptual spaces within BETA By STH BNK’s Hanover House including Future From Waste Lab, Atelier and pop-up retail RE/Space.
STH BNK By Beulah to become Australia’s first ‘5-minute vertical city’
A thriving mini-metropolis in the heart of Melbourne
In another exciting milestone for STH BNK By Beulah, the spiralling sculptural towers are set to become Australia’s first five-minute vertical city, exceeding the global urban planning benchmark of 15 minutes.
Research by the Victorian Government identified that 20 minutes is the maximum time people are willing to walk to meet their daily needs locally. In addition, there is overwhelming evidence that active, walkable places produce a wealth of health, social, economic and environmental benefits.
STH BNK By Beulah + Paragon Wins ‘Award of Excellence’
CTBUH 2023 Awards
Beulah is humbled to announce that STH BNK By Beulah and Paragon have been recognised as respective “Award of Excellence” winners in the Future Project and Best Tall Buildings categories in the Council on Tall Buildings and Urban Habitat (CTBUH) 2023 Awards Program.
The annual CTBUH Awards Program honours projects and individuals that have made extraordinary contributions to the advancement of tall buildings and the urban environment and achieve sustainability at the highest and most impactful level.
Eindhoven City Guide
With Caroline Bos, UNStudio
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
UNStudio was born in 1997 out of the Van Berkel & Bos Architectuurbureau, which Caroline Bos and Ben Van Berkel set up 10 years prior. Established as a network of specialists in architecture, urban development and infrastructure, UNStudio has grown to include more than 300 staff coming from 27 countries, working on projects around the world from their offices in Amsterdam, Shanghai, Hong Kong and Frankfurt.
BETA By STH BNK Finalist in The Urban Developer Awards
Excellence in Community Engagement
Beulah is excited to announce that BETA By STH BNK has been selected as a finalist for The Urban Developer Awards in the Excellence in Community Engagement category.
This award recognises initiatives and/or programs directly engaging with community stakeholders to deliver economic, social and public benefits.
BETA By STH BNK is a revolutionary testing area to explore the future of retail space, programming and new business models; it offers an experiential event programme, bringing together international brands, revered artists and makers, immersive dining experiences and more.
At its core, BETA provides an extraordinary platform to honour the abundance of talent, innovation, and cultural vibrancy that characterises Melbourne. Through collaborative ventures with influential cultural change makers and world-class collaborators, we are forging unprecedented spaces and experiences that have yet to be witnessed anywhere else in Australia.
We owe the ongoing success of BETA to the amazing creators and leaders who collaborated with us to deliver a series of amazing events and initiatives. We are looking forward to celebrating with other finalists at the award gala in August!
Milan Design Week 2023
Beulah's Top 10 Highlights
From Nike and Hermes to Poltronova and Gubi, the world’s biggest names in fashion and architecture showcased the frontiers of design at this year’s Milan Design Week. What started in Milan as the Salone del Mobile in 1961, a fair to promote the best in Italian furniture design and accessories, has become the global event in the design industry calendar hosting a series of installations, exhibitions and events spread across different areas of the city. Sustainability was the focus for these international pioneers who exhibited all facets of design including furniture, lighting and household accessories to fashion and art.
Beulah is committed to a more sustainable future and is dedicated to creating transformational spaces and experiences, with the goal of positively impacting the local community while reducing our environmental footprint. We frequently look to a range of industry and thought leaders to learn from their thinking, insights and perspectives.
Read on to find out Beulah’s highlights from Milan Design Week.
Image: Dior x Phillipe Starck | © Adrien Dirand
The heart of your home
The future of kitchens
The modern day kitchen serves as more than a place where meals are made and dishes are washed. Rather, it presents a setting where people come together to reconnect. Following the months of isolation during the pandemic, there was a major shift toward hosting and experimenting in the kitchen – it became a hub for extended family and friends to create memories and experience the unifying journey of cooking a meal with loved ones.
An outstanding kitchen is a versatile one – it must be able to pivot instantaneously between private and entertainment mode – it can be your recluse from the world, but also active and vibrant.
Every element needs to be considered with practicality in mind and have a harmonious marriage between form and function. As the beating heart of the home, it is also an extension of the owner’s personality – a key member of the household all on its own.
Behind Beulah with Ai Ling
Meet our Senior Finance Manager
With over a decade of experience in the accounting and finance space, Ai Ling is an integral part of the finance team, and one of the senior leaders within our Beulah sphere. Her passion for details and numbers enables her to guide the organisation financially, seamlessly liaising with our internal teams as well as external stakeholders to ensure the organisation delivers on its commitments.
Ai Ling’s bubbly and likable personality, coupled with her invaluable knowledge gained from years of experience with some of the largest international private developers, has proven instrumental in the ongoing success and growth of Beulah.
As a qualified chartered accountant, Ai Ling holds a Commerce Degree from The University of Melbourne. She considers herself a true global citizen – with an undying passion for traveling the world and exploring new cultures.
Melbourne Design Week 2023
Here's what to see + explore
Melbourne Design Week is an annual event that highlights the best of Australian design and architecture, showcasing innovative and engaging projects. From May 18th to May 28th, the 11-day event will take place in Melbourne and regional Victoria, featuring exhibitions, talks, films, tours, and workshops.
Melbourne Design Week is Australia’s largest annual international design event, offering a platform for emerging and established design practitioners to showcase their talents. The NGV’s Department of Contemporary Design and Architecture is leading the way, exploring the theme of “design the world you want.” This year, the program will introduce three new pillars: transparency, currency, and legacy, designed to stimulate reflection and investigation.
Alongside Melbourne’s leaders in design, BETA By STH BNK will be opening its doors for a series of events that aim to inspire change and model the possibilities of the future.
High praise for Australia’s tallest tower makes national headlines
Melbourne’s Lord Mayor in full support of STH BNK by Beulah
The iconic STH BNK By Beulah towers gained national attention again last week after receiving the green light from the Victorian Planning Minister and high praise from the Lord Mayor of Melbourne, Sally Capp.
The two spiralling green towers will amplify the city skyline, with the East Tower claiming the title of Australia’s tallest building as well as the tallest vertical garden in the world.
Melbourne’s Lord Mayor Sally Capp referred to the project as “awe-inspiring” and “jaw-dropping”, highlighting that Beulah’s developments in the city were visionary and inline with The City of Melbourne’s revitalisation plans for the Southbank precinct and will “have a ripple effect in spreading confidence throughout the city and abroad”.
“It will challenge all future developments to not only consider, but conquer the incredible.”
“The City of Melbourne’s Future Melbourne Committee gave this $2 billion project unanimous backing in April 2020, because we know it will revitalise Southbank for present and future generations.”
In line with Beulah’s vision for innovation and sustainability, STH BNK By Beulah offers a vibrant and comprehensive lifestyle podium as well as 12,000 sqm of garden space distributed throughout eight ‘pocket-parks’, the green spine and a verdant rooftop garden.
The announcement received significant national media attention including 7 News, Sunrise, Herald Sun, The Guardian and ABC Radio to name a few.
To learn more about STH BNK By Beulah, please visit here
To register for upcoming releases, please visit here
Integrated System Thinking: A philosophy for STH BNK
Indesign Live Feature with Ben Van Berkel, UNStudio
Famed architect and co-founder of UNStudio Ben Van Berkel was recently interviewed and featured in acclaimed design title InDesign Live, where he spoke to the evolving nature of Environmental Sustainability and Governance values (ESG), within the construct of urban circularity.
Ben’s firm UNStudio, together with Cox Architecture, is behind the now famous twisting form that’s come to define the STH BNK By Beulah project. Ben recently visited Melbourne and sat down for a panel discussion with Beulah, where he spoke to his design philosophy – ‘integrated system thinking,’ a concept that ultimately played a pivotal role in the overall scope of the development.
Forging a path towards sustainable fashion
Kit Willow speaks with Audi
Sustainability and fashion is a complicated topic, one that can be confusing to navigate both for consumers and brands but for Creative Director of BETA By STH BNK’s Future from Waste Lab, Kit Willow is looking to change this narrative.
Kit Willow is a designer who is at the forefront of the sustainable fashion movement with her brand KitX, by consciously sourcing materials from farmers who practice regenerative agriculture and utilising biodegradable materials like buttons made from nuts, and garments created from up-cycled denim, plastic pollution, or unwanted textiles.
The Future From Waste Lab offers an innovative solution to closing the loop, creating a dynamic platform in which sustainable fashion brands can experiment with new forms of physical space, programming and business models.
Behind Beulah with Saskia
Meet our Head of People + Culture | Operations Management
Saskia has always been a ‘people person,’ and it’s her undeniable warmth, passion and ability to empathise with people that are the heart and soul of Saskia’s professional skill set, allowing her to succeed as Beulah’s Head of People + Culture.
Managing Beulah’s HR requires being result-driven, professional and ambitious, yet she brings the compassion and creativity of an artist to the role. Her ability to see the bigger picture while breaking it down for the individual helps her engage and motivate others. In driving opportunities around harmonisation and simplification, Saskia is responsible for identifying areas of improvement to enable Beulah to perform to its optimum ability as part of her role in Operations Management.
With a decade of HR experience with international companies, Saskia created Beulah’s People + Culture strategy to enhance the employee experience. The certified organisational coach is passionate about working with others to improve performance, while achieving personal and professional goals.
Talking Trash with Kit Willow
Featured in The Australian
Prolific Australian designer and sustainability advocate Kit Willow was recently interviewed and featured in The Australian, where the creative genius spoke to the importance of embracing the philosophy of circularity in fashion, and her role with BETA By STH BNK’s Future From Waste Lab.
Created to shed light on the improvident fashion life cycle, Future From Waste Lab repurposes existing apparel on-site, extending the life cycle of used garments and creatively reinterpreting waste. BETA By STH BNK has collaborated with multiple Australian designers, including Willow, to uncover the end-to-end process of designing and producing pieces from repurposed clothing.
Willow, who is the project’s Creative Director, will lead more iconic local designers to explore the integration of fashion in the modern consumer retail experience.
“There’s just an enormous amount of fashion being discarded. And I looked at all of this and I thought, ‘We’ve got to use this, let’s turn this waste into a valuable commodity,” said Willow on the inspiration behind Future From Waste Lab.
BETA By STH BNK’s Future From Waste Lab provides a unique opportunity to explore and experiment with the future of sustainability in fashion, and will lay the foundations for what is possible as we look to instill this ethos as an integral part of STH BNK By Beulah, ongoing.
To read Kit Willow’s feature in The Australian, click here.
To read more about Future Waste Lab, and other Beulah initiatives, please visit our website here.
STH BNK By Beulah Continues Breaking Records
with Melbourne’s most expensive apartment sale ever at $38m
One of Australia’s most anticipated projects, STH BNK By Beulah, has hit a pivotal milestone – again breaking the record for Melbourne’s most expensive apartment ever sold at $38m. The impressive sale – a sub-penthouse located above level 75, has become one in a long list of record breaking achievements this project has received.
The full floor residence offers a customisable floor plan so the buyer, a transcontinental business owner, has the ability to individualise the design of the stunning property to better suit their lifestyle. The record breaking apartment is one of the highest in Melbourne and features a 360 degree view of the city, resort style concierge services and world class amenities.
In 2022, Beulah took out the title of most expensive apartment in Melbourne at $35m, as well as becoming one of Australia’s fastest selling projects to date with over $600m in sales achieved in as little as four months. Other notable sales include two apartments worth in excess of $30m, a sub penthouse fetching $15m, and a slew of apartments worth more than $10m – all sold off the plan.
Further elevating the living experience at STH BNK will be resident access to the vibrant and comprehensive lifestyle podium; a wellness and culture precinct comprising premium retail, inspiring cultural events and engaging entertainment, community activities, childcare centre and inspiring place space, outdoor gardens and rooftop spaces and a first-of-its-kind fleet of luxury vehicles including BMWs, Teslas, Porsches and Range Rovers for residents to use at their convenience. STH BNK By Beulah will also be home to Four Seasons Melbourne, as well as the an innovative cultural centre for young people, in partnership with the globally-revered Centre Pompidou.
To register for upcoming releases, please visit residences.sthbnk.com
BETA Recognised at Victorian Premier’s Design Awards
Beulah is humbled to have BETA By STH BNK as a finalist in the esteemed Victorian Premier’s Design Award, within the Communication Design Category.
The Communication Design field includes Corporate Branding, Commercial Art, Graphic Design, Wayfinding and Exhibition Design. The category focuses on the design, development, preparation and organisation of images, and information for publication with particular emphasis on clarity of the message being conveyed and the matching of information styles to audience requirements.
Established by the Victorian Government in 1996, the Victorian Premier’s Design Awards are an opportunity to highlight and celebrate local design capability, acknowledging excellence across a broad range of creative avenues pertaining to design industries. Bound by three principles, the Awards seek to elevate the value of design and role of professional designers, celebrate Victorian led design and position Victoria as Australia’s design capital.
The accolade will be announced at the 2022 Victorian Premier’s Awards Ceremony from 6:30pm on Wednesday March 15th at the National Gallery of Victoria.
BETA is a revolutionary testing area to explore the future of retail space, programming and new business models and is designed to give Melburnians a feel for what can be expected as part of Beulah’s transformative and visionary mini-metropolis, STH BNK By Beulah.
View our shortlisted project on Victorian Premier’s Design Awards.
To learn more about BETA By STH BNK, please visit here.
STH BNK VIP Pre-Launch Event wins state winner
at The Australian Event Awards + Symposium State Awards
The 2022 STH BNK By Beulah VIP Pre-Launch Event has won the esteemed accolade of State Winner for Best Live or Hybrid Brand Event, at the inaugural Australian Event Awards and Symposium State Awards. This award is the only opportunity for the Australian event professionals to compete directly across the nation, and across all facets of the industry to establish which are the best events and event-related goods, services and innovations.
Beulah collaborated with We Are Phoenix in bringing our vision to life and created an immersive experience never seen before in Melbourne. 700 guests mingled, danced and celebrated to live music all in the name of celebrating the highly anticipated launch of STH BNK By Beulah .
The accolade is the latest in a series of awards that STH BNK has won since its inception. A night not to be forgotten, we’d like to thank We Are Phoenix, and all of our fantastic partners and sponsors who made the evening possible.
To read more about STH BNK By Beulah, please visit here.
Paragon + Fawkner House Nominated
in Renowned ArchDaily Awards
Two of our Beulah works have been nominated in the renowned ArchDaily 2023 Building Of The Year Awards, including the sculptural Fawkner House by Rob Mills Architecture & Interior Design and the iconic Paragon, designed by Fender Katsalidis. The prestigious awards celebrate the very best in innovation, sustainability and design across categories encompassing residential, commercial public developments, with the winners picked by ArchDaily members.
ArchDaily is the world’s foremost respected and highest visited architecture website, and is the digital heart beat that lays central to all the affiliated architectural industries around the world.
We are honoured to be included in the expansive nominee list which encompasses over 4,500 projects around the world, nominated across 15 different categories.
Don’t miss this opportunity to have your say in the architecture world, and help us celebrate the best and most innovative in the industry. Cast your vote today and together let’s recognise the best buildings of the year.
Vote for Paragon here
Vote for Fawkner House here
Renowned Gaggenau KOTY Awards
To Feature Adelene Teh as Judge
We are thrilled to share that Beulah’s Co-founder + Executive Director Adelene Teh will be a judge at the Gaggenau Kitchen Of The Year Awards! Adelene will share the esteemed role with a panel of industry heavy weights including acclaimed architects Rob Mills, Sue Carr and Hendrik Muller, Director of Boffi Studios Edwina Withers and CEO and Founder of Indesign Media Asia Pacific Rajesh Nandan.
As a brand renowned for its craftsmanship, heritage and avant-garde design, Gaggenau Kitchen of the Year will acknowledge kitchens that speak to the pursuit of excellence. As the kitchen is the heart of the home, Gaggenau seeks out projects that are the epicentre of life, bringing materiality, function and technology to the fore.
Open to professional kitchen designers, architects, interior designers, builders and developers from Australia, the Gaggenau Kitchen of the Year Design Contest is looking for those taking their design to the next level and raising the bar, particularly when it comes to the kitchen. Gaggenau is looking to uncover the next design visionary who deserves to be recognised for their achievements.
To find out more about Gaggenau Kitchen Of The Year Awards 2023, click here.
To find out more about Beulah and their latest projects, click here.
Beulah scoops 3 accolades at the IDA Awards
for STH BNK By Beulah, BETA By STH BNK + Paragon
Beulah had the honour of achieving three awards at the recent IDA Awards. STH BNK By Beulah took home Silver for Mix-Use Architectural Designs at the 16th IDA Awards (International Design Awards.) An incredible achievement from one of the world’s most respected and influential design associations.
Beulah’s boundary-pushing BETA By STH BNK received an honourable mention under the Public Art & Public Art Installation category, while Paragon by Beulah also received an honourable mention for its dynamic and contemporary design within the Residential Building category.
The International Design Awards (IDA) exists to recognise, celebrate and promote exceptional design visionaries and discover emerging talent in Architecture, Interior, Product, Graphic and Fashion Design worldwide. The Farmani Group founded the IDA as the design sibling of the Annual Lucie Awards for Photography, which has emerged as one of the world’s most prestigious photography awards.
To discover more about the IDA Awards, visit here.
To learn more about Beulah’s award winning projects, visit our website.
Behind Beulah with Ash
Meet our Development Manager
With a penchant for problem solving, a natural love for embracing challenges and a ‘glass half full’ approach to life, Beulah Development Manager Ash Boyd has a remarkable ability to make the impossible seem possible.
Harnessing his leadership experience gained from years working in the industry, Ash provides leadership support to the greater development team – encouraging and guiding his colleagues as they work towards delivering a highly considered end result. As Development Manager, Ash must understand the intricate connection between each part of the development process, and how each decision will impact later parts of the project whilst ensuring the overall project is delivered on budget, on time, to the exceedingly high standard that has become Beulah’s legacy.
A lover of the great outdoors and never one to shy away from an early morning in the office, his personal attitude towards staying inspired is to surround yourself with inspirational people and like minded organisations, ones that lift you up and encourage you to be the best version of yourself.
Copenhagen City Guide
With Michael Frazzetto, Six Degrees
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking, and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights, and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
After gaining global architecture experience, Michael Frazzetto joined leading user experience architecture specialists Six Degrees 18 years ago, quickly becoming an innovative and highly-revered Director and team leader. An avid contributor to the architecture and design industry, Michael is also a Melbourne Design Review Panel member and a member of the Australian Institute of Architects.
STH BNK By Beulah Immersive Display Video takes Gold
at AEAF 2022
STH BNK By Beulah has received another accolade to add to a long list of achievements, with the STH BNK By Beulah film in our immersive display crowned Gold by the Australian Effects and Animation Festival (AEAF) Awards. STH BNK By Beulah is quickly becoming one of Melbourne’s most celebrated developments!
The AEAF is a celebration of VFX and Animation Games and Immersive media with the annual festival includes speaker programs, technology showcases and a prestigious Awards evening that is now in its 24th year. The Awards are given for creative and technical excellence in the use of visual effects and animation in the creation of screened work with judges looking at their appropriateness within the project as a whole, and their contribution to storytelling.
A testament to the power of creative partnerships, the immersive 3D motion of work featured exclusively in our immersive display was the result of collaboration between Beulah, Collider, Grenade Studio and Electric Sheep Music. With a brief to a visionary impression of what it would feel like to live, work, play, explore and rejuvenate in STH BNK through film, the team behind this succeeded in delivering an out-of-this-world experience.
To discover more about the AEAF Awards, visit aeaf.tv
To experience this award winning immersive motion of work at STH BNK By Beulah, secure your appointment at sthbnk.com.
Beulah acquires Brunswick site
expanding inner-city footprint
Continuing to expand our inner-city footprint, we have recently acquired a new site in Brunswick to deliver an eco-conscious and locally-considered townhomes project.
The tightly-held location at 17-23 Hodgson Street spans over 3,700sqm and boasts two extensive street frontages totalling over 120m. We have appointed leaders in social and sustainable architecture, Six Degrees Architects, to deliver a collection of 25 low-rise, eco-sustainably best in class townhomes targeting carbon-neutral, that will consciously seek to retain the existing heritage facade on-site and add immense value to the precinct through community-focused, biophilic design and ecologically sustainable materials.
Beulah Managing Director Jiaheng Chan said the site presents an exciting opportunity to engage with the community to deliver homes that locals will warmly welcome.
“Brunswick is a thriving creative and environmentally-conscious pocket of Melbourne and we look forward to working with the local people and community to do the site justice. We are excited to work with Six Degrees Architects to deliver a raw, heritage warehouse-style, ecologically sustainable townhome collection designed to be low-density, unique and kind to the environment,” he said.
The ecological approach for Brunswick follows in the footsteps of Beulah’s most innovative residential project to date, The Wilds, set to become the first carbon-neutral detached housing development in inner Melbourne.
We can’t wait to reveal more about this exciting new project in the coming months.
Fawkner House Wins Gold
at New York Design Awards 2022
Our Fawkner House projects has quickly established itself as an architectural icon, most recently taking out Gold at Better Future New York Design Awards 2022.
Better Future, previously known as DRIVENxDESIGN, is the world’s largest network of design awards, including the highly anticipated New York Design Awards, a program that provides marketplace recognition across an extensive range of categories, celebrating the creativity and courage of those who are leading the way.
Designed by Rob Mills Architecture and Interiors (RMA), Fawkner House is a collection of nine large-scale apartments and a celebration of progressive architecture in one of Melbourne’s most exclusive suburbs. Fawkner House pays homage to Le Corbusier’s 1954 chapel Notre Dame du Haut in Ronchamp, France, through its combination of organic mass, distinctive form and spatial diversity
New York Design Award’s acknowledgement of Fawkner House’s liberated design is one in a long line of accolades that have recognised the sophisticated vision and innovative design outcome achieved collaboratively with RMA and Beulah.
STH BNK claims 3 of 5 apartments sold of highest value
In Melbourne
STH BNK By Beulah has the coveted position of procuring three out of the top five apartments sold of highest value in Melbourne to date. The Herald Sun featured the article, highlighting that the extreme competitiveness at the top end of the market is showing no signs of decline.
Beulah topped the Herald Sun’s list with STH BNK’s record-breaking $35million sub-penthouse, with two other STH BNK apartments above Level 75 placing in the top 5 list. The Beulah team is thrilled to have cemented our reputation as a creator of contemporary and desirable properties in Melbourne.
The ability for buyers to customise their living space, especially one as complex as a sub-penthouse, has meant lifestyle design is almost limitless. This appeal has been further bolstered by STH BNK’s hyper-mixed-use offering, including world-class amenities and a holistic health and wellbeing approach. As we release more residential offerings at STH BNK By Beulah over the next 12 months, we look forward to the opportunity to break this record again
Fawkner House Featured in The Local Project
A testament to the success of its sculptural vision
Beulah’s sculptural zion Fawkner House has been featured in The Local Project – an architectural and design hub with a respected voice in the construction and design industry.
The development, which was designed by famed Melbourne architect Rob Mills, has rapidly established itself as a radical yet refined addition to the prestigious corner framing Toorak Rd and Fawkner Park.
Inspired by Le Corbusier’s revered Colline Notre Dame Du Haut which is one of the most famous modernist Chapels in Europe, Fawkner House sits suitably amongst neighbours of similar grand proportions and overall scale.
In an area of Melbourne where large-scale historical homes sit comfortably with avant garde buildings, Fawkner House adds to the visual appeal and diverse nature of Toorak.
Fawkner House expectedly garnered a lot of media attention and The Local Project’s stand alone article is a testament to the success of its sculptural vision.
STH BNK By Beulah marks Dezeen’s Supertall Skyscraper List
for world skyscraper day
To mark World Skyscraper Day on September 3, Dezeen rounded up 15 supertall skyscrapers that are set to be built in cities across the globe and featured our very own STH BNK By Beulah project, comprising two twisting towers designed by UNStudio and Cox Architecture.
Supertall skyscrapers are buildings over 300m tall and for some, are viewed as an inspiring beacon of progress, continuing to capture the public imagination around the world.
STH BNK By Beulah will become Oceania’s tallest building once complete. It will be defined by a twisting “green spine” – also known as the tallest vertical garden in the world – and will be crowned by a publicly accessible botanic garden in the clouds. Pocket parks will be dotted throughout both towers, providing a connection to nature and greenery at every turn.
STH BNK By Beulah will offer its residents the ultimate in luxury living; the hyper-mixed use development features a seven-level lifestyle podium comprising a wellness and culture precinct, premium retail with over 100 stores, inspiring cultural events and an impressive entertainment auditorium, a fresh food market hall, 50,000sqm of commercial space and much more.
Bold in design and ambition, we are excited to bring this skyscraper to Melbourne. Discover the other supertall skyscrapers featured alongside STH BNK in Dezeen.
Paragon By Beulah featured in ArchDaily
An urban sanctuary in the heart of Melbourne CBD
Paragon has recently been featured on ArchDaily as the newest multi-layered narrative of Melbourne’s past, present, and future. Designed by Fender Katsalidis, Paragon creates a sense of identity for its residents by transforming a piece of the Melbourne cityscape into an urban sanctuary. The facade of the original heritage building at street level was respectfully protected, restored, and celebrated and above it, an iconic glass tower rises into the sky, featuring an elegant Celtic-inspired diagonal grid pattern across the reflective surface.
Unfurling across three stories, a first-of-its kind indoor forest serves as the backbone of all the common linked areas and provides relief between the main tower and the heritage facade. The lush sanctuary, complete with refined terrazzo and outdoor seating, offers a tranquil escape from the bustling streetscape below. A wellness oasis offers an array of luxury amenities for rest and relaxation, and a series of formal and informal zones blur the line between the public and private domain to present an exclusive club for residents.
Reaching 48 levels high, Paragon is a stunning addition to the Melbourne skyline.
To read more about the feature, please visit Arch Daily.
Provenance August 2022
Construction Update
Our exclusive, eye-catching Provenance Camberwell apartments are taking shape as we begin the final stages of project completion. This month Iurada Property Group has continued to make good progress on-site, we are happy to announce we are close to the completion of our beautiful premium apartments.
We have seen tremendous progress on-site with all internal works in the apartments being completed. The common areas are in the final stages, and we expect to have these finalised within the coming weeks.
Our expansive landscaping is nearing completion, with landscape architects Openwork forging ahead to ensure project delivery stays on track.
Milan City Guide
With Ella Saddington, Cordon Salon
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Ella Saddington is a multidisciplinary designer and curator interested in narratives of community, materiality and aesthetics. Specialising in process and material investigation her work often incorporates research, collaboration and experimentation as a form of critical practice. Working across furniture and object design, Ella often focuses on overlooked and ubiquitous processes and materials which, re-imagined, are shown again in a different light.
Fawkner House longlisted for Dezeen Awards 2022
Housing Project Category
Fawkner House has been recognised on the global design stage recently, after being long-listed in the Housing Project category of the ever-popular international Dezeen Awards 2022. More than 300 buildings from 48 countries have made the cut across the awards’ 12 architecture categories, with Fawkner House named as one of 35 Australian projects.
Designed by the highly-acclaimed Rob Mills Architecture & Interiors, Fawkner House is a collection of nine large-scale apartments in celebration of progressive architecture in one of Melbourne’s most exclusive suburbs.
The project is located in the Domain Precinct, and pays homage to Le Corbusier’s 1954 chapel Notre Dame du Haut in Ronchamp, France, through its combination of organic mass, distinctive form and spatial diversity. The result is a celebration of openness that includes innovative light wells, a double-height foyer and expansive flowing spaces.
The building’s form is overtly sculptural, defined by curved features that rise up and draw light within. A signature use of curves continues inside, allowing sunlight to flow unimpeded through large volumes of space and across handcrafted finishes.
Every decision was made to heighten the senses and create a sanctuary in order to go beyond functional apartment design and traditional luxury, thereby creating not only a better quality home, but a better quality of life.
The long-listed projects will progress to the next stage of judging by a legion of esteemed international architects including Yasmine Lari, Sou Fujimoto and Australian Liam Young. Winners will be announced in November – we look forward to bringing you more news then!
Discover more about the award-winning Fawkner House here.
BETA By STH BNK in The Australian’s Top 100 Innovators
for Future From Waste Lab
Beulah’s BETA By STH BNK has been recognised on the national stage as one of the Top 100 Innovators of 2022, as awarded by The Australian, for our Future From Waste Lab initiative. In collaboration with fashion trailblazer Kit Willow, Founder of KITX, Future From Waste Lab seeks to shed light on the fashion life cycle by repurposing existing apparel on-site, extending the life cycle of used garments and creatively reinterpreting waste.
The Australian’s Top 100 Innovators identifies founders and future makers that are actively shaping Australia’s economy through the lens of innovation that drives Australia forward. Amid an increasingly uncertain economic, environmental and geopolitical landscape, Beulah’s BETA By STH BNK Future From Waste Lab has been selected as notable players building the foundations of a sustainable future and inspiring the rest of the nation to challenge the status quo.
Elsewhere, the Future From Waste Lab was also recently featured in Vogue Australia, as its Creative Director Kit explores how the innovative method of reinventing clothing from the past and redefining our perception of waste, could be the key to the future of fashion.
Read more about BETA By STH BNK’s Future From Waste Lab here and its potential to spark change across the fashion industry.
STH BNK By Beulah achieves over half a billion apartment sales
Fastest selling project in the last 5 years
STH BNK By Beulah has hit a pivotal milestone, reaching over a whopping $600 million in sales since its launch to market just four months ago, making it the fastest selling project in Melbourne in the last five years. This includes a record-breaking $35 million sub-penthouse and a $15 million sub-penthouse.
Following the sell-out success of Stage 1 on launch day (totalling $400 million), Stage 2 was brought forward to cater to demand, with this stage now officially sold out.
Two stages remain at STH BNK By Beulah, which are yet to launch, including the highly anticipated Hotel Private Residence collection which will offer a new height of sophisticated urban living with exclusive hotel services, dedicated property management and exclusive amenities, as well as a selection of customised residences designed purely off the back of demand.
Two-bedroom and three-bedroom apartments continue to be the most in-demand, accounting for close to 70 per cent of apartments sold to date; we are now redesigning a number of floors to cater for the high demand for larger apartments. We have also found many purchasers have taken advantage of the customisable ‘Tailored Living’ services by merging together multiple apartments into super-sized residences; the total number of apartments in STH BNK By Beulah will decrease as a result of more two, three and four-bedroom configurations.
Beulah’s partnerships with Four Seasons Hotels and Resorts and with Centre Pompidou have also added immense value for potential purchasers, presenting a truly unique lifestyle offering, that is only further enhanced by our commitment to holistic wellness throughout the precinct.
In June, it was announced STH BNK By Beulah will be home to the most comprehensive collection of amenities in any Australian skyscraper, including a series of unique ‘residents’ clubs’ with pools, lounges and wellness areas.
All residents will have access to STH BNK Concierge Services, ranging from housekeeping, shopping and child minding to pet services, an on-call doctor, beauty treatments and massages in their own residence, in addition to the recently announced STH BNK Auto Club, a first-of-its-kind fleet of luxury vehicles including BMWs, Teslas, Porsches and Range Rovers for residents to use at their convenience.
To register for upcoming releases, please visit residences.sthbnk.com
Fawkner House Wins at The Urban Developer Awards 2022
Development of the year
We are thrilled to announce that Fawkner House won Development of the Year – Small-Scale Residential at this year’s The Urban Developer Awards for Industry Excellence 2022. This year’s winners were announced at a spectacular gala dinner held last Thursday on the Gold Coast.
The fifth annual awards recognise standout property industry performers across Australasia, with more than 100 finalists nominated in 20 categories. Comedian and architecture enthusiast Tim Ross hosted the highly anticipated industry event, which featured an incredible calibre of submissions, undoubtedly making the judging process a challenging one.
A limited collection of nine large-scale residences, Fawkner House is situated within the exclusive Domain precinct of South Yarra, featuring commanding views over Fawkner Park. Special thanks to our project partner Rob Mills Architecture & Interiors, whose signature flair and trademark sculptural design reflected the time-honoured exclusivity of the area.
We were in excellent company on the evening, congratulations to all the other winners!
Cannes City Guide
With James Hewison
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Internationally acclaimed creative James Hewison, Former CEO of the Australian Film Institute and former Head of Film at the Australian Centre for the Moving Image (ACMI), has recently partnered with Beulah as the Founder and Creative Director of BETA’s Atelier residency.
Provenance June + July 2022
Construction Update
With Provenance Camberwell nearing its spring completion ahead of schedule, the exclusive collection of 12 residences designed by award-winning architecture and interior design firm, Elenberg Fraser, has made significant progress over the last month.
The ground-breaking bespoke luxury apartments are taking shape nicely with the ground-floor fit-out near completion, and all joinery and stone installed. The common areas have all been plastered, and both lifts have been installed. Joinery has also commenced in the two superior penthouses, which encapsulate the best of multi-residential living.
Paragon Makes World Architecture Awards 2022 Shortlist
Completed Building Category
We are excited to announce that Paragon has been shortlisted for the World Architecture Awards 2022, in the Completed Buildings category. The Awards are part of the World Architecture Festival (WAF) which will take place on 30 November – 2 December 2022 in Lisbon. Winners will be assessed over three rounds of peer-review judging, with results revealed on December 2.
Now in its 15th year, WAF is the world’s largest festival and live awards competition dedicated to celebrating and sharing architectural excellence from across the globe, and the only one of its kind to combine awards, seminars and networking. The live-judged awards sit at the heart of the festival alongside keynote talks, fringe events and an exhibition. It is the place where architects meet to share ideas and set the future agenda.
Paragon is designed by renowned architectural studio Fender Katsalidis, who together with Beulah, conducted extensive research into the needs and wants of inner-city residents to inform the interior of each apartment, and the development of amenity spaces. Among its most striking highlights is the ‘urban forest’ level, where landscape designer Paul Bangay has created Australia’s first indoor urban forest, a lush green escape high above the bustling city streets.
To discover the mastery of this award-winning tower, visit paragonqueenst.com.
STH BNK By Beulah + BETA By STH BNK Win Gold + Silver
at Melbourne Design Awards 2022
We are delighted to share that both STH BNK By Beulah’s Publication and BETA By STH BNK Brand Identity were awarded in the Melbourne Design Awards 2022, taking home gold in Graphic Design – Publication and silver in Graphic Design – Identity and Branding – Corporate, respectively.
The Graphic Design – Publication Award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. The Graphic Design – Identity and Branding – Corporate celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Key considerations for both include clarity of communication and the matching of information style to the audience.
BETTER FUTURE is a global independent design promotion organisation that oversees programmes of recognition and the world’s largest network of design awards.
Discover more about visionary mini-metropolis set to redefine notions of retail, culture, workplace innovation, STH BNK By Beulah by visiting sthbnk.com. Explore the immersive and experiential event series, BETA By STH BNK, that brings together international brands, celebrated artists and makers, immersive dining and much more at beta.sthbnk.com.
Mexico City City Guide
With Timothy Moore, Sibling Architecture
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Director at Sibling Architecture, Timothy Moore drives the company’s research arm, while contributing to the delivery of architectural projects, including Sibling’s award-winning retail, commercial and cultural projects.
Most comprehensive collection of world-class amenities in any Australian skyscraper
to be featured in STH BNK By Beulah
We are pleased to share that our record-breaking development, STH BNK By Beulah, will have the most comprehensive collection of amenities in any Australian skyscraper. Set to become Australia’s tallest tower, STH BNK By Beulah will offer its residents the ultimate in luxury living via a series of unique ‘residents’ clubs’ with pools, lounges and wellness areas. The highly curated approach to STH BNK’s amenity offering aligns to Beulah’s ethos in creating healthy environments for a healthier lifestyle.
Can a store really change mindsets on sustainable consumption?
Featured in Vogue Business
Created to shed light on the fashion life cycle, Future From Waste Lab at BETA By STH BNK repurposes existing apparel on-site, extending the life cycle of used garments and creatively reinterpreting waste. Beulah collaborates with leading Australian designers, including the iconic Kit Willow of KITX, to make the end-to-end process of designing and producing pieces from waste denim truly transparent.
Highlighting the effort that goes into making new apparel has the potential to change how people think about fashion, encourage more mindful consumption, and provide education on circular fashion, while raising awareness of the impact this has on the environment.
Read more about the mindset shift here and its potential to spark a ripple-effect change across the fashion industry.
Sibling creates pop-up creative hub in Melbourne’s soon-to-be-demolished Hanover House
Featured in Dezeen
As part of Beulah’s BETA By STH BNK hub of innovation and experimentation, Sibling Architecture was asked to develop an interior design strategy to utilise the three floors of Hanover House prior to its demolition in two years. The approach reused existing interior elements where possible, and only introduced new materials that could be repurposed in the future.
To support BETA By STH BNK’s varied programme, Sibling Architecture also designed a series of mobile furniture elements that could be made from sheets of pre-fabricated steel. This Taxonomy of Furniture included a bar, tables, seats, planters and storage elements that allow for a variety of uses.
Discover more about this unique exploration of the process of making in architecture here.
Behind Beulah with Chris
Meet our Senior Development Manager
Helping bring Beulah’s projects to life is our highly experienced and dedicated Senior Development Manager, Chris Hatcher. With a flair for problem-solving and a natural ability to build positive and long-standing relationships, he has a deep understanding of the full development cycle – from planning and sales to finance, delivery and completion.
Chris’ extensive experience in town planning ensures that he expertly navigates the complexities of project development to successfully deliver outcomes that enrich lives on a civic scale. His innate passion for creating spaces that leave a positive stamp on the fabric of our cities started at a young age. His keen interest in how cities, architecture, transport and design come together, led him to complete a Bachelor in Urban Planning and Development, and eventually playing a pivotal role within the Beulah team.
Away from the office, Chris can be found keeping fit at the gym or enjoying long walks along the beach with his favourite four-legged-friend, Toby. He enjoys beachside travel, where he spends his time reading and keeping up-to-date with the latest podcasts.
London City Guide
With Dom Cerantonio, Cera Stribley
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
After working at Australia’s top-tier architecture firms, Dom Cerantonio joined forces with Chris Stribley to create Cera Stribley Architects. As the practice’s Founding Partner and Managing Principal, Dom is heavily involved in all aspects of the architectural design and production process. Cera Stribley has also been appointed to lead the design on Beulah’s new Prahran project, opposite the iconic Prahran Market, set to transform the sought-after location on Commercial Road.
Paragon + Fawkner House Shortlisted
For The Urban Developer Awards 2022
We are delighted to share that our Paragon and Fawkner House projects have both been shortlisted in the Development of the Year – High-Density Residential and Development of the Year – Small-Scale Residential, respectively.
The Urban Developer Awards for Industry Excellence recognise the best urban developments in Australia and New Zealand, with 22 awards across two streams: Industry Excellence Awards and Development of the Year Awards. The awards provide a platform to celebrate leadership and success in the industry, while providing a showcase to the broader community of the people, programmes, places and projects that are positively shaping our cities.
Paragon is a mixed-use, 48-level residential tower on a prominent corner of Melbourne’s CBD, designed to accommodate 227 residences with an ‘urban forest’ – transforming a piece of the cityscape into a private sky garden.
Positioned within the exclusive Domain precinct of South Yarra and commanding views over Fawkner Park, Fawkner House is a limited collection of nine large-scale residences which reflect the long-standing prestige of its location through innovative design.
Special thanks to Fender Katsalidis, Multiplex, Rob Mills Architecture & Interiors, Paul Bangay and VCON, who we enjoyed working with immensely, and could not be more proud of the progressive design achieved as a result of these collaborations.
What buyers really want in new developments after COVID
Featured in Sourceable
Beulah’s own Senior Development Manager Luke Thornton was featured in this piece detailing observations about buyer preferences and priorities following the pandemic. The Wilds on the banks of the Merri Creek in Northcote was a great example of growing demand for value amenity, lower operational costs, sustainability and quality. Meanwhile, STH BNK By Beulah in Southbank offers community and features such as neighbourhood parks and spaces which are also increasingly desirable.
Read more on Sourceable.
Provenance May 2022
Construction Update
The grand unveiling of Provenance’s display apartment has received an overwhelming amount of interest. As private viewings take place, construction continues to make excellent progress, with ground floor tiling complete, and joinery advancing on both the ground and Level 1 floors.
Works have also begun on Level 2 with plaster in progress. Additionally, window frames have been installed with glazing up to 60 percent complete. Solar panels have also been established and lifts commissioned.
Defined by spacious living, the Elenberg Fraser-designed residences are surrounded by landscape architecture which creates moments of verdant tranquility amidst the urban environment. Apartment settlements are scheduled to take place in August.
Cera Stribley appointed
to new Prahran project + plans submitted
With ambitious plans for Prahran, we are thrilled to announce the appointment of multi-award-winning architecture and interior design studio, Cera Stribley, to lead the design on our new Prahran project, opposite the iconic Prahran Market. Set to transform the sought-after location at 182-194 Commercial Road on the corner of Izett Street, the appointment follows the lodgment of the planning application with the Local Government this week.
Honouring the existing heritage building on-site and the wider historical elements of Prahran, Beulah’s proposed development will introduce Prahran to a stylish, multi-faceted lifestyle precinct that reflects the cultural history of the area, including the prohibition-era’s speakeasy-style establishments, while representing the era, society and values of the time.
Spanning across eight levels and boasting 5,000sqm of saleable area, the development will comprise retail and food and beverage offerings on the ground floor, connected via a double height atrium with natural skylights and lush vegetation, commercial offices on Level 1 and, perhaps the project’s most unique feature, an underground food and beverage offering on the first level of the basement – a nod to the site’s speakeasy-era history. Details around the curious culinary offering are yet to be announced.
The proposed bar draws from the Prahran Market’s architectural design as a physical symbol of the era it was built in, allowing for a discrete extension to the heritage listed building. The proposed journey will begin via a speakeasy entry sequence, inviting visitors into a charming hide-out.
Crowning the development is a planned 3,500sqm of dedicated residential space, boasting 39 well-appointed one, two and three-bedroom apartments across six levels, including access to rooftop terraces. A soft, elegant expression that is recessive yet beautiful in its simplicity so as not to draw much attention from the heritage building on site, the apartments will be ‘veiled’ by a sleek, minimalist, perforated screen facade, which will be operable to allow for varying conditions whilst improving environmental sustainable design performances. This seamless design aims to become the canvas as the backdrop to Prahran’s existing urban fabric.
Beulah Executive Director Adelene Teh looks forward to bringing the concept to life pending approval of the plans.
“Prahran is founded on a rich cultural tapestry, heavily influenced by the industrial and Victorian eras; together with Cera Stribley, we thoroughly enjoyed the process of exploring and honouring this history in producing a remarkable offering that will add immense value to the area.
“We are excited at the prospect of unlocking the true potential of this inner-city pocket, while complementing the renowned Prahran Market via retail, dining and public amenity, coupled with an unprecedented residential offering.”
Chosen for its wealth of experience and knowledge within the Stonnington area, Cera Stribley Managing Principal Domenic Cerantonio said the practice was excited to work alongside Beulah on its Prahran offering.
“After working in the precinct for 20 years, it is an honour to be selected by Beulah to help deliver such a significant project for Prahran. Through our work, we aim to create a sense of place that brings architecture and community together and this project is a prime example,” he said.
The Prahran project’s focus on honouring history and culture comes as Beulah recently announced that the globally-revered Centre Pompidou will contribute to the invention of an innovative cultural centre for young people, as part of the highly ambitious vertical city, STH BNK By Beulah.
Behind Beulah with David
Meet our General Manager - Retail + Tenant Partnerships
David plays an instrumental role in the creation of Beulah’s boundary-pushing retail projects and the management of tenant partnerships. A visionary and inquisitive mindset coupled with an extensive background working for leading retail groups in management and leasing, both in Australia and Asia, David is recognised for his ability to inspire innovative thought and curation of exceptional retail and cultural experiences.
With his rich and diverse experience, he is a powerful communicator with a reputation for building and maintaining strong relationships with leading international luxury brands and companies. Thriving in an environment that champions innovation, creativity and flexibility, David is passionate about delivering impactful projects and campaigns that require innovative and creative thinking.
Away from his role as the General Manager – Retail + Tenant Partnerships, David can be found keeping fit with a game of tennis and is a self-proclaimed green thumb designing and maintaining his at-home garden with his family.
Provenance March + April 2021
Construction Update
Following the first level of Provenance nearing completion last month, March sees continued progress with waterproofing of wet areas on the Ground Level and Level One nearly finished. Plastering is also close to complete on both ground and first levels, marking a significant step forward for construction. Joinery installation in the kitchen and bathroom has also begun in the prototype display apartment, taking Provenance closer to its eventual grand reveal. Designed by Elenberg Fraser, Provenance comprises 12 expansive penthouse-scale residences set over three levels, surrounded by extensive landscaping.
Located in the bustling suburb of Camberwell, amongst some of the neighbourhood’s best schools, the luxury homes will feature floor-to-ceiling windows and doors that open up to lush gardens, blending indoor and outdoor spaces seamlessly.
An unprecedented + record-breaking day
STH BNK By Beulah's Grand Launch Day
We are elated to share that STH BNK By Beulah experienced an unprecedented sales launch recently, totalling $400 million-plus in apartment sales, including a record-breaking $35 million sub-penthouse, making it one of the strongest single day apartment sales in the country.
Buyers flocked to the official launch on Saturday, April 2 to purchase their preferred apartment, after Beulah received over 700 registrations throughout its expression of interest campaign, with buyers required to put down a $5,000 deposit to reserve their spot. Buyers ranged from first home buyers through to families.
STH BNK By Beulah unveils world-class residential offering
ahead of next month’s public launch
Australia’s most anticipated project STH BNK By Beulah, also due to become the country’s tallest tower, has unveiled the first glimpse into what life would look like for residents, ahead of the project’s residential launch on April 2.
A stunning sculptural form composed of two twisting towers, STH BNK By Beulah provides an urban retreat in the sky, with four distinct collections offering one-bedroom apartments through to five-bedroom sky homes.
NEXT x NOW: Exploring The Future Of Retail
featuring global leaders in retail and design
What will the retail environments of tomorrow look like to keep pace with the ever-changing demand? Will they be modular and multifunctional in design, flexible and radically sustainable in their thinking, and how will physical and virtual realities intersect? These questions will be explored in the coming months as global leaders in retail and design, from Adidas and Axel Arigato to Dunhill and IKEA, converge to present a revolutionary talk series, NEXT X NOW: Exploring The Future of Retail.
Launching in April, the NEXT X NOW talk series will extend through 2022 and beyond; it aims to take forward-thinking ideas off the page to look beyond the current way of doing and pave the way forward, rewriting retail design codes for a new generation of consumers. Bringing together physical and digital, art and technology, design and data, NEXT X NOW will propose bold ideas for new forms of dining, wellness and fashion that fall outside current retail limitations.
Provenance January + February 2022
Construction Update
As we move well and truly into 2022, it has been fantastic to see Provenance construction works off to such a strong start. This month, plastering on the ground floor has moved closer to completion, while the first level is now over 50 percent complete, marking significant progress as the project forges ahead.
Additional window frames have been installed, offering views that will give way to extensive landscaping with native plants and sprawling greenery. Scaffolding has also been erected in preparation for the commencement of the external façade.
Beyond reaching foundational work milestones, stone selection has begun following supplier visits and we look forward to sharing more on these premium materials in due course.
Centre Pompidou to partner with STH BNK By Beulah
Globally-revered Centre Pompidou to contribute to the invention of an innovative cultural centre for young people
In a move that will redefine art and culture for young people within Australia, France’s globally-revered art and culture institution, Centre Pompidou, will join forces to invent a unique venue in Melbourne for art lovers from 0 to 18 and beyond, as part of the highly ambitious vertical city, STH BNK By Beulah.
A highly distinguished Paris landmark designed by Renzo Piano and the late Richard Rogers, Centre Pompidou is an architectural icon of the 20th century due to its adaptable, colourful and provocative design; it is also one of the most frequented cultural monuments in the world with more than three million visits a year pre-pandemic.
Following a long assessment by Beulah of some of the world’s most recognised art institutions, Centre Pompidou was chosen as its cultural partner due to a shared vision of creating cultural programs for audiences – particularly young ones – all over the world, while remaining deeply rooted in the city and being open to innovation.
Beulah + Rob Mills Architecture & Interiors
deliver signature Fawkner House
A sculptural vision for an exclusive domain, the award-winning project Fawkner House is an exploration of legacy and a display of true progressive design.
Taking inspiration from Le Corbusier’s 1954 chapel Notre Dame du Haut in Ronchamp, France, for its combination of organic mass, distinctive form and diversity of space, the result is not only architecturally striking but a healthy building too, with acoustics, air quality and sustainability all carefully considered from the outset; these principles of utmost importance to Creative Director, Rob Mills.
“There are many reasons we are fond of curves in our work, but the most prevalent is the way energy and light naturally flows when intersections are rounded and softened. It leads to less shadows, and light is obviously something else we’re known for in our designs,” said Rob.
Beulah + Four Seasons Hotels and Resorts Announce New Hotel in Melbourne
Taking luxury to new heights
We are delighted to announce that Four Seasons Hotels and Resorts, a global leader in luxury hospitality, has been chosen to manage the hotel at STH BNK By Beulah, taking luxury to new heights.
Four Seasons Hotel Melbourne will feature 210 rooms crowning the western tower of STH BNK By Beulah, and will see guests arrive via a Sky Lobby on the 63rd floor, boasting panoramic views over Melbourne’s city skyline, beachfront and Royal Botanical Gardens.
The Hotel will also offer a world-class integrated health and wellness experience, sprawling rooftop restaurant and bar and multiple event spaces, creating an ultra-luxurious urban resort in the sky.
An iconic global luxury brand, Four Seasons currently operates 122 hotels and resorts, and 48 residential properties in major city centres and resort destinations in 47 countries, and consistently ranks among the world’s best hotel and most prestigious brands in reader polls, traveller reviews and industry awards.
Four Seasons holds the greatest number of Forbes Travel Guide Five-Stars ever awarded to a single brand, with 46 properties, 13 spas and two restaurants holding this distinction as of 2021. Four Seasons also has some of the most highly awarded restaurants in the world with 20 restaurants currently holding 27 Michelin Stars.
Bart Carnahan, President, Global Business Development and Portfolio Management, Four Seasons Hotels and Resorts said,
“We are incredibly proud to partner with Beulah and to be a part of the leading-edge STH BNK By Beulah development. This project will set a new standard for luxury in Melbourne, offering guests an exceptional Four Seasons experience set within an environment that will be unmatched in this market.”
“At Four Seasons, we look for opportunities where we can be part of innovative new projects, with partners who share our vision for excellence – Four Seasons Hotel Melbourne is no exception, and we look forward to welcoming guests through our doors in the years ahead,” he said.
Beulah Executive Director Adelene Teh said Four Seasons was the perfect partner for STH BNK By Beulah and will offer an unmatched hospitality experience, while remaining uniquely Melbourne.
“As STH BNK By Beulah continues to push the boundaries of what’s possible in the luxury, lifestyle and sustainability spaces, Four Seasons aligned perfectly to our ethos and vision, offering unparalleled experiences, a bold commitment to innovation, and fantastic sustainability initiatives across its hotels and resorts.”
“Four Seasons will provide an uber-luxurious lifestyle offering to Melbourne’s residents and visitors alike, one that fuses wellness, sustainability, art and culture, and innovation, providing guests with everything they need within the one destination,” said Teh.
A revolutionary ventilation system for STH BNK By Beulah
Beulah FreshAir™
Residents within STH BNK By Beulah will breathe in the freshest, healthiest and cleanest air in any Australian residential skyscraper thanks to a bespoke centralised ventilation system, known as Beulah FreshAir™.
Designed primarily to optimise sleep quality and productivity, the system will see fresh air directly ducted to every STH BNK by Beulah apartment, while a full heat exchanger system recovers energy from the exhaust air stream to minimise energy consumption. Beulah FreshAir™ will also protect against noxious fumes, bushfire smoke, disease transmission, and moisture issues by removing contaminants from the outside air.
Utilising ultra-high quality filters that are installed and managed centrally, Beulah FreshAir™ is able to maintain a consistent high level of air quality in the home with minimal intervention or maintenance. By constantly supplying fresh air and exhausting stale air, the oxygen content in each apartment is increased, resulting in up to 10 times less CO2 compared to apartments and houses where stale air is recirculated.
Typically, air becomes stale over time due to humans breathing out C02, with a high level of C02 leading to fatigue, headaches and a loss of focus. A typical solution to avoid stale air is opening windows to allow fresh air to circulate, but by doing so, outside air pollutants make their way inside, which can cause other health problems, such as allergies or other breathing problems. Outside air will also need to be cooled/heated to the indoor room temperature, which in turn, can increase energy usage. This then forces residents to choose between temperature comfort, fresh air, or clean air.
“There’s been a massive shift towards improving the ventilation and quality of air in buildings, mostly off the back of air-borne diseases, but Australians have also had to deal with unsafe air quality during our recent bushfire seasons,” says Jiaheng Chan, Beulah Managing Director.
“Although Australia ranks incredibly well on a global scale in terms of air pollution, the Beulah FreshAir™ ventilation system will play a pivotal role in improving the health of residents in terms of sleep, productivity and overall well-being. If the past two years have taught us anything, it’s that we are spending more time at home than ever before.”
The Beulah FreshAir™ system – developed in partnership with world-leading engineers ARUP – will see residents feel like they’re in the world’s cleanest destination, constantly breathing the freshest unpolluted air at the most comfortable temperature, regardless of the conditions outside.
Lisbon City Guide
With Milena Stopic, UNStudio
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
UNStudio was born in 1997 out of the Van Berkel & Bos Architectuurbureau, which Caroline Bos and Ben Van Berkel set up 10 years prior. Established as a network of specialists in architecture, urban development and infrastructure, UNStudio has grown to include more than 300 staff coming from 27 countries, working on projects around the world from their offices in Amsterdam, Shanghai, Hong Kong and Frankfurt.
Provenance November + December 2021
Construction Update
Set to comprise 12 expansive oversized residences set over three levels and surrounded by extensive landscaping, Provenance is now a step closer to elevating the vibrant suburb of Camberwell with multi-residential living that encapsulates security, space and sophistication.
This month, the project has reached more significant milestones with insulation and party walls commencing, alongside the rough-in of air conditioning and basement ductwork. Meanwhile, the windows have begun to be manufactured off-site.
Key foundational work continues to make excellent progress with the roof structure close to completion, paving the way for the roof to be installed. Internal walls for all apartments are now also complete and ready for plaster in the coming weeks.
Paris City Guide
With Scott Pickett
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Renowned restaurateur and chef Scott Pickett, the culinary master behind Longrain, Matilda, Estelle, Chancery Lane, Le Shoppe, Pasore and Pickett’s Deli, recently partnered with Beulah to take Melburnians on a once-in-a-lifetime gastronomic adventure at STH BNK By Beulah’s Hanover House.
A multi-sensory experience of design, performance and food, Higher Order takes guests deep into another realm where scent, sound and taste merge in an Asiatic-inspired culinary hallucination.
Behind Beulah with Luke
Meet our Senior Development Manager
From conception through to construction and beyond, creativity, collaboration and endless sources of inspiration spurs the Beulah team forward in the development of some of Australia’s most awe-inspiring projects.
Responsible for end-to-end development management, from commercial to technical, Senior Development Manager Luke Thornton provides leadership support to the wider development team, utilising his unique experience curating both boutique and large city-shaping projects from bespoke hyper luxury homes with stunning biophilic design, to new build apartments or supertall towers boasting luxury penthouses, in order to solve complex challenges and work cohesively with project collaborators.
Resourceful and visionary, he is a stickler for keeping to deadlines and objectives, maintaining a stop-at-no-length approach, and a champion of innovative sustainable and eco-conscious concepts — perfectly aligned to Beulah’s overall vision and commitment to excellence.
A true thought-leader in the industry, Luke has recently been invited to share his invaluable experience and insights with B1M, InDesign’s Sustainability Summit, and more.
Australian first Private Auto Club for residents
to be offered by STH BNK By Beulah
Our STH BNK project is set to revolutionise the future of car ownership with the introduction of the STH BNK Auto Club, a first-of-its-kind fleet of luxury vehicles including BMWs, Teslas, Porsches and Range Rovers for residents to use. The initiative stems from a decrease in car ownership, which has been on a steady decline since 2017, with the largest dip of 49 per cent in April 2021.
With a fleet of 50 cars available to book, STH BNK Auto Club will work in a similar format to a traditional car-sharing model, with the added perks of an on-site team to clean, maintain and valet park cars, with chauffeur drivers available on request. Residents will be able to book a car via a mobile phone app or concierge.
Beulah Managing Director Jiaheng Chan says the STH BNK Auto Club will assist residents in saving money, while also providing them with the luxury and accessibility a car affords.
“STH BNK is centrally located and boasts a walk score of 98, meaning a car is not a necessity. By providing residents with access to the STH BNK Auto Club, they can still enjoy the luxuries and freedom a car offers without the associated costs of car ownership, and in the process, can experience a range of different cars – depending on their mood or needs,” he said.
STH BNK Auto Club will offer three tiers of membership levels including Silver, Gold and Diamond, with each member of the programme able to select a tier based on their needs and wants; silver being the most cost-effective, while Diamond provides access to luxury cars and EVs. EVs will be progressively added to the fleet, with Beulah committed to a full EV fleet by 2030.
For more information, please visit sthbnk.com
BETA by STH BNK Explores the Future of Sustainable Fashion
with Iconic Australian Designers
Designed to offer a taste of what is to come from our upcoming project STH BNK By Beulah, BETA By STH BNK is an experimental event series housed in Hanover House, serving as a platform for brands and aligned industry partners exploring the future of retail across fashion, wellness, dining, homewares and learning. The latest line-up is the Future From Waste LAB, a collaboration with top Australian designers which explores the future of fashion.
The five-level concept building was designed by architecture firm Sibling, who used materials from the previous fit out, such as repurposed office cubicles, to reduce waste and create a multisensory experience for consumers. Situated on the ground floor, Future From Waste LAB, an experimental retail and design space in which waste fabrics are sorted, washed, unpicked, cut and finally redesigned by cult Australian designers into new garments. All pieces will be photographed on-site and sold on each designer’s website for consumers to purchase.
The project’s Creative Director is leading Australian designer Kit Willow, a pioneer in sustainable fashion with her namesake brand KITX. She curated a collection of iconic Australian brands, and has confirmed contemporary brand Romance Was Born and ARTCLUB by Heidi Middleton (previously at the helm of iconic brand Sass & Bide ) to be included in the Future From Waste LAB so far. The designers will conceptualise, design and construct innovative designs in the space before they are then made available to purchase.
All clothing to be used in the project has been sourced from Upparel, a Melbourne-based recycling centre that repurposes unwanted garments to be used as off-cuts for clothing brands, creating a cyclical fashion model. Sustainability is at the forefront of the conceptual space, with eco-friendly white goods donated by E&S and laundry liquid supplied by eco-friendly, natural and plant-based cleaning brand Koala Eco.
Future From Waste LAB will open its doors to the public in early 2022. Until then the Future From Waste LAB will continue to turn waste into want with the first creations, designed by Kit Willow, available to purchase on kitx.com.au
To discover the disruptive retail space turning waste into future fashion at BETA By STH BNK, visit sthbnk.com/event/futurefromwaste
Provenance October 2021
Construction Update
Situated in the heart of vibrant Camberwell, Provenance continues to take shape as a private retreat, soon to be surrounded by lush gardens. A collaboration with progressive architecture firm, Elenberg Fraser, the 12 expansive house-like residences elevate multi-residential living through the thoughtful intermingling of design and function. With each floor designed to have its own unique look and feel, progress is being made with framing complete for ground and first-floor levels, bringing the outdoor entertaining and kitchen areas to life. Meanwhile, the structural steel framing on the top level has been completed.
The next exciting step of the process will be completing the rough-in of services to lower levels apartments and then plastering of walls.
Building the World’s Tallest Tree-Covered Skyscraper
Webinar with The B1M
Set to rise 365 metres above Melbourne, the new STH BNK by Beulah tower designed by UNStudio and Cox Architecture is the first ’supertall’ vertical garden constructed, planted with more than 5.5 kilometres of greenery.
Making Australia’s new tallest building allows the team’s skills to shine as they take height, site conditions, remote working and international media attention in their masterful stride.
Beulah’s own Senior Development Manager Luke Thornton will be in the live chat hosted by The B1M’s Fred Mills, alongside experts from UNStudio, AECOM and Bluebeam on 27 October, 2021, who shed light on the structure, the project’s progress and how the team uses digital technologies to collaborate across continents, finishing with an open Q&A session.
Register here to join this live chat with the team behind Australia’s tallest new building.
Bath City Guide
With Andrew Grant, Grant Associates
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Grant Associates was launched in 1997 in Bath and is pioneering international landscape architecture practices with offices in Bath, UK and Singapore, Asia. With a varied portfolio including ambitious large-scale, landmark projects through to small, perfectly formed local ventures, Grant Associates are driven to create inspirational places and spaces that have purpose, a distinctive identity, feel good to be in, promote wellbeing and are part of a healthy, biodiverse ecosystem.
Beulah Celebrates Topping Out
Provenance Camberwell
We are pleased to announce the topping out of Provenance Camberwell at the end of August this year, with construction well ahead of schedule despite continuous lockdowns. Now, sights are set on completion in Autumn 2022.
The exquisite collection of 12 residences designed by one of the world’s leading architecture and interior firms, Elenberg Fraser, presents a groundbreaking new format for residential living. Set over three levels in the coveted suburb of Camberwell, each generously sized home sets a new standard of sophistication.
Leading Melbourne-based builder Iurada Property Group was awarded the construction contract, whose impressive accolades include Winners of the 2019 Master Builders Victoria Award for Excellence in Lowrise Apartment Buildings.
“We are very pleased with the progress made by Iurada in constructing Provenance Camberwell. During challenging times in Melbourne 2021, the project team worked together to operate safely and efficiently to move this incredible project forward ahead of schedule,” said Beulah’s Executive Director, Adelene Teh.
“As the site begins to take shape with the topping out of the structure, it provides a real sense of the scale and form of Provenance. Redefining expectations of what it is to live in a multi-residential building, Provenance Camberwell is a boutique and unique offering, comprising direct lifts and private lobbies to a number of residences, spectacular finishes, Gaggenau appliances and views to Melbourne’s CBD from sun-filled outdoor terraces ” said Teh.
Beyond revolutionising apartment living and providing a verdant oasis, Provenance Camberwell plays a pivotal role in revitalising Melbourne’s property market in its post-pandemic recovery.
Beulah Takes Part in 2021 Sustainability Summit Panel
The Sustainability Awards
The Sustainability Awards, now in its 15th year, will feature five sessions that explore and analyse various aspects of sustainability, from energy consumption to a building’s life cycle, on November 11, 2021. Session Two, entitled Designing the Perfectly Sustainable Building, will discuss how to develop the most concise sustainable building designs for the urban environment.
The panel comprises experts each bringing a diverse perspective to the table, including Beulah’s own Senior Development Manager Luke Thornton, who alongside five other panelists, will discuss architectural and structural design tools to facilitate the inclusion of ecological costing, while improving the uptake of environmentally sustainable technologies and applications.
Responsible for end-to-end development management, Luke provides leadership support to the wider Beulah development team, using his unique experience in curating boutique and large city-shaping projects, from bespoke hyper luxury homes to supertall towers, to solve complex challenges.
The session will be moderated by Environa Studio’s Tone Wheeler, who says, “I think this session will explore a change, another orientation, from being about the metrics of energy and water to the measurement of human well-being and happiness. The reason why you build and occupy buildings is sometimes forgotten. Making a perfectly performing building is only good if it addresses people enjoying, using and participating in the building.”
Register here to be a part of the broader discussion on designing sustainably.
Trio of Beulah Icons shortlisted for 2021 IDEA Awards
Habitus, Paragon and The Grounds of Kew
We are delighted to share the exciting news that our Habitus, Paragon and The Grounds of Kew projects have all been shortlisted in the Multi Residential category of the Interior Design Excellence Awards (IDEA), Australia’s largest and most successful independent design awards programme.
Featuring hundreds of submissions from Australia’s leading architecture and design firms, entries are judged by a panel of design industry professionals, each of whom brings a wealth of experience and knowledge to the process. Winners are determined by the jury, with winners announced at the IDEA Gala Party in November.
With sophisticated architecture and interior design by DKO Architecture, Habitus encapsulates the modern urban lifestyle with its limited collection of 25 terrace homes showcasing forward-thinking features throughout. Each aspect has been carefully considered with an interior palette that references the history of Emerald Hill and the volcanic soil that supports it.
The highly awarded, multi-disciplinary international design firm Fender Katsalidis brought the holistic solutions and design quality for which they are known to both Paragon and The Grounds of Kew. The former offers unparalleled views of Melbourne’s CBD and home to Australia’s first indoor urban forest, which transforms the cityscape into a private sky garden, while the latter celebrates artistry and craftsmanship in the exclusive Sackville Ward domain, where traditional grandeur blends with the natural grace of suburban living.
Special thanks to our partners DKO Architecture and Fender Katsalidis who we had the pleasure of working with. All three unique projects are a testament to the power of collaboration and great design outcomes achieved when industry thought leaders come together.
Provenance September 2021
Construction Update
Provenance continues to progress seamlessly and is set to breathe new life into the vibrant suburb of Camberwell. The 12 expansive penthouse-scale residences are a collaboration with progressive architecture firm Elenberg Fraser that promises to raise the bar for spacious, sophisticated living.
The topping out of the second-level slab marks an important milestone in creating the heart of the home, where an expansive kitchen ideal for entertaining will begin to take shape, alongside rough-in services.
The set-out of wall frames has commenced on the first level, with those of the ground level beginning this week, bringing the verdant outdoor spaces one step closer to fruition. Each level has its own unique character, which we look forward to unveiling as we go
Making shopping social again
The Social Side of Consumerism
As a result of Pandemic-related social restrictions, loneliness is unsurprisingly at an all-time high. Generation Z have experienced the effects of isolation on their mental health as a result of Covid social restrictions, increasing their need for social interaction.
After shopping solo over the last year, a Gen Z Hangout Market identified that one way to create a sense of togetherness and social experiences is through fun in-person shopping experiences. A Pinterest study found that 50 per cent of people in the UK still prefer to shop offline, and retailers are tailoring their offerings accordingly.
Beulah acquires iconic Prahran corner site
Expanding the inner-city footprint
Further expanding our inner-city footprint, we are thrilled to announce the acquisition of a rare corner site in Prahran, opposite the iconic Prahran Market.
The strategic location at 182-194 Commercial Road, on the corner of Izett Street, will see Beulah make its mark on one of Australia’s most coveted inner-city suburbs, with visions for community activation through a sustainable mixed-use development.
Positioned between the hugely popular Prahran Market, Coles, Woolworths, Dan Murphy’s and the recently completed $60 million Prahran Square project, Beulah’s new site comprises six adjoining addresses and 1,132sqm of Activity Centre Zoned land holding.
The site also boasts a substantial multi-tenanted 1,087sqm building with significant potential for future retail activation, which will serve in providing a strong framework for Beulah’s ambitious plans to come.
Beulah Managing Director Jiaheng Chan shares the team’s excitement over being able to contribute to the urban streetscape of Prahran as it continues to gentrify and evolve over time.
“Prahran is currently going through an exciting evolution that is seeing a new generation of businesses set up shop, from forward-thinking restaurants and lifestyle-focused hotel chains.
“We’re looking forward to offering a product that will add immense value to this inner-city pocket and will complement the renowned Prahran Market via retail, dining and public amenity, coupled with a residential offering not yet explored in this area.
“This site will complement our growing boutique portfolio, which sits alongside the other growing arm of our business and that is large-scale, urban renewal precincts, such as that in Southbank.”
In addition to our highly anticipated STH BNK By Beulah project, you may have seen we also recently announced the imminent release of our newest and most innovative residential project, The Wilds. The development boasts a collection of 15 carbon-neutral homes designed by leading design firm, Edition Office.
“The global changes experienced in 2020 saw consumers prioritising health, wellbeing and sustainability, which closely informed our approach to The Wilds. Similarly, we intend to draw on this research and approach in creating a thoughtful, sustainable and wellness-inspired design for Prahran,” said Jiaheng.
We look forward to bringing you more news on this exciting project soon.
Provenance August 2021
Construction Update
Nestled in the epicentre of Camberwell, our Provenance project is starting to take exquisite shape. Designed by one of the world’s leading architecture and interior design firms, Elenberg Fraser, the three-storey building offers a ground-breaking new format for residential living.
Artist Atong Atem’s Outdoor Living Unveiled
Bringing Southbank to Life
Large-scale LED neons of native Australian flora came to life with the unveiling of rising star artist Atong Atem’s new public artwork in Melbourne’s Southbank. Created over six weeks across two facades of Beulah’s Hanover House building, the large-scale mural signals an exciting new chapter in the city’s creative scene.
Atong Atem’s dramatic statement in paint and LED neons, Outdoor Living (2021) is inspired by her archive of colonial and vintage European wallpapers. Illuminated neon flowers by Electric Confetti overlay a painted wallpaper design across two facades of the 20m building in a vibrant transformation that encapsulates the artist’s vision of Melbourne’s past and future.
City of Melbourne Lord Mayor Sally Capp expressed her support for Outdoor Living, which not only reinvigorates Southbank as an arts precinct, but has a wider impact of creating excitement around Melbourne’s CBD.
“I’m excited to see Outdoor Living light up our city, and continue to enrich Melbourne’s reputation as the arts capital of Australia,” the Lord Mayor said.
I’m excited to see Outdoor Living light up our city, and continue to enrich Melbourne’s reputation as the arts capital of Australia
“Atong Atem has created a visual representation of what Melbourne means to her, and I believe we can all find some connection with her work – whether it be a connection to nature, city or a sense of belonging.
“The transformation of the Melbourne Arts Precinct continues to prove itself as a major drawcard for our city.”
The art installation was commissioned for BETA By STH BNK, an experiential event series that will bring together international brands, revered artists and makers, immersive dining and much more over a six-month period. Situated in the heart of a dynamic international arts precinct, STH BNK By Beulah aims to showcase how future expressions of art and culture can enhance and enrich daily life.
Beulah appointed London-based cultural placemaking and world-class arts commissioning agency Futurecity Ltd to create the temporary artwork to transform the building, and were briefed to showcase Beulah’s commitment to sustainability, wellness and technology by incorporating low-VOC and low-energy consumption materials.
Atong’s artwork can be viewed on Hanover House, located at 158 City Road, Southbank. We would love to see your photos, please share and tag @BETA_STHBNK, @beulah_international and #BETABYSTHBNK so we can experience the piece through your eyes.
Atong Atem, Outdoor Living, 2021
Low VoC paint with LED Neon Flex
Installation view at Hanover House,
Southbank, Melbourne, for BETA By STH BNK.
Curated by Futurecity
Commissioned by Beulah
Production Team:
Mural painted by Harvey G and Chris Henderson
LED Neon Flex Manufactured by Electric Confetti
Electrical by Tolliday Electrical
Singapore City Guide
With Keith French, Grant Associates
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Grant Associates is a pioneering international landscape architecture practice. Their work reconnects people with nature in insightful, delightful and distinctive ways whilst addressing the global challenges of urbanisation, the climate crisis and biodiversity extinction. The practice’s design process is underpinned by a knowledge of human behaviour, nature and ecological science combined with innovative design technology. The team brings original thinking, creative collaboration and they are exploring what regenerative design and the circular economy means to landscape architecture.
The Wilds: First Carbon Neutral Detached Housing
in Inner Melbourne
Our newest and most innovative residential project, The Wilds, is a collection of 15 carbon-neutral homes located on the banks of Merri Creek in Northcote. Conceptualised by leading design firm, Edition Office, this property signifies a pivot in response to a newfound consumer focus on health, well-being and sustainability as a result of the global changes in 2020.
As such, The Wilds aspires to set a benchmark in Environmentally Sustainable Design principles and is set to become the first carbon-neutral detached housing development in inner Melbourne, with all houses 100 per cent electric and incorporating a solar panel array.
Passive solar design will be implemented at The Wilds to minimise energy use, while insulation and double glazing further reduces the homes’ carbon footprint. Forward-thinking initiatives are also being applied to surrounding areas to protect its unique creekside setting.
Located on Cunningham Street in the sought-after boutique Westgarth precinct, residents will have the rare opportunity to live in the heart of nature within convenient Northcote. Find out more in this Domain feature on how The Wilds is pushing the boundaries of responsible developments.
Fawkner House Listed in Domain’s Best Victorian Properties
Handpicked as a ‘must-see’ property
We could not be more excited that Fawkner House was recently listed in Domain’s feature on ‘The best properties for sale in Victoria right now’. Handpicked as a ‘must-see’ property, the exclusive collection of nine residences designed by renowned Rob Mills Architecture & Interiors stands out for its progressive design and coveted location, nestled between Melbourne’s great parks.
Located within the exclusive Domain Precinct of South Yarra, the three-bedroom, three-bathroom, ground-level residence listed features elegant high ceilings and large sliding glass doors which open onto an extensive terrace. This connects to an open-plan living and dining space ideal for entertaining, complemented by a thoughtfully designed kitchen with top-of-the-line appliances.
The large-scale residences were designed to reflect the stature of its prized location on Toorak Road; Beulah’s brief to Rob Mills Architecture & Interiors was to create apartments with a sense of space while imbuing them with their trademark sculptural design. Its presence suggests a grand house in keeping with the area, rather than a set of apartments, which is architecturally striking while incorporating considered acoustics, air quality and sustainability.
Beulah Shortlisted for Gaggenau Kitchen of the Year
Fawkner House and Habitus
We are thrilled to share that both Fawkner House and Habitus have been shortlisted in the Gaggenau Kitchen of the Year Design Contest. As an industry leader, the brand has been incorporated into luxury kitchens the world over, as architects and designers seek out products that deliver an unmatched experience.
For the first time, Gaggenau has recognised 12 Australian projects worthy of the spotlight through the launch of this design contest in October 2020. As the heart of the home, this initiative showcases noteworthy kitchen designs from around Australia, each imbued with rich materiality and innovation, bringing function and technology to the fore.
The shortlist was deliberated over by a jury comprising six design industry experts, each lending their knowledge and expertise, acknowledging kitchens that speak to the pursuit of excellence with a focus on quality and connection.
We’d like to thank our amazing partners for both projects, Rob Mills and DKO Architecture, for helping us set a new precedent for kitchen design.
Fawkner House July 2021
Construction Update
We are thrilled to share that the final touches are being made to finesse Fawkner House prior to its completion. With apartments on the ground floor and level two complete, purchaser defect inspections will be taking place soon, marking the end phase of the journey for this limited collection of nine large-scale residences.
Its facade has been given a last clean, while in the common areas, touch-ups have been made on polished plaster walls. The front entry service cupboards are now in place, and signage has been installed throughout the building.
Situated in the exclusive Domain Precinct of South Yarra boasting commanding views over Fawkner Park, Fawkner House symbolises the prestige of its location, while highlighting progressive design by Rob Mills Architecture & Interiors, and a series of lush gardens by Paul Bangay.
Provenance July 2021
Construction Update
Situated in the heart of bustling Camberwell, construction on our Provenance project is well underway, on track for completion in Autumn 2022. With the basement ready for services and first-floor slab formwork in progress, the slab will be poured in the coming weeks, paving the way forward for the 12 expansive residences.
External fencing has also been completed, offering an excellent view of the final footprint as the exquisite building takes shape. Designed by one of the world’s best architecture and interior design firms, Elenberg Fraser, Provenance is set over three levels and surrounded by extensive landscaping.
Defined by the generosity of space uncommon in today’s multi-residential market, each level of Provenance will have its own unique character, and feature verdant greenery and entertaining outdoor spaces. While raising the bar for security, space and sophisticated living, sustainability principles have been applied, contributing to the property’s impressive average energy rating.
Scott Pickett joins Beulah
in immersive dining first
Restaurateur and chef Scott Pickett, the culinary master behind Longrain, Matilda, Estelle, Chancery Lane, Le Shoppe, Pastore and Pickett’s Deli, will take Melburnians on a once-in-a-lifetime gastronomic adventure at STH BNK By Beulah’s Hanover House.
A glorious collision of dining, futuristic design and theatrical performance, Higher Order is not your usual dinner party; diners will be treated to an evocative and multi-sensory dining experience that merges scent, sound and taste into an unmissable culinary hallucination.
Rethinking the intersection between dining and art, the interactive dining experience will see Scott Pickett collaborate with some of the most forward-thinking artists, performances and designers to enrapture the senses and explore the future of dining beyond the plate, by way of BETA By STH BNK’s experimental event series.
Scott has expressed his excitement at being involved in a project like this, saying the prospect of looking at what will be in store in the future in the landscape of dining is something really special.
“It’s about how we can look to our producers and suppliers to change their ways and means to ensure sustainability, that is still affordable to the discerning diner, whilst creating interesting and evocative food. My travels in the past always awakened me to things that others in the world are doing and projects like this keep the mind ticking over to new and exciting things,” says Scott.
Each 90-minute experience will offer a hazy premonition of future dining unlike anything Melbourne has ever seen, taking a deep dive into the multi-sensory and a creative approach to culture via digital interaction, illusionary lighting, theatrical ceremony and much more.
The experience is located on Level 5 of Hanover House in The Attic. Running from November 10 to December 19, guests will have the option of two sessions per evening, with ticket prices starting from $148.
The immersive dining experience is part of Beulah’s BETA By STH BNK, an experiential event series, bringing together international brands, revered artists and makers over a six month period. Merging physical and digital, art and technology, design and data, BETA will explore and experiment with the future of living, food, fashion and wellness while celebrating individuality, diversity and creative expression.
Higher Order will offer 2 x 90 minute sessions per evening at 6pm and 8:30pm. Tickets are priced from $148 with sessions running from Wednesday through to Sunday. To purchase tickets or to find out more, please visit Higher Order on BETA By STH BNK.
Open House Melbourne Update
Tours postponed
In light of Victoria’s latest lockdown, Beulah will postpone our involvement with Open House Melbourne as planned on July 24-25, 2021. While we were excited to introduce our highly anticipated BETA by STH BNK at Hanover House and Paragon, we feel that postponing the tours is the right decision, as the well-being of collaborators, staff and patrons remains our priority.
Both of these groundbreaking projects are best discovered in person and we look forward to showcase BETA by STH BNK at Hanover House and Paragon to their full potential in the near future.
A vivid new artwork by artist Atong Atem
Transforming Southbank's Hanover House
The city’s Hanover House, and future site for STH BNK by Beulah, will be brought to life by Melbourne’s rising star artist Atong Atem, who has been commissioned to animate two facades of the building.
The ambitious new public art commission has been commissioned for BETA by STH BNK, an experiential event series that will bring together international brands, revered artists and makers, immersive dining and much more over a six month period.
Situated in the heart of a dynamic international arts precinct, STH BNK by Beulah aims to showcase how future expressions of art and culture can enhance and enrich daily life. Atong Atem’s dramatic statement in paint and LED neons, Outside Living (2021) draws inspiration from her archive of colonial and vintage European wallpapers.
Dramatic, large-scale illuminated neon flowers will overlay a painted wallpaper design across two facades of the 20m building in a vibrant transformation that encapsulates the artist’s vision of Melbourne’s past and future. The signature motifs have been adapted from Atem’s past works, including her photographic Studio Series at NGV Triennial, and new film Banksia, commissioned for this year’s Rising Festival.
Beulah appointed London-based cultural placemaking and world-class arts commissioning agency Futurecity Ltd to create the temporary artwork to transform the building, with the brief to showcase Beulah’s commitment to sustainability, wellness and technology by incorporating low-VOC and low-energy consumption materials.
Atong Atem, an Ethiopian-born, South Sudanese, Naarm/Melbourne-based artist, says that her work explores her relationship to Melbourne, Australia and beyond when forming the sense of belonging to a place.
“I’m interested in the relationships between people, our connection with the natural and built environments, and how this is interwoven with the visual signs and symbols that define our histories. With the work I have developed for Hanover House, I’m interested in the aesthetics of 1970s Australian homes and have chosen to reference the intimacy of those spaces by creating a wallpaper pattern reminiscent of late 20th-century living room walls.
“With the work I have developed for Hanover House, I’m interested in the aesthetics of 1970s Australian homes and have chosen to reference the intimacy of those spaces by creating a wallpaper pattern reminiscent of late 20th-century living room walls.”
“Wallpaper and fabric have featured prominently in my past work, with patterns overlapped and collaged together. They balance layers of complexity within the visual composition and weave diverse histories, cultural narratives and contemporary culture into the frame. I’ve done a lot of work with local flowers found on walks in my local area, taken home, scanned and captured as images, frozen as permanent depictions of the time and place in which I live,” she said.
For Outdoor Living, Atong has paired wallpaper design with an overlay of LED lighting; whilst the wallpaper refers to interior spaces, the LED evokes the neon signs of a 20th-century cityscape lit with commercial designs.
“Neon has a long history in pop and conceptual art; using new LED technology enables a more sustainable way to evoke nostalgia for this classic neon imagery. This also speaks to a time when Hanover House was one of the tallest buildings in Southbank,” she said.
BETA is designed to give Melburnians a feel for what can be expected as part of Beulah’s $2 billion-plus project, STH BNK By Beulah. A project of unprecedented scale, STH BNK By Beulah is set to become Australia’s tallest building, boasting fully integrated vertical villages, drawing together leading figures in design and placemaking with pioneering creative collaborators.
Designed to positively impact the community, STH BNK By Beulah will also support the transformation of the Melbourne Arts Precinct and will become a quintessential destination for the city’s 2.2 million international tourists and visitors.
To find out more about Melbourne’s flourishing arts, residential precinct and the highly anticipated landmark STH BNK By Beulah, please visit sthbnk.com
IMAGE: Ruth With Veil, 2020, digital image, Courtesy the artist and MARS Gallery, Melbourne
Melbourne City Guide
With Atong Atem
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Atong Atem is an Ethiopian-born, South Sudanese artist and writer from Bor, living in Narrm/Melbourne. Her work explores postcolonial practices in the diaspora, the relationship between public and private spaces and the politics of looking and being looked at. Atong works primarily with photography and video to also explore migrant narratives, along with the exploration of identity through portraiture.
Open House Melbourne Tours
Exclusive access to Paragon and BETA By STH BNK
We are delighted that both BETA By STH BNK at Hanover House and Paragon will feature in their upcoming programme taking place on the weekend of July 24–25, 2021. Open House Melbourne is an independent organisation that fosters public appreciation for architecture and public engagement in conversations about the city’s future.
- BETA By STH BNK
BETA By STH BNK is a revolutionary testing ground that explores the future of retail space, programming and new business models, through an event series that tests new forms of dining, wellness, fashion and design outside retail’s traditional brick and mortar limits. We worked with boundary-pushing architecture collective SIBLING to bring this spatial vision to life, offering an exclusive behind-the-scenes look at Hanover House as it comes together ahead of the official BETA launch. Bookings are free, and more info can be found here.
- Paragon
Designed by Fender Katsalidis for Beulah, the newly completed Paragon juxtaposes the old heritage facade with the new in the form of Australia’s first elevated indoor forest. Open House Melbourne tours will be conducted by representatives from Fender Katsalidis and Beulah to showcase the innovative three-storey ‘urban forest’, composed of mature trees, leafy canopies, climbing gardens and grassy spaces. Book your tickets here.
OPEN HOUSE MELBOURNE UPDATE
In light of Victoria’s latest lockdown, Beulah will postpone our involvement with Open House Melbourne as planned on July 24-25, 2021. While we were excited to introduce our highly anticipated BETA by STH BNK at Hanover House and Paragon, we feel that postponing the tours is the right decision, as the well-being of collaborators, staff and patrons remains our priority.
Both of these groundbreaking projects are best discovered in person and we look forward to showcase BETA by STH BNK at Hanover House and Paragon to their full potential in the near future.
STH BNK By Beulah’s Hanover House to be transformed
into an experimental event series over six month period
Set to transform the inside and outside of the city’s iconic Hanover House, bringing it to life over a six month period, we are thrilled to announce BETA By STH BNK, an immersive and experiential event programme, bringing together international brands, revered artists and makers, experiential events, immersive dining experiences and much more.
Celebrating the conscious consumer, with sustainability, wellbeing, art and culture at its core, BETA will span three distinct, yet complementary levels of Hanover House, that provide diversity in the types of experiences and events guests can expect. Merging physical and digital, art and technology, design and data, BETA will explore and experiment with the future of living, food, fashion and wellness while celebrating individuality, diversity and creative expression.
Highly-awarded and boundary-pushing architecture collective, SIBLING Architecture, has been appointed to create the ingenious fit-out and spatial design. With an emphasis on sustainability and circularity, SIBLING Architecture has repurposed and reused existing material and objects within the building wherever possible. Combined with the use of environmentally-friendly bioplastics, soft furnishings and movable partitions, the result is a groundbreaking take on conscious design with a chameleon quality allowing for limitless layouts.
Setting the stage for the experiences to come, The Lobby will give way to experimental retail stores, offering ‘a radical new way to save the world’. This disruptive retail space will provide guests an opportunity to witness how some of Australia’s leading sustainable fashion brands are participating in the circular fashion economy; turning waste into want.
Alongside Atelier on Level 4, the Makers House will welcome guests to an innovative atelier studio, connecting retail brands with leading artisans and mentors, resulting in repurposed and reimagined retail products. The neighbouring gallery will showcase creative outcomes from the Atelier, while The Workshop Series will offer a curated program of tentpole events designed to feed guests’ appetite for knowledge, inspiration and upskilling.
A transformative and usable space on Level 5, The Attic will provide a platform for deeply experiential events blending technology, art, food, music and lifestyle. Enrapturing the senses, guests can immerse themselves in a seven-room dining experience which sees an acclaimed chef collaborating with artists, performers and designers to re-think the intersection between dining and art.
BETA is an incredible opportunity to celebrate the wealth of talent, creativity and culture that is synonymous with Melbourne, while pushing the boundaries of innovation, future-thinking and complete industry transformation, through strategic international partnerships.
BETA, and eventually, STH BNK, will truly revolutionise the retail model and we look forward to inviting Melbourne’s residents and visitors alike to experience this dynamic hub of boundary pushing, exploratory social and creative activity.
BETA is designed to give Melburnians a feel for what can be expected as part of our $2 billion plus project, STH BNK By Beulah. A project of unprecedented scale, STH BNK By Beulah is set to become Australia’s tallest building, boasting fully integrated vertical villages, drawing together leading figures in design and placemaking with pioneering creative collaborators.
Designed to positively impact the community, STH BNK will also support the transformation of the Arts & Culture Precinct and will become a quintessential destination for the city’s 2.2 million international tourists and visitors.
Alongside SIBLING Architecture, we look forward to working closely with District Agency, Loose Collective, Future City, and Future Laboratory to bring the event series to life.
The BETA programme is due to launch later this month. For more information, please visit beta.sthbnk.com
Beulah shortlisted for 2021 The Urban Developer Awards
for Industry Excellence
We are delighted to share the exciting news that The Grounds of Kew has been shortlisted for the 2021 The Urban Developer Awards for Industry Excellence in the Development of the Year – Medium-Density Residential category.
Imbued with opulence, The Grounds of Kew boasts a stunning combination of high-quality materials with multi-award-winning architects, Fender Katsalidis displaying unprecedented consideration and deliberation.
The Grounds of Kew presents a selection of 21 large-scale two, three and four-bedroom apartments surrounded by abundant gardens. Reflecting the large homes of the prestigious Sackville Ward enclave of Kew, the architecture combines a grandeur of scale with a natural grace of quiet suburban living.
A special thank you to our amazing team: Fender Katsalidis, Ironside and Paul Bangay for bringing the project to life with us
Australia’s first indoor forest now complete
in CBD tower Paragon
Our eagerly anticipated first CBD tower Paragon has been successfully delivered, and is home to Australia’s first indoor forest and Australia’s largest vertical installation of solar panels.
Transforming the notion of traditional apartment living, the 48-level luxury residential tower features 227 apartments, designed by Fender Katsalidis to limit density per floor, ensuring almost all residents are afforded a prized corner vista overlooking Melbourne’s famed Queen Street below.
Unfurling across three storeys, the first of its kind indoor forest forms a green escape from the urban bustle, featuring a carefully composed selection of mature trees, leafy canopies, climbing gardens, grassy spaces and tranquil water features, designed by internationally acclaimed landscaper Paul Bangay.
Providing an array of resident amenities, a series of formal and relaxed zones blur the line between public and private domain, bestowing an exclusive entertainer’s club to hold meetings, private dinners, cocktails and functions. There is also a library, private theatre and screening lounge, resort-style pool, gym, spa and sauna, located next to the indoor forest.
Beulah Executive Director Adelene Teh said the completion of Paragon was a momentous milestone to have reached, signaling the company’s first CBD tower.
“Paragon is home to a number of boundary pushing design elements, some of which are the first of their kind; being able to deliver on these is an exciting achievement as it lifts the bar of what is expected when it comes to residential living in Melbourne.”
Graham Cottam, Regional Managing Director of Multiplex Victoria said the team is thrilled to deliver this luxury residential tower and add a striking new landmark to Melbourne’s skyline.
“It’s been wonderful to work on such a history rich site and preserve a significant part of the city’s history,” he said.
Residents will benefit from the implemented 128 vertical solar panels, spanning 158-square-meters, said to be the largest of its kind in Australia, which will effectively reduce common property costs, indirectly reducing owners corporation fees.
Bound by an elegant pattern on its distinct blue and champagne gold glass façade, the base of the tower also provides instant intrigue at street level, with the heritage exterior of the previous building meticulously restored to its former glory.
A confluence of great minds and industry-leaders, we are grateful to our partners Multiplex Victoria, Fender Katsalidis and Paul Bangay, along with the wider Beulah team, for supporting us in creating this remarkable tower.
This award-winning tower is over 95 per cent sold, with a limited number of one, two and three-bedroom residences available to move into today. For more information, please visit paragonqueenst.com.
Fawkner House June 2021
Construction Update
Defined by distinctive form and diversity of space, we are excited to share that the finishing touches are being made to the façade of Fawkner House; a progressive design that promises to stand out from its prominent Toorak Road location. The final clean of the façade will take place shortly, meaning the highly anticipated residence will be ready for move-in next month.
The common areas of the limited collection of residences feature the signature flair of Rob Mills Architecture & Interiors, with custom-designed light fittings installed in the lobby. Rob Mills is renowned for his work on distinguished private residences, and the latest touches complement the custom-designed mailboxes and stunning marble flooring.
Several of the large-scale apartments are now complete, with defect inspections finalised last week, preparing the architectural legacy for the Domain Precinct to soon be enjoyed for generations to come.
Grant Associates join ASPECT Studios
in STH BNK by Beulah landscaping dream team
As momentum builds on our unprecedented STH BNK by Beulah development, we are delighted to announce world-renowned urban design practice Grant Associates and international design practice, ASPECT Studios as the project’s landscape architects.
STH BNK by Beulah marks the first Melbourne-based project for Grant Associates, who are internationally renowned for designing Gardens by the Bay in Singapore. They join locally based studio design practice ASPECT Studios in bringing our project to life.
Both Grant Associates and ASPECT Studios are aligned in Beulah’s strong values of collaboration. They work closely with UNStudio, Cox Architecture, global design and engineer firm, Arup, along with ‘living infrastructure’ specialists Junglefy, to create the green spaces proposed in the winning concept from the 2018 STH BNK by Beulah architecture competition.
Envisioning a scheme that merges seamlessly with Southbank Boulevard, the landscape design centres around the planted vertical facades and outdoor spaces that will create the world’s tallest vertical garden, rising from street level to the top of both towers.
The towers will pay homage to Victoria, known as the Garden State, symbolically bridging the iconic Royal Botanic Gardens with Melbourne’s Arts Precinct through this series of outdoor spaces and green devices.
This landscaping proposal challenges industry pre-conceptions by offering a new vision of the public space, in an attractive, desirable sequence that promises to appeal to residents and visitors.
When completed, this will include Future Sky Garden, an expansive, usable conservatory space at the top of the tallest tower. Meanwhile, extended planted terraces characterise the facing facades of the two towers as they twist towards each other, connecting people to nature.
A visual beacon for the future of green skyscrapers, the towering vertical garden will push the boundaries of flora-infused buildings. Healthy city living will be achieved through attracting local birdlife, sequestering CO2 and producing an abundance of oxygen, while filtering dust and pollutants from the air, improving oxygen levels in the towers and surrounding areas.
For more information on Melbourne’s global address and tallest vertical garden, please visit sthbnk.com
Fawkner House May 2021
Construction Update
We are thrilled to share that Fawkner House’s stunning façade can now be seen in its entirety from Fawkner Park, following the removal of the scaffolding last week.
The lobby is now truly coming to life, with the installation of stunning polished plaster walls. Applied in multiple coasts by skilled artisans using specialist trowels, the lobby now boasts remarkable natural lime-based walls and ceiling finishes designed to replicate the organic beauty of the polished natural stone slab sprawling across the entry.
A focal point of the lobby, the Calacatta Viola marble adds depth with its shades of classic burgundy, timeless white and refined grey, with thick, flowing veins enchanting the eyes. Painting of the basement has now been completed, with the flooring being finalised in the next week.
Apartments on the ground floor and Level 2 are now nearing completion, with defect inspections taking place in the next couple of weeks, as well as final paint touch-ups and a final clean, leaving the apartment spotless and welcoming for residents to move in.
We look forward to bringing you more updates on Fawkner House this year as we approach the finish line.
Beulah unveils rare creekfront houses in Northcote
Presenting The Wilds
Located in leafy Northcote, by the tranquil surroundings of Merri Creek is Beulah’s newest project The Wilds – a limited collection of 15 architecturally designed detached houses with direct creek frontage.
Located on Cunningham Street and surrounded by established trees and lush native landscaping, the boutique collection of three, four and five-bedroom houses has been expertly designed by preeminent architecture studio Edition Office, the team behind the multi-award-winning Hawthorn House.
Answering to the growing demand for residences immersed in nature, The Wilds is a unique offering that blurs the lines between contemporary interior design and timeless tranquillity of the Australian bush, with the vibrant village life of Northcote just moments away.
Co-founder and Executive Director at Beulah, Adelene Teh said as the paradigm shifts towards an increase in home buyers seeking a tree change, The Wilds caters to this growing demand by offering large-scale residences immersed in nature, with the conveniences of inner-city life.
“In the current Melbourne market, there are no developments of a similar nature to The Wilds, both due to its extremely unique location on the creek’s edge, its rare urban house and land offering, and its design elements of connecting occupants with nature at every turn.
“Residents will feel as though they are immersed in nature, yet the hustle and bustle of city life is only 3-kilometres away,” she said.
“Residents will feel as though they are immersed in nature, yet the hustle and bustle of city life is only 3-kilometres away”
The project also aspires to set a benchmark in Environmentally Sustainable Design principles which will feature a plethora of forward thinking initiatives for detached housing that as a result, will benefit both residents and the environment.
To learn more about this exciting new project, please visit The Wilds
Foodies Reimagine Consumption
Innovators Modernising Food and Drink
The intersection between food and media is no new phenomenon – since food reviews became popular online in 1997, foodies have looked to the Internet to enhance and inform their experiences.
Fast forward to a post-Covid world in 2021, and dining experiences have changed drastically. More than ever, we are looking to new mediums to consume, and strangely enough (given the concept of food is generally based on texture and taste), food is no exception.
Sense Hacking
Sensory awareness impacts our well-being
Did you know that simply observing our senses can connect mind and body more harmoniously?
World expert in multi-sensory perception, Charles Spence, finds that acknowledging our senses can have a significant impact on health and wellness.
His book Sensehacking, centres around capitalising the power of the senses in every life to enhance social, emotional and mental well-being. Spence says, “Very often we’re not really aware of our sensory environments, but even when we’re not aware of sensory cues, they are nevertheless still processed by our brain. This can make us stressed or perhaps contribute to our inability to sleep.”
Behind Beulah with Rodelle
Meet our Head of Design
A passion for design is at the heart of Beulah’s stunning portfolio. From Southbank by Beulah’s tallest vertical garden in the world, to the Interior Design Excellence Awards-shortlisted The Grounds of Kew, each project demonstrates a progressive approach to Melbourne’s property landscape.
Behind these transformative spaces is Beulah’s Design Lead Rodelle Lee, who believes that the seemingly ‘impossible’ is an opportunity for innovation and finding solutions. With extensive experience as a Registered Architect, Rodelle collaborates with each architecture firm, as well Beulah’s development and sales teams, acting as the design gatekeeper for decisions across every phase of each project.
With a strong eye for detail and background in multi-disciplinary design, Rodelle sheds light on setting high benchmarks and ensuring consistent brand alignment set to take Beulah to the next level.
The Future of Fitness
Uniting both entertainment and exercise
After a year of being confined to their homes and local parks, more consumers are turning to exercise as a form of escapism.
With fitness apps growing by nearly 50 per cent throughout the first half of 2020, there is no denying that the fitness industry is capitalising on this trend, becoming more content-driven as people welcome new innovations and forms of entertainment to inspire their workouts.
Design Podcasts we’re listening to
The Future of Living, Design Thinking + Out-of-the-Box Ideas
At Beulah we’re obsessed with all things design, so it comes as no surprise that in our team’s spare time, we are plugged into podcasts that discuss the future of living, design thinking and out-of-the-box ideas.
We thought we’d share our latest favourite listens that make us feel uplifted, positive and inspired…
Beulah acquires neighbouring site
To create rare 'island site'
Progressing towards the vision of creating an architectural icon in the heart of Southbank, Beulah has acquired the neighbouring site to our Southbank by Beulah project, home to the iconic Hanover House.
The strategic corner location at 158 City Road will allow Beulah to increase the footprint of our proposed Southbank by Beulah development to a total of 7,706sqm, ultimately creating a rare island site that would have four street frontages, activating Power Street, City Road, Southbank Boulevard, Waterfall Lane and a new Melbourne laneway.
The world-class design team of Cox Architecture in Melbourne and UNStudio in Amsterdam are currently in the process of preparing a submission to council to extend the lifestyle retail podium.
Some of these changes include creating more space between the two towers – over 45m – to create more room and comfort for hotel guests, workers and residents alike; increasing the public park on Level 7 to over 2,000sqm; increasing The Community Auditorium to 3,000 seats, as well as increasing the hotel and office outlook, offering superior views across the city and Port Phillip Bay.
In addition, and as a direct response to the future of workspaces post-covid, the commercial offering will increase to 50,000sqm with office floorplates increasing to 2,000sqm as a means of creating larger, more flexible and collaborative workspaces, with every floor offering uninterrupted views towards Port Phillip Bay.
The acquisition provides an exciting opportunity for the team behind Southbank by Beulah, as well as the City of Melbourne, its residents and visitors alike. Acquiring Hanover House will allow Beulah to truly realise the vision for Southbank by Beulah and that is to create a cultural heart for the Southbank area and its surrounds; having a rare island site in this central location will provide Beulah endless opportunities to create a state-of-the-art precinct, unlike anything Melbourne has seen.
Construction on Southbank by Beulah will take approximately 5 years to complete.
Home to Australia’s largest, most efficient, vertical solar panel system
Paragon Queen Street
Beulah is thrilled to announce that our boundary-pushing CBD tower, Paragon, will be home to Australia’s largest, most efficient vertical solar panel system, set to outperform other buildings that have installed similar systems.
Boasting 128 panels spanning an impressive 158m2, the 42kW system is installed on the core walls of Paragon and outperforms similar developments in terms of emission reduction, cost reduction and green energy sustainability.
Beulah appointed b.energy to be responsible for the design construction, operations and maintenance from its invested capital to integrate renewables into the building aesthetics, to maximise renewable electricity production, to abate carbon emissions, to reduce common property costs and to indirectly reduce owners corporation fees levied to residents.
With this in mind, b.energy led a verticality renewables strategy, which is unique to high rise buildings and recognised as the largest implementation of its kind in Melbourne.
This strategy resulted in the vertical installation and operation of the system, comprising 128 Trina Solar HoneyBlack 325W monocrystalline module to generate c30MWh and make efficient use of the latent building lift core and fluid dampening tanks options amidst constrained rooftop building services space.
The recent addition to the luxury tower is important in ensuring we continue our journey towards sustainable developments with reduced carbon footprints.
The utilisation of the towers vacant space is not only innovative but is also an attractive value-add that differentiates the towers embedded renewables offering which, in turn, is an enticing cost-saving to prospective residents and the OC.
By engaging b.energy on the feasibility and delivery of the system, Beulah has succeeded in recognising our vision of creating a sustainable, smart, aesthetically pleasing development that will reduce carbon emissions for the environment.
Due to be home to 227 residences, Paragon is set to transform Melbourne’s skyline with its striking exterior the result of a dynamic collaboration with one of Australia’s best architecture firms, Fender Katsalidis.
Bound by an elegant pattern on its distinct blue and gold glass façade, the base of the tower also provides instant intrigue at street level, with the heritage exterior of the previous building meticulously restored to its former glory.
Paragon is due for completion within the next month.
Next Level Logistics
Elevating the delivery of online orders
With the majority (72 per cent) of consumers who shopped online during the pandemic continuing to rely on traditional shipping methods, the hyperlocal delivery model has seen emergence as a trend in the past few years and now, tech innovators are looking at ways to elevate their offering.
Rome City Guide
With Karl Fender, Fender Katsalidis
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Founded on the philosophy of innovation through collaboration, Fender Katsalidis has evolved from a Melbourne-centric architectural practice to a highly awarded, multi-disciplinary international design firm whose work now influences built environment thinking across the globe.
The Future of Recycled Plastic
Shifting attitudes and approaches
While plastic has many valuable uses, it’s no secret that the world has a plastic pollution problem, with one million plastic bottles purchased every minute (around the globe), while 5 trillion single-use plastic bags are used worldwide every year.
With its severe consequences surrounding the environment and human health becoming more widely recognised, public awareness and action is on the rise, with a range of innovative products and projects being created to reduce our waste.
Tallest vertical garden in the world
STH BNK By Beulah
All eyes have been on Beulah this month, following the announcement that Melbourne’s city skyline is going to look a little greener with Australia’s tallest tower – STH BNK By Beulah – to become home to the tallest vertical garden in the world.
Sprawling an astonishing total of 5.5-kilometres – if laid out flat – the length of Melbourne’s famed The Tan running track nearly 1.5 times over, the sky high external garden will, once complete, attract birdlife, help to produce oxygen, provide vegetable patches and filter dust and pollution.
Engaging a world-class team to research and engineer the towering feat, the design employs progressive and forward-thinking biophilic design to emulate nature through its gardens, Southbank by Beulah will also feature extensive greenery on the ground levels and surrounding outdoor areas – bringing the total landscaped area to over 15,500m2.
This includes carefully curating a selection of mother nature’s most resilient plants from coastal and mountainous areas, with placement to be based on the exact sunlight, wind and elevation characteristics of each square metre.
The chosen plant species will be developed in a dedicated nursery in Victoria, which will mature in the landscape beds in the years preceding installation, grown within similar environmental conditions to ensure they thrive in their new, permanent locations.
Beulah Executive Director Adelene Teh said the project will provide individuals with the opportunity to connect with nature throughout the entirety of the two towers across every level – extending from childcare to workspaces, hotel, retail and residential.
“With recent events highlighting the importance of a close connection to nature, beautiful, biophilic design is more important now than ever, particularly as Melburnians become more aware of the need for health and wellbeing.”
“This is the tallest vertical garden in the world, it hasn’t been done before at this scale so we hope that it sets a precedent for other skyscrapers to follow suit as well,’’ says Adelene Teh, Executive Director of Beulah.
Recognised both locally and internationally as a world-class project to watch, this recent announcement was once again met with huge media interest, with coverage featured on Herald Sun, Urban List, Broadsheet, Architecture & Design, 7 News, 10 News, Fox FM and more.
Construction commences at Provenance
Introducing Award-winning Builder - Iurada
We are so excited to announce that construction of Beulah’s highly anticipated Provenance Camberwell has commenced! And we wanted to share the good news with those that have been following the Beulah journey.
We are proud to partner with the award-winning builder for Provenance Camberwell, Iurada. A family-owned and run business, Iurada boasts an impressive portfolio of residential and commercial projects across Melbourne.
From well-appointed apartments and townhouse developments, as well as luxury residences, Iurada is committed to quality. Winners of the 2019 Master Builders Victoria Award for Excellence in Lowrise Apartment Buildings, we are so pleased to partner with this ambitious, local business to bring Provenance Camberwell to life.
With completion set for Autumn 2022, it’s an exciting time for this stunning residence located in a prime location connecting you to nearby schools, transport, and freeways. Meticulously designed by one of the world’s best architecture and interior design firms, Elenberg Fraser, this boutique three-storey building with house-sized floorplans, will be the envy of many.
A testimony to Beulah’s resilience and ability to adapt we are grateful to be in a position to commence construction out of 2020. We are thankful to our partners for their dynamic and collaborative approach to ensure a smooth return to productivity.
Furnishing for Fulfilment
Placing wellbeing at the fore of the home
There’s no denying the global pandemic has shifted people’s priorities to focus much more on wellbeing in the home. With Australians spending more time at home for both work and play, creating a comfortable space that invites wellness and wellbeing has become a popular pursuit.
Encouraging fulfilment, the implementation of functional furnishing in the home has not only proven to boost concentration levels (and as a result, productivity), but also to increase muscular diversity, improve mental wellbeing and inspire connection.
Lecce City Guide
With Ben Van Berkel, UNStudio
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guide Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
UNStudio was born in 1997 out of the Van Berkel & Bos Architectuurbureau, which Ben van Berkel and Caroline Bos set up 10 years prior. Established as a network of specialists in architecture, urban development and infrastructure, UNStudio has grown to include more than 300 staff coming from 27 countries, working on projects around the world from their offices in Amsterdam, Shanghai, Hong Kong, Frankfurt and soon Melbourne.
The Future of Dining
Taking on a new meaning
As hospitality spaces plan for the inter-Covid era and dining out predicted to take on new meaning to consumers, restaurateurs have an opportunity to redesign future dining spaces and reclaim their role in the public realm.
Wandering Workers
Blurring the lines between business and leisure
Pre-pandemic, hotels around the world were go-to hubs of co-working, drawing in locals and digital nomads, however with business travel grounded in 2020, the travel industry is exploring fresh directions to again inspire remote, roaming workers.
With WFH arrangements now seeing a more permanent place in our work lives, research is finding that this increased flexibility is leading to more individuals choosing to blend travel with work, with 37 per cent of business travellers already making plans for 2021.
The next generation of influential Victorians
Beulah Executive Director joins stellar lineup
Joining an esteemed list of young Victorians recognised as the stars of the future, Beulah Co-Founder and Executive Director, Adelene Teh, is among those who will influence and make an impact in the next 30 years.
A cultural architect at heart, Adelene has been the anchor in a number of highly intelligent and innovative property projects, including the world-renowned $2 billion Southbank by Beulah, also touted as Australia’s tallest tower.
Combining an unwavering passion, commitment and ability to rethink the way humans live, learn, work, rejuvenate and play, it is these attributes that has enabled Adelene to become an industry leader, recognised among some of the finest young minds around the country.
Read the full article, as featured on the Herald Sun.
Hong Kong City Guide
With Ronnen Goren, Studio Ongarato
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Studio Ongarato is a multi-disciplinary studio based in Australia, Hong Kong, Dubai and the Americas, with a portfolio of award-winning work, built on creative collaboration, strategic thinking, and a holistic approach to design.
The Grounds of Kew November 2020
The Grounds of Kew is now truly living up to its lush reputation, with November having seen the completion of all exterior landscaping, bringing verdant views to each residence and the exciting announcement of receiving the Occupancy Permit.
In a month of laying the foundations for a luxurious lifestyle, rich textures are now throughout The Grounds! Exterior footpaths are now complete, the cobblestone driveway has been laid, the internal lobby ground floor coverings have been removed to reveal stunning stone tiles, and all apartments now quality checked by Beulah.
Promising a grand welcome for residents, the Ground Floor lobby entrance is now complete, to be complemented by sculptures and planting shortly. The front planter box landscaping and tiling is also finalised with the lobby closer resembling a 5 star hotel than an apartment – it is sure to impress.
With settlements on the horizon and future residents beginning their own inspections, the basement has now been emptied of Ironside material and the flooring cleaned in preparation for move in days ahead.
Fawkner House Update November 2020
Construction Update
A residence of rare vision, Fawkner House is steadily tracking toward completion early next year with the team at VCON working tirelessly this month to create remarkable large-scale residences like no other.
This month, the timber flooring installation throughout Level One and Twos’ living areas were completed, with natural timber veneer joinery being installed in the kitchens – designed to be the envy of every aspiring Masterchef!
The bathrooms are also beginning to take shape as they approach completion with the luxurious large-format marble tiles being laid to all the bathroom and powder room walls and floors.
Full height built-in cupboards for the bedrooms and master walk-in-robes have been installed creating a sense of undeniable opulence and grandeur. You may never be short on wardrobe space again!
Finally on the penthouse floors, plasterboard installation has commenced and the stunning skylights have been plastered, elevating the space and drenching them in beautiful light!
We look forward to bringing further updates next month on the progress
Fawkner House December 2020
Construction Update
The month of December saw great progress on levels 1 and 2, with all bathroom joinery installations nearly completed, as well as the installation of the luxurious full-height, built-in wardrobes in bedrooms.
Moving to the spacious kitchen and living areas, natural timber veneer has been applied to the kitchen joinery and the timber flooring is continuing to be laid throughout all apartments.
Furthermore the stunning statement fireplaces in each apartment on levels 1 and 2 have begun their installation with marble and plasterwork nearing completion.
Looking to the exterior, the extensive planter boxes have received their soil in preparation for lush landscaping by renowned landscaper, Paul Bangay, to be installed soon, bringing greenery and nature to Fawkner House.
Paragon November 2020
Construction Update
As the year draws to a close, Paragon’s progress continues to pick up momentum as the finish line draws ever nearer for this head-turning residential development.
The stunning Celtic inspired champagne exterior façade is now complete up to Level 47 with only a couple floors left to go! The speedy interior lifts are now up and running allowing for the removal of the external Alimak lift – an exciting stage as the rest of the façade can be installed and the last apartments on each floor can be completed.
Turning our attention to the crown jewel of Paragon, the amenities spaces, the grand scale of these beautiful spaces is becoming ever more apparent as works continue progressing swiftly!
The custom Terrazzo flooring has been poured to the Indoor Forest entry and the mature trees installed allowing the last of the landscaping and water feature installation to begin shortly.
In the library the parquetry flooring has commenced and timber woodform batons installed along the walls to create what will be an incredible space to study or work.
Furthermore in the Level 5 lounge, the opulent stonework surrounding the open fireplace has been completed, giving a glimpse of the grandeur that will be apparent in the amenities spaces upon completion in the near future!
Eco to go
The Future of Food
With convenience culture continuing to drive market demand for online or app-based food delivery services, innovators across the globe are looking to revolutionise packaging solutions, particularly as everyday consumers become increasingly attuned to the use and impact of plastics on the environment.
Meditative Museums
The Future of Culture
Wellness and wellbeing have become a priority for many in 2020 and cultural pursuits have naturally begun to intersect with the ever-growing global demand for wellness experiences.
As time spent in museums is rebranded a wellness pursuit, visitor experiences are carving out a new role for culture in the promotion of wellbeing, with culture immersion also being recognised as a way to explore identity.
In Australia and abroad, consumers are turning to spaces dedicated to culture and history, not only to encourage intellectual stimulation, but also as a means of slowing down, calming states of mind, and exploring themselves and their history.
The benefits of apartment living
Five reasons why an apartment could change the way you live
“I could not live in a house anymore, my life is about travel. The idea of walking out of an apartment just closing the door, knowing that it’s secure, knowing there won’t be any intrusions – that is luxury.”
– Karl Fender, Fender Katsalidis
The Grounds of Kew October 2020
CONSTRUCTION UPDATE
From planters to privacy, The Grounds of Kew has been a hive of activity throughout October, with lush landscaping works continuing and interior finishing touches being installed.
Exterior landscaping to G04 is now complete with the team extending their focus to the rest of the project. Laying the foundations for a summer in the sun, exterior ground floor planters and tiling are now complete, and exterior fence work has been erected on-site.
Beyond the exteriors, Ironside has been working tirelessly towards completion of all apartments, with the first round of quality assurance checks to the ground floor apartments having recently taken place. Common areas are now undergoing plasterboard work, in addition to the installation of security cameras, benches and ceiling lighting. The Grounds’ basement garage is also approaching completion, with the roller door now installed.
Walking around The Grounds of Kew, you really get a sense of the scale and grandeur of this project, one that we look forward to welcoming homeowners to soon!
Fawkner House October 2020
CONSTRUCTION UPDATE
From timber to tiles, plaster to paint, October’s focus on the finer details has seen Fawkner House flourish.
The team are currently installing beautifully engineered natural timber flooring throughout the living areas on Level One and Two with natural timber veneer is being installed on kitchen joinery.
The bedrooms and bathrooms of Level One and Two have seen full 3.1 metre height built-in cupboards being installed this month installed, and bathrooms being fitted with their stunning joinery as well. The walls of the bathrooms are also being painted with a base coat in preparation for the large-format natural marble tiles.
Level 3 has been a hive of activity, with the rough-in of services now complete and the installation of plasterboard now commenced.
The samples approval process is nearly complete, with countless fittings and fixtures meticulously reviewed by the team, to ensure you receive quality and elegance at every touchpoint.
Beyond the interiors, a base coat is also being applied to the exterior render as we continue to see the iconic facade take shape.
Paragon October 2020
Construction update
As Paragon nears ever closer to completion this head-turning building is in great shape for completion this summer with significant progress made in October.
Apartment fit-outs and quality assurance checks are now complete up to Level 28 and the stunning external facade glazing has now been installed up to Level 36 – with only a few more floors to go!
Most excitingly, landscaping is currently being installed into Paragon’s indoor forest, with the trees finally planted on-site, giving emphasis to the true scale of this inspiring and innovative space.
Beyond the greenery, the Amenities Levels are shaping up to be a stand-out addition to Paragon, with beautiful terrazzo-type flooring being poured this month, and the timber decking surrounding the completed hand rendered custom concrete spas.
Enhancing the elegance of the Amenities Levels, stone wall cladding is being installed in the library, parts of the entryways and dining area, with further detailing to come next month as works continue.
The visual language of social distancing
Navigating our built environments in the age of covid
As we navigate through the complexities and effects of the global Covid-19 pandemic, designers across the globe are reframing the visual language of social distancing.
Through both temporary and long-term solutions, a new visual language is emerging that aims to ensure the transition to a new normal is both comfortable and visually appealing.
Los Angeles City Guide
With Sherry Dobbin, Futurecity
In everything Beulah undertakes, we are defined by civic-minded responsibility, rigorous research, global vision, innovative thinking and a passion for design and culture. We frequently look to a range of industry and thought leaders to share their thinking, insights and perspectives, often drawn from lived experiences.
With a wealth of inspiration and rich storytelling at our fingertips, we share this with you by way of our Beulah City Guides Series, an exploration of cities around the world, through the eyes of compelling industry and thought leaders.
Given Beulah’s dedication to finding ways to improve future living, it seemed only fitting that Sherry Dobbin, Managing and Cultural Director of Futurecity, partake in the series with a guide to one of her favourite cities, Los Angeles, California, USA.
The benefits of living in a school zone
The perks and rewards
Regardless of whether you have children, are planning to have children or are seeking a strong return on your investment, living within a school zone can offer a myriad of benefits to any homeowner.
Paragon + Habitus shortlisted for excellence
2020 UDIA Victoria Awards for Excellence
In what is another exciting week at Beulah, we’re proud to share that both Paragon and Habitus Townhomes have been shortlisted in the 2020 UDIA Victoria Awards for Excellence.
Set to transform Melbourne’s skyline with its striking exterior – the result of a dynamic collaboration with one of Australia’s best architecture firms, Fender Katsalidis – Paragon has been recognised by UDIA’s esteemed panel for its excellence in design excellence among high-density developments, while Habitus Townhomes is celebrated for its excellence in medium-density design, where industry pacesetters, DKO Architecture together with Beulah introduced a new concept in townhome design with a vertical approach to living.
Acknowledgement of the ongoing dedication and excellence across all Beulah projects, this recognition is a true testament to the talented and hard working project partners and Beulah team.
Shortlisted for the Interior Design Excellence Awards
The Grounds of Kew Display Residence
It’s with great excitement we share that The Grounds of Kew has been shortlisted for the Interior Design Excellence Awards (IDEA) this year.
IDEA is Australia’s largest and most successful independent design awards program, celebrating the best of Australian interior and product design since 2003. Nominated in the Residential Multi category, The Grounds of Kew is a model for designing a pavilion and takes inspiration from the rich architectural heritage and verdant garden setting of Kew.
Congratulations to Fender Katsalidis and Ironside and a big thank you for sharing our vision in creating something so spectacular together.
View our shortlisted project on IDEA.
The ultimate off-the-plan guide
An interview with Urban.com.au
Recently, Beulah Managing Director Jiaheng Chan spoke with Urban.com.au, sharing his expert advice on the most frequently asked questions around buying a new apartment or townhome.
From the benefits of buying off-the-plan, to how the process differs across Australian states, to his top five tips for buying off-the-plan successfully, this is a must read for new homebuyers and investors alike.
Visit Urban.com.au to read the full article.
Buying a new home
Top five tips + expert advice
Buying property is a significant and exciting milestone in life, so it’s essential to undertake thorough due diligence and fully understand the property buying journey to ensure you make a sound investment. Recently Beulah Managing Director Jiaheng Chan spoke with Urban.com.au, sharing his expert advice for buying a new apartment or townhome.
Here are our top five tips from the interview on buying off-the-plan successfully.
Your guide to rooftop living
Tips to enjoying your rooftop terrace
As the weather begins to change, soaking up the sun is a must for many. Turning to a rooftop bar or restaurant is always a crowd pleaser, but with your own rooftop terrace you can relish in the rooftop lifestyle without having to leave home.
HOW WOULD YOU ENJOY YOUR ROOFTOP TERRACE?
The options are endless when you have access to your own rooftop terrace. Here are just a few of the activities that you can indulge in.
Fawkner House September 2020
Construction update
The arrival of Spring at Fawkner House sees the project’s progress mirror the change in seasons, with sun-drenched spaces and continued progress on planter boxes, Fawkner House continues to come alive with each week.
The skylights on Level 3 are at the finishing stages having now been waterproofed. Throughout the building all of the oversized floor to ceiling windows and sliding doors have now been installed as well, creating beautiful light-filled spaces for each residence.
The front facade planter boxes have now been poured, signalling the completion of all planter boxes and concrete pours for the building as the structure approaches the exciting fit-out stages.
The renderers have also been hard at work, with the application of the coloured top coat due to commence in the next few weeks. Continuing to focus on the details – September also saw joinery installation and tiling commence on Ground Floor.
We want to take the time to commend VCON for doing a great job of keeping up momentum during this period of reduced resources, however we look forward to the momentum picking up once more as increased numbers are allowed on site.
Paragon September 2020
Construction update
Following the successful topping-out of Paragon in early August, the dedicated team at Multiplex has reported an impressive month of progress despite reduced capacity on site.
September saw a number of advances such as the removal of the core crane and installation of the smaller recovery crane – providing access so the installation of lifts can be completed. In addition, the increased access to higher floors means common services all the way up to the rooftop space are being installed. This is in anticipation of testing and pressurisation as apartments approach completion.
As spring settles in, the urban indoor forest is close to blooming with the continuation of waterproofing of gardenbeds and services installed. Meanwhile the shell and structure of Paragon’s lap pool is now complete with tiling to commence shortly.
Internally partition walls and finishes have now commenced on Level 41, while Paragon’s stunning exterior continues to reveal itself to Melbourniuns, with the removal of remaining safety screens complete. It won’t be long until the entirety of this iconic facade will be revealed.
The Grounds of Kew September 2020
Construction Update
Spring has sprung at the Grounds of Kew with construction back in full swing! As the landscaping fences and planting progresses, trees and plants throughout The Grounds are starting to flourish with splashes of greenery throughout the development.
The final facade elements are now mostly complete revealing the full extent of this stunning residence to locals and passersby.
The Ironside team is continuing to implement the beautiful wealth of rich materials, with all joinery now onsite and almost finished in its installation, expansive stone benchtops being installed site-wide, and timber flooring going in on Level Three.
The lifts have also been installed and commissioned, ready for use upon completion for residents. Basement works are also progressing with the installation of storage cages and line markings going in.
As of this month, construction sites are back to 85% of full capacity so we look forward to seeing progress continue at a steady pace and bringing you further updates next month.
How will we grow an indoor urban forest?
An interview with Create Digital
At a time when many industries are reeling from the current economic crisis, our first CBD project, Paragon, continues to break the mould, breathing new life into the city’s construction landscape.
An exemplary lifestyle masterpiece, ambitious design and visionary technology come together in harmony to create a transformative statement of boutique skyrise living on the corner of La Trobe and Queen Streets.
Gracing Melbourne’s skyline, while paying homage to the site’s historical significance as the former Celtic Club, Paragon’s defining feature is its three-story urban forest, with mature trees, leafy canopies and a climbing garden – a showcase of superb biophilic design and promotion of greenery and nature in high-rise developments.
Understanding that bringing to life a world-class precinct of this calibre is no easy feat, the team at Create Digital (Engineers Australia industry platform) spoke with Beulah Senior Development Manager, Luke Thornton, to discuss the challenges and unique approach taken to deliver one of the country’s most sought-after developments.
Read the full article featured on Create Digital.
Five ways to wellbeing at the workplace
The importance of mental wellbeing for happiness and productivity
This month we have placed a focus on implementing some key strategies to help support the Beulah team in staying healthy, happy and connected while we continue to work remotely – why not try these tips yourself?
Habitus Townhomes August 2020
Construction update
August marked the official completion of construction for Habitus Townhomes and a great cause for celebration for Beulah, Ironside, and all those who have been involved in getting the project ready for settlements in this unprecedented season.
This month we began welcoming residents into their townhomes, which has been so rewarding for Beulah to finally see our new residents be able to make Habitus their new home.
Having received a lot of great feedback on the process, we look forward to continuing to welcome residents in the coming weeks and see the project truly come to life as families begin to call Habitus home.
The finishing touches that took place throughout the month saw Ironside installing wayfinding signage, sealing and polishing concrete flooring, and completing landscaping of garden beds. Furthermore, Beulah continue to work with Ironside in the quality assurance process to ensure no detail is missed.
Light-filled and immaculately crafted, each Habitus home truly reflects the ultimate contemporary lifestyle, presenting a home of generous proportions with a fusion of clean lines and natural materials.
Paragon August 2020
Construction update
A step closer to completion, the month of August saw Paragon reach its full height, with the topping out of the award-winning tower.
Navigating such unchartered waters during this lock down period in Melbourne, the dedicated team at Multiplex is doing a fantastic job forging ahead in construction works despite the reduced capacity on site.
Safety screens are now being removed from the exterior to allow for the completion of the striking façade all the way to the top of the building. A façade that is making a mark in the Melbourne CBD skyline and becoming a favourite amongst locals.
Also making steady progress, Australia’s first residential indoor forest is coming to life gradually each day. Designed by internationally acclaimed landscaper, Paul Bangay, we cannot wait to share more about this distinctive and tranquil space as it progresses.
Fawkner House August 2020
Construction update
Bringing to life this award-winning project, VCON continues to make positive progress on the construction of Fawkner House despite the introduction of Stage Four restriction earlier this month.
Rising boldly above the streetscape, the striking sculptural Fawkner House façade continues to take shape with the commencement of rendering the blockwork exteriors, and installation of windows taking place across levels one and two.
On Level Three the construction of the expansive skylights and roofing continues to take place, while to the western side of the building, works have commenced for the pedestrian access point and entry ahead of September’s concrete slab pour.
The interiors have also continued to make steady progress as VCON focuses on ceiling plastering, door installations, and wet area works on Levels One and Two, whilst mechanical and hydraulic rough-ins continue on Level Three.
The Grounds of Kew August 2020
Construction update
The team at Ironside continue to track ahead with construction for The Grounds of Kew, carefully managing the complexities of current lockdown regulations to ensure progress continues.
Across the building’s exterior all cladding is complete, and the final feature Golden Vitracore framing is being installed. The Paul Bangay-designed landscaping has also begun being planted as your suburban sanctuary continues to take shape.
Inside, painting and tiling works have begun across all common areas, while within each apartment, the installation of timber flooring and the striking monolithic stone island benchtops are now complete with final finishing trades going through Level One.
Explore our residences virtually
All from the comfort of your home
Our dedication remains strong as we continue in our quest to bring to life some of the country’s most exciting projects, despite recent Stage Four restrictions enacted across Victoria.
While in-person appointments are currently paused, did you know you can still explore our properties conveniently from the comfort of your own home via our private virtual experiences?
With completed and furnished apartments available for viewing at Habitus Townhomes, The Grounds of Kew and Paragon now is the chance to secure a distinguished home in some of Victoria’s most highly-coveted suburbs.
Get in touch today to explore these exquisite residences firsthand.
Paragon reaches monumental heights
Celebrating the topping out of our CBD tower
Set to transform Melbourne’s skyline, our highly-anticipated CBD tower Paragon, topped out in recent weeks as construction moves one step closer to completion.
Signalling the resilience of the industry despite the current climate, our building partner Multiplex continues to forge ahead (now with a limited workforce due to current stage four restrictions) to bring this project to life.
Our first CBD tower, the topping out of Paragon marks an exceptional year for Beulah so far, having recently celebrated the completion of Habitus Townhomes in South Melbourne, placing us good stead to continue delivering an exceptional portfolio of projects across Melbourne.
Home to Australia’s first indoor forest, the on-site team will now shift their focus on internal works, with the multi-sensory urban resort and wellness retreat designed to provide residents with a tranquil retreat from the bustling streetscapes below.
Featured on: Architecture and Design, Australian Property Journal, Herald Sun, Daily Telegraph, and Courier Mail.
Melbourne’s Top 3 most sought-after developments
Paragon experiences unprecedented demand
Celebrating the steady demand for multi-residential projects in Victoria, The Urban Developer this month reported Paragon as one of the state’s most highly-anticipated projects, with REA Group data revealing it as the city’s third most viewed project.
Perched on a prominent corner in Melbourne’s CBD, Paragon offers a boutique collection of uniquely expansive apartments, immersing residents within the city’s thriving cultural landscape; with parks, theatres, boutiques, landmarks and dining hotspots easily accessible on foot, just minutes from home.
Read the full article on The Urban Developer.
Exploring the off-the-plan settlement process
A simple guide with Beulah
Construction on your new residence is almost complete, so what’s next? Here is our simple guide to cut through all the lingo.
1. Pre-settlement
This is when it comes time to organise finance. Experts recommend doing this up to 3 months prior to settlement, but be sure to track the project progress so your formal approval doesn’t expire.
2. Stamp duty
This sum will vary depending on a number of factors – whether you are a first home buyer, investor and so on – and will be provided by your solicitor prior to settlement.
3. Pre-settlement inspection
Undertaken once the building is complete (roughly a month before settlement), this is your chance to see your new home, with quality assurance recorded for the builders to rectify.
4. settlement
Once the legalities are finalised and full payment is complete, the property is formally transferred into your name and it’s time to collect your keys!
Drawing inspiration from a leading lifestyle hub
Exploring the transformation of Bali's Potato Head
As part of this month’s Beulah Perspectives — where we share inspiring transformational and progressive insights, spaces and experiences from around the world — we are taking cues from Potato Head, a game-changing lifestyle hub in Bali.
Garnering a reputation for its iconic sunset views, culinary prowess and award-winning cocktails over a decade ago, today, Potato Head is dishing up more than just the finest oceanside fare, recognised as a creative village, where music, art, design, food and wellness unite.
Designed by OMA founder Rem Koolhaas, it is now known as Potato Head Studios and is home to a hotel, subterranean nightclub, recording studio, and performance and gallery spaces.
Setting a new standard in sustainability, it maintains a zero-waste, plant-based restaurant, hotel slippers made from coconut fibre, and works with local craftsmen to create sustainable furniture products.
This shift from contemporary hot-spot to leading lifestyle name is one that Beulah has looked to for inspiration for its seamless transformation, packaged together through a local lens.
Support your local
Enjoy Melbourne’s finest fare from home
As we all settle into lockdown 2.0 and bars and restaurants again close their doors to diners, you can still support some of your local favourites throughout the community, with a number of savvy businesses pivoting their offering to ensure we can continue to enjoy Melbourne’s finest fare from home.
Paragon July 2020
Construction update
In the heart of Melbourne’s CBD, Multiplex continues to meet anticipated deadlines with more outstanding progress achieved.
The end of July marks a momentous milestone with the final concrete pour having being completed, the celebration of structural topping out can begin! A great encouragement to the team as we approach completion later this year.
Wrapped in walls of shimmering blue and champagne gold glass, the striking façade is now complete up to Level 35, while the jump form has commenced deconstruction in preparation for the crane removal.
The interiors of each home continue to make headway with the Beulah team commencing quality assurance checks with Multiplex up to Level 15, walking through every apartment, to ensure the best finished product is delivered upon settlement.
Additionally works are continuing on the Residents’ Spaces of Paragon, including the incredible library, spas, professional kitchen linked to private dining room, theatre room and pool. These spaces once complete will become an exclusive entertainer’s club and wellness hub for all residents to enjoy.
Habitus Townhomes July 2020
Construction update
With settlements and the finish line for Habitus Townhomes in sight, the team at Ironside have been busy putting the final touches together as we prepare to welcome our new residents to their home.
Landscaping works are well underway, with beautiful ornamental pear trees lining completed driveways, ready to flourish come spring and summer. Ensuring each home is safe and secure, the blockwork walls and metal gates are now mostly installed, and mailboxes set in place with signage to come.
Showcasing the proximity of the CBD from your coveted South Melbourne address, the private rooftop terraces are now complete, with appliances and hardware fully functioning and ready for residents to cook up a storm on their new BBQ!
Committed to excellence, Beulah and Ironside have been working closely to carry out quality assurance checks to each townhome, scanning over every detail to make sure each home is ready the moment our new residents step through the door.
The Grounds of Kew July 2020
Construction update
With just a few months to go, construction onsite at The Grounds of Kew is swiftly approaching completion.
Bringing to life the vision of award-winning firm Fender Katsalidis and landscape designer Paul Bangay, builder Ironside has been busy. This month has seen the installation of external dividing blockwork walls between residences, along with landscaping works commencing. Internally, Ground Floor residences see their tiling and joinery works almost complete.
On Levels One and Two, Ironside has commenced the works on balustrades which will provide residents the perfect setting to enjoy sweeping vistas of the gardens, city, and greater Melbourne.
Finally, Level Three internals have received their first coats of paint as tiling takes place in the bathrooms and laundry. Blockwork garden beds and the external cladding components that make up the building’s striking façade have also been installed.
With completion just around the corner, we look forward to bringing further updates as your new homes come to life.
Fawkner House July 2020
Construction update
A beacon of luxury in its coveted Domain Precinct location, Fawkner House construction continues to surge ahead with the team at VCON carrying out major structural works in July.
Beyond the continued works on the façade, this month has seen the basement near its final stages with walls being painted and installation of garage doors commencing. Meanwhile Levels One and Two are taking shape with internal wall frames and windows beginning to be installed.
VCON has also begun waterproofing the garden beds on Level Three in preparation for Paul Bangay designed landscaping works, ensuring residents are surrounded by nature.
Guaranteed to become a residential design icon for Melbourne and South Yarra, we cannot wait to share more updates as Fawkner House nears completion.
Exploration of a transformative design process
Flexible architecture
Creating multi-functional spaces presents both challenges and introduces exciting new opportunities to the built environment.
With a shift towards collaborative consumption and collaborative, multi-use spaces, the term Flexible Architecture was coined and this month, Beulah’s Design Lead – Rodelle Lee – joins us to tell us more!
Popularised in 2007 by Robert Kronenburg, the term Flexible Architecture suggests that architecture could be as flexible as nature – that the built environment should be able to change to meet shifting needs.
Designed to be malleable, movable, and multi-purpose, Kronenburg recognised the ever-changing world in which we live – and thus the importance of responding to these changing needs.
Steeped in history, examples of Flexible Architecture have been known to date back to the 1600s, with more modern-day interpretations expected to become more commonplace.
First look into our completed residence
Explore Habitus Townhomes
Representing the best of a modern urban lifestyle in Melbourne’s inner-city suburb of South Melbourne, Habitus Townhomes is an award-winning collection of residences designed by DKO Architecture and John Patrick Landscape Architects.
Offering a chance to view a fast-tracked completed townhome ahead of the project’s full completion this month, take advantage of our weekly open for inspection sessions.
To book inspection times, visit www.habitustownhomes.com.au or call Will Winter (0466 967 555).
Supporting the property industry during COVID-19
Sharing insights with Urban
Like many, the property industry has faced significant challenges throughout the widespread COVID-19 pandemic. From virtual display suite tours to one-on-one appointments with purchasers to maintain social distancing, there is no doubt the industry has seen a slow down in purchaser engagement.
Responsible for a staggering 8.7 per cent of Victoria’s state employment, the far-reaching positive contributions of the property and construction industries are undeniable, and thus imperative that the State and Federal Governments continue introducing ways to stimulate the economy through the support of this industry.
Sharing his insights and understanding, Beulah Managing Director Jiaheng Chan spoke with Urban.com.au, suggesting a diverse range of legislative incentives – such as removing stamp duty costs or introducing rebates akin to the First Home Owner Grant for local purchasers – the Federal Government can introduce to support the property industry during this time.
While of course, our recovering economy is reliant on countless factors beyond property and construction, there is no doubt that by ensuring the industry continues to operate in a favourable environment for both local and international investments, our economy is bound to weather the storm better than many would expect.
Read the full article as featured on Urban.
Habitus Townhomes June 2020
Construction update
Rising above the streetscape of bustling South Melbourne, Habitus has made significant construction headway in June with the project set to be complete within coming weeks.
On-site, we are proud to report that IRONSIDE is now installing the final facade fin detail in all zones of the development, together with blockwork fencing and ground level brickwork.
Internally, Townhouses 01 – 12 have now been cleaned and the quality review process has commenced. Townhouses 13 to 27 are in their final stages of completion internally, with grouting, caulking, and appliance and fixture fitoffs underway.
Finally, the expansive private rooftop terraces — set to become the ultimate inner-city retreat for residents, particularly during the warmer months — are also inching closer to completion with the planter boxes, Beefeater BBQ’s, sinks and stunning dekton stone installations progressively occurring across the project.
We are excited to be welcoming our residents into their new home soon!
Paragon June 2020
Construction update
At the heart of Melbourne’s CBD, Paragon continues to surge towards completion with huge progress achieved during the month of June.
Effortlessly standing out within the cityscape, the team at Multiplex are working swiftly towards the topping out of the building in July – with the structure already 93 per cent complete.
Internal works are also well underway, with apartments up to Level 11 now complete and attention promptly focused on delivering the subsequent levels.
A peaceful retreat away from the bustling streetscapes below, works on the multi-sensory urban resort are now in progress with finishes and samples now confirmed, and structural elements finalised.
Upon completion, the wellness retreat will be complete with a private spa, steam room and bath-house – providing residents with the ultimate setting to enjoy some well-earned R&R.
The Grounds of Kew June 2020
Construction update
As we approach the end of the financial year, the month of June has seen outstanding progress made on site at The Grounds of Kew.
In line with an anticipated settlement in the fourth quarter of 2020, Ironside has started finalising the cladding elements to the external columns and commenced interior works – with Level One tiling nearing completion and Level Two and Three soon to commence.
As the project nears completion, the team have worked hard to bring forward an expansively scaled Ground Floor prototype apartment for close inspection by the project team to ensure the highest quality. With its flooring and tiling now complete, and plumbing underway, we look forward to opening its doors for private tours from next month.
Fawkner House June 2020
Construction update
The start of winter hasn’t slowed down progress at Fawkner House with construction forging ahead.
We’re proud to report in this month’s update that VCON has successfully completed construction of the featured front elevation blockwork walls to level three and will soon be commencing installation of level three’s structural steel roof frame.
It’s a significant milestone as the beautiful and iconic facade takes shape.
Of the development’s basement, black insulation panels have been successfully installed to provide sound proofing and thermal properties. VCON has also progressed on services rough-in and the installation of internal wall frames to Ground Floor and Level One.
We look forward to bringing you further updates as Fawkner House remains on track to welcome residents in early 2021.
Bringing to life Australia’s tallest tower
Continued accolades as Beulah sets global benchmark for unprecedented lifestyle hub
Continuing to receive global recognition as a world-class project to watch, our highly-anticipated Southbank by Beulah project graced the cover of this quarter’s The Asian Executive.
The magazine focused on the recent permit announcement which was met with huge praise as plans for Australia’s Tallest Tower – one of Melbourne’s most forward-thinking projects to date – officially received the tick of approval from the Victorian State Government.
When comparing the project to Beulah’s pre-existing and current portfolio, Managing Director Jiaheng Chan expressed that Southbank by Beulah’s scale and level of complexity is unparalleled.
“An unprecedented project, it was difficult to predict what the outcome would be from a planning perspective, however by bringing together the best possible team from around the world, collaborating closely with all stakeholders and rolling out an open and transparent process to work towards the goal of rejuvenating Southbank, we were able to achieve the best outcome for everyone.”
Eloquently summarising Beulah’s vision for this project, Executive Director Adelene Teh shares her mindset that “dreams must be bigger than yourself – if your dream doesn’t scare you, it isn’t big enough”.
With construction forecast to commence by the end of 2021, we look forward to sharing more updates with you as this unparalleled project unfolds.
Read the full article as featured in The Asian Executive Magazine here.
Paragon May 2020
Construction update
Home to a hive of activity throughout the month of May, Paragon Queen Street has seen astonishing progress as Multiplex swiftly brings this project towards completion.
Paragon’s iconic dual-toned multifaceted facade has earned its place as one of Melbourne’s most anticipated building completions of the year.
Now with less than 10 floors until the structure reaches its full height, Multiplex has commenced works on internal finishes up to level 25, with further progress being made each day.
Habitus Townhomes May 2020
Construction update
Habitus Townhomes continues to bound ahead towards its anticipated mid-year construction completion. Perfectly positioned between the CBD, Port Phillip Bay and Fishermans Bend, construction has maintained its steady progress.
May saw the further installation of the famed bronze, steel and glass facade and the team at IRONSIDE continuing to remove the scaffolding to reveal it. The facade installation is ongoing and will be complete in the coming weeks. Throughout each townhome, permanent power, gas and telecommunications connections are progressing, alongside the installation of Gaggenau appliances.
Tiling, integrated stainless steel gas BBQs and contemporary cabinetry work has commenced on the rooftop terrace crowning each townhome, providing a prized setting to entertain and soak up unparalleled views of Melbourne’s city skyline.
The Grounds of Kew May 2020
Construction update
Bringing to life the artistry and craftsmanship of Australia’s foremost design names — Fender Katsalidis and Paul Bangay — Ironside have made impressive progress at The Grounds of Kew throughout the month of May.
Celebrating the installation of external windows across all 21 individual residences, the team at Ironside will now shift their focus onto the completion of internal works.
Expansively scaled interiors have received their first coat of paint, with tiling and fit-off of all ceiling services nearing completion among the Ground Floor residences.
Rising elegantly within Kew’s lush Sackville Ward domain, this exclusive address remains on track to welcome you in the fourth quarter of 2020, now only six months away!
Fawkner House May 2020
Construction update
Rising boldly within one of Melbourne’s most highly esteemed locales, the month of May has seen spectacular construction progress at our Domain Precinct project, Fawkner House.
Edging closer towards the milestone of topping out, builders VCON have completed the Level 3 slab pour, alongside further establishment of the signature sculptural curved blockwork walls.
The basement soffit insulation panels have now been installed, as well as the commencement of service rough-ins and installation of internal wall frames in Levels 1 and 2.
Remaining on track to welcome residents in early 2021, we look forward to bringing you further updates as the exquisite collection of luxury residences nears completion.
The road to architectural legacy
The Grounds of Kew
Standing proudly on Cotham Road, The Grounds of Kew is on track to become an architectural icon amongst this tightly held suburb.
Synonymous with artistry and craftsmanship, two of the foremost names in Australian design Fender Katsalidis and Paul Bangay are behind this project’s exquisite design.
Bringing this concept to life is IRONSIDE and One Design Office who continue to maintain strong pace onsite (seen in this sneak peek) with settlement on track for the fourth quarter of 2020.
Beulah’s insights on COVID-19’s property impact
With The Urban Developer
With the impacts of COVID-19 felt by every corner of the world in 2020, much of Australia’s development, real estate, and construction industries are no exemption.
In early May, Beulah Executive Director, Adelene Teh joined The Urban Developer’s virtual conference discussing “what COVID-19 is teaching each developer about property, business, and life”.
With struggles being faced in the wider property development, including business cuts, construction delays, and interruption to workflow, Adelene shed some light on Beulah’s key takeaway during this time, that “time is a luxury”.
Given recent changes to the way the world operates — with staff all remotely working from home — the team is noticing an increase in relaxation, improved work-life integration, and time saved from travel.
Other benefits include improved efficiency and focus for staff who can attend to home and personal matters between work tasks allowing them to be better centred when working, no longer having their mind worry about other things as they traditionally would when in the office.
“To be able to have the luxury of time, to spend time with your loved ones, to work within a comfortable environment is a huge realisation right now,” Adelene said.
To discover how Beulah is ensuring business continues in the current climate, read the full article here.
Work from home
Essential gadgets for productivity
Beulah Managing Director, Jiaheng Chan, recently sat down with the Australian Financial Review to discuss the latest tech advice that’s facilitating his productivity working from home lately.
From an ergonomic home office set-up to prevent body aches and pains, to finding a place for virtual reality systems in the modern work environment.
Jiaheng also spoke to the importance of encouraging constant communication between colleagues who can easily lose touch working from isolated home offices.
“It is also vital to keep in touch with your team to maintain seamless task visibility, collaboration and social interaction – team culture and productivity should remain as unchanged as possible.
“Investing in and adopting strong virtual communication and cloud-based task-management tools (such as Asana, Instagantt and Microsoft Teams) ensures seamless visibility and productivity while working remotely. We have been using Asana since day one and vouch for this platform to maintain organisation and workloads individually and as a team.”
For those already considering what their next holiday destination will be once travel bans are lifted, Jiaheng also listed the two international locations are at the very top of his list.
Read the article here.
State Government gives green light
for Southbank by Beulah
Following unanimous backing from the City of Melbourne’s Future Melbourne Committee in March, the Victorian State Government has officially given the green light to our $2 billion Southbank by Beulah project.
Soaring 365 metres high and cementing itself in history as Australia’s tallest tower, the 270,000sqm mixed-use precinct will see the greatest minds in international design and cultural placemaking come together to shape a world-class development and set a new benchmark in the livable city and civic experience.
Anticipated to generate more than 4,700 jobs during its construction and 3,250 new ongoing direct jobs across multiple industries – including office, retail, entertainment, hospitality and child care – the announcement is a welcome addition in light of the current economic environment.
Brought to life in a formidable collaboration alongside Dutch design firm UNStudio and local firm Cox Architecture — winners of our 2018 Southbank by Beulah design competition — the permit allows Beulah to officially transform the current BMW site into a true vertical village.
Set to transform the way Melburnians work, live, learn, revitalise and play, Southbank by Beulah will comprise four distinct collections of private residences, public and green spaces, rooftop sky garden commercial offices, a five-star urban resort, childcare centre, a health and wellness precinct, arts and culture spaces and programs, as well as world-class experiential retail.
Establishing a global benchmark as an unprecedented lifestyle hub catering to present and future generations, the project may also become the world’s tallest vertical garden, offering users an unprecedented connectedness to nature within an urban environment.
Via this series of outdoor spaces and green devices, the building will pay homage to Melbourne’s title as The Garden City, symbolically bridging the iconic Royal Botanic Gardens with Melbourne’s Arts Precinct.
Equally, pocket parks will be a focal point throughout, connecting neighbourhoods within the residential tower and providing residents with a sense of community and relaxation, before culminating in a landscaped journey to the publicly accessible rooftop sky garden.
To learn more about this unparalleled project, follow the Southbank by Beulah journey on our social media channels.
Brighten your work day
With the ultimate home office environment
A stimulating and streamlined workspace at home promises the ultimate work-life balance. Here are our top tips to make yours a success story.
What Australia’s tallest tower means for Southbank
With Southbank News
Marking a monumental milestone in the Southbank by Beulah journey, April saw the Victorian State Government give the green light to the project, paving the way for construction to begin sometime in 2021.
Met with a prodigious degree of anticipation, the news that Australia would officially welcome its new tallest tower, generated media coverage across the world.
Setting a global benchmark as an unparalleled project, Beulah Executive Director Adelene Teh spoke with Southbank News following the announcement to discuss why Southbank by Beulah is a project like no other.
“As I looked into the site in further detail you recognise that it’s a huge site for the city, it’s in such a central, strategic location and we could really do something special here.”
With this project, it has sought to do just that. Described as a “vertical mini-metropolis”, it will comprise apartments, public and green spaces throughout the building, rooftop gardens, a town hall, offices, a five-star urban resort, childcare centre, health and wellness precinct, arts and cultural facilities and extensive retail.
Set to transform Melbourne’s skyline, the UNStudio and Cox Architecture design is the outcome of Beulah’s pre-eminent design competition.
“Even the symposium wasn’t about presenting a design but it was about having a conversation with people who are passionate about their city. Even when we put the pavilion at Queensbridge Square we had Beulah team members rotating and being there talking to people asking their thoughts. Those insights are really valuable for what we deliver, it actually informs our brief.”
Read the full article here.
Fawkner House takes home coveted award
Named ‘Best Residential Development’
Beulah has secured another award win with Fawkner House taking home the coveted ‘Best Residential Development’ title at the 2020-2021 Asia Pacific International Property Awards.
Celebrating the highest level of achievement by companies operating in all sectors of the property and real estate industry, the International Property Awards are highly regarded, recognised globally as a mark of excellence.
Crafted in collaboration with award-winning design firm, Rob Mills Architecture and Interiors, Fawkner House is also in the running to be shortlisted as the Asia Pacific nominee for the ‘Best Residential Development’ globally.
Staying connected through workouts
As Beulah works from home
With expert advice encouraging us to stay at home where possible, we have all had to get creative in keeping a sense of normalcy in our everyday lives.
Placing importance on our connectedness while socially distant, one initiative the Beulah team has implemented so far is ‘Workout Wednesdays’. Bringing everyone together on Zoom for a fast-paced 15-minute workout, this activity has promoted a true sense of wellness amongst the team, allowing us to keep fit and connected throughout this time.
For more behind the scenes content, follow us on Instagram, Facebook and LinkedIn.
Adelene Teh to share expert insights
The urban Developer upcoming webinar
Joining a stellar lineup of industry leaders, Beulah co-founder and Executive Director, Adelene Teh is sharing her insights with The Urban Developer at their upcoming webinar.
Discussing the topic Perspectives from the top: What can COVID-19 teach us about property, business and life?, the webinar will be hosted on Friday 1 May at 3.00pm.
Click here to register for the event.
Fawkner House April 2020
Construction update
Bringing to life this award-winning project, VCON continue to maintain strong momentum on the construction of Fawkner House.
Remaining unaffected by government restrictions during the COVID-19 pandemic, construction tracks swiftly ahead with the Level 2 North slab pour and Level 2 South formwork completed in April.
In the coming weeks, VCON are set to commence rough-in works and finish the Level 2 South slab pour – installation of the steel roof structure, and further rough-ins scheduled to commenced mid-may.
Commanding exquisite views over Fawkner Park, this strikingly exclusive Domain Precinct address remains on track to welcome you in early 2021, now less than a year away!
Habitus Townhomes April 2020
Construction update
Tracking swiftly towards its scheduled July completion date, construction on our South Melbourne project – Habitus Townhomes – has maintained steady momentum amid the current market climate.
Our latest updates from the team at IRONSIDE includes installation of kitchen, bathroom and wardrobe joinery and stairs that will be completed in the next couple of weeks.
At the same time, tiling and stone installation throughout the kitchens and bathrooms have begun early this month; the result is simply stunning.
The lightweight external cladding of the contemporary façade is now largely complete, with metal cladding progressing promptly, in line with the anticipated timelines. We expect the remainder of the external scaffold to be removed and the reveal of the facades during May.
As your new home continues to come to life, we look forward to providing you with further updates!
Paragon April 2020
Construction update
Paragon continues to surge toward completion with substantial progress achieved throughout April.
Reaching a momentous milestone, the tower’s striking façade – which pays homage to the site’s historical significance and features artisan metal worked in a Celtic-inspired pattern across curtains of glass – is now more than 50 per cent complete.
Moving inside, works continue swiftly as scheduled, with fittings and finishes on the first few floors – including integrated appliances – edging closer to completion.
In the coming months, Multiplex will complete the structure to full height and commence works on the anticipated private residential amenities, including the indoor pool, spa, library, private theatre and Paul Bangay-designed indoor forest.
We look forward to providing you with further updates as this exquisite project comes to life.
The Grounds of Kew April 2020
Construction update
It has been another busy month onsite at The Grounds of Kew, as Ironside maintains momentum despite a challenging time globally.
Tracking towards settlement in the fourth quarter of 2020, our April construction update includes the installation of the ground and first floor windows, further enabling the completion of internal plaster works to the walls and ceilings.
Stay tuned as we bring you more of the striking external elements in the months to come.
As The Grounds of Kew nears completion and prepares to welcome residents, we look forward to keeping you up to date with further project development!
Our top self-isolation podcast picks
To help soundtrack your time at home
During this unprecedented time of social distancing and self-isolation, podcasts have steadily become a necessity across a range of lifestyle categories including health, entertainment and news.
As we each play our role in flattening the curve, we have been using this time to expand our knowledge, tapping into some of the world’s best minds.
Whether you’re looking to master the art of mindfulness, learn something new or simply laugh out loud, below are our top four self-isolation podcast picks to help soundtrack your working hours and downtime at home.
Eat and drink in solidarity of our restaurants
Beulah's top picks
Though we are currently practising social distancing, the good news is we do not have to forgo our normal culinary experiences.
While we may not be able to dine in at restaurants or sip cocktails at our favourite bars, many venues are now providing takeaway options to ensure loyal customers and foodies can indulge at home.
Most importantly, this means we are able to continue playing a part in supporting local businesses, particularly hospitality, who unlike many others cannot work from home.
Our top picks?
Bar Carolina, South Yarra
Offering menu items from their signature collection to take home, the Italian venue is continuing to dish up diner favourites to enjoy from the couch, with choices including fritto misto and ravioli all’anatra.
Tonka, CBD
A Flinders Lane institution, head chef Adam D’Sylva has prepared a variety of take-home options including Butter Chicken, Lamb Curry, Chicken Tikka and Tandoori Spatchcock. Also, pick up a Tonka survival kit to bake your own naan!
Prince Wine Store and Bellota, South Melbourne
Joining of forces for the ultimate foodie combination, Prince Wine Store and sister venue Belotta are providing moreish meals and fine wine to help you through self-isolation.
Explore more options!
Explore venues offering takeaway options in your area via Broadsheet, Gourmet Traveller, and Delicious.
Experiencing the world’s art and design
Inspiring places to explore from home
While most of the globe is now in lockdown, we are reminded of the power institutions such as museums and galleries have in our society.
Research has even suggested that viewing art can help with reducing stress and anxiety, acting as a mood booster for most.
Though we can’t physically visit at this time, an online movement #MuseumFromHome is gaining momentum with some of the world’s best cultural sites offering a digital exploration through their collections from home.
Southbank by Beulah
Receives Council Approval
A major planning milestone was achieved in March with the City of Melbourne’s Future Melbourne Committee unanimously endorsing the planning application for Southbank by Beulah.
A true vertical village, the project is of unprecedented scale, drawing together leading figures in international design and cultural placemaking to shape a world-class development that will set a new benchmark in the livable city and civic experience.
Set to transform Melbourne’s skyline, the UNStudio and Cox Architecture design is the outcome of Beulah’s pre-eminent design competition.
Following the Future Melbourne committee meeting earlier this month, Lord Mayor Sally Cap highlighted the exceptional accessibility and pedestrian thoroughfare benefits of the proposal – especially the creation of a thoroughfare for pedestrians from City Road, through the site and Freshwater Place and the river.
“I think that those sorts of ways of providing accessibility through what could otherwise be viewed as fortresses in the sky, are really important and they do add considerably […] to the sense of vibrancy and human activity.”
Councillor Rohan Leppert also added, “I think the thought that has gone into the ground plane and the multistory activation – with the public access not just to the ground floor but further up the fragmented podium if you like – of the building is brilliantly well thought through.”
As this project comes to life, visit www.southbankbybeulah.com to stay up to date.
Fawkner House March 2020
Construction update
Continuing at an incredible pace, construction on Fawkner House in March has seen further progress with the Level 2 North pour complete. As VCON brings your exquisite new home to fruition, the onsite team have now commenced the detailed blockwork walls with further progress of this element expected during April.
Further to this, the Level 2 South pour structural formwork has also been completed by VCON, with ‘in-slab’ steel reinforcement and services soon to be carried out.
Maintaining strong momentum, construction remains on track for completion and settlement in 2021.
As of now, construction and development jobs on-site are exempt from the government shut-down of non-essential services during the COVID-19 pandemic. However, we will continue to update you should there be any changes to this.
Habitus Townhomes March 2020
Construction update
Our latest round of updates includes celebrating the completion of most window installations; hydraulic, mechanical, and electrical rough-in work; and plastering by Ironside. A huge milestone for the project and bringing you one step closer to moving into your new home!
Other notable works include the installation of rendered cladding which is nearing completion, together with the reveal of a large portion of the beautiful grey and bronze metal cladding feature to Boundary Street. Tiling and installation of joinery to bedrooms and walk-in-robes are progressing as well.
Staircase and kitchen joinery installations are also tracking along nicely with all timelines progressing according to the original schedule.
As you eagerly await the completion of your new home, a drive past your new address will offer a sneak peek of the striking facade following the removal of scaffolding this month.
Construction on Habitus Townhomes continues to maintain momentum, with completion still expected in June and settlement in July.
Paragon March 2020
Construction update
Our latest update brings the good news that despite the current environment surrounding COVID-19, construction continues to surge forward with great progress being made on-site at Paragon.
The building’s lower level floors are reaching the final construction stage which means the Beulah team have been carefully inspecting every apartment and every finish to ensure Beulah and Multiplex are setting a high standard of quality, which will continue to be delivered throughout the building’s entirety.
As we edge closer to the end of construction, our Beulah Settlement team will soon begin reaching out to you in preparation for your upcoming settlement in the months to come.
Important note this month; as of now, construction and development jobs on-site are exempt from the government shut-down of non-essential services during the COVID-19 pandemic, however, we will continue to update you should there be any changes to this.
The Grounds of Kew March 2020
Construction update
A huge milestone was achieved during March with all service rough-ins and plasterwork on the ground floor through to level one completed. The team is now moving ahead with level two and three, continuing with service rough-ins and installation of internal wall frames.
Following on from last month’s update, we are continuing with the installation of external windows. Roof plant installation has also commenced, with quick progress expected to be made. If you drive past you will notice progress being made each and every day.
Construction on The Grounds of Kew continues to progress ahead strongly towards an anticipated completion of October.
Fawkner House February 2020
Construction update
Tracking along swiftly, VCON has earmarked Fawkner House for early completion. The revised timeline will see the project finished within the first quarter of 2021.
Work onsite has progressed well during February with the basement ramp section slab poured, while half of the ground floor slab was completed with the remainder to follow next week.
Habitus Townhomes February 2020
Construction update
Project powers ahead for the anticipated completion in July!
We are entering an exciting phase for Habitus Townhomes, as the project is swiftly progressing internally and externally for the month of February.
Installation for services such as electrical, hydraulic and mechanical services are nearing completion, and the striking external facade is being fitted with expansive floor-to-ceiling windows and metal cladding.
Over the coming weeks, the installation of the staircases and kitchen joinery will begin to take shape and more internal works including plastering will be expected to be completed!
The Grounds of Kew January 2020
Construction update
The end of the decade has brought about a significant milestone for Beulah, with the topping out at The Grounds of Kew.
Topping out is an age-old tradition held when the highest structural feature of a building is finished, and the project is nearing completion.
Celebrated by Beulah and key project stakeholders on Friday, 17 January, the building structure and façade installation is now complete, making way for interior works to begin.
The reality of a long held design vision, the topping out sees The Grounds of Kew on track for completion in the third quarter of 2020.
Innovative biophilic designed buildings
With Teresa Mayerhofer + Rodelle Lee
Despite evidence suggesting that human connection to nature makes people happier and healthier – e.g. spending time in a forest has been shown to lower stress levels and blood pressure while boosting immune function – Australian’s spend 90 per cent of their time indoors.
In an urban world centred around technology, this fundamental connection can sometimes feel lost, however, Biophilic design is showcasing innovative ways designers can help humans harness this affinity by creating natural environments for us to live, work and learn. By consciously including nature in interior or architectural design, we are unconsciously reconnecting; bringing the great outdoors into our constructed world.
Below, our Design Lead, Rodelle Lee, and Assistant Developer Manager, Teresa Mayerhofer, share their top five most innovative biophilic designed buildings around the globe.
Let’s come together
Australia needs our help
Like many others, we are devastated by the destruction of communities, livelihoods and wildlife as catastrophic bushfires rage across our beautiful country.
At Beulah, we are moved by the way our nation has come together in support of this national disaster and the outpouring of kindness received by the affected communities.
Our message is simple. There is strength in numbers. As a nation we must continue to band together and show support, however small or large, for those affected by these devastating events.
Our team has personally donated to Empower Australia who have partnered with The Salvation Army Australia, Australian Red Cross, Country Fire Authority (CFA) and ACCI Missions to assist those affected.
To join us in creating a positive impact for such a devastating loss, please donate hereor visit our Instagram page for more organisations helping communities in need.
Topping out at The Grounds of Kew
A step closer to completion
The end of the decade has brought about a significant milestone for Beulah, with the topping out at The Grounds of Kew.
Topping out is an age-old tradition held when the highest structural feature of a building is finished, and the project is nearing completion.
Celebrated by Beulah and key project stakeholders on Friday, 17 January, the building structure and façade installation is now complete, making way for interior works to begin.
The reality of a long held design vision, the topping out sees The Grounds of Kew on track for completion in the third quarter of 2020.
Conceptualised by award-winning design experts, Fender Katsalidis and Australia’s foremost landscape designer, Paul Bangay, and constructed by Ironside, this project transcends both luxury and location, offering the very best of modern living.
In an elevated location, the 4-level design opens to sweeping vistas of the gardens, city and sky as greenery cascades over terraces and flows across the design, articulating the gardenscapes of Kew.
Located within walking distance to a myriad of gourmet grocers and mouth-watering eateries, surrounded by parklands and just 6km from Melbourne’s CBD, the lifestyle here can be as buzzing or tranquil as you want it to be.
Limited apartments remain. Register your interest today to secure your hyper-luxury home at www.thegroundsofkew.com.au or call Will Winter (0466 967 555) to discuss this opportunity.
2020 vision at Beulah
Marking the new year
Each January, we mark the new year with our Beulah Vision Day, bringing together our entire team as we look ahead to the next 12 months.
Together we spent a full day conceptualising our goals, discussing company values and workshopping how we see Beulah in 2020 and beyond.
As always, it was a day of impassioned desire to innovate and pioneer, not just property, but the way we live as humans. Striving to achieve the ultimate in lifestyle for our residents and beyond, this year holds significant milestones for Beulah which we are eager to share throughout 2020.
Fawkner House January 2020
Construction update
Construction is back in full swing in Fawkner House with solid progression in the month of January.
The basement shotcrete walls and ground slab have been completed. VCON is now in the process of finalising the remaining basement blockwork and commencing Level 1 formwork & set downs in anticipation to pour the Level 1 slab in the coming weeks.
Set for completion in early 2021, the one-of-a-kind sculptural design is truly setting the benchmark for luxury living in Melbourne.
Habitus Townhomes January 2020
Construction update
Quickly settling into the New Year, construction is back in full swing at our South Melbourne project, Habitus Townhomes.
January has seen great progress in the installation of internal services which is being finalised in the next week.
The installation of windows have been introduced to the western facade and the installation of plasterboard walls and suspended ceilings have now begun.
Paragon January 2020
Construction update
Multiplex is now well and truly into the facade installation on all sides of the building. The installation of the two-tone custom windows has now reached the golden windows section and will continue to crawl up the building in the coming months.
In addition to the facade, the internal fit-out works are well underway with services installed on the lower floors and plaster installation to commence in January.
The Grounds of Kew December 2019
Construction update
As the festive season fast approaches, we wrap up another month on site at The Grounds of Kew!
Thanks to the team at Ironside, our project has reached a pivotal construction milestone with the structure now having reached the highest point.
We will see the completion of the formwork removal and commencement of service installations in the beginning of 2020.
Beulah 2019 highlights
A recap of an amazing year
It is hard to believe that 2019 – and the decade – has come to an end!
Another incredibly busy year at Beulah, here is a little glimpse into what we have been up to over the last 365 days:
Shortlisted for 6 awards, of which we won 5.
Projects maintaining strong momentum in their construction process, 2 of these have already topped out.
Submitted the town planning application for Southbank by Beulah consisting of 695 pages – it is one of the largest permits submitted in Victoria to date!
Our social media reached 1.2 million people.
56 media articles featuring Beulah and our projects.
Our team grew by 50% (with a 50-50 gender split).
5 community engagement events ranging from pop-up markets, wine tastings, apartment living info sessions to demolition parties.
Study tours: Visited 6 cities during 2 study tours that spanned over a total of 14 days.
6 talks and keynotes by Beulah team members.
To hear more about what we’ve been up to in 2019, please visit: bit.ly/beulahhighlights
Fawkner House December 2019
Construction update
Before we take some time away to celebrate the holidays, we are back to give you the final construction update for 2019 on our prestigious South Yarra project, Fawkner House.
Rising proudly over Fawkner Park, the Beulah International branded crane installation is now complete, ready to be put to good use in the New Year.
VCON have also concluded the installation of the basement shotcrete walls for the garage and the basement slab pour is set for completion.
Habitus Townhomes December 2019
Construction update
As the decade comes to a close and we look ahead to 2020, here is the final construction update for our Habitus Townhomes in 2019!
It has been a productive year in Boundary Street South Melbourne, the precast concrete structure has now been completed and all supporting props have been removed. The installation of internal services are also tracking along and the installation of windows have commenced on site.
The project is tracking along nicely towards the planned completion date of mid next year – only a few short months away until you can move in!
Paragon December 2019
Construction update
It might be the holiday season but the Paragon team have been working as hard as ever before the end of 2019!
Standing proudly along Queen Street, the project is soon to make a striking new addition to the city skyline, with the external structure now pushing past the midway point.
Behind the safety screens that protect the live edges of concrete working slabs, the refined metal and champagne gold glass facade have started creeping its way up the modern structure.
Internal finishes have also commenced with the plaster installation scheduled for early January.
Ask me anything with UNStudio
Caroline Bos and Sander Versluis
We invited the formidable Caroline Bos, co-founder and Principal Urban Planner of UNStudio and the firm’s Senior Architect, Sander Versluis to take part in our ‘Ask Me Anything’ series.
As part of the team who brought to life Green Spine, alongside Cox Architecture, the duo shared their insights into their personal design approach, the legacy Southbank by Beulah will leave on Melbourne, as well as providing advice to architecture students and fresh graduates in the industry.
Watch the answers on Instagram.
Fawkner House November 2019
Construction update
The Fawkner House site has been bustling throughout November with our trusted builders, VCON, completing the bored piers and capping beam.
The team has also made great headway on the bulk excavation of the basement which is now nearing completion, with the commencement of the shotcrete infills imminent.
Habitus Townhomes November 2019
Construction update
In what has been a huge month in the Habitus construction journey, the project has now officially reached the top of the structure!
Our wonderful builders, Ironside, have made great progress in November with the precast concrete structure largely complete and the removal of support props now underway. With this comes amazing city views from the installed terrace slabs; a sign of what’s to come!
The installation of internal services is also tracking along nicely, with the fitting of window frames and glazing on-site to begin in the coming weeks.
The Grounds of Kew November 2019
Construction update
Ironside has had a productive month on-site at The Grounds of Kew, with the completion of the level one floor slab and near completion of the level two slab (slated for early December). In the next few weeks, Ironside will be focusing on preparation and have half the level three slab poured before Christmas.
To keep you across how brilliantly the construction of The Grounds of Kew is going, we have filmed a timelapse to showcase the progress being made on site. Certainly very exciting to watch this project come along!
Top 3 innovative spaces
With David Monaghan
With some of the most talented and creative minds in the business, we are introducing a new series where we bring you a curated ‘Top 3’ list from a new Beulah team member. At the forefront of innovation and great design, Beulah hopes this list will inspire and delight.
This month’s list has curated by David Monaghan, General Manager – Commerical + Culture.
Paragon recognised on the world stage
Best International Development
Continuing to receive international recognition, Paragon has taken out the ‘Best International Development’ at the iProperty Development Excellence Awards.
Designed by Fender Katsalidis, the project transforms perceptions of CBD apartment living, juxtaposing the old and the new while capitalising on a small footprint within an elevated site.
Set to become home to Australia’s first indoor urban forest, the landscaping has been designed by internationally acclaimed landscaper, Paul Bangay.
Spread across three storeys, the forest will be a green escape from the urban hustle, with a carefully composed selection of mature trees, leafy canopies, climbing gardens and grassy spaces.
A true honour for all working on the project, the iProperty Development Excellence Awards is a prestigious annual awards, which celebrates the ‘best of the best’ in the property industry.
Established and highly-credible, iDEA recognises and honours inspiring property developments that exemplify architecture, quality excellence, design in real estate in order to enhance the living experience of today’s home buyers.
A haven for both residents and native birdlife
At Provenance Camberwell
Nestled among the leafy streets of Melbourne’s east, Beulah in collaboration with landscape architects, Openwork, are redefining urban living with the introduction of carefully curated gardens designed to attract native birdlife at the Provenance Camberwell project.
Each of the four expansive ground floor apartments will be enveloped in its own sanctuary with verdant greenery and lush florals, attracting native honey and nectar eating birds.
While each of the remaining residences on the second and third floors will also benefit from constant visits from the native birdlife.
Not only will these low-maintenance gardens provide a romantic retreat for residents, but they will also aid in relaxation, with studies showing that watching garden birds can help reduce a person’s stress levels, anxiety and even depression, particularly in an urban environment.
For more information or to register your interest, please visit www.provenancecamberwell.com.au. For private appointments, contact Will Winter (0466 967 555).
Read the article on realestate.com.au.
Beulah Director Adelene Teh to shine on Urbanity stage
23 – 24 October 2019
Beulah Executive Director Adelene Teh is set to take centre stage as a keynote speaker at this year’s Urbanity conference in Brisbane.
Held on 23 – 24 October, the event is Australia’s premier conference for the property and urban development industry, and features leaders and disruptors from across the Asia Pacific.
Sitting alongside Mark Damant (Director, Urbis) and Penny Fuller (Founding Partner, Silvester Fuller) on The Urban Game Changers panel, Adelene will share her thoughts and vision for Southbank by Beulah; considered to be one of Melbourne’s city-defining projects.
Reflecting on the highly successful competition run by Beulah in 2018, she will also outline the process undertaken to appoint an architect to this landmark development and the importance of transforming Australian cities for the future.
For more information The Urban Developer created event or to buy tickets to Urbanity, please visit their website.
Hallmark Ivanhoe takes out ‘Development of the Year’
Medium-Density Residential
Beulah has secured another award win with Hallmark Ivanhoe taking home the coveted title of ‘Development of the Year Medium-Density Residential’ at The Urban Developer’s Industry Excellence Awards gala dinner on Wednesday, 23 October.
Breaking ground by bringing Fender Katsalidis to the suburbs on a boutique development, Hallmark Ivanhoe is nestled within Melbourne’s leafy northeast with design inspired by the rich history of its surrounds.
Contemporary yet timeless in its design, Hallmark Ivanhoe adopts a contrasting blend of colours and fabrics, from rich metals and bronzes through to natural stone and timber finishes to create truly striking facade.
A neutral and soft colour palette traces throughout the apartment, balancing out the flashes of bronze to ensure a simple, but luxurious overtone.
A true honour for all involved in the project, The Urban Developer’s Industry Excellence Awards celebrate the very best of urban development from across Australia and New Zealand.
Beulah commences global search
For 5-star Urban Resort
Set to transform the city’s landscape, Beulah has commenced the extensive global search for a hotel brand to make its Melbourne (and potentially Australian) debut in the unprecedented Southbank by Beulah project.
Positioned as an urban sanctuary, Beulah has already received extraordinary interest from a number of globally-recognised brands from Europe, North America and Asia.
The chosen brand will operate a 5-star hotel with 150-plus rooms, a world-class integrated health and wellness precinct, rooftop Michelin star restaurant and bar, as well as multiple event spaces.
More than just accommodation, the hotel will be a lifestyle offering that merges wellness, sustainability, and innovation that focuses on guest experience, providing guests with everything they need within one state-of-the-art destination.
An announcement on the brand partner for Southbank by Beulah will be announced in 2020.
Fawkner House October 2019
Construction update
October has been another busy month on-site with further completion of the boundary & basement piling retention systems, which are scheduled to be completed in the coming months. VCON will commence bulk excavation to basement level in the next reporting period. We look forward to sharing another construction update with you in November.
Habitus Townhomes October 2019
Construction update
As always, this past month has been incredibly busy down at the Habitus Townhomes construction site. If you have driven past recently, you would have noticed the progress being made as every week passes and Habitus begins to reach over it’s nearby neighbours.
Level four slab is now complete, while our hard working builders from Ironside will also finish roofing works in coming weeks. This will entail the installation of window framing and glazing which will occur before Christmas.
Paragon October 2019
Construction update
Much like the warm weather to come, Melbourne has been given a sneak peek at the future of Paragon this month.
Working closely with Heritage Victoria, the original Celtic Club facade has now been restored to its former glory with both render and paint jobs completed in October.
Installation on the new facade has also commenced with the team busily preparing the structure for the glass installation. Having undergone extensive prototype testing in previous months, this installation is another big step in the building’s construction. As the facade is taking shape, we believe the uniqueness of the facade will soon become a landmark building of Melbourne.
The Grounds of Kew October 2019
Construction update
Our hardworking team at Ironside have had another busy month at The Grounds of Kew with the structure now peaking above the hoarding for those of you who have driven by to have a look!
Pouring of the ground floor slab and the completion of the preparation to pour the level one slab (due for completion in early/mid November) were the biggest markers of progress this month.
Fawkner House builder appointed
One of the country's best
Beulah has formally appointed one of Melbourne’s most prestigious and trusted construction companies, VCon, to our Fawkner House project.
Founded on principles of quality and attention to detail, the company has built some of the most complex and high-end projects in Australia over the past 20 years, achieving true architectural vision.
A rare jewel located in the esteemed Domain Precinct, Fawkner House is Beulah International’s most exclusive collection of residences to date.
Designed by award-winning architecture firm Rob Mills Architecture and Interiors and renowned landscaper, Paul Bangay, the project boasts uninterrupted views of Fawkner Park.
Comprising of eight-three bedroom residences, each exudes opulence with the kitchens boasting three metre long marble benches and Gaggenau appliances, and Rob Mills’ signature curves.
Construction is marked for completion by the end of 2020.
Should you wish to enquire about Fawkner House, please contact Will Winter 0466 967 755.
Beulah projects recognised globally
Highly esteemed award nominations
It has been an exciting month at Beulah with a number of projects recognised in key industry competitions.
Designed by Fender Katsalidis, Paragon is one of the finalists for ‘Best International Development’ at the iProperty Development Excellence Awards.
Set to become home to Australia’s first indoor urban forest, the landscaping has been designed by internationally acclaimed landscaper, Paul Bangay. Spread across three storeys, the forest will be a green escape from the urban hustle, with a carefully composed selection of mature trees, leafy canopies, climbing gardens and grassy spaces.
A finalist The Urban Developer Awards ‘Development of the Year’ category, Hallmark Ivanhoe was also designed by Fender Katasalidis.
Inspired by the rich history of the surrounding area, the building’s monolithic exterior boasts a timeless appeal of travertine and bronze, making it a worthy addition to the suburb’s prominent arts and craft architecture.
Shortlisted for the World Interiors News Awards’ Residential Development category, Fawkner House has been recognised for its exquisite interior design by Rob Mills Architecture and Interiors.
A rare jewel located in the esteemed Domain Precinct, the interiors throughout are seamless, with a simple material palette in order to create a natural flow and visual experience.
Listed as a finalist in the World Architecture News Awards’ Future Projects: Mixed Use category, it is an honour to have Southbank By Beulah (SBB) recognised on the global stage yet again.
Conceived with the concept of togetherness, joint ownership and open access for local residents and the wider community, SBB has been designed by Dutch firm UNStudio and local Melbourne firm Cox Architecture.
With the planning permit now submitted, the project is set to become a true vertical village encompassing the future of living, work and culture in Melbourne.
Acknowledgement of the ongoing dedication and excellence across all Beulah projects, this recognition is a true testament to the talented and hard working architects, interior designers, landscape architects and Beulah team members.
Fawkner House September 2019
Construction update
It has been a busy September at Beulah and Fawkner House, with our trusted builders VCON having completed the bulk site benching works.
These allow the basement piling retention works to commence. Also making excellent progress is the retention piling around the site’s boundary, which is due for completion in the coming months.
Habitus Townhomes September 2019
Construction update
In what was another busy month on site, Ironside has completed 50 per cent of the formwork for the structure’s level four slabs, with the remaining 50 per cent following closely behind.
Also making great progress is the offsite prototype testing with the facade and glazing reviewed by DKO Architects and the Beulah team. When a building is constructed, it’s important to thoroughly test all materials, angles and specifications to ensure they are durable and to the highest standard. This is an important step in the project timeline as these materials are a significant component of the elevations.
Looking ahead to the next fortnight, we are delighted to share that we are expected to top out the entire structure, allowing Ironside to commence some of the internal services.
Paragon September 2019
Construction update
September has been an incredibly fruitful month at Paragon with construction advancing to the first of the apartment levels – level 8.
The core is now sitting at level 10, with the level 8 slab scheduled to be poured any day now!
An exciting time for everyone with construction set to speed up as works on the tower component rise up to Level 48 over the next 12 months.
Underground, our team has started working on building services, including the car stacker concrete slabs which have been stripped out in preparation for the arrival of the car parking system in October.
The Grounds of Kew September 2019
Construction update
It has been an incredibly big month at The Grounds of Kew with the concrete slabs for both basements one and two being poured.
Excitingly, the ground floor slab formwork has also been completed in anticipation for the pouring of the ground floor slab.
Popping its head up over the hoarding is the tower crane which has been installed to provide our builders with all the materials needed to bring the project to life.
The team is also hard at work sampling prototype materials – an exciting time as we start to see these applied in the months to come.
Planning application lodged
For unprecedented landmark Southbank project
Following 10 months of dedication to refining the design with its world-class consultants, Beulah is delighted to share that the planning application for its landmark development, Southbank by Beulah, was lodged with the Victoria Government last Friday, 2 August.
To be located on the site of the BMW showroom on City Road and Southbank Boulevard, Beulah plans to transform this site into a world-class, multi-use development that sets a benchmark in liveable city design.
Composed of two twisting terraced forms, the design, led by acclaimed Dutch firm UNStudio and local firm Cox Architecture, is a refinement on the winning concept (‘Green Spine’) from the 2018 Southbank by Beulah global architecture competition.
A proposed mixed-use lifestyle precinct of 270,000sqm with 13,500sqm of arts and culture programs, the updated design for Southbank by Beulah places a strong emphasis on placemaking, with the project to host:
- Four distinct collections of private residences
- 35,000sqm of commercial offices
- 220-key five star urban resort
- 6,600sqm of conference and entertainment centre
- Children’s play centre
- Health and wellness precinct
- 30,000sqm of world class experiential retail including the BMW Experience Centre
- 7,250sqm of public green spaces including the Future Sky Garden
In a statement released to media, Beulah Managing Director Jiaheng Chan said, “our project is a vote of confidence in Melbourne’s economy, and it will transform Southbank. It’s our vision to improve the urban environment on City Road and create an internationally significant landmark that will be a vibrant mini metropolis for people to live, work, shop, learn, play and stay.”
For more information on Southbank by Beulah please visit www.southbankbybeulah.com.
Ask me anything with UNStudio
Jan Schellhoff
We are lucky enough to work with many talented, innovative and curious minds, including our entire team at Beulah.
To bring you all their insights, we have introduced a new content series to our Instagram called ‘Ask Me Anything’. In July, our first ever guest was Jan Schellhoff, Associate Director at acclaimed Dutch architecture firm UNStudio.
As one of our esteemed architects on Southbank by Beulah, we invited our followers to send in their questions and ask Jan anything!
Watch Jan’s answers on Instagram.
Fawkner House August 2019
Construction update
We are thrilled to share that construction is gaining momentum at Fawkner House with final permits obtained from local authorities.
The last three months have been extremely busy, working solidly on the finalisation of construction documentation with our preferred builder; one of Melbourne’s most prestigious construction companies VCon.
VCon has been building some of the most complex and high-end architecturally designed projects for 20 years and are using their extensive experience in coordinating the delivery of machinery to site for immediate commencement of establishment and benching works.
This will see the bulk excavation of the site finalised and retention systems built.
You can expect to hear more exciting updates about the large quantities of trucks moving in and out of the site in the immediate future.
We look forward to keeping you updated on this project as we progress through the build.
Habitus Townhomes August 2019
Construction update
Powering through winter ahead of schedule!
We are delighted to share that construction continues to move forward with precision and pace at Habitus Townhomes. Ironside have poured all concrete slabs on the site’s ground floor, with work currently underway on the second floor.
Looking to the exterior, we can also share that the precast concrete panels that make up part of the building’s façade are constantly being delivered to the site and moved into position via our tower crane.
As the structure rises from the ground, the perimeter of the site will be wrapped in scaffolding to allow access to the façade for our contractors to commence their work.
We look forward to keeping you updated on this project as we progress through the build.
Southbank by Beulah recognised amongst world’s best
At global architecture festival
Beulah is thrilled to share that our Southbank by Beulah project has been shortlisted in the Future Projects – Commercial Mixed-Use category at this year’s World Architecture Festival (WAF) Awards.
Conceived with the concept of togetherness, joint ownership and open access for local residents and the wider community in mind, this project – designed by Dutch firm UNStudio and local Melbourne firm Cox Architecture – is set to become a vertical city encompassing the future of living, work and culture in Melbourne.
A festival like no other, WAF is where the architecture community unites to learn, exchange ideas and be inspired.
Combining awards, seminars and networking, it is a true honour to have our project recognised amongst some of the world’s best architectural minds.
Read more about it here.
Going against the grain
Beulah's construction boom
Beulah continues to make waves with four projects currently under construction.
Despite widespread industry disruption and economic downturn, construction has officially commenced on Paragon (CBD), Habitus (South Melbourne), and The Grounds of Kew (Kew), while construction on Fawkner House (South Yarra) is imminent.
Creating 700 jobs, all four projects will be complete by early 2021 at the latest.
Dominating the Driven x Design 2019
Melbourne Design Awards
We are absolutely thrilled to share that Beulah dominated the Driven x Design 2019 Melbourne Design Awards Marketing – Film, Video, Viral category, taking out gold and silver wins for ‘Grow New’ (The Grounds of Kew) and ‘Crafted Moves’ (Habitus Townhomes).
With both projects, we set out to break boundaries and to change the way property is marketed, in particular, to give the cookie cutter property movie a makeover. The results speak for themselves.
We’d like to extend a huge thank you to everyone who showed their support, voting for both projects. Most importantly, we would like to thank Savi (Grow New) and Studio Caravan (Crafted Moves) for their hard work. We wouldn’t be here without your creative minds and willingness to defy convention on this journey with us!
Project creators: Savi Communications, Studio Caravan, Burninghouse
Defying market odds
With construction boom
Following a number of recent groundbreakings, Beulah is experiencing a construction boom with four projects, worth approximately half a billion dollars, now underway.
Despite industry-wide turbulence, Beulah has begun construction on Paragon (CBD), Habitus (South Melbourne), Fawkner House (South Yarra) and The Grounds of Kew (Kew) in less than a year.
Testament to Beulah’s scrupulous, hands-on approach, the team continues to remain dedicated to achieving superior developments, with human-centric design at the forefront.
Pairing with multi-residential specialists Ironside on both The Grounds of Kew and Habitus and Multiplex on Paragon, Beulah will formally announce the builder appointment for Fawkner House in coming weeks.
Generating 700 jobs for the Victorian economy, Habitus is due for completion in the second quarter of 2020, while both Paragon and The Grounds of Kew are expected to be completed by the fourth quarter of 2020. Meanwhile, Fawkner House is expected to be complete in late 2020/early 2021.
Read the article on Property Observer.
Beulah Pavilion takes out People’s Choice
Architizer A+Awards
Beulah has secured another award win with the Beulah Pavilion taking out the people’s choice award in the internationally recognised Architizer A+Awards.
Brought to life by ODO, the pavilion was designed to be an ephemeral structure for jury presentations during the Southbank by Beulah architectural competition.
Shortlisted from hundreds of entries in the Pop-Ups and Temporary category, it was designed and constructed in a rapid 48 hours as a public art installation along the banks of Melbourne’s Yarra River.
Conceptualised to represent the city being in a state of constant motion and change, the pavilion whirled around a common axis with its frames lit by programmed lights to further emphasise movement.
The Architizer A+Awards is the largest awards program focused on promoting and celebrating the year’s best architecture and products. Its mission is to nurture the appreciation of meaningful architecture in the world and champion those products that are integral to bringing great buildings to life.
Habitus Townhomes July 2019
Construction update
Despite the blustery cold of winter, construction on Habitus Townhomes continues to gain momentum.
Throughout July, we have seen considerable progress with the completion of the below ground plumbing and the structure of the individual buildings now beginning to rise from the ground.
With over half the site’s ground floor slabs poured, we are now seeing the installation of precast concrete panels and formwork for first floor slabs.
As always, the devoted team at Beulah International are continuing to work closely with Ironside and the appointed consultants to ensure all construction details and materials are procured and installed with the utmost care.
Paragon July 2019
Construction update
We are pleased to share that momentum on Paragon has continued to build in July with the below-ground-structure now complete.
Throughout the month, the floor slabs that support the car parking system were complete, while basement levels one and two have been stripped of props and formwork. Excitingly, these advancements enable Multiplex to lay blockwork walls and install services.
Further up above ground, July has seen the floor slab for level four completed, which is just above the site’s existing Celtic Club facade.
Rising up in height, the tower crane will begin to climb with the core poured at level seven.
The Grounds of Kew July 2019
Construction update
CAUTION…Heavy machinery on site!
Despite the blustery cold of winter, our trusted builder Ironside has been forging ahead with critical basement works.
From 20 tonne excavators to countless trucks leaving the site, the process of the bulk excavation of the building’s basement is underway, including the installation of the concrete basement walls known as shotcrete*.
These works are completed in stages as the excavation progresses deeper into the ground.
Upon completion, Ironside will have the tower crane delivered to site and installed, ready to feed the job with all materials that will see The Grounds of Kew rise out of the ground.
Beulah’s campaigns given nod of approval
DrivenxDesign 2019 Melbourne Design Awards
We are thrilled to share that the short films we created for Habitus Townhomes and The Grounds of Kew have been shortlisted for the DRIVENxDESIGN 2019 Melbourne Design Awards in the Marketing – film, video, viral category.
‘Crafted Moves’ (created by Studio Caravan for Habitus Townhomes) and ‘Grow New’ (by Savi for The Grounds of Kew), were both designed to help us stand out from the multitude of other products on the market by giving the cookie cutter property movie the flick.
‘Crafted Moves’ represents the flowing living spaces and desirable lifestyle of living at Habitus through dance. Starring champion Richmond footballer Alex Rance, the mini-movie follows him as he glides through the display suite to feel-good aspirational music was born.
Meanwhile, ‘Grow New’ showcases the uniqueness of The Grounds of Kew, presenting locals with an opportunity to downsize without downgrading the residential luxury, amenity and postcode to which they’ve long been accustomed. Celebrating the joyous spirit of one’s inner child, it shows there is no downside to downsizing.
Australian Smart Skyscrapers Summit
Beulah to join with some of the world’s best minds
The recently announced Australian Smart Skyscrapers Summit will see Beulah Executive Director, Adelene Teh, join a panel comprising of some of the world’s best minds. Panel members include experts responsible for some the tallest and most innovative skyscrapers in the country, in what is set to be an incredibly insightful event.
Following the widely recognised Southbank by Beulah design competition in 2018, Adelene will share her design aptitude with attendees, discussing what developers look for when selecting designs that contribute to surrounding communities.
UNStudio Associate Director Jan Schellhoff will also join Adelene to talk through the winning design Green Spine, a project that will embody a connectivity and sustainability in its supertall form.
The event which is currently in its third year is set to be held at Melbourne Convention and Exhibition Centre on 25-26 June. To see Adelene speak at the Australian Smart Skyscrapers Summit, visit www.skyscrapersconference.com.au to purchase tickets.
Read about the summit on Architecture and Design.
Habitus Townhomes June 2019
Construction update
June was another milestone month on the construction of Habitus, with the project continuing to gain momentum.
This progress includes the news that all foundation piles are now complete, and the site office officially established. Ironside has also finalised the site cutting and grading in order to establish natural ground levels. From this, a majority of the in-ground plumbing is finished with the remainder slated for completion in early July.
The first ground floor slabs have been poured, while structure manufacturing has also commenced. The design of window detailed has officially been finished, along with that of the joinery detail.
Other exciting development is that our tower crane has been erected.
Paragon June 2019
Construction update
Beulah is delighted to share a June construction update, as we wrap up another month of exciting developments on Paragon.
Throughout this month the final level of the Hydraulic Props were removed, with core concrete now poured up to levels three and four. There has also been several slabs poured including level one, all car stacker levels, and a 50 per cent strip out to basement 02 level; with this, came the removal of props and formwork.
Following the pouring of these slabs, the precast was installed on the lift shaft to level one and facade panels have also been put in place at this level.
It was also a thrill to see the first tower crane climb take place, while our Beulah International illuminated jump form signage was also installed; visible from Queen and La Trobe streets.
The Grounds of Kew June 2019
Construction update
Following the removal of our glorious display suite at The Grounds of Kew in May, momentum on this project is gaining speed. Our trusted builders, Ironside, have now set up their site sheds and accommodation as they prepare for the construction workforce to commence.
We have also set up the tree protection zones with this site surrounded by beautiful, historic trees. Nearby trees have also been pruned following council approval to enable construction work, and clean up of tree stumps has also occurred. The site hoarding has also been erected around the site boundary.
Ironside have also completed all basement retention piles, while the solid concrete beam that sits on top of the piles were installed in late June.
Paragon May 2019
Construction update
The end of May marks a significant milestone for Paragon as construction continues to
gain momentum.
Throughout the month of May our trusted builders Multiplex have completed the slab for Basement Level 1 as well as the slab Lower Mezzanine level. They have also commenced the formwork for the Level 1 (ground) slab.
Four core pours have also been completed; the core is the heart of the building that will house the lift and the staircase.
The Grounds of Kew May 2019
Construction update
Beulah had a bittersweet month in May as we officially farewelled our once-glorious display suite to make way for construction to begin.
If you happen to be travelling past the site in coming weeks, you may notice upgrade works underway on authority services in the surrounding streets. This activity is critical to ensure that come completion of The Grounds of Kew, the existing services are capable of servicing each residence.
Ironside selected as builder
At The Grounds of Kew as construction advances
The Grounds of Kew will officially commence construction next week following the exciting announcement of Ironside as the project builders.
With an exceptional reputation as multi-residential specialists, Ironside are known for their robust processes and attention to detail.
Having completed our stunning Hallmark project in Ivanhoe, Ironside is also working with our team on Habitus Townhomes in South Melbourne. As a repeat contractor of Beulah International, there is great synergy when it comes to our respective company values, making them a trusted partner of our business.
Designed in collaboration with Fender Katsalidis and Paul Bangay, The Grounds of Kew draws inspiration from Sackville Ward’s grand mansions and Federation architecture.
With a lavish approach to size and materiality, the design pairs gracious built silhouettes and elegant gardens. Stately pillars with metallic bronzed capitals highlight terraces while giving the building an immense sense of depth, solidity and grandeur.
Marked for completion in the third quarter in 2020, the project comprises of 21 house-size apartments, and an Australian-first, ground-floor residences have the choice of including a private putting green, with gardens ranging from 178 sqm to 280 sqm.
Ironside appointed Habitus builder
As construction forges ahead
Construction on Beulah’s exceptional collection of contemporary townhomes, Habitus, is underway, with multi-residential specialists Ironside officially announced as the project builder.
With a robust reputation for creating spaces that are built for living under prudent processes, the alignment of respective company values made the appointment of Ironside an obvious choice.
Nestled between both Melbourne’s CBD and Port Phillip Bay, these South Melbourne townhomes are comprised of 27 three-bedroom residences, each spread across five levels.
Designed by renowned architecture and interior design practice, DKO Architecture, the homes will also feature stunning landscape design by John Patrick Landscape Architects.
Habitus Townhomes April 2019
Construction update
Beulah is delighted to share another construction update on Habitus, our milestone South Melbourne project.
As you may know, construction continues to progress after works undertaken by CitiPower.
Our wonderful builders, Ironside, have now completed the boundary underpinning works which are vital to ensure the structural stability of the neighbouring properties for the construction of the development and into the future.
An exciting step forward in the project’s journey, further heavy machinery works will get underway in the coming weeks, with the piling rig to commence pile foundations.
Paragon April 2019
Construction update
Construction at Paragon continues to progress with the jumpform now installed. Jumpform systems aid in building concrete cores in high rise buildings, with the 170 square metre cell set to self-climb 50 more levels until top out in 2020.
The Jumpform will climb to the lower mezzanine level within days. At this stage the Jumpform will protrude approx 3m above Queen street and therefore should be seen from street level.
Fawkner House April 2019
Construction update
Beulah is excited to share that demolition of our display suite has been completed for our landmark project, Fawkner House. Further excavation of the site will continue throughout May.
Designed by award-winning architecture firm Rob Mills Architecture and Interiors, the project is a rare jewel located in the esteemed Domain Precinct.
With the announcement of the project builder imminent, construction is marked for completion by the end of 2020.
To view the demolition in action, please click here.
Construction imminent at Fawkner House
Beulah's exclusive collection of residences in South Yarra
This week Beulah marked a momentous occasion with demolition beginning on our landmark project, Fawkner House, as designed by award-winning architecture firm Rob Mills Architecture and Interiors.
A rare jewel located in the esteemed Domain Precinct, a bittersweet farewell was bid to our display gallery featuring Rob Mill’s signature curves, as we make way for our most lavish project to date.
Comprising of nine large scale single-floor residences over three levels, the homes boast views over Fawkner Park.
With the announcement of the project builder imminent, construction is marked for completion by the end of 2020.
To view the demolition in action, please click here.
Paragon January 2019
Construction update
We are excited to report that Multiplex are on track with all construction works and considerable progress has been made throughout December and January.
Last time we reported the site had been levelled and piling had commenced. We’re pleased to advise excavation works for the basement has commenced and we are now below ground level. Anchoring is being completed in unison with the basement works.
Restoration has now commenced on the retention of the historic Celtic Club facade including stripping of paint around more detailed components of the facade and water blasting to clean all remaining residue.
Beulah 2018 Highlights
A recap of an amazing year
As we start the new year, we would like to reflect what a great year we’ve had and the overwhelming success with our vision for exemplary design taking shape in all that we do.
Check out the gallery of our highlights from the year.
We would like to thank everyone for their amazing support and look forward to sharing 2019 with you.
Beulah joins Zaha Hadid & Foster + Partners
On World's Best Skyscrapers List
Southbank by Beulah was listed at a staggering number two in designboom’s Top 10 Skyscrapers for 2018.
Designed by UNStudio and Cox Architecture as part of our Southbank by Beulah competition, Green Spine is listed alongside some incredible international projects by a number of talented architecture firms.
A stunning cantilevered structure composed of two towers, both with a twisting geometric glass façade and terracing.
After a six-month global search, Green Spine was announced as the long-awaited winning design of the $2 billion plus Southbank site to be developed by Beulah International.
Designed as a conceptual extension of the Southbank Boulevard, the Green Spine is set to house a vertical city of green spaces with a focus on culture, paying homage to Melbourne’s diverse population.
The residential tower will be crowned by the Future Botanic Garden, a stunning publicly accessible garden in the sky.
Read the article on Designboom.
Fawkner House is on the rise
Featured in The Australian’s WISH Magazine
Fawkner House was recently featured in The Australian’s WISH Magazine (Chinese edition), in an article about the country’s luxury apartment market.
On the page alongside other esteemed property players, Beulah’s Fawkner House was showcased for its stunning collaboration between Rob Mills Architecture and Paul Bangay. An exclusive apartment project in Melbourne’s Domain Precinct, it is expected for completion in 2020 and is the most lavish project for Beulah to date.
Comprising of eight-three bedroom residences, each exudes opulence with the kitchens boasting three metre long marble benches and Gaggenau appliances, and views of the adjacent Fawkner Park.
Beulah Managing Director Jiaheng Chan said the demand witnessed for the Fawkner House project belies any negative sentiment around the prestige market.
This exquisite project was also highlighted in Domain’s Prestige magazine, labelled as “a stylish newcomer in one of Melbourne’s most desirable neighbourhoods”, and “not your typical apartment development”.
Two of Australia’s best entrepreneurs
Top 100 Young Entrepreneurs
Powerhouse Beulah Directors Jiaheng Chan and Adelene Teh were recently listed at number 11 on the list of Australia’s top 100 young entrepreneurs in 2018.
Curated by Business News Australia, the list is comprised of incredible young business men and women who are future leaders in the nation’s vibrant business culture, contributing to the economy and driving innovation.
Currently aged just 31 years, the dynamic duo have guided Beulah International, entrenching an “anything is possible” attitude.
From hyper-luxury townhouses to skyscrapers, the duo are driven by the ideal of making a positive contribution to the property development industry and the lifestyle of those living in these residences.
Paragon November 2018
Construction update
We are excited to report that site preparation, demolition and enabling works have progressed with great success at Paragon.
Following the careful preservation and retention of the historic Celtic Club facade, the demolition of the remaining building was completed in November. Once the ground was cleared, installation of the strong structural foundations took place around the perimeter of the land.
Multiplex are currently installing the retaining wall for the basement and soon excavation of the basement will commence.
There have been very few weather delays and construction work is progressing very well.
Southbank by Beulah winner reveal
UNStudio + Cox Architecture
Beulah Managing Director, Jiaheng Chan, and Executive Director, Adelene Teh, announced the winner of the Southbank by Beulah architecture competition, Green Spine by UNStudio and Cox Architecture.
To mark the occasion, a special press conference and event was held at Melbourne’s Candela Nuevo, overlooking the spectacular Yarra River and future location of Green Spine, to reveal the winner to media.
With esteemed guests in attendance, including the winning local architecture firm Cox Architecture, this video gives a behind-the-scenes look at the announcement as Beulah International and a number of key stakeholders work towards bringing the project to life.
Habitus Townhomes display
Recognised with renowned idea nomination
Habitus display has been shortlisted for an Interior Design Excellence Award (IDEA), one of Australia’s largest and most successful independent design awards programs.
Designed by DKO, the project has been selected as a shortlisted entry under the retail category, with the winners to be announced at the IDEA Gala in November.
Previously located at the project site in South Melbourne, Habitus turns the traditional idea of a residential display suite on itself, utilising the site’s existing warehouse as a stage for the insertion of the scenery within. Beyond the usual apartment display suite, it comprises of a two-storey glass model that evokes a grand sense of scale while being unified with its temporary nature.
Replicating two floors of the highly anticipated five-storey townhome development, the temporary steel structure was created centrally in the warehouse with clear glazing allowing views on all four sides.
Full height curtains add elegance with the ethereal nature of the space perfectly demonstrating the abundance of natural light planned within the development itself. Limited internal walls allow deep visibility through and around, allowing the visitor to view three dimensionally like a sculpture within a gallery.
The full-scale kitchen on the ground floor exudes opulence through the use of richly veined marble and textured timber veneer. Monolithic stone slabs balance on finely detailed joinery, while Gaggenau integrated appliances also add to the premium feel of the space.
Completing the ground floor experience, a comfortable lounge area displays deluxe furniture selections, while centrally located blackened timber stairs allows the visitor to ascend to an extravagant ensuite bathroom and master bedroom with full height joinery robes.
Extensive skylighting above capitalises on existing apertures in the warehouse roof, flooding the exhibit with natural light.
Showcasing exceptional design the Habitus display will compete against 22 other designs for the IDEA.
Read the article on Australian Design Review.
Beulah makes global headlines
With winning Southbank by Beulah design
All eyes have been on Beulah following the announcement of UNStudio and Cox Architecture as the winning architects of the Southbank by Beulah competition almost two weeks ago.
With a media call that included key television stations and property journalists, the announcement went on to achieve national and global attention with over 300 articles and media mentions, reaching over 200 million eyeballs.
From Herald Sun, Dezeen, ArchDaily, CNN, Vogue, Broadsheet and The Urban List (to name just a few), Beulah has been fortunate to receive widespread acclaim for the winning design, Green Spine.
Set to change Melbourne’s skyline, Green Spine, is the result of a six-month long competition, involving some of the world’s best architecture firms including BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio, all who partnered with local firms to propose groundbreaking designs.
The six shortlisted designs were revealed at a public symposium in July and judged by seven highly regarded jury members, before the winning project was announced with much acclaim in mid-August.
Stunning cantilevered structure
Takes Southbank by Beulah competition crown
After a six-month global search, Beulah is thrilled to announce Green Spine by UNStudio and Cox Architecture as the long-awaited winning design for the $2 billion plus Southbank site.
Set to become Australia’s tallest building to date, Green Spine will be a stunning cantilevered structure composed of two towers, both with a twisting geometric glass façade and terracing.
Conceived as a conceptual extension of the Southbank Boulevard, the Green Spine will be home to a vertical city of green spaces with a strong focus on culture, paying homage to Melbourne’s diverse population.
Reaching 356.20m high, the residential tower will be crowned by the Future Botanic Garden, a stunning publicly accessible garden in the sky.
Having purchased the prominent BMW site in 2017, it was Beulah’s vision to create a state-of-the-art, integrated mixed-use environment that includes retail, hotel, residential, commercial, cultural and public spaces of international standard.
In order to achieve this vision, an international architectural competition was launched with six of the world’s best firms, BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio, all who partnered with local firms to propose groundbreaking designs.
The competition was part of a six-month long process with the six shortlisted designs revealed at a public symposium in July, and judged by seven highly regarded jury members including Victorian Government Architect Jill Garner and key figures from Australia’s architectural community.
Insights into the Southbank by Beulah Competition
Sky News Australia
It was with great excitement that Beulah’s Executive Director Adelene Teh joined Sky News Real Estate’s The Development last Wednesday to give an insight into Beulah’s much talked about, Southbank by Beulah architecture competition.
The estimated $2 billion dollar project located at the 6,061 sqm BMW Southbank Boulevard site is set to be the largest single phase project in Victoria’s history.
Six of the world’s best architecture firms – MAD Architects, MVRDV, OMA, UNStudio, Bjarke Ingels Group and Coop Himmelb(l)au – partnered with six of Australia’s most renowned studios to collaborate on submissions for the competition, with all designs presented at a symposium in July.
Adelene joined Sky News Australia to talk about Beulah’s vision for the site, also giving further details about each of the six design submissions. Adelene spoke of the desire to create a mixed use lifestyle complex that is alive 24/7, amongst the array of single use residential or commercial buildings that currently occupy Southbank.
The development will boast residential apartments, a luxury hotel, commercial offices, and cultural, retail and entertainment precincts. Each team presented its own unique take on the design brief with blocked towers, spiralling glass facades and an array of greenery highlighting some of the proposed design elements.
The reveal of the winner is set to be announced on August 15.
Adelene’s interview can be seen here.
Multiplex to lead $200M Paragon project
Redevelopment of Melbourne's Celtic Club
Beulah has appointed construction giant Multiplex to their $200 million Paragon project, located at the site of Melbourne’s former Celtic Club in the heart of the CBD.
Designed by world renowned Fender Katsalidis and award winning landscape architect Paul Bangay, Paragon comprises of 227 apartments with around 90 percent of apartments already sold.
Paragon will feature Australia’s first ever indoor elevated forest in a high rise setting, as well as featuring a Celtic-inspired metal pattern exterior across the mixed-use building paying homage to the site’s heritage.
This is the first time Beulah has worked with Multiplex choosing the company for its strong industry reputation globally and ability to execute the premium nature of this project on time.
Having recently been awarded one of the most prestigious honours in the Australian construction industry, the Australian Construction Achievement Award, the decision to appoint Multiplex to the project located at 318 Queen Street was an easy one.
The development encompasses one, two and three-bedroom apartments starting from $500,000.
Featured on The Urban Developer and The Australian.
Skyline changing designs
Revealed in Southbank by Beulah Competition
As Melbourne’s population grows, and the city continues to evolve, the need for considered development becomes more vital. With this notion came Southbank by Beulah, an international architecture competition featuring some of the world’s best architects.
The landmark project to be located at 118 City Road, will see the winning design by one of six teams – BIG, Coop Himmelb(l)au, MAD Architects, MVRDV, OMA and UNStudio – become a mixed-use space with a strong public focus.
Set to revolutionise Melbourne’s skyline, the proposed designs created in partnership with six local firms, include twisting towers, interlocking blocks, a propeller penthouse, stacked neighbourhoods, vertical cities, and an illuminated cloud.
Expected to draw global attention, the site purchased by Beulah will be centred around innovation in architecture and design, with the company’s vision to create a state-of-the-art, mixed-use environment including retail, hotel, residential, commercial, cultural and public spaces.
With the possibility of becoming Victoria’s largest single phase project, as well as Australia’s tallest building, Beulah hopes the site will also become a landmark lifestyle destination, and recognised on a international scale, while contributing to the community on a new level.
The competition was part of a six-month long process with the shortlisted designs revealed at a public symposium in July, with the winner selected by seven highly regarded jury members including Jill Garner, Victorian Government Architect and Jury Chair, renowned architectural photographer John Gollings, Prof Thomas Kvan, former Pro Vice-Chancellor at the University of Melbourne and Director of Australian Urban Research Information Network, Cameron Bruhn, Editorial Director of Architecture Media, along with Adelene Teh and Jiaheng Chan from Beulah.
The six shortlisted designs are now on display in a custom built pavilion with the public able to view each in the pop-up structure opposite the red steps in Southbank.
Featured on Arch Daily, Dezeen, and Designboom.
Ephemeral pavilion
Home to six shortlisted Southbank by Beulah designs
Southbank’s waterfront is currently home to the Beulah Pavilion, a pop-up purpose built sculpture to showcase the six shortlisted designs for the Southbank by Beulah architecture competition.
With the project set to transform the Melbourne skyline and surrounding precinct, the winning design will be part of the $2 billion transformation of the former BMW site.
Located in front of the famous red steps, the pavilion has been designed to be an ephemeral structure to hold specific events as part of the competition including a unique space for six of the world’s best architecture firms – MAD Architects, MVRDV, OMA, UNStudio, Bjarke Ingels Group and Coop Himmelb(l)au – to present their final design concepts.
The architect behind the design of the pavilion, Samson Tiew from ODO (One Design Office), created the sculpture to represent the city being in a state of constant motion and change.
It uses concentric frames which are whirled around on common axis, with programmed lights emphasising movement.
The pop-up Beulah Pavilion will be visible to the public until 10 August, with each of the six shortlisted designs available for public viewing following the Future Cities symposium.
Featured on ArchitectureAU, Australian Design Review and ODS.
The Grounds of Kew Pop Up
A collaboration with Australian interior design brands
We’re pleased to announce that our latest project, The Grounds of Kew, will play host to a pop-up interior store. The display suite will be transformed into a pop-up store that will run for a two week period, which will feature the innovative and exemplary aspects of Australian design.
Located in the heart of Kew, the project is a collaboration between high end partners that potential buyers would be familiar with. Everything in the display suite, including the space itself is up for sale, with exclusive offers and products from premium furniture supplier Living Edge, audio specialist Bang and Olufsen and luxe pet accessory brand Animals in Charge.
The space is inspired and styled by influencer Eve Gunson from Dot + Pop who has designed the space to suit the luxurious location of the development. Gunson took inspiration from Kew’s grand gardens, rich green hues and natural elements. The design aims to reflect the potential buyers of the project.
The pop-up store will be open to the public from Friday June 8 until Sunday June 16 at 367 Cotham Road, Kew.
Featured on The Real Estate Conversation.
Private putting greens
In an Australian first
The Grounds of Kew is giving potential buyers the opportunity to take their love of golf with them, by incorporating Australia’s first ever private putting green within Kew’s newest apartment project.
Our latest innovative project will feature 20 hyper-luxury residences with prices starting from $1.415 million. Award winning landscaper Paul Bangay, drew inspirations from the gardens of Kew and the grand estates to design and create a private playground for each ground floor resident. Each courtyard ranges in size from 237sqm – 271sqm and has the potential to feature a private putting green.
Kew is home to one of Melbourne’s oldest established golf clubs, with around 1300 playing members, which presents an exciting and rare prospect for potential buyers.
We’re also pleased to announce a partnership with Australian professional golfer and 1999 Australian Masters champion Craig Spence. Spence will provide guidance and knowledge to achieve the best possible putting green for all residents, and will host a putting masterclass at the display later this month.
Featured on Property Observer.
Global architects head to Melbourne
For Southbank by Beulah mid-stage review
The mid-stage review for our Southbank by Beulah competition has been a huge success with shortlisted architects flying to Melbourne from across the world.
Commencing with a site visit at BMW Southbank on Wednesday 16 May, the architects were then invited to see the site from above by heading to Eureka Skydeck.
The following day was our mid-stage review which took place at the Suspended Studio in the Melbourne School of Design, on the University of Melbourne’s Parkville campus. Behind closed doors, the six architecture teams presented to our jury their designs thus far and later participated in an open Q&A with students from the university. The architects were a star attraction, with many students excited to gain insights from some of the world’s best. We are looking forward to seeing their designs develop for the next stage of the competition.
Featured on The Real Estate Conversation.
Big names lined up
for Southbank by Beulah
The next stage of architecture competition for our Southbank by Beulah project has commenced with the unveiling of a highly anticipated shortlist. Some of the biggest names in global architecture have partnered with well-regarded Australian firms to work on this landmark development at the BMW Southbank site. Shortlisted architect teams are:
Bjarke Ingels Group with Fender Katsalidis Architects
Coop Himmelb(l)au with Architectus
MAD Architects with Elenberg Fraser
MVRDV with Woods Bagot
Office for Metropolitan Architecture (OMA) with Conrad Gargett
UNStudio with Cox Architecture
We are also proud to announce our presiding jury featuring prominent individuals who will be reviewing the proposed architecture designs.
The jury members are as follows:
Jill Garner, Victorian Government Architect and Co-founder of Garner Davis Architects – Jury Chair
Prof Thomas Kvan, former Pro Vice-Chancellor and Dean of Architecture Faculty, University of Melbourne and Director, Australian Urban Research Information Network
Marc-Heinrich Werner, CEO, BMW Group Australia
Cameron Bruhn, Editorial Director, Architecture Media
Adelene Teh, Executive Director, Beulah
Jiaheng Chan, Managing Director, Beulah
The seventh juror will be announced in due course.
The architects will present their initial designs to the jury on May 17th with final presentation mid July 2018.
Featured on Urban.com.au, The Urban Developer, Architecture & Design, ArchitecutreAU, World-Architecture.com, The Real Estate Conversation, and ArchDaily.
Beulah to be honoured
At Asia Pacific Property Awards
We are delighted to announce we have won an award at the Asia Pacific Property Awards, a division of the International Property Awards.
Our Paragon project will take out a prize in the Best Residential High-Rise Development category in Australia and will be honoured at a gala dinner to be held in Bangkok in May.
At this event we will find out if we are also a five-star winner for our category with the potential to be entered into the overall International Property Awards.
We are looking forward to being recognised on a global scale as being among the best in this region of the world.
Kew site addition
To expanding Beulah portfolio
The Beulah portfolio is growing and we are excited to announce our recent purchase of a 2411 square metre site in Kew, as recently highlighted in The Age and The Urban Developer.
Situated at 367 Cotham Road, we will be creating 20 apartments over three levels, each comprising two, three and four bedrooms. The residences are between 120 and 500 square metres to resemble the size of homes rather than apartments.
We are again looking forward to working with Fender Katsalidis Architects to deliver a $46 million development that will fit in with the prestigious suburb located in Melbourne’s inner east. Further information about this upcoming development will be released in the coming month.
Featured on The Sydney Morning Herald and The Urban Developer .
Landmark Southbank site
Acquired by Beulah
In what has been called 2017 central Melbourne’s property deal of the year, we are delighted to announce we have purchased the landmark BMW site located at Southbank.
Located at 58 Southbank Boulevard, the 6191sqm site allows us to deliver a spectacular development encompassing residential and retail space as well as a hotel.
Innovation and outstanding design are values shared between Beulah and car manufacturer BMW and we are proud that this contributed to us securing the property sold by CBRE.
We look forward to working with a world class design team, as well as innovative BMW on this exciting and groundbreaking project.
Featured on Financial Review and Herald Sun.
Purchase a Paragon Apartment
With Just a $1 Deposit
Award-winning property developer Beulah is hoping to give young Australians a leg up in the Melbourne property market by allowing individuals to purchase an apartment in their Paragon development with a deposit of just $1.
To help mitigate the affordability crisis in the Australian market, Beulah will lend the required 10% deposit to a handful of lucky purchasers, which is to be paid back within 24 months before settlement – interest free.
Beulah’s General Sales Manager Jamie Baldwin said saving for a deposit is the main hurdle Australians face when trying to enter the Australian property market.
“By the time people save their 10% deposit, which can take a few years, the properties they were looking at have gone up even further and they need to reconsider their price bracket, or save a larger deposit.
“By lending the deposit to purchasers, they’re able to secure the apartment for the price it is in 2017 and have two years to repay the 10%, before their mortgage repayment kicks in,” he said.
A limited supply of prestigious apartments in Paragon range in price from $560,000 to $1.3 million, meaning Beulah will be lending deposits up to $130,000.
“It’s like Afterpay essentially, but on a much larger scale.”
Located at the former Celtic Club site on Queens Street and developed by Fender Katsalidis, Paragon comprises of 227 apartments and Australia’s first indoor elevated forest.
To learn more and to test your eligibility, please visit paragonqueenst.com/dollar-offer or call 1300 877 176.
Note: Offer now expired
Read the full article here.
Beulah Takes Out Gold
At AREAs
The Annual REA Excellence Awards (AREAs) are prestigious accolades in the Australian property industry and we could not be happier to be awarded GOLD for New Homes Player of the Year.
This award commends innovation, community, service and marketing excellence and is the AREAs highest award in the developers, home builders and project marketer’s category.
At Beulah International, we are always striving to excel across these fields and would like to thank REA Group for hosting an excellent evening.
This is the second year in a row we were able to take home an AREA, where last year we were recognised as Game Changer of the Year for our Gardenhill project.
You can read the full article on the night here.
Habitus Townhomes Setting the Trend
For Vertical Living
We are proud to play our part in setting the trend in Melbourne’s housing market with our four-storey Habitus Townhomes.
Vertical living is something we encourage Melburnians to consider, where each of our townhomes offers three bedrooms, four levels of living space as well as a rooftop terrace.
Nathan Mawby from the Herald Sun talks about four and five-storey townhouses being popular among younger generations who are seeking something more substantial than an apartment in an inner-city location.
Nathan chats to Koos de Keijzer from DKO Architects who explains the design elements that make our Habitus residences outstanding. From the architectural staircases to the overall layout, you won’t even feel like you are in a four-storey home.
Check out the full article online.
Alex Rance Shines the Spotlight on Habitus
On Australian TV
Habitus Townhomes ambassador Alex Rance has not only had a busy few months in the AFL but he has also taken the time to talk about his role in our latest development in the press.
Featuring in two TV interviews, we are delighted to have Alex speak positively about being involved in this exciting project.
Sitting down for an in-depth chat with Ayrton Woolley from Channel 9 News, Alex talks life beyond the game and how he is excited for Habitus Townhomes to be the platform to launch his acting career.
In other news, the team from the AFL Footy Show have also taken note of Alex’s ‘swagger’ in our teaser video where he has successfully swapped his footy boots for dancing shoes.
Check out the interviews below:
Habitus Townhomes Sets the Stage
For Alex Rance
AFL premiership player Alex Rance has danced his way through the new Habitus Townhomes display suite for the ‘Crafted Moves’ mini movie.
Alex proved his talent goes beyond the football field with Habitus Townhomes providing the platform for him to launch his acting career.
Herald Sun’s Confidential interviewed Alex who admits he enjoyed his time in front of the camera for the filming as well as making the most of the experience working with our team.
You can read the full interview here.
Habitus Townhomes Set to Launch
With Mini-Movie
In our most exciting project to date, we’ve collaborated with All-Australian AFL player Alex Rance who has starred in a mini-movie, proving he has the moves both on and off the field.
Habitus steps away from apartment-style living by featuring a collection of 27 contemporary three-bedroom townhomes in the idyllic location of South Melbourne, with each residence offering spacious living and luxury finishes throughout.
We launched the teaser to the mini-movie via Channel 9 News, with Ayrton Woolley interviewing Alex on his acting debut.
The project will officially launch in mid-September with the full release of ‘Crafted Moves’, which takes inspiration from Johnnie Walker’s short film ‘The Gentleman’s Wager’.
To register your interest prior to the official launch, please visit our Habitus Townhomes website here .
Beulah Announced as Finalists
For AREA awards
With both anticipation and excitement, we are delighted to be named as finalists for dual awards at the 2017 Annual Real Estate Excellence Awards (AREAs). Hosted by REA Group, the AREAs are prestigious accolades in Australia’s real estate industry.
Our Melbourne CBD project Paragon, featuring Australia’s first high-rise indoor forest, has been recognised as a finalist for the Game Changer of the Year award in the ‘Developers, home builders, project marketers and developer media agencies’ category. This is the second year in a row for us to be acknowledged for offering something unique to the market where we were crowned winners last year for our Gardenhill development.
We are also finalists for the Gold AREA for New Home Player of the Year. This is a new award which commends innovation across community, service and marketing excellence.
We are looking forward to the awards ceremony in November and wish all other finalists the best of luck!
Paragon Pre-Launches
And Selling Fast
Our Paragon development has been exceptionally well-received with 90% of the project’s 277 apartments being snapped up during the pre-launch campaign.
Negating oversupply concerns in Melbourne’s CBD, Paragon pre-launch sales totalled $175 million showing the phenomenal interest in this unique development at a renowned heritage site.
Featuring Australia’s first indoor high-rise forest, purchasers were keen to swiftly buy within this exclusive enclave located in the heart of Melbourne.
Limited apartments remain! Checkout our website here for more information.
Full story featured in the Herald Sun and the Sydney Morning herald.
Gardenhill acknowledged
as PCA Awards Finalist
We are thrilled to announce that our Gardenhill development was recognised as a finalist in the Property Council of Australia Rider Levett Bucknall Innovation and Excellence Awards for 2017. Gardenhill was named as a national finalist in the ‘Development Innovation’ category, where the forward-thinking and unique aspects of the project were acknowledged.
Including Australia’s first private dog-park in a high-rise as well as interior sliding panels to transform apartment floorplans in an instant, Gardenhill offers something original to the market. We are excited that our vision and ideas have been so well received not only by residents but also industry bodies such as the Property Council of Australia, the leading property advocate.
For us, it was honour to be nominated amongst other leading Australian developments.
Beulah Set to Deliver
Australia's First High-rise Indoor Forest
The innovative spirit of Beulah endures, as we are pleased to announce our plans to create Australia’s first indoor forest in a high rise at our upcoming Paragon project.
The three-storey elevated urban forest overseen by well-known landscaper Paul Bangay will be part of our newest project, Paragon.
Situated within the 48-level tower, the urban forest resembles a conservatory comprising mature trees, leafy canopies, climbing gardens and grassy spaces along with terrazzo pavers and seating zones.
The indoor forest will create a sanctuary for residents to enjoy and be an escape from the busy city streets below.
Paragon has been designed by Fender Katsalidis Architects and will feature a Celtic-inspired exterior pattern to tie in with the site’s heritage.
The development encompasses one, two and three-bedroom apartments starting from $500,000.
For more information on the project or for sales enquiries, please visit paragonqueenst.com
This story was also featured in the Herald Sun and on The Urban Developer.
Gardenhill is Shortlisted
For UDIA Awards
We are thrilled to earn a place on the shortlist for this year’s Urban Development Institute of Australia (UDIA) Awards for Excellence. The awards honour first-class developments across Victoria.
Our Gardenhill project features Australia’s first off-lead dog park in a high rise and promotes responsible pet ownership in apartments.
We are grateful to be recognised for offering innovation in the development industry where we hope to see more apartment buildings cater to the needs of our four-legged friends.
We eagerly await the awards ceremony and gala lunch at the end of the year and look forward to seeing Victoria’s top developments recognised.
Hallmark Ivanhoe Launches
To Market
Beulah has joined forces with architecture practice Fender Katsalidis to create our latest development Hallmark Ivanhoe in Melbourne’s inner north-east.
In the leafy suburb of Ivanhoe, the project features 35 premium apartments, showcasing exceptional design over each of the five levels. Kitchens have been designed in collaboration with Adam D’Sylva and include Gaggenau appliances as well as natural stone and timber finishes.
The design is inspired by the architecture of the locale and includes modernist and art deco influences.
Hallmark Ivanhoe apartments range in price from $420,000 to $1.5 million and will be located at 47-49 Norman Street, Ivanhoe.
You can read the full story by Herald Sun here, and the Property Observer here.
Beulah Fills The Gap
For Home Loans
Beulah is pleased to be able to assist investors and purchasers in need, offering to fill the funding gap left by major Australian banks.
With many apartment purchasers being left in the dark after many of Australia’s major banks put a halt to foreign loans last year, Beulah is offering some welcome relief to investors and homeowners by proposing vendor-assisted financing as an alternate option.
With strong demand for both Gardenhill and Hallmark Ivanhoe, vendor-assisted financing will allow us to provide long-term loans via the use of licensed brokers and lenders, to ensure those who still wish to buy are given the opportunity.
Story also featured on The Urban Developer and Australian Financial Review .
Game Changer of the Year
Beulah wins inaugural award
We are extremely honoured to announce that was recently awarded the AREA Game Changer of the Year award for Innovation in our Gardenhill development in Doncaster.
Competing against some of the nations most renowned developers, this is an award of distinction that places Beulah, and Gardenhill, at the forefront of development within the Melbourne property market.
Gardenhill was awarded the innovation award in relation to the highly publicised private dog park; a first of its kind in the history of apartments within Australia.
In an interview with Sky News, our Executive Director Adelene Teh communicates that the award re-affirms our commitment to ensuring residents of our projects can make the switch to apartment living without sacrificing the comforts and luxuries of traditional homes.
Gardenhill’s construction is now almost complete, and Beulah continues to strive to provide projects that inspire, innovate, and reflect the values of the communities they reside within.
Beulah geared for growth
Expanding our portfolio
It is with great excitement to announce that we are adding to our property portfolio with the recent acquisition of three new sites in Ivanhoe, South Yarra and South Melbourne whilst we continue to scout for sites in excellent locations.
Our Executive Director Adelene Teh said the company’s vision is to develop something outstanding in all three inner city suburbs.
Our recent project Gardenhill has been a great success, and we look forward to delivering more functional and beautifully designed living spaces to the Melbourne marketplace,” said Adelene.
Keep an eye out for updates as we reveal more on these projects in the coming months.
You can read about the various site acquisitions on these The Urban Developer articles [1] [2], and the Australian Financial Review.
Beulah supports cancer awareness
A unified front that there is hope
Our company recently joined forces with award-winning chef Adam D’Sylva to help raise funds for the Peter MacCallum Cancer Foundation, while showing support to cancer sufferers, their family and friends.
Throughout the month of August, we ran a successful online raffle, with all proceeds donated to the Peter MacCallum Cancer Foundation to assist in finding a cure and supporting patients throughout their journey. In conjunction with the raffle, we perched a beautiful illuminated lavender ribbon – the colour for all cancers – high upon our Gardenhill crane to show a unified front that there is hope, and early detection is the best defense.
Gardenhill brings Malaysia’s Largest Bank
to Melbourne
It is with great excitement to announce that our Gardenhill development has received financial backing from Malaysia’s largest bank, Maybank.
Our Managing Director Jiaheng Chan says the international support is a reflection of the confidence Maybank has in Gardenhill.
“It’s a great confidence boost when the largest bank in Malaysia and one of the top banks in South East Asia places its trust in your project, particularly as this is Maybank’s first few Australian project.”
Jiaheng signed the lending agreement at a signing ceremony, alongside Maybank Corporate Banking Managing Director Caroline Teoh.
The Malaysian Publication, The Star’s article on the story can be found here.
Investors urged to count the beans
Squashing the misconception that you need to be wealthy in order to invest
In line with our vision of being forward thinking and innovative in the property sphere, we launched a coffee campaign in hopes of squashing the misconception that you need to be wealthy in order to invest.
By partnering with a local café to our Gardenhill development, we gave away 100 coffees a day for two weeks to help potential buyers see the value of saving their pocket change.
Our Managing Director Jiaheng Chan said the messaging behind the campaign was to educate people about the costs of property investment, which can cost as little as two coffees a day.
Gardenhill to feature Australia’s First
Residential Dog Park
Beulah is pleased to announce that Gardenhill will feature a private residential dog park, a first of its kind in the history of Australian apartments.
Gardenhill residents will have access to an enclosed ground floor garden that will permit dogs to be off lead in a secure and user friendly environment.
The announcement has been revolutionary within the property sphere, with the dog park news drawing much needed attention to the topic of pet ownership and the urbanisation of Melbourne.
We’re incredibly proud to be a part of such a progressive movement and hope to pave the wave for future developers to follow suit.
This story was featured in the Manningham Leader , Domain , The Fifth Estate , ArchitectureAU , and The Urban Developer.
Architect, Developer, Dreamer, Ground Breaker!
An entrepreneurial spirit
It was a pleasure to see one of our Directors, Adelene Teh, recognised in the media for her entrepreneurial spirit and career success to date. Adelene was recently interviewed by Women’s Agenda and The Urban Developer, as well as featured on The Real Estate Conversation.
A similar theme runs through each article, with Adelene discussing topics such as her inspirations and mentors, why she continually pushes the boundaries and the importance of balance in both career and life.
Being a female leader in an industry that is often dominated by males can sometimes be difficult, but it’s evident throughout each interview that Adelene believes in herself and the overarching vision Beulah has.
If you would like to read the interviews, they can be found here on Women’s Agenda and The Urban Developer.
Gardenhill Construction
Commenced
We are thrilled to announce that construction has officially commenced at our Gardenhill development, with over 80% of apartments sold to date.
The celebratory ground breaking ceremony was attended by Victorian Minister for Finance Hon. Robin Scott, Malaysian Minister for Industry and Trade Dato’ Lee Chee Leong and Manningham Mayor Cr. Paul McLeish, all who assisted in turning the first sod.
We are also pleased to announce that the Gardenhill contract has been awarded to Hacer, a well known and respected name within the Australian construction industry.
We look forward to working alongside Hacer and welcoming Gardenhill residents into their new homes towards the turn of 2017.
You can read more on The Real Estsate Conversation, Urban.com.au, and Apartments & Developments .
A Great Place to Work
Beulah Office Receives Design Recognition
Our Melbourne office was recently featured in a series of design-focused articles, with our innovative and striking work hub classified as a space that aims to foster creativity.
Designed by one of our directors, Adelene, our Melbourne office features a curved workstation to foster collaboration, a greenery wall for both privacy and to boost productivity levels as well as a centralised kitchen to brainstorm ideas over a meal.
As developers of high-end luxurious developments, it’s essential that our company vision of delivering aesthetically beautiful yet functional projects is a consistent message that is reflected in all aspects of our business.
You can read the Domain article here, or the Australian Design Review article here .
Like Father, Like Daughter
Making her mark in Melbourne
We are proud that one of our Directors, Adelene Teh, has been recognised for her rich heritage in property, as she swiftly makes her mark in the competitive Melbourne property market.
Adelene is well versed in the property sphere, with her father Datuk Teh Kean Ming – chief executive office and managing director of IJM Corp BHD – boasting over 35 years of property development and construction experience.
Adelene was interviewed by Bernama Malaysia, where she recounted her father taking her through walk-throughs on project sites and explaining the details, an act that instilled a sense of pride within her.
Adelene holds a Masters Degree in Architecture and attributes most of her interest in property to her father; whose dedication and passion has influenced her career path.
You can read the full story here.
Australia 108 sold
With Beulah Representation
After pioneering an exciting and rewarding venture, we are pleased to confirm the sale of the proposed Australia 108 tower in Melbourne’s Southbank to Singaporean property developer World Class Land.
It was a pleasure to work alongside the Australia 108 consortium, which comprised of Nonda Katsalidis, whose firm Fender Katsalidis designed the tower; investor Adrian Valmorbida, of the Lavazza coffee fortune; developer Benni Aroni representing the Watersun syndicate made up of himself, Gary Caulfield, Rob Elliott and others.
We look forward to seeing the iconic Australia 108 reach its potential under the reigns of its capable new owners, World Class Land.
You can read CBRE’s write up of the transaction and Beulah’s involvement here.